What is Product Vision?
Product vision is a vision statement that gives an idea about a product. It tells about what the product is, for whom, and how it will benefit the targeted consumers. It gives the employees a bigger perspective on what they're working on and helps in achieving the long-term mission of a product.
How is Product Vision used?
Zippia reviewed thousands of resumes to understand how product vision is used in different jobs. Explore the list of common job responsibilities related to product vision below:
- Managed the prioritization of customer feedback, define product vision, and work to deliver a differentiated product.
- Define product vision, road-map, and strategy.
- Developed product positioning & competitive differentiation analysis with product vision and communicated product benefits to customers, partners and internal teams.
- Created Competitive Analysis for product (Target Marketer), obtained approval of pricing strategy and product vision/strategy document.
- Presented and promoted the product vision across multiple business units, internal technical teams, external development partners and executive leadership.
- Promoted product vision and communicated product benefits to customers, business users, account executives and internal teams.
Are Product Vision skills in demand?
Yes, product vision skills are in demand today. Currently, 548 job openings list product vision skills as a requirement. The job descriptions that most frequently include product vision skills are senior mobile product manager, senior technical product manager, and product manager, consumables.
How hard is it to learn Product Vision?
Based on the average complexity level of the jobs that use product vision the most: senior mobile product manager, senior technical product manager, and product manager, consumables. The complexity level of these jobs is challenging.
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What jobs can you get with Product Vision skills?
You can get a job as a senior mobile product manager, senior technical product manager, and product manager, consumables with product vision skills. After analyzing resumes and job postings, we identified these as the most common job titles for candidates with product vision skills.
Senior Mobile Product Manager
Job description:
A senior mobile product manager is primarily responsible for overseeing a company's daily product development and sales operations. It is their responsibility to streamline product requirements and guidelines, establish objectives and schedules, delegate duties among teams, and conduct regular assessments and inspections to ensure operations adhere to project needs and standards. Additionally, they have the responsibility to lead junior managers, provide training, and spearhead procedures in the joint effort to reach the department's short and long-term goals.
- Product Management
- UI
- Product Vision
- User Experience
- A/B
- User Stories
Senior Technical Product Manager
Job description:
A senior technical product manager is in charge of spearheading the development of product roadmaps and devising strategies to optimize a company's manufacturing processes. They typically assess existing systems and perform maintenance checks, set goals and budgets, utilize the feedback from consumers to improve products, and ensure that all operations are within schedules. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.
- Product Management
- Technical Product
- Product Vision
- User Stories
- Cloud
- Product Roadmap
Product Manager, Consumables
Job description:
A product manager of consumables manages a team of professionals that are involved in product development that can increase commission sales. This manager must execute market research for each product category by utilizing online competitive shopping and market trend sources. The manager must develop several new products and launch them while managing the existing brands of the company. This manager must also maintain relationships with business partners and vendors to drive the portfolio.
- Product Management
- Project Management
- User Experience
- Market Research
- Product Vision
- Digital Marketing
Group Product Manager
Job description:
A group product manager is responsible for leading teams on product development procedures according to business requirements and specifications, improving the brand image in the market, and generating revenues and profits out of sales performance. Group product managers strategize promotional techniques and marketing materials to advertise the product on various platforms and reach the target audience. A group product manager coordinates with the clients and senior product manager for progress updates, cost analysis, and adjusting business plans as needed.
- Product Management
- Product Vision
- Product Strategy
- Cloud
- User Experience
- Product Roadmap
Vice President-Products
Job description:
A vice president of products is in charge of devising strategies to implement the company's vision and mission when it comes to products and services. Their responsibilities typically revolve around overseeing manufacturing and marketing operations, developing guidelines and roadmaps, and spearheading programs and projects to improve the workflow and workforce performance. Furthermore, they must also perform research and analysis to identify new business and client opportunities, conduct regular performance assessments, and liaise with key clients and distributors in adherence to the company's goals and policies.
- Product Management
- Product Strategy
- Direct Reports
- Product Vision
- Healthcare
- Project Management
Senior Manager, Product Management
Job description:
A senior product manager is responsible for handling the product management processes, identifying product improvement strategies, and launching the product brand on various market and media platforms. Senior product managers work closely with the marketing and public relations team to promote product releases through digital content publishing, media interviews, and social events. They also coordinate with the clients on progress updates, provide statistical analysis, and inform them of any adjustments on product development procedures. A senior product manager should have excellent critical-thinking and organizational skills in implementing and expanding product awareness to the public within budget goals and set timeframes.
