How is Product Roadmap used?
Zippia reviewed thousands of resumes to understand how product roadmap is used in different jobs. Explore the list of common job responsibilities related to product roadmap below:
- Created customer advisory board to capture case studies and inform product roadmap.
- Developed Technology Strategy, cultivated Infotainment partner relations, led SWOT analysis of Infotainment solutions and provided strategic product roadmap inputs.
- Ensured prioritization of the highest business value projects by establishing a structured methodology for translating business objectives into a product roadmap.
- Developed three-year product roadmap to meet customer needs based on market segmentation and competitive conditions to optimize revenue and margin contribution.
- Defined and implemented product roadmaps and minimum viable product for each release, prioritized requirements by gaining customer/user and internal buy-ins.
- Engaged direct customer collaboration via Request for Enhancement (RFE) program and incorporated customer needs into completely revamped product roadmap.
Are Product Roadmap skills in demand?
Yes, product roadmap skills are in demand today. Currently, 6,226 job openings list product roadmap skills as a requirement. The job descriptions that most frequently include product roadmap skills are video product manager, product communications manager, and data product manager.
How hard is it to learn Product Roadmap?
Based on the average complexity level of the jobs that use product roadmap the most: video product manager, product communications manager, and data product manager. The complexity level of these jobs is challenging.
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What jobs can you get with Product Roadmap skills?
You can get a job as a video product manager, product communications manager, and data product manager with product roadmap skills. After analyzing resumes and job postings, we identified these as the most common job titles for candidates with product roadmap skills.
Video Product Manager
Job description:
A video project manager is responsible for managing a team for video assets. He/She manages projects, product road maps, and technological resources. They are involved in carrying out market and competitive analysis to get the minimum viable product and to create forecasts and settling on pricing. In addition to other duties, they may also be expected to maximize product quality by spearheading the QA process.
- Product Roadmap
- Product Development
- Video Content
- Video Production
- Competitive Analysis
- QA
Product Communications Manager
Job description:
Product communications managers require skills in communication, presentation, writing, editing, proofreading, layout, and design, as well as professional printing and publishing skills. Those who choose this career path will be called on to promote a company's mission, products, and services. Product communications managers also work with management teams and execs to mold a company's image and values and understand how to communicate them to the public.
- Product Communications
- Product Development
- Product Roadmap
- Market Research
- Strategic Communications
- User Experience
Data Product Manager
Job description:
A data product manager is responsible for supervising the data flow within the product management process, ensuring that the data address the product's features and functionality. Data product managers analyze data statistics by conducting surveys and reviewing reports, adjusting business plans according to the results. They also coordinate with the clients to inform them of progress updates and assist with their additional requirements and requests. A data product manager must have excellent communication and organizational skills, especially in performing quality control procedures before releasing final product outputs.
- Product Management
- BI
- QA
- Regression
- Product Roadmap
- Project Management
Commercial Product Manager
Job description:
The commercial product manager focuses on determining consumers' wants and needs and drafts a product plan for the business to tweak their product development to take advantage of the demand. The commercial product manager works with the marketing team on ensuring existing products and newly developed items fare well in the market. This position is tasked with monitoring product performance, determining weaknesses in the marketing strategy, and providing suggestions and recommendations to improve sales. The added responsibility of a commercial product manager is to help in conceptualizing product designs and marketing strategies.
- Treasury
- Product Line
- Product Development
- Product Strategy
- Product Roadmap
- Cash Management
Associate Product Marketing Manager
Job description:
An associate product marketing manager is an individual who develops marketing strategies for products as well as supervises their packaging, transportation, and distribution activities. Associate product marketing managers must participate in the product design and engineering process to brief the design team about the specifications of a product. They are required to conduct market research to discover how many companies are selling similar products and the features they offer. Associate product marketing managers must also coordinate with the supply chain so that products can be sent across to the markets without any delay.
