How is Search Engine Marketing used?
Zippia reviewed thousands of resumes to understand how search engine marketing is used in different jobs. Explore the list of common job responsibilities related to search engine marketing below:
- Increased revenue for online advertising, search engine marketing, search engine optimization and digital display advertising for businesses in Connecticut.
- Developed and managed online marketing plans using search engine marketing and search engine optimization campaigns, including pay-per-click advertising.
- Trained and certified in Search Engine Marketing, Search Engine Optimization.
- Manage and process online advertising needs including search engine marketing, commercials and direct mail solutions for new and existing clients.
- Led the entire northeast Ohio division in sales of new search engine marketing campaigns.
- Awarded SEM Pacesetter - Generated 26 new orders for Search Engine Marketing in Q1, 2008.
Are Search Engine Marketing skills in demand?
Yes, search engine marketing skills are in demand today. Currently, 616 job openings list search engine marketing skills as a requirement. The job descriptions that most frequently include search engine marketing skills are advertising media consultant, sem specialist, and search engine marketing strategist.
How hard is it to learn Search Engine Marketing?
Based on the average complexity level of the jobs that use search engine marketing the most: advertising media consultant, sem specialist, and search engine marketing strategist. The complexity level of these jobs is challenging.
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What jobs can you get with Search Engine Marketing skills?
You can get a job as a advertising media consultant, sem specialist, and search engine marketing strategist with search engine marketing skills. After analyzing resumes and job postings, we identified these as the most common job titles for candidates with search engine marketing skills.
Advertising Media Consultant
- Search Engine
- Internet Products
- Search Engine Marketing
- Cold Calls
- Business Development
- Google Adwords
SEM Specialist
Job description:
An SEM specialist is in charge of understanding search engine rankings and optimizing the company's website to bring traffic to it via both organic as well paid search engine methods. To become an SEM specialist, you need to know how to do data analysis around the web and combine all the elements of online marketing, social marketing, and marketing analytics to create a strategy for the company's website.
- Digital Marketing
- Paid Search
- Google Analytics
- Keyword Research
- Search Engine Marketing
- Google Adwords
Search Engine Marketing Strategist
- Digital Marketing
- Paid Search
- Campaign Performance
- Search Engine Marketing
- SEM
- Website Traffic
Marketer
Job description:
A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.
- Digital Marketing
- Community Events
- Search Engine Marketing
- Business Relationships
- Brand Awareness
- Content Creation
Digital Account Executive
Job description:
A digital account executive is responsible for handling client accounts, developing effective digital marketing strategies, and promoting the clients' businesses across the digital media platform. Digital account executives manage the content development and marketing assets, ensuring that the materials adhere to business requirements and clients' specifications, as well as budget limitations and timetables. They also analyze the recent market trends to identify opportunities that would generate more revenue resources for the business. A digital account executive regularly updates the clients on the project progress and informing them of plan adjustments as needed.
- Digital Marketing
- Digital Account
- Salesforce
- Search Engine Marketing
- CRM
- Website Development
Digital Media Strategist
Job description:
Digital media strategists assist in building ad campaigns outlined to catch potential clients' awareness and keep existing customers' fealty. Their responsibilities include determining the campaign's target demographic, assessing the best time to run the campaign, and figuring out which medium to use. Also, they analyze data from surveys, develop a budget-friendly ad campaign media, as well as assessing the effect a campaign's online presence will have on its selected audience. Skills required include strong critical and analytical skills, creativity, and excellent communication skills.
- Digital Marketing
- Client Facing
- Search Engine Marketing
- Campaign Performance
- Google Analytics
Search Engine Marketing Manager
Job description:
A search engine marketing manager is in charge of overseeing the operations and workforce involved in search engine marketing. They mostly devise strategies to reach targets faster, identify new trends and opportunities, set budget and goals, and optimize various tools to catapult a campaign into a success. There are also instances where they must produce progress reports, liaise with clients, and perform optimization. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals, all while implementing the company's policies and regulations.
- Digital Marketing
- Google Analytics
- Paid Search
- Keyword Research
- Search Engine Marketing
- Search Engine Optimization
How much can you earn with Search Engine Marketing skills?
You can earn up to $69,447 a year with search engine marketing skills if you become a advertising media consultant, the highest-paying job that requires search engine marketing skills. Sem specialists can earn the second-highest salary among jobs that use Python, $61,808 a year.
| Job title | Average salary | Hourly rate |
|---|---|---|
| Advertising Media Consultant | $69,447 | $33 |
| SEM Specialist | $61,808 | $30 |
| Search Engine Marketing Strategist | $68,845 | $33 |
| Marketer | $39,944 | $19 |
| Digital Account Executive | $54,225 | $26 |
Companies using Search Engine Marketing in 2025
The top companies that look for employees with search engine marketing skills are Gannett, Ryder System, and The Salem News. In the millions of job postings we reviewed, these companies mention search engine marketing skills most frequently.
