How is Press Releases used?
Zippia reviewed thousands of resumes to understand how press releases is used in different jobs. Explore the list of common job responsibilities related to press releases below:
- Author and electronically distribute national and state-focused press materials including statements, press releases, and scheduling items.
- Drafted press releases and statements; proofread and edited other agency literature, including newsletters and informational brochures.
- Managed gubernatorial candidate's interviews, media appearances, press releases and advertising requests
- Drafted and disseminated press releases and weekly newsletters for distribution to stakeholders.
- Composed press releases and handled media relations for seven statewide community programs.
- Draft, edit and approve written communications for the senator including: press releases, statements, speeches, and op-eds.
Are Press Releases skills in demand?
Yes, press releases skills are in demand today. Currently, 4,065 job openings list press releases skills as a requirement. The job descriptions that most frequently include press releases skills are press secretary, public relations/marketing assistant, and assistant publicist.
How hard is it to learn Press Releases?
Based on the average complexity level of the jobs that use press releases the most: press secretary, public relations/marketing assistant, and assistant publicist. The complexity level of these jobs is challenging.
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What jobs can you get with Press Releases skills?
You can get a job as a press secretary, public relations/marketing assistant, and assistant publicist with press releases skills. After analyzing resumes and job postings, we identified these as the most common job titles for candidates with press releases skills.
Press Secretary
- Press Releases
- Press Conferences
- Policy Issues
- Press Events
- Strategic Communications
- Opinion Pieces
Public Relations/Marketing Assistant
Job description:
Public health specialists are trained professionals who are responsible for improving and protecting the health of people and the communities they live in. These healthcare specialists are required to conduct research on diseases and illnesses so that they can find ways to decrease health disparities as well as promote a healthy lifestyle. They must conduct environmental health surveys in their communities and enforce state environmental health and safety laws. Public health specialists must also provide health education and training as well as implement public health awareness campaigns in their communities.
- Press Releases
- Digital Marketing
- Community Outreach
- Event Planning
Assistant Publicist
- Press Releases
- Writing Press Releases
- Promotional Materials
- Press Materials
- NYC
- Public Relations Firm
Public Relations Assistant
Job description:
A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.
- Press Releases
- Press Conferences
- Event Planning
Public Relations Internship
Job description:
A public relations intern is responsible for assisting the public relations department in creating content to engage customers and prospective clients in availing of the goods and services of the company. Public relations interns participate in meetings to suggest strategies and observe areas of improvement. They also perform administrative duties as needed, post social media updates, review press releases, and research market trends. A public relations intern must be detail-oriented and communicative to assist customers with their concerns and inquiries.
- Press Releases
- Press Clippings
- Event Planning
Publicist
Job description:
Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.
- Press Releases
- Press Materials
- Public Relations Campaigns
- Writing Press Releases
Public Relations Representative
Job description:
Public Relations Representatives will generally earn around $43K per year and will need oratorial, writing, interpersonal, presentation, prioritization, and IT skills, as well as a healthy dose of creativity and initiative. Those who choose this career path will need a bachelor's degree in public relations, journalism, communications, English, or business for their respective portfolios. They are also involved in the planning and execution of activities centered around PR and both internal and external communication in representing a brand or client.
- Press Releases
- Event Planning
- Promotional Materials
- External Communications
Director Of Public Information
- Press Releases
- External Communications
- Web Content
- Spokesperson
- Press Conferences
- Intranet
Assistant Director Of Public Relations
- Press Releases
- Alumni
- Graphic Design
- External Communications
- Feature Stories
- Press Conferences
Public Relations Coordinator
Job description:
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
- Press Releases
- PowerPoint
- Event Planning
Accounts Coordinating Internship
- Press Releases
- Writing Press Releases
- Administrative Tasks
- Market Research
Public Relations
Job description:
Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.
