Search Engine Marketing Buyer
Hart
Columbus, OH
Part of the Performance Marketing team, this role is responsible for day-to-day stewardship of multiple search campaigns. They own the process from inception to completion, including building campaigns in various digital platforms (search, social & programmatic), monitoring & optimizing paid media buys and developing reports and analyses to enable implications/action plans. The right candidate will love data, be eager to learn and grow while also striving to understand the changing digital media landscape. RESPONSIBILITIES Search Engine Marketing · Own all aspects of paid search campaign management, including structure design, keyword development, ad copy creation, budget pacing, bidding strategies, optimization, and reporting. · Develop, implement, and manage campaigns within Google Ads, Microsoft Ads, and other SEM platforms. · Monitor daily campaign performance, identify trends, and adjust bids and budgets to improve KPIs (CTR, CVR, CPA, ROAS). · Collaborate with Analytics and Account teams to define and align key performance indicators and campaign objectives. · Conduct ongoing A/B testing of ad copy, landing pages, and bidding strategies to drive continuous performance improvement. · Leverage Google Ads scripts, automated rules, and platform integrations to enhance optimization and reporting efficiency. · Build, maintain, and enhance dashboards in tools such as Google Looker Studio (Data Studio) or Tableau to visualize search performance. · Perform competitive and keyword research to identify growth opportunities and inform strategic planning. · Work with Analytics and Tagging systems to ensure accurate tracking implementation, campaign tracking, and conversion measurement. · Stay current with SEM trends, algorithm changes, beta opportunities, and platform updates within the Google Marketing Platform ecosystem. · Document campaign setup and optimization processes according to Hart's internal taxonomy and quality assurance standards. Search Engine/Answer Engine Optimization · Support Hart's SEO and emerging AEO (Answer Engine Optimization) practice by assisting with audits, tracking, and implementation. · Perform basic technical SEO audits to identify crawlability, metadata, and indexing issues. · Conduct keyword and topical research to identify content opportunities. · Provide website content, metadata, and linking recommendations to improve visibility in both traditional and AI-driven search results. · Help build and maintain SEO reports and compile monthly performance summaries for clients. QUALIFICATIONS · Bachelor's Degree in Marketing, Business, Analytics, or related field. · 1-2 years of hands-on experience managing Google Ads and Microsoft Ads campaigns. · Strong understanding of keyword strategy, match types, Quality Score, ad rank, and conversion optimization. · Proficiency with Google Ads Editor, Google Analytics 4, Tag Manager, and Looker Studio. · Advanced Excel skills; scripting (Google Ads Scripts) is a plus. · Experience managing budgets and pacing within multi-account structures (MCC). · Google Ads and/or Microsoft Advertising certifications preferred. · Analytical thinker with a passion for using data to drive decisions and performance improvements. · Ability to manage multiple campaigns simultaneously in a fast-paced, collaborative agency environment. Personal skills + character traits You enjoy the creative atmosphere and energy a modern agency setting provides. You have very strong interpersonal skills and top-notch verbal and written communication skills. You can empathize with clients, partners, and stakeholders in politically challenging environments and work well under pressure within given timeframes. You are fluent in digital, eager to learn, and want to grow rapidly in our organization. You are an inclusive and supportive team player who can work in cross-functional teams with people of different grades and backgrounds. You have a penchant for results and an entrepreneurial mindset; you bring a can-do mentality to everything you touch. You can work fast and independently with great precision and accuracy. What we offer An exciting and intellectually challenging job within a leading, independent brand transformation agency that honors and lives its values A fruitful salary, perks, 401K, and benefits package. A hybrid work environment. Generous amount of paid time off annually + paid holidays. Flexible spending accounts for health and dependent care. Health Savings Account option with employer match. Paid short-term and long-term disability coverage. Daily snacks, beverages, and full access to our on-site tavern and lounge. An employee experience that fosters and provides deeper connections, vital flexibility, personal growth, holistic well-being, and shared purpose. We employ great people from an ever-widening variety of backgrounds - not just because it's the right thing to do but also because we believe that diverse perspectives make our agency stronger and more innovative. If you share our values, come find your place in our community. Meet us on @_hartinc and hartinc.com/careers to learn more. Hart is an equal opportunity employer and continually seeks to advance the concepts of equal employment opportunity to all applicants and employees. As such, Hart does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and conditions of employment.$66k-80k yearly est. 31d agoClient Experience Manager
