The top 19 Market Research courses you need to take

1. Market Research

The Market Research Specialisation focuses on the essentials of research and the research process. This Specialisation will teach you how to use qualitative and quantitative research methods, how to develop and manage a questionnaire development strategy, how to develop measurements, how to collect data and how to analyze and present them.\n\nOnce you have completed this Specialisation, you will have a good understanding of market research including:\n\nEssentials of market research Components of research proposal Research process Development of research instruments Sampling approaches Data analysis and interpretation Research report\n\nThis Specialisation is aimed at market research analysts, social media strategists, marketing managers, product managers and market researchers who wish to enhance their knowledge with the essentials of market research, the research process and the research proposal. The Specialisation will assist learners in familiarising with the fundamentals of market research, methodological approaches, data collection and analysis and a good understanding of the stages of the research process...

2. Market Research

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.\n\nStudents will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders...

3. Market Research: Dekker's Complete Marketing Research Course

4.4

(452)

Welcome to the ultimate course on modern and practical market research. I practiced market research for top companies including Sony PlayStation and two Google-backed startups. I studied market research at the #1-ranked marketing school in the world, Philip Kotler's Kellogg School of Management. I've done marketing for consumer products, B2B products, digital products, and physical products-both as a marketing consultant and as marketing manager at various levels up to Vice President. Learn the latest and greatest marketing techniques from a world-class market research advisor. Learn the tools, techniques, hacks, and quick fixes to resolve all your market research concerns. Major Market Research Sections: Introduction to the 3 types of market research & the 3 types of dataExploratory research, including interviews, focus groups, and case studiesCompetitor analysis using various approaches and techniques (including a 1-page competitor analysis template)Descriptive market research, including surveys, evidence-based copywriting, and funnel optimization and measurementsCausal market research, including A/B testing and the 3 critical things to test with direct-response marketingHow to size markets & demand using various tools and approaches Empirical and longitudinal research on how brands grow, including the 7 rules for brand growth from Byron SharpThe customer decision journeyConversion rate optimization (CRO)Marketing psychology researchHow to find buyers and partners using various techniques and tools such as LinkedIn Sales Navigator and SparktoroData and media analysisService market researchProduct marketing analyticsKey Market Research Topics: Market Research & Marketing ResearchMarket Research Analysis & Market Research Analyst TrainingCompetitor AnalysisMarketing Analytics & Marketing AnalysisResearch MethodsQualitative Research & Quantitative ResearchConsumer AnalyticsWeb Analytics & Conversion Rate Optimization (CRO)...

4. Market Research and Consumer Behavior

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

5. Market Research Analyst Course (Financial Market)

4.5

(64)

This Market Research Analyst course will tell you about the following topics:-Notes: > 200 Questions- Answer  self test objective type on course (Quiz) 1. Fundamental Analysis and Research analyst Scope2. Security Market Introduction3. Equity and debt market definition4. Basic of finance5. Economic Analysis6. Industry Analysis7. Company Analysis Qualitative8. Company Analysis Quantitative9. Corporate Actions10. Valuation Concepts11. Financial parameter Summary12. Discounted Cash flow model13. Dividend Discount Model14. FCFF and FCFE (DCF Concepts)15. SOTP (Sum of parts)17. Process for calculation of Intrinsic value16. How to used analyze in stocks17.  Different kind of risk and risk management in financial market18. Research Analyst  quality19. How to make good research report and guidelines for preparing 20. Basic of financial statements, balance sheet, profit loss statements and cash flowsThis course will help in doing certification and will be very helpful for investor and traders. Covers very important details for investor skill enhancement. Different kind of risk and risk management in financial marketBasic of financial statements, balance sheet, profit loss statements and cash flowsLive demo to analyse stock in financial tool with ExampleBasic of finance (Cost of equity, WACC, Equity risk premium, Sharpe Ratio, Beta etc.)Financial market concepts (Dividend discount model, Discounted cash flow model, FCFE, FEFF and SOTPGlobal process of Industry and economic analysisAble to make research report and manage client portfolioExpertise in finding good stocks for investment in long term>200  Questions- Answer  self test objective type on course (Quiz)An equity Research Analyst refers to the person who analyzes financial information along with the different trends of the different organizations or the different industries and then gives an opinion in his equity research report based on analysis conduct, thereby helping the clients make the goods investment decisions...

