Jobs that use content strategy the most include content strategist, senior content manager, and director of new media.
| Rank | Job title | Salary | % of all skills | Job openings |
|---|---|---|---|---|
| 1 | Content Strategist | $93,672 | 14% | 14,660 |
| 2 | Senior Content Manager | $120,669 | 10% | 71,422 |
| 3 | Director Of New Media | $82,946 | 10% | 48,354 |
| 4 | Content Director | $130,468 | 10% | 48,991 |
| 5 | Lead Writer | $96,798 | 9% | 11,367 |
| 6 | Internet Marketing Manager | $117,527 | 7% | 109,095 |
| 7 | Content Manager | $75,124 | 7% | 108,058 |
| 8 | Web Marketing Strategist | $66,295 | 7% | 83,056 |
| 9 | Director, Online Marketing | $115,982 | 7% | 93,166 |
| 10 | Digital Content Specialist | $54,127 | 7% | 45,100 |
What jobs use Content Strategy the most?
1. Content Strategist
How content strategist uses Content Strategy:
- Manage paid, earn and own content distribution channels including PPC, SEO and SEM.
- Manage assets of the major film studios using proprietary CMS technology to monitor copyright material on YouTube.
- Manage content-strategy and copywriting engagements for a global interactive ad agency.
Most common skills for content strategist:
- Content Strategy
- Digital Marketing
- Digital Content
- User Experience
- Content Marketing
- Content Creation
2. Senior Content Manager
How senior content manager uses Content Strategy:
- Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
- Develop Nexon's initial Facebook presence for individual game titles.
- Copy editing, editing, proofreading, and some copywriting (AMA, APA, or Chicago).
Most common skills for senior content manager:
- Content Strategy
- Digital Content
- SEO
- Digital Marketing
- Project Management
- Content Creation
3. Director Of New Media
How director of new media uses Content Strategy:
- Manage strategic vendor relationships, including RFP, contract negotiation, SLA compliance.
- Purchase, set up and manage the digital media workstations and DVD authoring suites.
- Lead web marketing efforts including corporate websites, member-only sites, SEO, Google ad words, and e-mail marketing campaigns.
Most common skills for director of new media:
- Website Traffic
- Content Strategy
- Video Production
- Business Development
- Graphic Design
4. Content Director
How content director uses Content Strategy:
- Lead a team of social media managers to grow two Facebook business pages to more than a million fans.
- Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
- Oversee submission, editing and revision of articles for publication through WordPress.
Most common skills for content director:
- Digital Marketing
- Content Strategy
- Content Development
- Content Marketing
- Digital Content
- Content Creation
5. Lead Writer
How lead writer uses Content Strategy:
- Create and manage print and online documentation for Linux and web-base security software.
- Develop information model for migration to a DITA xml-base content management system and structure authoring tool.
- Assist in developing training objectives and supporting documentation both for in-person and online delivery using RoboHelp.
Most common skills for lead writer:
- Web Content
- Content Strategy
- Integrated Marketing
- Video Scripts
- Blog Posts
- Subject Matter Experts
6. Internet Marketing Manager
How internet marketing manager uses Content Strategy:
- Manage company's PPC and SEO efforts, including all copywriting.
- Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
- Develop strong Google and Facebook search campaigns that result in increase customer acquisition and e-commerce activity.
Most common skills for internet marketing manager:
- Email Campaigns
- Search Engine Optimization
- Content Strategy
- Marketing Campaigns
- Digital Marketing
- Online Sales
7. Content Manager
How content manager uses Content Strategy:
- Manage social media, blogging, SEO strategy, and outreach.
- Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
- Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
Most common skills for content manager:
- Digital Marketing
- Content Strategy
- Content Creation
- Project Management
- Web Content
- Content Development
8. Web Marketing Strategist
How web marketing strategist uses Content Strategy:
- Work closely with other team members & departments to manage project development, deadlines and to SEO goals.
- Manage and place Facebook advertising for social media promotions.
- Manage content-strategy and copywriting engagements for a global interactive ad agency.
Most common skills for web marketing strategist:
- WordPress
- Digital Marketing
- Web Traffic
- Content Strategy
- Drupal
- Email Campaigns
9. Director, Online Marketing
How director, online marketing uses Content Strategy:
- Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
- Develop web components using JSP, Servlets, JavaScript, HTML, and CSS.
