The top 20 Digital Marketing courses you need to take

1. Digital Marketing

Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...

2. Digital Marketing (Part Time)

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...

3. Digital Marketing

Master strategic marketing concepts and tools to address brand communication in a digital world.\n\nThis Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.\n\nIn 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/\n\nThis Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here...

4. DIGITAL MARKETING: Complete Digital Marketing Course

4.5

(117)

Digital Marketing: The Essential Digital Marketing CourseForSuccessful Content Marketing (How to Find the Right Role for You in the Digital Marketing IndustryWho can this Digital Marketing Course help?If you have never done Digital Marketingbefore and need a practical course that getsto the point and shows you the steps to getting it done, then this Digital Marketing Course is perfectfor you. If you have already done some form of inbound marketing but you need aframework, then this course will help you. If you want to compress years of trial and error into days, then this Digital Marketing Course mightbe for you. If you have done event marketing or print-based marketing, which means youalready have amarketing base and you just want a primer in digital marketing, then this course is for you. Or maybe you are a business owner and you need a launch a new product. This Digital Marketing course will give you the framework you need to successfullymanage and keep track of the marketing aspects of your product launch. You will be able to use different Digital Marketingplatforms like:· Branding· Websites· Content marketing· Email marketing· Copywriting· SEO (search engine optimization)· Facebook· Google ads· Google analytics· Twitter· Instagram· Pinterest· LinkedIn· Live-streaming on social media· YouTube· Video marketingInstagram: Another well-known social media platform focused on the social web is Instagram and it is available as images or videos. The platform boasts more than 150 million people using it regardless of age, it is the latest trend. For companies who rely on visual media like fashion, food architecture, travel and more This is a fantastic option. Businesses can post pictures as well as videos of their offerings on Instagram and organize a variety of photos or video contests to increase the word about their company's brand. It is possible to connect the account on your Instagram account to a company's website, and you can also reference the same issue in the posts you make on any other platform. To drive traffic to your site, you could make use of Instagram and, in turn, create more attention. Search Engine Optimization (SEO) is a very misunderstood area of digital marketing. Ten years ago, SEO was all about "tricking" search engines to rank your website. But with the advent of Panda, Penguin, and Hummingbird, these tricks no longer work and your site could get penalized by Google; that is, it will no longer rank on Google Search if you or your SEO team use the old bag of tricks. Facebook, I assume you already have a Facebook page and that you are interacting with your fans, uploading pictures, and giving information or providing offers. All of this will create loyalty, retention and branding, but very few businesses are utilizing Facebook to its full potential. In other words, they are not using Facebook for the acquisition of new customers. Facebook's popularity provides business owners with the opportunity to promote their business online with minimal investment. As such, your digital marketing efforts are not fully utilized if you are not using Facebook ads and apps. With Facebook, a business can create a powerful social network presence simply by promoting themselves and attracting followers. Facebook allows you to create ads that feature your website. Their layout and management tools are similar to Google AdWords. LinkedIN With more than 200 million users throughout the world, LinkedIn is quickly expanding and professionals have much to gain by learning how to use it correctly. LinkedIn is most commonly viewed as a medium for B2B, or business-to-business activities, but it can also be useful for B2C, or business-to-consumer interactions as well. Twitter You need to learn how to market on Twitter because it is a place where you can build a large following and you can get your content out there in front of people. You can also build a good-sized email list using Twitter, and you can do it quickly...

5. Digital Marketing Certification: Master Digital Marketing

4

(4,845)

No prior experience in digital marketing necessary. Start learning the tips and tricks as well as tested methods that will make you an expert in digital marketing and online advertising. About this course: No prior experience in Digital Marketing necessaryMore than 100.000 satisfied studentsUnconditional 30 day money-back-guarantee: My personal promise that you will learn every secret of digital marketingStep by step guide for every subjectFull, free lifetime access to the course. The knowledge that this Digital Marketing Course provides is really advanced: BloggingSocial MediaMonitoringGoogle AdsSEOGoogle AnalyticsE-commerce OptimizationConversion OptimizationEach section of the course is a step by step guide that not only gives you useful instructions about the topic it addresses but also tried methods that you can easily use to bring profits to your business and to be a successful digital marketing professional. After completing your course you can get your Digital Marketing Certification by following the instructions here: https://support. udemy. com/hc/en-us/articles/229603868-Certificate-of-Completion...