6. Market Research: Marketing Psychology & Consumer Behavior

4.5

(105)

If you have a business idea or an existing business that is researching new directions or strategies, you will learn to conduct market research using the following methods: InterviewsSurveysFocus groupsMeasuring data and KPIsUsing industry reportsMARKETING PSYCHOLOGYAfter going over standard industry research, you will also learn marketing psychology. These are common principles that marketers use to position their products and marketing messaging that align with how buyers make purchasing decisions. You will learn about the role of emotions in purchasing decisions compared to the role of logic and reasoning, when each is used, to what extent, and in which way. PARADOX OF DOING CONSUMER RESEARCH DURING THE BUSINESS IDEA STAGEMore often than entrepreneurs think it will happen, they get the demographics and psychographics of their target users quite wrong. But it makes a lot of sense because when your business is in the business idea stage, you are blinded by excitement and operating on assumptions that fuel that excitement. This is why you have to do your market research before you start your business. Market research is the data-driven approach to replacing assumptions with facts so you can start your business the right way. CONSUMER RESEARCH IS ALSO IMPORTANT FOR MARKETING RESEARCHTo create any kind of a marketing strategy, you need to know who you are marketing to. So the deeper you understand and research your consumers, the more accurate your marketing research and subsequent marketing plan and strategy will be. Invest in your future! Enroll today!...

7. Marketing Research: support your marketing decisions

4.5

(1,910)

++NOW UPDATED WITH CHAT GPT FOR MARKETING RESEARCH++Our presentation is designed to empower you with the knowledge and skills to leverage AI/CHAT GPT for turbocharging your marketing research. Our comprehensive slides offer precise prompts to guide you through various tasks, such as collecting and presenting publicly available data, creating buyer personas, identifying competitors, and uncovering untapped market opportunities. With our guidance, you can confidently accelerate your marketing research and stay ahead of the curve. SECTION 7 COMPLETE SLIDE SETS FOR MARKETING RESEARCH AND DIGITAL MARKETING RESEARCH - OVER 350 PAGES OF AWESOME VALUE. Want to discover the inner Extra Profit in any Business? Then this is the course for you. With the information explosion that has accompanied the development of the internet there is often a fallacy that any information that is required can be found via Google. A professional approach to supporting marketing decisions with well grounded information requires the skills that are included in this course. The course is intended as a practical step by step guide to market research, to provide a structure for those who plan to undertake a research project or may wish to commission an agency to conduct research on their behalf. Each of the stages of the market research process are covered individually- starting with an understanding that market research is not the same as see what you can find on a particular topic or issue- but rather a structured and systematic approach to building a picture which can support business decisions, form part of a business development or act as a foundation for marketing strategy. DIGITAL MARKETING RESEARCHContinuous Marketing research should be the focus of any company. No matter how Big or how Small you are, knowing what your customer thinks, how the market evolves, what your competitors are doing should be your constant priority. After this course you will be able to answer the following key-questionsIn a world of Multi-Device Multi-Tasking, do we know how your customer deals with all of this?What Analytics is telling us about how our customers are using your website?Are they concerned about Privacy?What Social Media do they use most, and how?Do you understand the Psychology of your customers?Digital Marketing Research has made all of this possible without spending a fortune!...