- Create adverts with Facebook, ad words with Google, and contact researchers at WebMD to find diverse consumers.
Most common skills for director, online marketing:
- Website Traffic
- Email Campaigns
- Content Strategy
- Google Analytics
- Digital Marketing
- Marketing Campaigns
10. Digital Content Specialist
How digital content specialist uses Content Strategy:
- Lead the content transition from WordPress to Drupal.
- Develop and manage advertising campaigns through Google AdWords, Facebook, and AdRoll.
- Manage brand messaging on social networks and the development of custom Facebook tabs by vendors.
Most common skills for digital content specialist:
- Digital Content
- Digital Marketing
- Content Strategy
- Google Analytics
- HTML
- Web Content
11. Editorial Director
How editorial director uses Content Strategy:
- Lead triage of SEO issues.
- Manage messaging priorities, and press comments for YouTube, Google, and Guggenheim.
- Manage the reporting, video production, marketing, brand development and SEO of the brand s website and YouTube channel.
Most common skills for editorial director:
- Editorial Content
- Web Content
- Editorial Strategy
- Content Strategy
- Content Development
- Project Management
12. Group Marketing Manager
How group marketing manager uses Content Strategy:
- Achieve a strong social media presence with significant traffic trends and customer break-through resulting in high ROI.
- Manage international SaaS product strategies and their globally disperse product teams.
- Brand ambassador responsible for monitoring, analyzing and championing new initiatives base on industry best practices, budget and ROI.
Most common skills for group marketing manager:
- Digital Marketing
- Market Trends
- Integrated Marketing
- Market Research
- Content Strategy
- Competitive Intelligence
13. Senior Writer
How senior writer uses Content Strategy:
- Manage agency's web site and Facebook page.
- Volunteer to manage the company s intranet content, learning basic HTML coding.
- Manage staff & contract writers, editors & proofreaders on large content and copywriting projects.
Most common skills for senior writer:
- Project Management
- Web Content
- WordPress
- PowerPoint
- Content Strategy
- Subject Matter Experts
14. Content Marketing Manager
How content marketing manager uses Content Strategy:
- Manage newsroom, and lead statewide and local beats in economics, entertainment, lifestyle and politics.
- Manage social media outreach, including Pinterest.
- Develop and manage content and reporting across several channels including web, Facebook and email.
Most common skills for content marketing manager:
- Content Marketing
- Digital Marketing
- WordPress
- Project Management
- Content Strategy
- B2B Marketing
15. Content Specialist
How content specialist uses Content Strategy:
- Manage premium partner's Youtube channels (e.g.
- Manage the manual migration of content from the previous site to the new Drupal CMS.
- Lead the implementation of a web solution providing easy, fast data search and data visualization capabilities to users.
Most common skills for content specialist:
- Customer Service
- Digital Marketing
- WordPress
- Web Content
- Content Strategy
- Content Development
16. Integrated Marketing Director
How integrated marketing director uses Content Strategy:
- Lead annual best-practices review of the firm's media and creative strategies to maximize ROI of campaigns.
- Lead presentation to the NFL resulting in the leverage of license assets in support of the TV category.
- Lead company through comprehensive rebranding initiative and complete overhaul of sales collateral, booth graphics and corporate website.
Most common skills for integrated marketing director:
- Integrated Marketing
- Digital Marketing
- Project Management
- KPIs
- Content Strategy
- ROI
17. Social Media & Marketing Director
How social media & marketing director uses Content Strategy:
- Manage the Instagram feed, and bring the amount of followers from 32 to over 500 and climbing.
- Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
- Utilize photography and graphic design techniques to create engaging advertisements.
Most common skills for social media & marketing director:
- Social Media Marketing
- Content Strategy
- YouTube
18. Content Specialist-Marketing
How content specialist-marketing uses Content Strategy:
- Perform typical SharePoint activities such as new site creation and managing user/group permissions.
- Manage inbound and outbound sales and business development for this content and copywriting firm.
- Manage strategy and implementation of Hubspot marketing automation.
Most common skills for content specialist-marketing:
- Digital Marketing
- Content Marketing
- WordPress
- Email Marketing
- Content Strategy
- Blog Posts
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Updated December 28, 2023