How to find a job with Integrated Marketing skills

An integrated marketing director is an executive who supervises a team of senior integrated marketing professionals that develop and manage communication campaigns. This director must review the firm's media and creative strategies so that they can maximize the return of investment (ROI) of campaigns. The manager must conduct market research activities to identify and capitalize on unmet market needs ahead of the curve. This manager must also direct promotional marketing programs that contribute to the organization's website development and online promotions efforts.

A marketing analyst provides analytical services to help companies make significant business decisions. They primarily conduct market research and analyses, study the consumers and competitors in the industry, gather and analyze data from previous marketing programs, understand client feedback, conduct risk assessments, and develop sales forecasts and models. Through their research findings, a marketing analyst can recommend solutions against problem areas, suggest changes in their marketing projects and programs, determine buying trends and marketing opportunities, and identify the strengths and weaknesses of operations.

A marketing and publicity manager works with companies to manage the promotion of a brand to ensure it is viewed favorably. The duties of this position include managing the company's communication budget, building brand awareness through the creation of marketing campaigns, analyzing market trends that guide which marketing strategies will be used, and developing and maintaining the company's corporate image and identity.

Marketing researchers are professionals who analyze information taken from marketing reports and provide recommendations to help the marketing team develop strategies for their marketing projects. These researchers are required to devise and evaluate methods for collecting data and present their findings to executives and clients through charts, graphs, other visual means. They must measure the effectiveness of their marketing programs and strategies while creating a visual of competitors so that they can predict how their products and services will fare in the market. Marketing researchers must also interpret and organize the data they collected into statistical tables and reports.

A strategic marketing manager is in charge of developing strategies to optimize a company's marketing procedures and outcomes. Their responsibilities revolve around performing research and market analysis to identify new marketing opportunities, producing sales forecasts and risk analysis, overseeing the budgets and schedules, determining customer needs, and setting goals in adherence to the company's vision and mission. Furthermore, as a strategic marketing manager, it is essential to lead and encourage the workforce in the joint effort to raise brand awareness and reach sales targets.

A director of field marketing is a management executive who is responsible for managing all the activities related to field marketing of an organization. This director must coach and lead a team of field marketing managers to ensure that field marketing of the organization is following global brand marketing standards and aligned to its product marketing strategy. The director should support the sales and marketing department so that they can improve field marketing campaign efficiency in terms of ROI. The director must also manage the budget and hiring plan for the field marketing section.

A marketing production manager oversees a marketing department within an organization that produces websites, newspaper ads, television ads, radio messages or any other forms of media. The responsibilities of a marketing production manager include communicating the product's value to the potential market, training the sales staff, developing new marketing tools and campaigns, participating in the budgeting discussion for the marketing department, and assessing projects and resource requirements.

A brand partner's role is to develop strategies to promote the products and services of a company. There are brand partners and companies with mutual agreements to help each other raise brand awareness and public interest, although some brand partners are employed primarily to help a company. Despite the differences in the extent of responsibilities, a brand partner is usually in charge of preparing marketing materials, providing information to potential customers, demonstrating products, and utilizing various social media channels.

Business and Marketing Managers are responsible for the brand positioning and the promotion of a company's products and services. They are involved in setting marketing strategy with management, analyzing competitors and market trends, supervising marketing campaigns, creating progress reports, negotiating with marketing agencies, writing content, and implementing social media strategies. They also manage budgets, assist in the production of brochures and websites, and oversee company events such as festivals and conferences. A Business and Marketing Manager also oversees the recruitment and training of the marketing team.

A director of program marketing leads the initiatives to develop and implement marketing projects and programs designed to raise brand awareness and public interest. Besides leading and overseeing operations, they are also in charge of setting goals, managing budgets, establishing guidelines and schedules, developing strategic business and branding plans, and making significant decisions. They may also participate in recruiting employees, coordinating with suppliers and other business partners, and building positive relationships with internal and external parties. Moreover, a director of program marketing empowers staff to reach goals while implementing the organization's policies and standards.

An institutional research coordinator is typically responsible for maintaining, monitoring, and assessing instructional databases to support and evaluate an institutional research, long term-planning, and decision making ideas of a researcher or a team. They help with other divisions' or departments' research-related activities, collect and interpret data, and provide technical support for teachers, researchers, and other coordinators. Also, they must monitor documents and research materials to ensure that they are used correctly.

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.