6. Digital Marketing 101 Master Digital Marketing 2023

4.7

(218)

In today's digital age, businesses need to have a solid understanding of digital marketing to thrive. This course is designed to provide you with a comprehensive introduction to digital marketing, covering the fundamental concepts, strategies, and tactics needed to develop and execute successful digital marketing campaigns. Throughout the course, you will gain a broad understanding of digital marketing channels, including social media, search engine optimization, and paid advertising. You will also learn about content marketing and how to create engaging content to attract and retain customers. In addition, you will learn how to measure the success of your digital marketing campaigns and set clear marketing goals and objectives. You will explore the basics of search engine optimization (SEO) and how to optimize your website and content to rank higher on search engines. Furthermore, you will gain practical skills in paid advertising, such as pay-per-click (PPC) advertising, and learn how to create effective campaigns to drive traffic and conversions. By the end of this course, you will have a solid understanding of digital marketing fundamentals and be able to develop a digital marketing strategy that aligns with your business goals and target audience. You will also be able to keep up with the latest digital marketing trends...

7. CHATGPT, Digital Marketing: Digital Marketing & CHATGPT 101

4.7

(152)

In today's digital age, digital marketing has become an essential component of any successful business strategy. However, developing a winning digital marketing campaign requires a deep understanding of the latest tools and techniques available to marketers. This is where CHATGPT comes in. This course is designed to teach students how to use CHATGPT technology to enhance their digital marketing skills and unlock their creativity. Through a series of interactive lessons, students will learn the fundamental concepts and strategies of digital marketing and how to use CHATGPT to generate new ideas for marketing campaigns. They will also develop skills in using CHATGPT to analyze and evaluate existing digital marketing campaigns, identifying areas for improvement and optimization. Collaboration is an essential part of marketing, and students will learn how to use CHATGPT to collaborate with other marketers and stakeholders to create effective digital marketing strategies. Students will also learn how to use CHATGPT to personalize and customize marketing messages based on audience demographics, interests, and behaviors. As the course progresses, students will develop their skills in using CHATGPT to automate repetitive marketing tasks, such as email campaigns and social media posts, allowing for more efficient and effective marketing campaigns. Finally, students will learn how to use CHATGPT to create compelling and persuasive marketing copy and content that resonates with target audiences and drives conversions. Overall, this course will equip students with the tools and techniques they need to take their digital marketing to the next level and create marketing campaigns that truly resonate with their target audiences...

8. Introduction to Digital Marketing

Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets...

9. Digital Marketing 101

Together well dissect the basics of digital marketing . Well explore what is meant by the term and what the broad concepts are which you need to know to feel comfortable in this space!...

10. Conquering Digital Marketing

Ready to conquer digital marketing? Learn what exactly encompasses digital marketing and how to gain valuable insight on your customers to effectively grow business. From Google search ads B2C email marketing SEO leveraging influencers and those remarketing ads that follow you around on the internet; Brittany Whitlock will guide you through the ins and outs to make you a digital marketing champion! You’ll walk away having the tools to take your marketing strategy to the next level with a true understanding of how to approach digital marketing by meeting your customers where they are...

11. Digital Marketing B2B: Dekker's Ultimate Digital Marketing

4.6

(1,291)