- Press Releases
- Web Content
- Event Planning
- Blog Posts
Public Relations Associate
Job description:
A public relations associate is responsible for assisting the operations of the public relations department on developing campaigns and promotions to promote brand image on various digital platforms and other communication mediums. Public relations associates handle press releases, create digital content, organize public events, and identify business opportunities that would generate more revenue resources and attract potential clients. They also disseminate accurate information to the public regarding company news and special announcements. A public relations associate must have excellent communication and organizational skills, especially on adhering to deadlines and business requirements.
- Press Releases
- Web Content
- PowerPoint
Deputy Communications Director
- Press Releases
- Strategic Communications
- Press Conferences
- Spokesperson
- External Communications
- Web Content
Public Relations Manager
Job description:
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
- Press Releases
- Web Content
- Pr Campaigns
- Marketing Campaigns
- Digital Marketing
Senior Public Relations Manager
Job description:
A senior public relations manager is responsible for supervising the overall media presence and brand awareness of a company within various communication platforms. Senior public relations managers coordinate with the marketing team to promote the brand image on social platforms and reach the target audience by creating engaging content and digital assets. They also identify brand endorsers, such as models and celebrities, if the budget permits, to grow more customers and meet the public demands. A senior public relations manager monitors the sales performance and transactions within the company and adjusts PR plans as needed.
- Press Releases
- Marketing Campaigns
- Content Development
- Media Buying
- External Communications
- Pr Campaigns
Public Relations Director
Job description:
A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.
- Press Releases
- Web Content
- Pr Campaigns
- Crisis Communications
Senior Publicist
- Press Releases
- Publicity Campaigns
- Press Materials
- Fiction
- Booking
- Brainstorming
Public Relations Consultant
Job description:
A public relations consultant represents an organization and is the company's way to communicate to the public their plans, decisions, and motivations. They both advertise and show the company's personality and create familiarity and trust. The public relations consultant's role is to create all the PR materials needed to accomplish these goals. It means writing press releases, online content, speeches, and also working with the marketing and advertising team to create copy that will evoke the interest of the public. The ultimate goal is to gain customers and thus increase sales.
- Press Releases
- Web Content
- Strategic Communications
- Community Outreach
- Event Planning
Public Relations Specialist
Job description:
A public relations specialist is an individual who creates and maintains a favorable public image of an organization by crafting media releases and developing social media programs. Public relations specialists must help their clients communicate effectively with the public as well as evaluate the public opinion of their clients through social media. They need to draft their press releases and contact people in the media who might want to broadcast their materials. Public relations specialists are also required to draft speeches and arrange interviews for the top executives of their organization.
- Press Releases
- Web Content
- Project Management
- Story Development
- Marketing Campaigns
How much can you earn with Press Releases skills?
You can earn up to $66,560 a year with press releases skills if you become a press secretary, the highest-paying job that requires press releases skills. Public relations/marketing assistants can earn the second-highest salary among jobs that use Python, $36,516 a year.
| Job title | Average salary | Hourly rate |
|---|---|---|
| Press Secretary | $66,560 | $32 |
| Public Relations/Marketing Assistant | $36,516 | $18 |
| Assistant Publicist | $49,744 | $24 |
| Public Relations Assistant | $46,197 | $22 |
| Public Relations Internship | $30,868 | $15 |
Companies using Press Releases in 2025
The top companies that look for employees with press releases skills are ZOOM+Care, Xylem, and Intel. In the millions of job postings we reviewed, these companies mention press releases skills most frequently.