8. Marketing Analytics: The Full Marketing Research Masterclass

4.5

(440)

Would you like to become an expert in marketing analytics and learn the approach of emotion-based buying? Do you want to know how to use the means-end theory in order to get deep insights into one's psych and control it? Then this course is for you.  My name is Leon Chaudhari and I now already serve more than 22.000 students in 26 courses here on Udemy.  In this course, I will take you from a complete beginner in marketing to an expert in marketing analytics and strategy.  Here is what you are going to gain from enrolling in this course… Our Masterclass course starts out by teaching you the fundamentals of quantitive and qualitative marketing strategies, afterwards you will receive my complete guide on customer research and market research which will introduce you to marketing analytics. We will then cover dozens of software tools and strategies to analyze and improve existing marketing strategies for brands, projects and solopreneurs.  You will learn the complete approach of emotion-based costumer research through the means-end theory. I will teach you how to take control over other peoples' decision making through means-end laddering and you will learn how to sell to people through emotions. After watching this course, you will be able to... Know how to successfully prepare, conduct and analyze qualitative and quantitative researchUnterstand emotion-based selling through the means-end theory & a concept called ladderingSet up their own data-driven emotion-based marketing strategies and funnelsUse Google tools like Google Trends, Google Shopping Insights & Consumer Barometer to do data-driven market researchMaster the skill of reverse-engineering marketing behavior by institutions, brand and solopreneursKnow how to analyze your competitor's/anyone's marketing strategiesand much more!  When you are finished with this course, you will know how to apply the means-end theory. You will be an expert in marketing analytics and will master the skill of data-driven research.  Now, I want my students to always feel comfortable when they make a purchase, thats why I have uploaded multiple free videos for you to view at any time Also, I offer you a 30 day money back guarantee  YOU HAVE NOTHING TO RISK BUT EVERYTHING TO GAIN!  It's time to take action. This offer won't last forever.  Go ahead and click the take this course right now button and I will see you in the course. Thanks again for enrolling!  Yours sincerely,  Leon Chaudhari  - instructor -...

9. Global Marketing Research and Analytics

4.3

(375)

This course examines the vital role of information and research in global marketing decisions. The key aim of the module is to enable students to understand the value of information, research, and analytics, the processes involved and techniques which can facilitate the collection, analysis and interpretation of marketing data and information. Special emphasis will be put in the challenges that arise when research is conducted across borders as well as specific new trends in data analysis such as dealing with (and benefitting from) "big data" as they apply to a range of institutions with different types and scope of activities, governance structures, and size...

10. Market Research for Management Consultants & Analysts

4.5

(61)