ATTENTION B2B DIGITAL MARKETING COURSE UDEMY STUDENTS: Learn the strategies and nitty-gritty tactical details of acquiring business customers cheaply and quickly through digital marketing and modern social media marketing. Get digital training from a former VP of Marketing of a Google accelerator startup who taught a college-level digital marketing course. Your instructor was also a Global Marketing Manager at Sony PlayStation, VP of Marketing for a Google accelerator startup, the head of marketing for a Series-A startup, and a Product Marketing Manager for a Google-backed Series-D startup in Silicon Valley. He has an MBA from Philip Kotler's Kellogg School of Management, the #1 marketing school in the USA, where he studied both digital marketing and B2B marketing. This is the ultimate B2B digital marketing course on Udemy. For the past 13 years I've worked with countless early, mid-stage, and large companies with their digital B2B digital marketing. The primary benefit of this course is learning how to acquire customers cost-effectively. But in the process of teaching you demand generation, you're also going to learn a lot about B2B digital marketing strategies and high-level, long-term planning and digital brand-building. If you feel anything is missing, write me! Key Udemy digital marketing course 2023 topics: Advertising on LinkedIn, Facebook, YouTube, Google, TikTok, Snapchat, Quora, Reddit, Spotify, Twitter, Amazon & moreDemand generation & lead generation planning across various outbound and inbound channelsBasic and advanced LinkedIn digital marketing with real examples of campaigns I ran (as well as other social media marketing channels including Facebook digital marketing and Twitter)Cold email digital marketing and execution with real examples of manual and digital marketing automated campaignsB2B copywriting using my SPF framework and marketing psychology fundamentalsAccount based digital marketing (ABM) with execution detailsB2B conversion rate optimization (CRO)B2B digital marketing content creation using real examples and case studiesThis course is for anyone involved in B2B digital marketing, including freelancers, agencies, copywriters, entrepreneurs, and marketing managers and executives at companies large and small. Let's get started! P. S., You're welcome to ask me your toughest B2B digital marketing questions! I like a good challenge. Learn from a master strategist and tactician without paying hefty consulting fees. This is one of the best Udemy digital market courses. - LinkedIn Digital Marketing- Facebook Digital Marketing- New! Snapchat advertising- New! Reddit advertising- New! Spotify advertising- New! Quora advertising- Email Digital Marketing- YouTube Digital Marketing- Google Digital Marketing- Digital Marketing Copywriting- Twitter Digital Marketing- Social Media Marketing- How to Grow Your Digital Marketing Agency- Digital Marketing Course for Lead Generation- Digital Marketing Course Udemy- TikTok Marketing - Account Based Marketing (ABM)- Advanced B2B Targeting Methods - Advanced B2B Marketing PlansOne of the best Udemy digital marketing courses!...

12. Digital Marketing Mastery

4.5

(298)

Digital Marketing Mastery will give you the skills, strategy, and resources that will allow you to confidently create marketing that drives results and the ability to grow ANY business. You'll discover the proven principles that all great marketing campaigns are built on and learn how to create killer campaigns of your very own. Learn how to tap into a neverending supply of content ideas and create high converting content that makes sales without sounding salesy and the secret to overcoming objections in advance. Identify and target your perfect market online and create the most effective social media marketing campaigns using today's most popular platforms. Design and build your own automatic customer-generating marketing funnel and discover the simple strategy that guarantees profitability right from the very first click. Email marketing is one of the most effective and profitable tools available to today's modern digital marketer. This will show you exactly how to make email your email list your most valuable asset. Ever. Data is what separates the amateurs from the pros. Discover the most important digital marketing metrics to track and create your very own digital marketing metrics tracking sheet. Above all else…Digital Marketing Mastery will give you the skills, strategy, and resources that will allow you to confidently create marketing that drives results and the ability to grow ANY business...

13. Digital Marketing 101

4.4

(1,692)

In this beginner's course (11 Language Subtitles Available), you'll learn how to generate more traffic to your businesses's website, increase your ranking on Google, generate compelling content that will drive interest and sales, create social media posts that people will want to share, and learn how to keep customers coming back. This course is for business owners, entrepreneurs, and working professionals. After you complete this introductory course, you'll have the opportunity to dive deeper into each subject in specialized courses in the following areas: Search Engine Optimization (SEO), Email Marketing, Social Media Marketing, Content Marketing, and How to Build a Website. This is the most popular Digital Marketing course taught in NYC. Since 2014, I have taught the material in this course to over 80,000 small business owners in person in downtown Manhattan. I have lectured at Baruch University, the General Assembly, and for New York City Business Solutions. I have been helping business owners, entrepreneurs and Fortune 1,000 companies since 1995. As a former business owner and former Vice President of Digital Marketing at JPMorgan Chase, I have the experience and insight to help anyone succeed with digital marketing. Learn from the most influential digital marketer in the industry and transform your business or career today. I am proud to announce that subtitles are available for 11 languages in my course. In total, my courses have the potential to reach 5.2 billion people worldwide-that's 65% of the world's 8 billion population: English is spoken by 1.2 billion people. Mandarin Chinese is spoken by 1.1 billion people. Hindi is spoken by 698 million people in India. Although many Chinese are picking up the language as trade between those two countries increase. Spanish is spoken by 512 million people. French is spoken by 284 million people. Bengali is spoken by 265 million people mostly in Bangladesh and West Bengal. Russian is spoken by 258 million people. Portuguese is spoken by 234 million people in Brazil and Portugal. Indonesian is spoken by 200 million people in Indonesia and some parts of Malaysia. Urdu is spoken by 170 million people mostly in Pakistan although is also commonly spoken in norther India. Japanese is spoken by 150 million people...