- Digital Marketing
- Product Management
- Market Research
- Marketing Campaigns
- Product Roadmap
- Integrated Marketing
Manager, Product And Applications
- Pre Sales
- Product Management
- Project Management
- Product Development
- Product Roadmap
- QA
Product Manager, Mobile
Job description:
Mobile Product Managers are responsible for leading the roadmap development and managing the execution of mobile applications into the marketplace. They are responsible for creating product roadmap strategies, directing the cross-functional team to assist in areas of monetization and features integration, and providing direction for user interface and user experience. They are responsible for writing requirement documents, leading design work, undertaking product testing, gathering user feedback, and setting performance metrics. Mobile Product Managers also oversee outbound marketing, quality assurance, product support, and user training. They manage release cycles and continuously drive product improvement reiterations.
- Mobile Development
- Product Management
- IOS
- Product Roadmap
- UI
- Scrum
Co-Founder/Product Manager
- Market Research
- Product Development
- User Interface
- User Experience
- Product Roadmap
- Database
Product Director
Job description:
The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.
- Product Management
- Product Strategy
- Project Management
- Product Roadmap
- Product Design
- Software Development
Vice President, Product Manager
Job description:
A vice president, product manager is an executive professional who is responsible for managing a team of product managers that guide the success of a product and improving it. This vice president must develop marketing initiatives that could drive customer growth, product development, and improving cross-sell campaigns. The vice president should collaborate with multiple teams to provide various product ideas and business cases. This vice president must also interact with clients so that they can identify their needs and address issues related to the product.
- Product Management
- Project Management
- Portfolio
- Product Strategy
- Product Roadmap
- Business Cases
Vice President, Product Management
Job description:
A vice president of product management is responsible for handling the overall operational decisions of product deliverables, creating strategic procedures for product marketing strategy, and ensuring that the outputs provide the highest customer satisfaction. The vice president of product management monitors the department's budget, allocating adequate resources to every team to support operational promotions and research on current market trends. They also adjust product management approaches to meet the company's goals and objectives and identify opportunities to increase revenues and profitability.
- Product Management
- Analytics
- Product Strategy
- Cloud
- Product Roadmap
- Product Vision
Senior Product Line Manager
Job description:
Senior Product Line Managers primarily provide an enterprise with product and market intelligence to increase their market share. It is their job to define the product, pricing, promotion strategies, and positioning of the company. They guide product line distribution and its activities to boost profitability and the development of new products. Part of their tasks is to maintain high-level profit margins in line with product revenue generation. Among the skills, they need to develop include market research, management, and communication.
- Product Line
- Product Management
- Cloud
- Lifecycle Management
- Product Roadmap
- Market Trends
Senior Manager, Product Management
Job description:
A senior product manager is responsible for handling the product management processes, identifying product improvement strategies, and launching the product brand on various market and media platforms. Senior product managers work closely with the marketing and public relations team to promote product releases through digital content publishing, media interviews, and social events. They also coordinate with the clients on progress updates, provide statistical analysis, and inform them of any adjustments on product development procedures. A senior product manager should have excellent critical-thinking and organizational skills in implementing and expanding product awareness to the public within budget goals and set timeframes.
- Product Management
- SR
- Product Development
- Product Vision
- Product Roadmap
- Lifecycle Management
How much can you earn with Product Roadmap skills?
You can earn up to $121,097 a year with product roadmap skills if you become a video product manager, the highest-paying job that requires product roadmap skills. Product communications managers can earn the second-highest salary among jobs that use Python, $97,092 a year.
| Job title | Average salary | Hourly rate |
|---|---|---|
| Video Product Manager | $121,097 | $58 |
| Product Communications Manager | $97,092 | $47 |
| Data Product Manager | $117,599 | $57 |
| Commercial Product Manager | $106,412 | $51 |
| Associate Product Marketing Manager | $98,431 | $47 |
Companies using Product Roadmap in 2025
The top companies that look for employees with product roadmap skills are Intel, Oracle, and Wolters Kluwer. In the millions of job postings we reviewed, these companies mention product roadmap skills most frequently.
