The top 4 Search Engine Marketing courses you need to take

1. Licensed Search Engine Marketing Professional Track

4.5

(51)

Welcome to the International Institute of Digital Marketing™ The International Institute of Digital Marketing™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM™. Digital Marketing is something that's all around us, yet there has been no solid foundation for marketing for many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed - a foundation with the ability to be built upon and developed with time. This is a hybrid course, which means it is a more hands-on experience than you would find in most online courses. Each lecture will include lecture notes, activities, and resources that will serve as your guideline on how to successfully complete the lecture. This course consists of;102 Lecture Videos102 Downloadable Lecture DescriptionA total of 102 Lectures37 Assignments to be submitted to IIDM™15 Quizzes123 External ResourcesPractical SEO & SEM applicationPractical Paid & Organic StrategiesLearn to create successful Paid Advertisements on Facebook and Google. You hear the terms endlessly. SEO and SEM. You see it required on job applications, and you see articles about it, so what's the deal? What is search engine marketing? In reality, it's all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull these websites out of nowhere. In reality, there's much more to it than you may think. That is search engine marketing. This course covers everything you need to know, from the basics to the nitty-gritty details. SEO & SEM Master I™How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and more. We will teach you;What are SEO & SEM and how to use them effectively to increase the reach of your brand?How to use Google Ads, understand them, and utilize them to their full effectiveness. What display ads are, how to make them, and how to use them most effectivelySEO & SEM Master II™Understanding SEO & SEM is important, but how do you utilize it effectively to ensure your efforts and budget are in the right place? This sub-course teaches how to use SEO & SEM to their full potential and how to harvest and use their relevant analytical data. We will teach you;How to use SEO & SEM properly to achieve the best results. How to harvest and utilize analytical data gathered from SEO & SEM campaignsSEO & SEM Master III™How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The SEO & SEM sub-course covers all you need to know about SEO and SEMHow to make SEO work for your brand through good user experiences and enticing content. How to adapt your existing marketing methods to SEO & SEM for greater reach and best results. IMPORTANT! Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access to your learning materials and evaluation for the certification upon completion. Contact us here: support@iidm. world...

2. Marketing Fundamentals - Search Engine Optimization (SEO)

4.6

(239)

In this new, comprehensive SEO fundamentals course, I'll teach you how to use search engine optimization to lay the foundation for a successful long-term online marketing strategy. We'll start at the very basics of what a search engine is and will end with having a solid and thorough understanding of the entire process of search engine optimization. SEO is the basis for steady, high-quality traffic that you don't have to pay for and should therefore be a top priority for every website owner. We'll begin by looking at the absolute basics - what does search engine optimization even mean, what is a search engine and how do they work?We will then look at the three processes a search engine must complete to display websites on the search result pages - Crawling, Indexing and Ranking. For each of these steps, we will detail how they work and how we can do our best to support the search engine and be found by searchers on the web. Afterward, we talk about the critical topic of keyword research. What does our target audience want? What are they looking for? And how can we provide this content for them so that search engines will consider our offer?On-Page SEO is the next extensive section of the course, where we will begin to get a bit more practical. How can we best offer our content? What are elements we need to now, and how do we implement them correctly?We'll even get a bit more technical here. Look at how websites actually work and how we can work together with developers and web admins to make our website the absolute best. Finally, we talk about how we can get our content and our website out there with link building. This way, we can make sure that all the effort we put into content, structure, and website optimizations pays off, and we can reap the well-deserved reward for our work in the form of qualified organic traffic from search...

3. Search Engine Marketing (SEM) from an ex-Googler

4

(76)

The course teaches you Search Engine Marketing, and especially, how to use Google AdWords to meet your marketing objectives. This is an indepth course, with practical hands on guide. You can expert to start running campaigns for top brands after undergoing this program. I have ensured that only the crux of digital marketing is included in the program, so that you only work on what is necessary and are not overloaded with a lot of material which you can never finish. Its a course meant for Search Engine marketers, entrepreneurs or students willing to get into the magic world of online advertising and digital marketing. The course contains 3 parts - Online Advertising Fundamentals, Search Advanced, and Display Advertising. In this program, you will learn all about creating, managing and optimising campaigns meant for brand building, lead generation or online sales. You will learn to run campaigns for search and display networks on desktop, and mobile platforms using text, image, rich media or video ad formats. A very comprehensive program for everyone in Online Advertising. The program will also prepare you for the Google Certification exams and help you get Google AdWords certified...