Departments using Press Releases
| Department | Average salary |
|---|---|
| Marketing | $78,512 |
6 courses for Press Releases skills
1. Press Release Writing & Press Release Promotion For Traffic
Write and submit a press release in one day, and get it distributed in only one or two additional days! This course is a full walk-through where you will learn how toWrite your own press release (I show you how to write it line by line)Use freelancers to submit your press releaseSubmit the press release completely on your ownHOW HAVING A PRESS RELEASE WILL HELP YOUDepending on which sites pick up your press release, you will get these benefits: SEO boost from the extra links you get and overall activity around your brandTraffic to your websiteSales from the immediate traffic and long-term sales from getting the boost in SEO rankingCOURSE YOU CAN COMPLETE AND IMPLEMENT IN THE NEXT 3 DAYSThe press release is only 1 page long. I'll walk you through writing it line by line and you can have it ready right away. Submitting the press release is also a quick process - no more than 30 minutes. Waiting for the press release to be distributed can take one or two days and you are done. RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORTIf you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students.2) I feel a responsibility to make sure that students get their money's worth from the course. Invest in yourself. Enroll now...
2. Writing Press Releases
There is no more effective and immediate way to generate interest in your products and services than writing a press release. Above any other form of SEM (search engine marketing), online press releases, written well, hold the ability to produce immediate brand recognition and fast website traffic for your products and services. Here are the top 7 benefits students receive from taking this course; 1. Learning how to effectively format a press release 2. Accurately describing the 5 'W's of releases - Who, What, When, Where and Why 3. How to increase interest in your brand's message 4. Why 97.8% of press releases fail 5. How your press release drives traffic to products and services 6. How to increase profitability through well-written releases 7. Where to strategically insert links to increase profits These are just a few of many more strategies and best practices students will learn in this course so join us today!...
3. Press release writing 101
Would you love to get your business featured in the press, TV or online media without paying a fortune in advertising? The answer is surely, yes! Well, that's exactly what PR is, earned, credible coverage. However, are you unsure whether journalists would be interested in your business, or are you in the dark as to what area of your business is newsworthy? Then you're not alone. Many small businesses and start-ups feel that the media would have no interest in what they've got to say. However, your business can get media coverage, but it all boils down to what stories you have to tell and how to write a press release or pitch that will get the journalists attention. Is this Press Release writing 101 for you? Hopefully you have uncovered the great story in your business that will get you invaluable media coverage, for free! If you haven't, or want to give your story the litmus test, I have a Storyfinding 101 which may be just what you need. You can check that out in my instructor profile. Otherwise let's assume you've got a story about your business that you'd like to get in the press. Well, a great way of achieving this is by writing a press release containing all the key messages you'd like to get across, whilst still being newsworthy enough for the journalist. So dive into the course content, take lots of notes. Oh, and just to make life easier, I've got a press release template at the end which you're free to use for your story. This detailed course, taken from my bigger PR 101, clearly shows you how to write a press release, line by line, so there's no room for error. To make it even easier, I've laid out real, relatable examples of press releases I have drafted for clients. Perfect for small businesses and start-ups, this in-depth 101 course tells you what other PR agencies won't - how to secure free, credible and invaluable media coverage for your brand. There's no classroom theory here, it's all real world expertise that you can use to find multiple stories in your business, that will gain £££s of free publicity. Why I created this course I created this DIY PR online course to help businesses like yours reap the benefits of PR, without having to spend a fortune on an agency. As a small business owner (with a background in journalism and 10+ years in PR) myself, I understand that being lean is key, but at the same time, you need to invest to grow and market your brand. So this course is the perfect solution - rather than investing money and outsourcing your PR, you're investing in yourself by doing your own...
4. How to Write a Press Release
Press releases are essential tools for media outreach that can help land your business or organization headlines. Media coverage can enhance your brand’s credibility offer social proof and share your message with an audience far greater than you could reach on your own...
5. DIY Public Relations: Craft Your Press Release
For ladypreneurs who’ve got something to say! Learn the basics of public relations and discover how to communicate the best parts of your business to the press. In this course you will learn how to determine what’s newsworthy how to write a press release how to write a direct pitch how to build a media list and the best practices for approaching the media...
6. Write a press release like a pro
This short copywriting course is about writing a standard press release. There are many different types but I’m going to show you how I write a standard press release and how I’ve been writing them for many years for many corporate marketing departments and clients...