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Job DescriptionMedia & Public Relations Specialist Salary Range: $70,000 - $80,000 (Based on experience and skills) Bonus: Eligible Join Wrap Technologies (Nasdaq: WRAP) and help redefine the future of public safety. We're a global leader in advanced solutions that combine cutting-edge technology, training, and services to meet the evolving challenges facing modern law enforcement. Our mission is to equip agencies to protect the communities they serve - fostering trust, strengthening relationships, and delivering safer outcomes. Work at Wrap is fast-paced and challenging, but incredibly meaningful. We're solving some of the most significant challenges in public safety. We're building a team of people with talent to make things happen, take pride and own their amazing work, and work hard every day to drive real change. Wrap offers: Flexible vacation policy Sick time & company-paid holidays Comprehensive healthcare benefits 401(k) with company matching Remote work flexibility Professional development stipend Mission-driven work environment supporting public safety and social impact Position Overview Wrap Technologies is seeking a Media & Public Relations Specialist with a strong foundation in journalism and public relations to lead our external PR, earned media, and storytelling initiatives. This role focuses heavily on media relations, thought leadership, crisis communications, long-form content, and newsjacking; owning how Wrap shows up across national, trade, and public-safety media. This position will be crafting compelling narratives, amplifying thought leadership, and reinforcing Wrap's role as the world leader in non-lethal response. The ideal candidate will bring editorial rigor and storytelling excellence to a mission that matters: helping public safety professionals reduce liability, enhance trust, and save lives with Wraps unique set of tools and tactics. You'll shape how we educate the public, policymakers, and media about the urgent need to reframe use-of-force, and ensure our message remains credible, strategic, and impactful across every platform. This position requires someone who can balance speed with depth: writing with the precision of a journalist, the clarity of a researcher, and the instinct of someone who understands the unique pressures of the public safety environment. You must be able to move at newsroom speed, jumping on PR opportunities instantly and identifying angles the moment relevant stories break. This role demands someone who can mobilize rapid outreach, respond swiftly to emerging events, and execute high-impact, credible communication under tight timelines. You'll work closely with leadership, sales, and training teams to tell Wrap's story through media, research briefs, white papers, long-form content, and high-value communications that reinforce our mission across every platform. In addition to communications, this role will collaborate closely with marketing to align storytelling with demand-generation efforts, ensuring consistency of message across campaigns, digital content, and brand materials. You'll help translate Wrap's mission and technology into impactful marketing narratives that drive awareness, engagement, and growth among both public and commercial audiences. What We're Looking For: Wrap is seeking a team member who thrives in high-growth, fast-moving environments. An ideal candidate would be willing to put in the work, roll up their sleeves, and support mission-critical initiatives. A confident and bold contributor who isn't afraid to take risks. A dynamic individual who can adapt, inspire, and make an impact. Culture Fit: Trust is paramount to working with this team. We understand that humans make mistakes, and we're not looking for perfect execution. What we value most is fast and honest communication - whether it's good news or bad. The adage, “bad news doesn't get better with time,” applies here. If trust is broken, it'll be difficult to repair in this team. Key Responsibilities: Media Relations & Thought Leadership Build Wrap's visibility through press releases, pitches, media outreach, and earned media strategies. Cultivate relationships with journalists, trade publications, and public safety outlets. Support executives in developing thought-leadership pieces on policing, technology, and non-lethal response. Newsjack relevant events by identifying real-time media opportunities tied to policing trends, legislation, and breaking news. Content & Editorial Development Draft and refine white papers, research briefs, blog articles, case studies, and long-form brand narratives. Ensure consistency of message, tone, and voice across all external communications. Translate technical and operational concepts into accessible, compelling content for diverse audiences. Manage consistency of voice across press, presentations, and digital platforms. Communications Strategy & Crisis Support Collaborate with leadership to develop messaging frameworks that anticipate sensitive questions around use-of-force, training, and liability. Produce fact-based, timely responses during high-stakes or crisis situations. Ensure alignment of external messaging with Wrap's broader mission and goals. News Monitoring, Sentiment & Narrative Management Conduct real-time news monitoring to identify PR opportunities. Track sentiment, message pull-through, and competitive narratives to maintain Wrap's category leadership. Help shape the company's long-term external narrative across public safety, technology, and policy conversations. Marketing Integration & Brand Alignment Collaborate with Marketing to ensure communications and brand messaging are aligned across campaigns, digital content, and lead-generation initiatives. Develop narrative frameworks that connect Wrap's mission and technology to marketing objectives, driving awareness and engagement among key audiences. Support the creation of marketing assets-including web content, campaign copy, and promotional materials-that reflect Wrap's voice and reinforce thought leadership. Partner with the Marketing Specialist to analyze content performance and apply insights to strengthen message resonance and impact across channels Cross-Functional Collaboration & Story Mining Partner with Sales, Training, and Product to uncover deployment wins, agency outcomes, and field stories for PR use. Collaborate closely with and support the Marketing Specialist to align PR, content, and campaigns. Amplify earned media across Wrap's owned channels, including social, web, newsletters, and video. Reporting & Measurement Develop PR KPIs and reporting across reach, sentiment, share of voice, and narrative impact. Present executive-ready PR updates summarizing wins, risks, and emerging opportunities. Skills & Qualifications Must have a minimum of 3+ years of professional experience in public relations, journalism, media, or communications, preferably with exposure to law and enforcement, public safety, or government sectors. Strong track record of published work in broadcast, print, or digital media preferred. Must have exceptional writing, editing, and storytelling skills with the ability to handle sensitive topics responsibly. Must be comfortable engaging directly with media, public safety leaders, and executive stakeholders. Must have strong research skills with ability to quickly synthesize complex information into clear narratives. Must be able to thrive in a fast-paced, mission-driven environment with a balance of independence and collaboration. Experience drafting white papers, research briefs, or policy-driven reports preferred. Familiarity or experience with investor relations, earnings communications, or regulatory disclosures in a publicly traded company environment preferred. Marketing or brand communications experience is a plus; particularly in developing content that supports campaigns, demand generation, or audience engagement across digital platforms. Work Location & Reporting Cadence This is an onsite role reporting to Wrap's Miami Corporate Headquarters with infrequent travel to offsite locations as needed. Corporate Headquarters - Miami, FL (Coconut Grove) Other Locations (as needed): Wise, VA / Bristol, VA Washington D.C. Metro Area New York City Additional offices & key operational sites based on business needs Additional Benefits Benefits: You will be entitled to participate in any employee benefit plan, program or policy that is made generally available to other full-time employees of the Company, subject to the eligibility requirements and terms of the applicable documents governing such plan, program or policy. The continuation, modification or termination of each plan, program or policy will be at the sole discretion of the Company. Additional information will be provided to you regarding these benefits. Currently offered benefits include: Health insurance Dental insurance Vision insurance Paid time off Sick leave Life insurance Short-term and long-term disability insurance Wrap 401K plan Bonuses: You may be eligible for a discretionary bonus, the amount of which will be determined at the Company's sole discretion based on your individual performance, company performance, and other factors deemed relevant, and will be paid at the Company's discretion. Powered by JazzHR cUdPsO8JOg