What is the aim of this course?During most consulting projects you will have to carry out some sort of market research. You will be analyzing the market size, competition, sales channels, and products. For strategic projects, due diligence, and business development projects, market research is a must and will be the basis for the whole project. Market research is time-consuming and requires combining different methods and sources. This is a must to get the full picture and advise the customer. In this course, I will teach how to perform fast and efficiently market research analyses during consulting projects. In the course, you will learn the following things: How to estimate the market size in ExcelHow to analyze the competitionHow to analyze the market structureHow to model the results of the research in ExcelHow to analyze data from consumersHow to analyze data from sales channelsWhere to find the information, you will needHow to use the jobs-to-be-done frameworkThis course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 190 000 students including people working in EY, McKinsey, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others. I teach through case studies, so you will have a lot of lectures showing examples of analyses, and tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, and materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work. Why have I decided to create this course?Most consulting projects especially those related to strategy will require you to research and analyze the market. To do that efficiently, you will have to master certain skills and tools as well as have a good understanding of what kind of sources of information you can use. Most firms don't give you the full toolbox that you need. This may lead to huge frustration during management consulting projects and a lot of inefficiencies. Therefore, I have decided to create this course that will help students understand or refresh the main skills and tools that they need to do market research during consulting projects. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project much easier. Thanks to this course, you will know what and how to do during projects that will require conducting market research and analyzing market data. You will master how to analyze data and draw conclusions from the analyses using ExcelTo sum it up, I believe that if you want to become a world-class Management Consultant or Business Analyst you have to have a pretty decent understanding of market research and market analyses done during consulting projects. That is why I highly recommend this course to Management Consultants or Business Analysts, especially those that did not finish business school. The course will help you become an expert in market research and market analyses on the level of McKinsey, BCG, Bain, and other top consulting firms. In what way will you benefit from this course?The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you understand and analyze businesses. There is little theory - mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn: How to estimate the market size in ExcelHow to analyze the competitionHow to analyze the market structureHow to model the results of the research in ExcelHow to analyze data from consumersHow to analyze data from sales channelsWhere to find the information, you will needHow to use the jobs-to-be-done framework. You can also ask me any question either through the discussion field or by messaging me directly. How is the course organized?The course is divided currently into the following sections: Introduction. We begin with a little introduction to the course as well as some general info on how the course is organizedEstimating Market Size. The first thing you will do is estimate the size of the market. This will help you calculate the shares of competitors and observe trends in the market. In this section, we will see how this can be done. Jobs-to-be-done Framework. This framework is extremely useful for defining the market and the competitors. In this section, we will what it is and how it can be used in practice. Competitive Landscape. As a part of most market research, you will also have to analyze the competitors, understand their shares in the market, what drives profitability as well as what strategies they use. In this section, we will see how we can map and analyze the competitors. Market Structure Analyses. The next step is to understand the market structure and the consumer. This will also give us a deeper understanding of the difference between competitors. Sales Channel Analyses. If you are dealing with other than the retail, marketplace, or e-commerce business models you should analyze what kind of sales methods and channels are used. In this section, you will learn how to analyze the sales channels in Excel. Financial Modeling. Market research is usually followed by financial modeling. The aim is usually to see whether entering certain segments or increasing presence makes economic sense. In this section, you will learn how to create a simple financial model and check whether the business idea makes sense or not. You will be able also to download many additional resources1. Useful frameworks and techniques2. Analyses shown in the course3. Additional resources4. Links to additional presentations, articles, and movies5. Links to books worth readingAt the end of my course, students will learn: How to estimate the market size in ExcelHow to analyze the competitionHow to analyze the market structureHow to model the results of the research in ExcelHow to analyze data from consumersHow to analyze data from sales channelsWhere to find the information, you will needHow to use the jobs-to-be-done frameworkWho should take this course? Who should not?Management ConsultantsBusiness AnalystsManagersFinancial ControllersInvestment AnalystsStartup FoundersProject ManagersWhat will students need to know or do before starting this course?Basic or intermediate ExcelBasic knowledge of economicsBasic or intermediate knowledge of finance & accounting...

11. An Introduction to Online Quantitative Market Research

4.7

(827)

Let's face it, businesses need to move fast today to maintain a competitive edge, and the importance of making data-driven decisions is now a requirement for any business to survive. Possession of basic knowledge and skills in market research is quickly becoming the norm for everyone across the business, not just those who have research in their title. Whether you work in marketing, finances, HR, or even if you're a student preparing to enter the workforce, understanding how to design and execute market research is essential. I designed this course based on more than 10 years of knowledge and experience working directly in the research industry. I've worked in both the buy and sell-side of research, and so I understand the challenges people face when trying to get answers to their key business questions through market research. This course focuses on one specific type of research, which is online market research where you collect data through mobile or web-based surveys. Online research can get you scaled data fast, but small mistakes in your research design can have huge implications for data quality. Over the courses of 30+ lectures and 6 hours of on-demand video training, we'll cover everything you need to know in order to become an online market research PRO, including: What are the different types of market research, and how is quant online research differentHow to unpack your research objectiveQuestionnaire designSurvey programmingConducting fieldworkData cleaning and processingData analysis and interpretation...

12. NICHE WEBSITES MASTERCLASS: On Business, Research, Marketing

4.6

(211)

NICHE WEBSITES MASTERCLASS: The Importance of Focusing on Business Strategy & How to Avoid Crucial MistakesEveryone these days one way or another can create a website, including very young kids. They can use design platforms such as Wix, Weebly or content management systems such as WordPress, Bootstrap, Drupal, etc and create some truly amazing looking websites. Since kids are so smart these days they can write code and use various languages such as Python, PHP, of course HTML, CSS, etc. to achieve the desired results. While creating a website these days is very easy, the challenge is to design a site that people actually want. What if you have an amazing website that no one visits, or truly wants? You can spend a lot of time, money and energy designing when you could have done something else. For that reason the purpose of this course is NOT to teach how to how to design a website from a technical point of view. The intention of this course is to talk about STRATEGY and things you need to consider before you even start building your site, including researching your market, technology that you should use, the importance of scaling, researching your competition, etc. My goal is to help you avoid making crucial mistakes, or taking unnecessary steps that can potentially waste your time and a lot of money. In addition my intention is to provide guidance and help you understand the thought process and what to look for! Enroll in this course and find out how to avoid crucial mistakes that can destroy your dreams before you even start!...