Market My Market
Remote job
Market My Market is a fast-growing digital marketing agency delivering customized, full-service marketing campaigns that bring companies to life online. We pride ourselves in delivering measurable results that directly impact our clients' businesses. Our target markets include single event legal, specialty medical, and dental clients located across the country who are looking to grow their presence in their local markets. Our Growth Story: In just 4 years, Market My Market has experienced remarkable growth, expanding from 40 clients to nearly 200 clients. This rapid expansion reflects our commitment to excellence and the trust our clients place in our services. About the Role As a Client Experience Manager (CXM) at Market My Market, you'll serve as the primary point of contact for a portfolio of 20-40 digital marketing clients, focusing on delivering exceptional account management and fostering long-term client relationships. You'll be responsible for account strategy, maximizing client opportunities through upselling and cross-selling, communicating value, and delivering insights related to business development and operations. You'll collaborate closely with Client Success Managers (CSMs), who provide operational and administrative support, and report to the Director of Client Experience. Career Growth Opportunities Join our thriving Client Experience team, which has grown from just 2 team members to 10 in the past 4 years. As we continue our expansion, we're creating clear advancement paths for motivated professionals. We believe in promoting from within and providing our team members with the resources and mentorship needed to grow their careers alongside our company. Key Responsibilities Account Strategy: Develop and implement customized account strategies to help clients achieve their marketing goals, ensuring alignment with their business objectives Upsells and Renewals: Identify opportunities for upselling additional services and secure contract renewals through consistent communication and value demonstration Client Relationship Management: Act as the primary liaison between clients and internal teams, fostering trust and maintaining strong relationships Client Event Representation: Attend client events, industry conferences, and meetings to strengthen partnerships and represent Market My Market Portfolio Management: Oversee a portfolio of 20-40 clients, ensuring all deliverables are met and proactively addressing client concerns Collaboration with CSMs: Work closely with CSMs to coordinate the execution of marketing activities, including content delivery, reporting, and project management Performance Monitoring: Track and report on client performance metrics, ensuring campaigns deliver measurable results Problem Solving: Address client challenges by coordinating with internal teams and presenting solutions to maintain satisfaction and retention Strategic Consultation: Provide insights and recommendations based on client needs, market trends, and campaign performance Client Experience: Create thoughtful client experiences and gifting that shows care for the client as an individual and investment in the relationship Requirements 3+ years of client-facing experience in an agency setting with a focus on SEO, local SEO, and/or digital marketing Proven track record of managing client relationships and driving client retention Experience with organic SEO strategy development and execution Strong understanding of Google Business Profile optimization and local search marketing Experience analyzing SEO performance data and communicating insights to clients Excellent verbal and written communication skills Ability to build trust and rapport with clients quickly Problem-solving skills and ability to navigate challenging client conversations Strong organizational skills to manage multiple accounts simultaneously Experience in the legal, medical, or dental industries is a plus Spanish language proficiency strongly preferred Proficiency with tools such as Google Analytics, Google Search Console, Ahrefs, HubSpot, and project management software Team Achievements Our Client Experience team has been instrumental in: Maintaining a 90%+ client retention rate during our rapid growth phase Successfully transitioning clients to expanded service packages, increasing average client value by 25% Developing sophisticated onboarding processes that reduce time-to-value for new clients Creating client success frameworks that have directly contributed to our expansion from 40 to nearly 200 clients Compensation & Benefits $65,000 - $75,000 per year, salary based on experience PTO: 2.25 weeks per year Health insurance benefits 401(k) plan (after 1 year of employment) Remote work opportunity All emails will come from ********************* ****************** domain only. All other emails are fraudulent. We will never interview candidates via Microsoft Teams. Our Core Values Do What You Say Be Honest and Transparent Proactive, Not Reactive Be Thought-Leading Instill Trust Through Consistent Accountability Always Do Better, Always Be Better Do the Right Thing for Clients and MMM Market My Market is an equal opportunity employer and does not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.$65k-75k yearly Auto-Apply 60d+ agoPaid Media Specialist-Remote
System One
Remote job