- Product Management
- SR
- Product Development
- Product Vision
- Product Roadmap
- Lifecycle Management
Senior Product Manager
Job description:
A senior product manager oversees the workflow and workforce involved in product and service development, ensuring a high return for its investments. They are primarily responsible for assessing and providing recommendations, producing review and reference documents, and obtaining feedback from consumers and high-ranking company personnel. Furthermore, as a senior product manager, they must lead a group of product managers, motivating and supervising them in their joint effort to accomplish goals according to the company's standards and policies.
- Product Management
- Cloud
- Product Strategy
- User Stories
- Product Vision
- Product Roadmap
How much can you earn with Product Vision skills?
You can earn up to $125,749 a year with product vision skills if you become a senior mobile product manager, the highest-paying job that requires product vision skills. Senior technical product managers can earn the second-highest salary among jobs that use Python, $132,810 a year.
| Job title | Average salary | Hourly rate |
|---|---|---|
| Senior Mobile Product Manager | $125,749 | $60 |
| Senior Technical Product Manager | $132,810 | $64 |
| Product Manager, Consumables | $122,421 | $59 |
| Group Product Manager | $155,050 | $75 |
| Vice President-Products | $174,756 | $84 |
Companies using Product Vision in 2026
The top companies that look for employees with product vision skills are Sunrun, Navient, and Amazon. In the millions of job postings we reviewed, these companies mention product vision skills most frequently.
Departments using Product Vision
| Department | Average salary |
|---|---|
| Business Development | $108,887 |
| Marketing | $83,219 |
3 courses for Product Vision skills
1. Advanced Product Management: Vision, Strategy & Metrics
In this truly modern course, you'll learn all of the advanced skills and techniques that successful product managers use in their day-to-day working lives. From how to implement vision and strategy to getting a better understanding of how to use data, these lectures are designed for for founders, CEOs and, of course, product managers. With real world examples demonstrating exactly how to execute each approach, you'll find out exactly what to do (and what not to do) to build your company up to the level it deserves. You already know the basics of being a product manager and securing that all-important job. But ensuring the success of your products is an entirely different ball game. You need to know the framework that transforms any product from zero to hero and the metrics measuring techniques that will allow you to figure out a product's successes and pitfalls. After all, there's nothing that can't be improved. The first section of this course will take you through two hugely important elements of product management: vision and strategy. Whether you're a founder of a company or the product manager at said company, we'll teach you the difference between the two and how to implement them into the development of your products. The second section goes into a lot more detail on metrics. We'll take you through how to figure out what data to measure and how to fully understand the data that you track. There's also a deep dive into three different industries to demonstrate how metrics can change depending on the product that you're working on. At the end of it all, you'll have the tools needed to make better, and more profitable, decisions in your product manager role. Your instructorsCole Mercer has been a Senior Product Manager at Soundcloud, Bonobos, Mass Relevance, and has taught the Product Management course at General Assembly in Manhattan, NYC. He is now a full-time Product Management and Strategy consultant. Evan Kimbrell is a top rated Udemy instructor with 19 courses on everything Entrepreneurship. His courses have over 630,000 students and over 32,000 five star reviews. For the past few years, he has also been running a digital agency that has produced over 100 web and mobile products. What you'll learnWhat vision and strategy actually mean. The importance of vision and strategy in product management. What makes a great visionary and how to set a clear vision. How the product development hierarchy works. The most common types of strategy. How to set out an effective roadmap. How to use a more modern and agile form of roadmapping. What metrics actually are. The types of metrics you should be monitoring and optimizing. The various metrics that relate to e-commerce, mobile and marketplace products. How leading and lagging metrics tie into product management. How to analyze metrics using cohorts. Gain an understanding of origin source sorting and how this can skew product metrics. When to use data versus when to use your intuition. Real world examples demonstrating all of the above. Are there any course requirements or prerequisites?As this is an advanced course, a basic understanding of Product Management would be beneficial. Who this course is forAnyone looking to learn advanced Product Management techniques. Product Managers and CEOs who want to gain more effective decision-making skills...
2. Define Product Vision with User Experience Maps in Miro
By the end of this project, you will be able to define product vision with user experience maps in Miro. To understand the User Experience design principles and create a visualization that defines the product vision, you will gain hands-on experience exercising empathy to accurately document the user experience (UX). You will also leverage design thinking, user interface (UI) knowledge, and context from the user’s experience as you create a map in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions...
3. Essential Product Management Skills: From Vision to Execution
This class is designed to teach you the skills to figure out how to start a new product/feature initiative. It’s designed for product managers who are used to working with existing products and making small iterative improvements with comprehensive data - folks who are going to start a product from zero...