13. Fashion Brand Launch: Market Research Strategies & Analysis

3.8

(63)

Not sure if your fashion company needs a Mission Statement or Motto? Confused on where to start to formulate your brand's message? Still mulling over if your brand should attach a philanthropic cause? This is the only course you'll need to make sure you have all of your administrative items covered before you introduce your brand to the marketplace. This course, 'Fashion Branding: Market Research Strategies and Analysis' gives insight on the initial steps that an entrepreneur needs to perform to determine where his/her idea fits into the marketplace. The 45+ minute video course includes a formal presentation of strategies taught by Shawn Ward. The course will cover the following subjects: Case Study of a successful fashion company who used market analysis to determine it's business model What items to consider before deciding on the product you should launch Determining the target consumer How to perform market research How to define your brand's competition Determining your brand's niche and how it can stand apart from the rest 2nd Case Study of a recently launched brand that was consulted by Shawn Ward/Boardroom Rock Stars This course will allow every entrepreneur a chance to step back and make sure that your idea is one that can penetrate the marketplace. Rather your idea has been honed or is in the beginning stages, this 45+ minutes will give every participant a clear starting point to make sure you carve out a niche in the market and have a reason to draw consumers to your brand. The Course Videos last a total of 45+ Minutes. The Course is structured into 7 Lectures. If you have question relating to the course, please feel free to contact me here on Udemy! Please don't forget to leave me a comment and a rating if you think it is appropriate to do so.:) If you enjoyed this Course you may like to consider my other Courses here on Udemy: Fashion Brand Launch: Corporate Filings & Trademarks Testimonials: ~ Very informative. A great detailed overview of the necessities needed for launching a brand. Great amount of knowledge and insight presented. From practical to inspirational - STEVYN ~ It was jam packed full of info I was really looking for! - Cassy ~ Great visual aids & amazing webinar overall; extremely appreciative of the wealth of knowledge shared - SHANYA ~ Great, easy to understand and follow. - Joseph ~ A lot of people start a business and don't know the first thing about starting a business, so this was helpful.- Crystal ~ I really enjoyed this. I don't know much about business but have an Idea and dream so this is very helpful and I can follow. This will give me a guideline. Thank you - Mona ~ I LOVE BOARDROOM ROCK STARS - TG ~ Highly recommend - JACKIE Testimonials: ~ Very informative. A great detailed overview of the necessities needed for launching a brand. Great amount of knowledge and insight presented. From practical to inspirational - STEVYN ~ It was jam packed full of info I was really looking for! - Cassy ~ Great visual aids & amazing webinar overall; extremely appreciative of the wealth of knowledge shared - SHANYA ~ Great, easy to understand and follow. - Joseph ~ A lot of people start a business and don't know the first thing about starting a business, so this was helpful.- Crystal ~ I really enjoyed this. I don't know much about business but have an Idea and dream so this is very helpful and I can follow. This will give me a guideline. Thank you - Mona ~ I LOVE BOARDROOM ROCK STARS - TG ~ Highly recommend - JACKIE...

14. The Complete Market Research Bootcamp for 2023

4.8

(58)