| Rank | Company | % of all skills | Job openings |
|---|---|---|---|
| 1 | Gannett | 29% | 171 |
| 2 | Ryder System | 23% | 6,109 |
| 3 | The Salem News | 7% | 21 |
| 4 | Intuit | 4% | 1,084 |
| 5 | Townsquare Media | 4% | 138 |
Departments using Search Engine Marketing
| Department | Average salary |
|---|---|
| Marketing | $84,971 |
4 courses for Search Engine Marketing skills
1. Licensed Search Engine Marketing Professional Track
Welcome to the International Institute of Digital Marketing™ The International Institute of Digital Marketing™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM™. Digital Marketing is something that's all around us, yet there has been no solid foundation for marketing for many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed - a foundation with the ability to be built upon and developed with time. This is a hybrid course, which means it is a more hands-on experience than you would find in most online courses. Each lecture will include lecture notes, activities, and resources that will serve as your guideline on how to successfully complete the lecture. This course consists of;102 Lecture Videos102 Downloadable Lecture DescriptionA total of 102 Lectures37 Assignments to be submitted to IIDM™15 Quizzes123 External ResourcesPractical SEO & SEM applicationPractical Paid & Organic StrategiesLearn to create successful Paid Advertisements on Facebook and Google. You hear the terms endlessly. SEO and SEM. You see it required on job applications, and you see articles about it, so what's the deal? What is search engine marketing? In reality, it's all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull these websites out of nowhere. In reality, there's much more to it than you may think. That is search engine marketing. This course covers everything you need to know, from the basics to the nitty-gritty details. SEO & SEM Master I™How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and more. We will teach you;What are SEO & SEM and how to use them effectively to increase the reach of your brand?How to use Google Ads, understand them, and utilize them to their full effectiveness. What display ads are, how to make them, and how to use them most effectivelySEO & SEM Master II™Understanding SEO & SEM is important, but how do you utilize it effectively to ensure your efforts and budget are in the right place? This sub-course teaches how to use SEO & SEM to their full potential and how to harvest and use their relevant analytical data. We will teach you;How to use SEO & SEM properly to achieve the best results. How to harvest and utilize analytical data gathered from SEO & SEM campaignsSEO & SEM Master III™How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The SEO & SEM sub-course covers all you need to know about SEO and SEMHow to make SEO work for your brand through good user experiences and enticing content. How to adapt your existing marketing methods to SEO & SEM for greater reach and best results. IMPORTANT! Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access to your learning materials and evaluation for the certification upon completion. Contact us here: support@iidm. world...
2. Marketing Fundamentals - Search Engine Optimization (SEO)
In this new, comprehensive SEO fundamentals course, I'll teach you how to use search engine optimization to lay the foundation for a successful long-term online marketing strategy. We'll start at the very basics of what a search engine is and will end with having a solid and thorough understanding of the entire process of search engine optimization. SEO is the basis for steady, high-quality traffic that you don't have to pay for and should therefore be a top priority for every website owner. We'll begin by looking at the absolute basics - what does search engine optimization even mean, what is a search engine and how do they work?We will then look at the three processes a search engine must complete to display websites on the search result pages - Crawling, Indexing and Ranking. For each of these steps, we will detail how they work and how we can do our best to support the search engine and be found by searchers on the web. Afterward, we talk about the critical topic of keyword research. What does our target audience want? What are they looking for? And how can we provide this content for them so that search engines will consider our offer?On-Page SEO is the next extensive section of the course, where we will begin to get a bit more practical. How can we best offer our content? What are elements we need to now, and how do we implement them correctly?We'll even get a bit more technical here. Look at how websites actually work and how we can work together with developers and web admins to make our website the absolute best. Finally, we talk about how we can get our content and our website out there with link building. This way, we can make sure that all the effort we put into content, structure, and website optimizations pays off, and we can reap the well-deserved reward for our work in the form of qualified organic traffic from search...
3. Search Engine Marketing (SEM) from an ex-Googler
The course teaches you Search Engine Marketing, and especially, how to use Google AdWords to meet your marketing objectives. This is an indepth course, with practical hands on guide. You can expert to start running campaigns for top brands after undergoing this program. I have ensured that only the crux of digital marketing is included in the program, so that you only work on what is necessary and are not overloaded with a lot of material which you can never finish. Its a course meant for Search Engine marketers, entrepreneurs or students willing to get into the magic world of online advertising and digital marketing. The course contains 3 parts - Online Advertising Fundamentals, Search Advanced, and Display Advertising. In this program, you will learn all about creating, managing and optimising campaigns meant for brand building, lead generation or online sales. You will learn to run campaigns for search and display networks on desktop, and mobile platforms using text, image, rich media or video ad formats. A very comprehensive program for everyone in Online Advertising. The program will also prepare you for the Google Certification exams and help you get Google AdWords certified...
4. Search Engine Marketing (SEM): #1 Step-by-Step Tutorial
SEM For WordPress (Search Engine Marketing) -I'm going to show you how to easily optimize your website to convert traffic into sales! This course is for intermediate to advanced users who already have a basic understanding of SEO and WordPress. This course includes a PDF document which will serve as your SEM blueprint. If you follow the step-by-step instructions in this video course, you'll have all the tools you need to increase traffic and sales to your website. You should take this course if you want a simple system that'll help customers find your business, and you want to increase your website's traffic & sales... fast! You'll Discover: What Is Content Above The Fold?How To Easily Add Your Content Above The Fold. How to Use Call-To-Actions on Your WebsiteHow to Optimize Your Website For Mobile Users. How To Setup Your Tags on Your Website. How to Quickly Setup Exit Pop-up Forms on Your WebsiteHow To Get Started With Email MarketingHow To Get Started With Pay-Per-Click MarketingHow To Quickly Create High Converting Sales Pages. How To Make Promotional Videos For Your Website. Quick Summary to Help You Get Started!...