Departments using Product Roadmap
| Department | Average salary |
|---|---|
| Business Development | $105,907 |
6 courses for Product Roadmap skills
1. Product Roadmap Recovery in Miro
By the end of this project, you will be able to create an analysis-driven product roadmap, test it for risk and return on investment, and identify areas for strategic improvements. To do this, you will gain hands-on experience applying agile thinking to align business goals and team responsibilities within a product roadmap in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions...
2. Product Management: Mastering Product Roadmaps 2023
Welcome to Product Management: Mastering Product Roadmaps. The traditional way of building product roadmaps just does not work in Agile environments. And teams mitigate this by either 1) tightly restricting access to their roadmap or 2) entirely abandoning the use of roadmaps. It's time to reinvent the traditional product roadmap. I created this course and packed it with practical, real-world experiences that I've gained working with Product Management teams around the world. All theory is paired with practical exercises we'll complete together in your workbook. What you'll get from this course.1. I'll show you how design a roadmap template that incorporates the right level of detail, without overcommitting.2. You'll gain an in-depth understanding of approaches for identifying your roadmap stakeholders, gathering inputs, and understanding your business ecosystem.3. We'll then look at how to uncover and express roadmap themes and consider when to add features to your roadmap.4. Then we'll do deep dive into roadmap prioritization, including avoiding common mistakes, and key frameworks that can be used. We'll also explore tried and tested methods for achieving stakeholder alignment.5. In the final section, we'll do a deep dive of presentation options. I'll also show you how to keep your roadmap fresh and effectively communicate changes to stakeholders. Why learn Modern Product Management?The demand for the strategic Product Manager is growing rapidly. In fact, LinkedIn ranks Product Manager as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role are to their success. But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers. In a field where so many teams follow counter-productive practices, copying others won't work. Don't Imitate. Understand. This course will teach you proven roadmapping techniques used by top product teams. And the practical portion will give you real-world skills that you can apply immediately. If you're a Product Manager looking to level up your product roadmapping skills or are trying to transition into a new career, this course will help prepare you for success. And if you work in a related role (Business Analyst, Project Manager, Developer, etc), you're also in the right place. What if I have questions? I offer full support, answering any questions you have 7 days a week (whereas many instructors answer just once per week, or not at all). This means you'll never find yourself stuck on one lesson for days. With my hand-holding guidance, you'll progress smoothly through this course without any major roadblocks. So Let's Do This! Enroll now and sharpen your product roadmapping skills. See you on the inside!...
3. Product Management Fundamentals: Awesome Product Roadmaps
A roadmap is a simple but powerful tool for product development. A strong product roadmap supports your business objectives and product strategy. It can help you make decisions and answer critical questions. For example, how do you decide which projects to pursue, and which to defer until later? How can you know which projects will be important a few months from now, when the market is changing so quickly? And how do you get all the diverse groups in your organization aligned behind one particular plan? This course shows how to build a product roadmap for your business-and gain critical stakeholder buy-in. See examples of what roadmaps might look like, and spend time learning the tools and techniques necessary to map the projects for your specific organization. Instructor Luke Angel help you create strong, dynamic roadmaps that will ensure your team is working on the right projects at the right time. Topics include: Roadmaps Definition And Purpose Roadmap Template Organizational Roadmaps Early Stage Products Roadmaps Process Pitfalls Stakeholders Conducting User Research Defining Your Product Strategy Creating Roadmap Milestones Estimated the Roadmap Strawman Roadmaps Conducting Roadmap Meetings Evangelizing Your Road Grooming your roadmap...
4. Build a Product Roadmap with Aha!
In this 2-hour long project-based course, you will learn what makes a good Product Roadmap, how to use Aha! to combine your product artifacts in a well-structured Product Roadmap, and how to customize Aha! to match the processes and requirements in your team. Using Aha!, step by step we will start from a blank sheet of paper to get to a comprehensive product definition. We will structure the information in a way that allows to switch between execution level information, like Features and Release and also being able to zoom out to high-level information like Goals and Vision...