Today, possessing fundamental skills in market research isn't just a good to have; it's essential! Don't believe me? A recent global study by Tableau and Forrester found that 82% of managers and business leaders "expect basic data literacy from employees in every department. And yet, only 40% of employees report having the "data skills they're expected to have."The truth is, in today's world, everyone needs strong foundations in data literacy. But if you want to get ahead, you need more than foundational skills and knowledge. You need expertise! With a Masters degree in information science, I have more than 10 years of experience building data science and research teams at large-scale advertising agencies and research firms, as well as working with global brands helping business leaders make better, evidence-based decisions. This course has been designed and built around my 10+ years of experience working with and teaching global brands, agencies, consultancies and even governments how to conduct market research effectively. If you're looking for a zero-to-hero course in market research that covers a wide range of methodologies, look no further. In this course, I'll cover the fundamentals of market research, and deep dive into each of the core methodologies such as interviews, ethnography and surveys. We'll even explore how you can use generative AI tools, such as ChatGPT, to augment how you work. Some of the key topics covered include: The different types of research methodologies, from primary and secondary to qualitative to quantitative. Writing an effective research brief. Conducting secondary research (aka desktop research), from statistical analysis to literature reviews. Deep dives on qualitative methods including interviews, focus groups, shop-alongs and ethnography. Deep dives on quantitative methods like online surveys, social media monitoring and A/B testing. Managing research projects effectively using project management fundamentals and software. Qualitative and quantitative data analysis. Using generative AI tools, like ChatGPT, to supercharge your workflows. You'll also have opportunities to apply what you've learned through a multi-stage case study. And my course is packed with tons of downloadable resources, templates, guides and checklists that will make you a research superhero. So whether you're an entrepreneur looking to acquire skills to test and validate ideas, or considering a career in the market research industry, or just looking to level up your data skills, this is the course for you!...

15. Master Course in Market Research and Marketing Strategy 2.0

4.3

(73)

Master course in market research and marketing strategy 2.0How does market research work?Information is collected, analyzed, and interpreted through market research. Depending on the industry, it could include info on the target market, consumers, competitors, etc. Every successful company starts here. A lot of things can be accomplished with the research - from identifying a new market to launching a new company. Making well-informed decisions is easier with market research. With it, you can funnel resources to the best ideas and projects. Market research is done for different reasons by businesses at different stages of growth. The marketing strategy is a way to make the product more memorable to potential customers and increase sales. Building brand image and enhancing sales and maintaining long-term relationships with customers are part of brand management. Entrepreneurs can make better decisions with market research. Innovative ideas and projects are funneled into the ones that have the most potential with it. Market research is done for different reasons by businesses at different stages of growth. Here are the 5 major topics I'd like to cover in this course:1. Introduction and importance of market research and marketing strategy 2.02. Methods, steps and types of marketing research3. Types and benefits of marketing strategy4. How market research and strategy important to an entrepreneur5. How to become a marketing analyst...

16. Market Research: A-Z Fundamentals with Case Studies

4.5

(379)

Welcome to the Market Research: A-Z Fundamentals with Case Studies, a BESTSELLER comprehensive course to help you learn everything under Market Research to become a PRO Market Research Analyst. This course will enable you with practical and usable skills & techniques required to master this field, irrespective of your experience. If you are looking to learn MR as a function, to upskill yourself with this in-demand skill or even to make a career in this field to solve actual business problems, then you are in the right place! In this course, we'll take you step-by-step through the complete Market Research process using engaging video tutorials and teach you everything you need to know to succeed as a Market Research Analyst. You will be able to understand market research as a function in its entirety, through well-designed case studies. We have included short demos and have designed the case studies to actually depict how Market Research is conducted in the real world. We have performed the operations under Data Collection, Data Analysis, Derived and validated Inferences, Visualised and created the final Market Research Report to be presented. In today's ever-changing business environment, making data-driven decisions has become imperative for an organisation's success. Knowledge about the markets, products & services, customers, competitors, industry, regional regulations, and the overall external environment is vital for any business. Market research is the key to unlock such insights. Being equipped with the fundamental knowledge and skills about market research is rapidly becoming crucial for many functions in an organisation, and it is definitely not limited only to the research analysts or consultants. We have created this course by collating our knowledge, experience, skills, techniques, and expertise in the market research, consulting, and strategy domains. We have also included practical and reliable techniques by considering the issues, challenges, and roadblocks faced by analysts, to make the entire process more efficient for you. With this course of 30+ lectures, 2 practice tests and over 4.5 hours of on-demand video training, we will teach all that you need to know to become a well-equipped market researcher or an analyst. The course will help you to solve actual business problems and make an impact by recommending solutions and formulating appropriate business strategies. But it is not limited just to theory. You will be able to practically master the entire process of conducting market research, right from defining the objectives and scope, to delivering accurate and relevant solutions, through case studies. Here, we will cover everything from the fundamentals and concepts to formulating recommendations, including: In-depth knowledge and importance of market research as a functionWhat is market research, Why is it important, and Who should be doing it?Key mistakes to avoid while conducting market researchTypes of market research (primary and secondary) and its applicationsSurvey design and analysisData sources and Tools that enable world-class market researchCase studies to master the entire process of conducting market research in the real worldThe case studies systematically elaborate on: Understanding the client/company's Business ProblemFormulating Objectives for the research study and defining the ScopeDetermining and using appropriate Research MethodologiesCollecting necessary data through Primary and Secondary sourcesAnalysing the data and deriving InferencesValidating the Inferences by industry experts or SMEsVisualising and Presenting the data, insights, and inferencesDrafting the final Market Research ReportBy the end of this course, you will be fully equipped with the skills and techniques required to undertake actual market research projects and make an impact in your professions. If you are stuck or if you have questions, you can ask them in the Q & A, and the instructor will get back to you. By enrolling in this course, you will get lifetime access to all of its contents. Some reviews from students who have already enrolled: This is a great course on fundamentals of market research. The course was very resourceful and informative. It is helpful for beginners as well as experienced professionals. Being a market research professional myself, this course has taught me a lot of new techniques and approaches in market research. Highly recommended! - Sourabh B. PawarThis was a great course, nicely created. Case studies were interesting. Delivery of the content was quite good. It was quite engaging. Overall great experience! - Nilay...