14. Digital Marketing Course 2023: Be a Digital Marketing Nomad

4.5

(746)

Learn Digital Marketing. Become a Digital Nomad. Outreach High Value Clients. Live your Dream. Enjoy Animated Videos, Practical Screen Recordings, Huge Resource Centre, 20+ Writing Assignments & 210+ Interactive Quizzes Making Learning Fun. Updated with Guides to ChatGPT, ChatGPT Plus, AI Tools, WordPress, WooCommerce, Mailchimp, CloudFlare & Much More. If you want to be successful online today, you must have strong Digital Marketing skills as internet business has never been more competitive. In this Digital Marketing Course, we'll outline the fundamentals of SEO, Digital Marketing and Social Media. We'll be breaking each of these topics down, so you understand the most essential things you need to know. This Course has been so far the Best Digital Marketing Course that has been ever published on Udemy. Great content. Great Instructor. Highly recommended. AbdulaiYou'll learn key strategies for: Facebook AdsInstagram AdsMessenger AdsWhatsApp AdsLinkedIn AdsGoogle AdsYouTube AdsBing AdsGoogle RetargetingEmail MarketingContent MarketingYouTube MarketingSEOLocal SEOCopywritingWebsite CreationVideo ProductionYouTube MarketingYouTube SEOFreelancingDigital Nomad Lifestyle and so much more. We'll also share strategies that will help you to travel around the world, freelance, and become a Digital Nomad. This Digital Marketing Course is Completely Updated with new Videos, Assignments and Interactive Quizzes making Learning Fun. What is Digital Marketing?Digital marketing is vital if you have a business or want to sell anything online. Even if you're just looking to build profile, you need a strong internet presence, if you want people to know you exist. The purpose of Digital Marketing is to raise awareness, connect with people who are interested in what you're offering, and persuade them to take actions you want. It uses digital forms of communication, like the web, smartphones, social media platforms, and search engines, as a medium to reach potential customers. Just like traditional marketing, digital marketing is about finding prospective customers and broadcasting your message to them in the right place, in the right tone, and at the right time. Digital Marketing has one major advantage over traditional marketing, as you can use analytics tools to monitor your campaigns in real time, so you can swiftly adjust your approach. Typically, it would cost more and take longer to make these kinds of adjustments, but with Digital Marketing it's easier to course correct than it would be if you'd invested in a print ad. What is Social Media?Social Media is an umbrella term to describe online platforms focused on community-based communication, such as Facebook, Twitter, and Instagram. Platforms like this use content sharing and post interaction, and most content is produced from the users, not the owners of the platform. Social media also includes curation sites such as Wikis, as well as professional networking platforms like LinkedIn. Due to the massive reach of Social Media, good social media marketing skills are now essential for anyone looking to attract the maximum number of customers online. What is SEO?SEO, or Search engine optimization, is the science of attracting specific types of traffic to a website, using a search engine. To master SEO, you need to create high-value content with high authority backlinks, and include keywords in that content that your ideal customers search for. SEO is never a one size fits all solution. To be successful, you must take a bespoke approach. That means you need to optimise your site for the type of search engine you want it to rank highly on, like Google, Amazon, or Bing. SEO typically focuses on scoring highly organic search results, not paid or sponsored traffic. You can also use it in paid ads, to maximise their reach. As search engines attempt to give the most suitable answer to each person's search query, you must ensure a search engine views your site as the most appropriate match. Every search engine uses a different algorithm to determine what the best result to a search query is. This will include a combination of different factors, including the quality of your content and backlinks, how many visitors your site has, and your website's speed and uptime. Modern SEO is complex, and mastering it takes more than just getting the right meta tags. It includes understanding how rich snippets, video, and featured snippets work to enhance your rankings, as well as the importance of voice search and Video SEO. If you want to be successful using Google Search, you also need to understand how Google Rank Brain scores your website and must optimise your site to score highly on Google's algorithm. What is Local SEO?Local SEO is also becoming more critical, and you will need to learn the basics of this, especially since nearly half of all Google searches now have a local intent. Near Me searches have grown even faster, exploding at a rate of 150% more than local searches alone. Mastering SEO includes understanding Technical SEO, which focuses on priming your website for crawling and indexing by search engines. It's important you don't neglect this aspect, as without it search engines will find it difficult to access, crawl, and index your website. As a result, you'll rank much lower. The reason this process is referred to as "Technical SEO" is because it has nothing to do with promoting your website, and is not the same as the type of SEO you include in your content. What types of careers will this course help you with?Once you complete this course, you'll be a Digital Marketing Master, and will have many different career options open to you. You could work as a freelance Facebook Ads & Instagram Ads consultant, market brands, or