5. Product Roadmap 101 - For Enterprise Products
Why a course on Product Roadmap so important?In an era where technological advancements have been rapidly changing customer behaviors, the role of Product Management is becoming crucial to building right products to address right problems embracing right technology and not the least, delivering right outcomes as desired by customers. Such products are always built through ensuring commonality of product vision, strategy, and objective among stakeholders, maniacal focus on a few things while saying NO to lots of things, realigning investments and investing on right technology. To accomplish them, the role of a product roadmap is inevitable. The product roadmap is not just a tactical tool. It is a strategic tool. The course will outline how product roadmap can be used an effective tool to put the product on the right trajectory by consistently making rational decisions for accomplishing Organizational goals and objectives aligning with product strategy and within the framework of product vision. What does the course teach?The course is the most comprehensive and exhaustive course on Product Roadmap covering a wide range of topics. The course is also accompanied by an eBook - 'Pragmatic Approach to Building Great Product Roadmap - Translating Product Strategy into Product Roadmap.' The course also contains templates required for drafting product roadmap. The course covers a wide variety of topics including1. Introduction to Product RoadmapThis section outlines why product roadmap is essential, what is a product roadmap, what is not a product roadmap and finally, what is the purpose of a product roadmap. This section will also outline the difference between an internal product roadmap and an external product roadmap.2. Product Vision, Strategy, and Product Roadmap. This section outlines why it is essential to building a product roadmap on a foundation of product vision and strategy3. Product DiscoveryThis section outlines how to build a product backlog through understanding and discovering customer needs. Why it is essential to both understand and discover customer needs. How to gather needs through a collaboration with various stakeholders such as i) Support Team, ii) Sales Team, iii) Business Development Team, and iv) Engineering Team. We will also introduce to tools to gather appropriate requirements.4. Product Prioritization ProcessIt is the most critical section of this course that focuses on how to formulate strategy and objectives. Later, Identifying the right customer value which when delivered by the product can help accomplish product objectives. Identifying product attributes that can tangibly measure the ability of each feature to deliver chosen customer value and prioritizing features that have a higher ability to deliver the right customer value. We will use scorecard methodology to elaborate prioritization process while the section concludes talking about the right prioritization model.5. Beating Inflection PointIn this section, we will talk about categorizing requirements into i) Tactical, ii) Strategic and iii) Disruptor. What is the purpose behind categorizing requirements and how to categorize requirements? Additionally elaborate, how to conceptualize and validate the right outcomes that have the potential to disrupt the market.6. Measuring the Efficacy of Product RoadmapThis section focuses on identifying techniques to measure the efficacy of product roadmap, i. e., whether we have prioritized the right featuresRegister this course to become experts in managing product roadmap and using it as an appropriate communication tool to provide the direction of the product to Sr. Executives. The course offers something for Product Manager with varying experience and expertise levels. For certain complicated topics like ranking features, the course provides detailed articles elaborating the process. For whom did I design this courseAspiring Product Managers - They learn the entire fundamentals and the art of building products roadmap. Experienced Product Manager - How product roadmap can be used a strategic tool to outline a clear path to run the business, grow the business and transform the business in the short term, near-long term and long term respectively. Product Line Manager - How product roadmap can be used effectively for product or technologies transitions with out impacting revenues. Engineers. - What is the rationale behind prioritizing features, so they can better understand why a Product Manager says 'NO' to certain features. Comprehending the roadmap can also help understand the strategic direction of the product...
6. Roadmap to Getting Your Illustrations on Products
This class is for illustrators who have the talent but lack the know-how to get their illustrations on products. Within 2 years of quitting her in-house design job teacher Anne Bollman was able to create a six-figure self-employed salary as an illustrator using this method. She will take you step by step through her marketing and portfolio development strategy so that you have the tools you need to get your art on products. Students of the class will be able to download an illustrated roadmap to fill out as well as a workbook so that they can easily follow along and establish their own plan for success...