Jobs that use paid search the most include paid search specialist, director, search marketing strategies, and search marketing manager.
| Rank | Job title | Salary | % of all skills | Job openings |
|---|---|---|---|---|
| 1 | Paid Search Specialist | $62,694 | 16% | 2,011 |
| 2 | Director, Search Marketing Strategies | $112,940 | 14% | 74,336 |
| 3 | Search Marketing Manager | $80,550 | 13% | 123,369 |
| 4 | Search Marketing Analyst | $67,096 | 10% | 83,835 |
| 5 | SEM Specialist | $61,808 | 10% | 16,944 |
| 6 | Search Marketing Specialist | $66,688 | 9% | 81,642 |
| 7 | Search Strategist | $82,098 | 8% | 9,339 |
| 8 | Search Engine Marketing Strategist | $68,845 | 8% | 78,796 |
| 9 | Search Engine Marketing Manager | $85,323 | 7% | 110,730 |
| 10 | Senior Online Marketing Manager | $104,610 | 7% | 122,322 |
What jobs use Paid Search the most?
1. Paid Search Specialist
How paid search specialist uses Paid Search:
- Plan, implement, manage and report on Facebook advertising campaigns.
- Work with the SEO and Dev teams to optimize the website to accomplish ROI objectives.
- Generate all new leads, develop strategies for lead nurturing and improve ROI from all sources.
Most common skills for paid search specialist:
- Paid Search
- Digital Marketing
- Google Adwords
- SEM
- Search Campaigns
- PPC
2. Director, Search Marketing Strategies
How director, search marketing strategies uses Paid Search:
- Develop SEM strategies in order to generate high quality leads for clients.
- Plan, set strategy, manage, and optimize PPC campaigns on Facebook.
- Conceptualize and manage introduction of Eloqua progressive profiling form and DemandBase analytics API to website.
Most common skills for director, search marketing strategies:
- Digital Marketing
- Paid Search
- SEM
- PPC
- ROI
- Search Engine Marketing
3. Search Marketing Manager
How search marketing manager uses Paid Search:
- Manage display campaigns on CPM across ad networks.
- Manage more than 2,000 ad campaigns in Google, MSN adCenter and Facebook.
- Manage developers and designers on company and e-commerce websites.
Most common skills for search marketing manager:
- Paid Search
- Digital Marketing
- Google Analytics
- Google Adwords
- SEM
- Search Campaigns
4. Search Marketing Analyst
How search marketing analyst uses Paid Search:
- Manage analytics for social media platforms utilizing BrandWatch for competitive analysis and Hootsuite for social listening management.
- Add and update content on internal company website using WordPress.
- Assist in the project of launching Facebook's search bar.
Most common skills for search marketing analyst:
- Digital Marketing
- Paid Search
- Google Analytics
- WordPress
- Keyword Research
- Campaign Performance
5. SEM Specialist
How sem specialist uses Paid Search:
- Spearhead and manage initial social media presence via Facebook.
- Optimize websites on multiple content management systems including flat HTML, WordPress, Drupal, etc.
- Administer website through moderating comments, updating news, sending newsletters, installing and configuring Wordpress plug-ins.
Most common skills for sem specialist:
- Digital Marketing
- Paid Search
- Google Analytics
- Keyword Research
- Search Engine Marketing
- Google Adwords
6. Search Marketing Specialist
How search marketing specialist uses Paid Search:
- Manage strategy and implementation of Hubspot marketing automation.
- Establish web initiatives to improve conversion rates and ROI base on measure key findings.
- Conduct reporting and analysis on the PPC program performance, including identifying business drivers and opportunities for improvement.
Most common skills for search marketing specialist:
- Digital Marketing
- Paid Search
- B Testing
- A/B
- Marketing Campaigns
- Google Analytics
7. Search Strategist
How search strategist uses Paid Search:
- Implement and manage SEO for web pages, YouTube, and blogs.
- Manage 20k a month in client SEM campaigns using ROI, ROAS & Cost/conversion biding strategies.
- Lead daily client calls regarding campaign performance, analysis, strategy, testing/learnings, and optimization impacts on all performance KPIs.
Most common skills for search strategist:
- Digital Marketing
- Google Analytics
- Paid Search
- Keyword Research
- User Experience
- Marketing Campaigns
8. Search Engine Marketing Strategist
How search engine marketing strategist uses Paid Search:
- Assist in managing CRM efforts focuse on digital acquisition and customer retention.
- Review optimization KPIs, including unit yields, compressor and pump reliability, corrosion management and energy optimization.
- Update and edit company website & design PowerPoint multi-media presentations.
Most common skills for search engine marketing strategist:
- Digital Marketing
- Paid Search
- Campaign Performance
- Search Engine Marketing
- SEM
- Website Traffic
9. Search Engine Marketing Manager
How search engine marketing manager uses Paid Search:
- Manage lead generation PPC campaigns on AdWords and Facebook.
- Manage all vendor relationships pertaining to the e-commerce site.
- Project manage new CMS platform design changes to meet strategic business objectives.
Most common skills for search engine marketing manager:
- Digital Marketing
- Google Analytics
- Paid Search
- Keyword Research
- Search Engine Marketing
- Search Engine Optimization
10. Senior Online Marketing Manager
How senior online marketing manager uses Paid Search:
- Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
- Budget and forecast KPIs monthly by media channel.
- Optimize ROI base on channel performance, offer type, and goals
Most common skills for senior online marketing manager:
- Digital Marketing
- Marketing Campaigns
- Email Campaigns
- Paid Search
- ROI
- Google Analytics
Other skills
- PACU career
- PBX career
- PCA career
- PCB career
- PCR career
- PCS career
- PET career
- PHP career
- PIC career
- PLC career
- PLM career
- PMO career
- POS career
- PPE career
- PVC career
- Pacs career
- Paid Search career
- Pain Management career
- Paint Guns career
- Pallet Jack career
- Pallets career
- Parking Enforcement career
- Part Numbers career
- Parts Counter career
- Parts Inventory career
- Passenger Endorsement career
- Past Due Accounts career
- Pastoral Care career
- Patch Panels career
- Patient Accounts career
- Patient Appointments career
- Patient Care career
- Patient Charts career
- Patient Demographics career
- Patient Education career
- Patient Flow career
- Patient Registration career
- Patient Rooms career
- Patient Safety career
- Patient Service career
- Patient Transport career
- Patient Treatment career
- Patients career
- Patrol career
- Payment Arrangements career
- Payroll career
- Payroll Data career
- Payroll Processing career
- Payroll System career
- Payroll Tax Returns career
- Payroll Taxes career
- Pediatrics career
Updated December 28, 2023