promote your own business. Your options will be almost unlimited, as strong digital marketing skills are highly in demand. As they focus on online business, and can be done entirely online, Digital Marketing jobs are also pandemic proof, so your skillset will always be needed. Just make sure to narrow down your choices and focus on what you enjoy and do well. Maybe you have a passion for branding, and would like to work as a branding consultant for start-up companies? Perhaps you're interested in specialising, whether that be in marketing for the tech sector, the health and wellness niche, or in real estate?The best way to achieve top earnings is to find a niche you can position yourself as an authority voice in, and you can do this by acquiring a skillset your competitors don't have. If you can offer expertise in Facebook advertising, or email marketing, for example, you will be bringing something extra to the table that will give you an edge. Having niche knowledge will mark you out from other candidates trying to land their first gig and signal that you're a high value candidate to employers and clients. You can also specialise by diversifying into niche careers such as SEO or copywriting. SEO knowledge is a highly in demand skill and it doesn't require a qualification. If you know how to do it right, copywriting can be similarly rewarding. Because of the amount of online content we consume, demand for skilled SEO experts and pro copywriters has grown massively. More brands than ever require well-written content, that's optimised to perform well in search. If you can combine the two, you'll have a HUGE competitive advantage. When you're getting started, you can try freelance sites, like Elance or People per Hour, although it will take a little while to build up a reputation. Blogging can be another area you can build up a following in and then monetize, though to do well you must post regularly, and provide unique content. Website design skills, which you will learn on this course, are another great way to make money. You can gain practical experience by creating sites for your family and friends for free, or in exchange for their skills. Practical experience is essential when you're first starting out and will stand you in great stead as you progress in your mastery. Once you become more confident and have built up your portfolio, you'll be able to land paid clients. You can use your knowledge to create professional looking WordPress sites for local or online brands - without needing coding skills, or any upfront investment. Course Learning FormatWe've optimised our learning structure to help you take in as much information as quickly as possible, using a three-tier approach. First, we introduce you to a subject by covering the basics, helping you to get a good overview of the topic in question. Then we go into more depth, using high quality animated explainers, so you can see how to put our techniques into practice. Finally, we get granular, with over 60 hours of explainer videos covering every possible aspect of a topic. By the end you will be a true EXPERT as you will learn advanced techniques and strategies. Our four-tier learning structure:1) Good general overview and introduction to the essential points2) Visual animated explanations - so you can see how to put our techniques in to practice3) In-depth explainer videos that cover all aspects of a topic with advanced techniques4) Complete guidance to Digital Nomad LifestyleWhen you enrol, you also get: Course Materials and Tuition Worth at Least $10.800 - you get it all - for a tiny fraction of the cost!! Handy PDF & MP3 packed with useful and Extra Resources you can download from our Resource CentreTo-Do lists to help you get organised and complete all your goals210+ Interactive Quizzes & 20+ Writing AssignmentsLifetime access & Lifetime updatesUdemy certificate of completion - ready for download30-day money back guaranteeFast & friendly support in the Q & A section - ask me a question anytimePDF 10 lessons to quit your job and become a digital nomadPDF 10 reasons to become a digital nomad todayPDF Digital Nomad SecretsPDF Starter pack for digital nomadsPDF 157 questions that will help you raise your prices dramaticallyPDF Ebook-Side Hustle SecretsPDF Create a photography landing page that turns visitors in to clientsPDF Find photography clients before travelling to your next destinationPDF Presentation template: Attracting high value clients whilst travellingPDF Pricing Strategies and Adding ValueIn the end of the course, we'll also share strategies that will help you to travel around the world, freelance, and become a Digital Marketing Nomad. All our learning content has been designed to help you to become proficient FAST, and uses the show not tell method. There's no boring waffle - only the key information you really need. This method has been proven to be the best way to learn and become a master at any subject, swiftly. Once you've completed the course, we highly recommend you begin using your newfound skills to help your family, friends, and people you know, for for free, or symbolic payment. Gaining practice is highly important. Later on as you build up your portfolio, you can start charging and increasing your fee. Our easy-to-understand, quick-learning Digital Marketing Course will help you MASTER every aspect of Digital Marketing. Sign up today and take the first step to unlocking unlimited digital profits, upgrading your quality of life, and affording the lifestyle you want. With a 30-day money back guarantee if you don't find the information inside helpful, there's y zero risk and a world of profit to unlock. We look forward to welcoming you on board as our newest student, Yours, Ing. Tomas Moravek & TeamInternet Efficiency Awarded Digital Marketing Expert...