17. Intro to AI for Market Research - ChatGPT, Bard, etc.

4.4

(86)

Learn how to leverage the best of AI for Market Research / Consumer Insights. This course is designed for anyone interested in research, regardless of previous experience or familiarity with AI. It will teach you the basics of how to conduct both quantitative (surveys, MaxDiff, Conjoint, etc.) and qualitative (focus groups, user interviews, etc.) research with the assistance of AI - whether you're an experienced market research professional or an entrepreneur, marketer, or product owner who needs to run their own research. The course begins with introductions to Market Research (MR) and a number of different AI tools to create a base foundation of knowledge. We then move into a hypothetical product launch to demonstrate the different use cases of AI for Market Research - from creating a research brief to designing questionnaires, surveys & discussion guides, to creating an analysis plan. We'll also show how we can use AI to learn about different methodologies. While the course primarily focuses on ChatGPT and Bard, we also highlight a variety of other tools and resources you can use to stay up-to-date on the ever-evolving AI landscape. We'll demonstrate how AI can be used for initiatives like compiling competitive intel, audience research & personas, creating and refining a brand name & logo, identifying the optimal marketing messaging, and pricing. We conclude by leveraging Midjourney to design a custom advertisement for the product and seeing what's possible when two experts in AI photography create something for us. The goal for this course is to ensure you're confident and well-equipped to run your own market research projects!...

18. How to conduct market research in startups and small firms?

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Many business mistakes are made due to insufficient market research. That's why I created for you this hands-on course so that you can see how with virtually no money you can research many important aspects like the size of the market or a particular segment, the sales tactics of competitors, customer preferences, etc. This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 182 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others. I will show you 3 groups of market research methods: Consulting methodsOnline methods Offline methodsSince we want you to be able to do market research on your own there will be very little theory and loads of nice examples in many fields. You will master the market research in areas such as retail, fast-moving consumer goods, the food sector, online businesses, services, and some offline businesses. This training will be especially beneficial for small business owners, startups, and consultants. You will learn mystery shopping, store checks, bottom-up, and top-down approaches, and others. You will be able also to download many additional resourcesLinks to free presentations and movies showing examples of research Links to books worth readingExcels with calculations showing you how you can do the market research as well as analyses and draw conclusionsWe will use the following tools: ExcelSimiarWebKeywords Planner by GoogleFacebook Audience InsightFacebookMobile market applicationsSlideshareYoutubeOur own tools/formats...