15. Digital Consumer Search and Marketing

Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels.\n\nBy the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including:\n\nSearch Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay Per Click (PPC) Web Analytics\n\nEmail Marketing...

16. Digital Marketing Strategy and Planning

Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification.\n\nThis Specialization explores the foundational areas of Digital Marketing Strategy required to become a skilled digital strategist in any industry and sector. By taking this Specialization with the Digital Marketing Institute, you will understand the forces driving and transforming businesses today and how an effective digital strategy can help a business grow and thrive in this dynamic environment.\n\nAfter completing all courses in this Specialization, you will receive a DMI x Coursera certificate, DMI’s Certified Digital Marketing Associate certification, and three months of free Power Membership to unlock your next opportunity in a community of over 130k members. The Power Membership will give you access to an extensive content library full of practical resources to help at every stage of your career and stay up to date with the latest developments and insights in digital marketing...

17. Digital Marketing Analytics in Theory

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/...

18. Digital Marketing & Performance Marketing fundamental course

4.6

(404)

I have created this course to provide strong fundamental knowledge regarding Digital marketing and performance marketing. The perfect curriculum to get you started with everything you need - theoritical concepts, fundamental knowledge, step-step tools guide like Google Ads and interview preparation like case study creation Apart from concepts across industry, this course also includes complete in-depth course on Google Ads and introduction to 20+ toolsThis is a perfect starting point for someone who is getting started or feels there is noise and their knowledge is sitting in silos and not able to have a holistic view. After this course, you will be confident about almost every concept within Digital marketing, whether it is technical, theoritical or related to the day to day operations What is this course?Fundamentals of Digital MarketingGoogle Ads from scratch to advanced levelFoundational course to make a strong baseWho is it for?Absolute beginner in the field of Digital Marketing and Performance MarketingAnyone who wants to learn Digital Marketing to make a career or grow their own businessPreparation for an interview for Digital Marketing rolesWhat should I expect from this course?Know how of all aspects of Digital marketing in the current worldGet familiar with Digital Marketing industryBe ready to to dive into a specific Digital Marketing moduleWhat can I do after this course?Become an expert in one of the modules of DM or Performance MarketingWhat does this course contain?10 modules or sections to make this fun and easy (Including Google Ads complete course)Equivalent to a diploma if not betterSome modules contain quizzes with links in descriptionImportant resources that you'll need foreverCourse StructureHow do I use this course effectively?Attempt the quizzesMake notesPresentation will be available to buy on the storeA word from creator: It took almost a year to complete this course and was designed to make the learning process practical and useful. Hope you enjoy and learnLove and peaceOvais...

19. Social Media Marketing & Digital Marketing Course

3.8

(634)

There isn't such a thing as having a general 'marketing plan' - it's a lot more complicated than that. You will need to constantly change your modes and strategies depending on the format in which your product is being marketed. Social media is a perfect example of this and requires a whole new breadth of knowledge that other marketing formats simply cannot teach. Because of this, not many people know how to use social media for marketing correctly and resort to guesswork as means to propel their success, when in reality, they are falling way short of their true potential. With this course, understanding social media marketing has never been easier. By utilising all the tips, tricks, do's and don't's of the trade, you will know exactly how to navigate these waters and dominate social media with ease. The course begins with a brief introduction to all the main social media platforms, as well as their respective roles. Using social media for marketing isn't a one-size fits all principle, so you need to know where when to use which platform, and how. This leads nicely into the second section of the course, where you will learn the common rules for each major social media platform, examples including Pinterest, Facebook, Twitter and YouTube. These rules of engagement for social media will make your marketing strategy diverse, flexible and easily adaptable to change. By teaching you some general golden rules of social media, you will learn how to optimise for success and benefit your business in a healthy and organic way. This transitions into the course's conclusion, where you will learn some final steps on how to dominate social media. This course shows exactly how to apply all these principles to your marketing strategy, so you can witness organic growth, putting you in touch with the right type of customer. Enrol today to grow your social media audience and experience all the benefits that follow...