**Employment Type:** Full Time **Pay Range:** Negotiable **Job Number:** JO-2511-2762 **Primary Function** Client is a technology company focused on Blockchain research and development. They are renowned for their scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally. They invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within teams, products and services are designed for people to be fearless, to be changemakers. **Duties & Responsibilities** + Develop and execute paid media strategies that align with brand, product, and event objectives + Own campaign planning and execution across platforms, including LinkedIn, Meta, and X, while identifying other channels to leverage + Identify target audiences based on company objectives and provide recommendations for tailored messaging + Collaborate with Creative teams to deliver compelling, high-conversion ad assets (static images, videos, carousels, etc.) + Manage media budgets, pacing, and forecasting to ensure efficient use of spend and achievement of KPIs + Channel management & optimization + Manage day-to-day operations of paid media campaigns, including testing and performance monitoring + Review and approve media plans, channel mix, and campaign optimizations in partnership with the agency + Continuously refine targeting strategist based on past performance, latest trends, and changes to company objectives + In collaboration with the External Communications Manager, oversee media agency relationship + Reporting & insights + Track and analyze key performance indicators while identifying the appropriate metrics we should be measuring for each campaign + Produce quarterly reports to be shared with senior leadership + Provide post-campaign analysis and recommendations for future optimization + Analyze performance data and translate insights into actionable recommendations to continuously improve results + Industry creativity + Identify and test new paid media channels and formats, ensuring IOG stays ahead of its competitors, while also attracting new audiences + Explore opportunities for paid partnerships influencer amplification, and performance-based growth marketing tactics + Stay up to date with media trends, tools, and technologies, proactively identifying new opportunities to test and scale + Ensure campaigns are executed flawlessly and are compliant with brand and legal guidelines **Skills & Qualifications** + Strong experience in campaign design across programmatic media, search, and social media + Experience managing and collaborating with media agencies + Proficiency in interpreting campaign data and performance metrics using tools like Google Analytics, Ads Manager, or similar platforms + Proven track record of driving measurable results (leads, conversions, ROI) through paid media campaigns + Familiarity working in a distributed team experience, while collaborating across verticals to produce exceptional results + Possess an entrepreneurial attitude and a genuine passion for the Web3 space + Proven experience managing digital advertising campaigns with a strong understanding of performance marketing + Deep knowledge of Google Ads, LinkedIn Ads, X Ads, search engine marketing, programmatic advertising, campaign management dashboards, and DSPs + Ability to think both strategically and tactically + Adaptable and open - unafraid to take on new challenges + Curiosity & learning mindset + Drive, self-reliance + Delivery focused - turn abstract concepts into measurable results + Persuasive - skilled in lobbying and driving consensus + A team player, skilled in collaborating with internal stakeholders to achieve shared goals + Pragmatic with a can-do mentality and a growth mindset + Well-organized and effective time manager, methodical in approach **Education & Experience** + Minimum of 5 years of experience in digital paid media campaigns + Experience of Blockchain/Web3 **To Apply** Use the link at the bottom of this page to apply. Make sure you are using the latest version of your browser. **Diversity Inclusion & Customer Service Statement** TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan. We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law. **Global HQ** 6402 Arlington Blvd, Suite 1020 Falls Church, VA 22042$39k-53k yearly est. 33d agoPaid Media Strategist (Search)
Outerbox
Remote job
Job DescriptionDescription: OuterBox is seeking a talented Paid Media Strategist to develop and execute search engine marketing or pay-per-click (PPC) strategies that improve relevant website traffic and ultimately drive qualified leads (and/or sales) for their clients. If you're ready to take your career to the next level and join an award winning agency - this job is for you! What You Get To Do Every Day: Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and some social platforms, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes. Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance. Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics. Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients. Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals. Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for essential clients. Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends. Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization. Meet expectations for timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals. Lead client calls with accessible presentations of complex data, facilitating productive strategy discussions and maintaining regular communication to proactively address concerns. Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies. Be accountable for outlined client, team, and company targets for individual performance and portfolio of accounts, reporting on metrics as related to company goals. Stay informed about the latest digital marketing trends, including algorithm shifts, industry updates, and platform changes. Continuously enhance knowledge and integrate innovative approaches and beta features into client strategies. Work flexibly in a dynamic environment, demonstrating creativity and adaptability. Implement personalized strategies across managed platforms to maximize efficiency and ROI, using discernment to identify appropriate paid media channels based on client objectives. Develop and execute A/B testing strategies to refine campaign elements, utilizing advanced bidding and audience targeting to enhance outcomes. Manage and optimize paid media budget allocation across channels and keywords, using a test-and-learn approach to adapt based on performance. Oversee end-to-end implementation of paid media campaigns across multiple platforms, ensuring adherence to best practices and client guidelines. Actively participate in team meetings, sharing insights and contributing to the agency's collective knowledge base. Other duties, as assigned. This is a remote work opportunity with limited travel obligations, which requires demonstrating a level of dedication and commitment to being self-driven and accountable. Requirements: Minimum 2 years of paid search experience in Google Ads, Bing Ads. Experience at a digital marketing agency with client-facing experience Experience in Google Shopping and Paid Social, a plus Experience in Google Analytics and Looker Studio Critical thinking, problem-solving, and troubleshooting skills Strong communication skills with the ability to communicate to Customers & Teammates in an approachable, credible manner both verbally and in writing as the role is client-facing Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done Customer service experience where you managed client relationships or had an influence on customer experience Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data. Consultative, analytical background through agency or client freelance contracts. Utilize appropriate tools such as Keyword Planner, ChatGPT or related tools to enhance, develop and evaluate optimization strategies & effectiveness Physical Demands Primarily involves sitting at a desk and using a computer for extended periods of time. Light physical activity is also required, such as carrying equipment or setting up for presentations. Requires a high level of mental focus and the ability to work under pressure. Good manual dexterity, hand-eye coordination and the ability to use a computer for extended periods are required. Work Authorization/Requirements: We are unable to sponsor or take over sponsorship of an employment Visa at this time. Travel: Limited travel may be required to our headquarters or to client offices. Less than 10% Affirmative Action/EEO StatementOur company is an equal-opportunity employer committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or any other legally protected status. Why You'll love working at OuterBox: High-character, fun, and cohesive work culture Competitive base salary PTO that is genuinely encouraged Affordable, low-deductible health insurance plans Supplemental benefits, including employer-paid life insurance, short & long term disability insurance 401k with company match Remote work flexibility Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback Professional/individual development stipend If you're ready to join a cohesive team that will support and encourage you to take your career to the next level, we encourage you to apply! ____________________________________________________________________________ Cohesive Culture + Good Humor + Combined Skills = Awesome Results At OuterBox, what we won't stop doing is winning as a team for our clients, while at the same time winning for each other as both professionals and individuals. We know our awesome wins start with our incredible people, which is why for over 20 years we've created-and continuously refined-a team-centric work culture that is rooted in trust, respect, accountability, appreciation, fun, and collaboration. The Plain Dealer & Cleveland.com demonstrate this by having awarded OuterBox as a Top Workplace for three years running in 2022-2024! At OuterBox, we're here to thrive together-not simply survive. So if you've been searching for an agency that energizes, inspires, and directly helps you achieve the best for you, the person, and you, the professional, maybe it's time to think outside the traditional agency box?$51k-76k yearly est. 13d agoAccount Executive - Remote
Localiq
Remote job
Account Executive - Remote (Eastern & Central U.S.) | WordStream | LOCALiQ Ready to help businesses grow with cutting-edge digital marketing solutions?If you thrive on building your own pipeline, uncovering opportunities, and helping businesses solve real marketing challenges, this role is for you. We're looking for a high-energy Account Executive to join our Inside Sales team. This is a remote position for candidates located in the Eastern or Central U.S. (Eastern Time Zone strongly preferred). You'll own the sales cycle-from first contact to close-while helping clients succeed online with our best-in-class marketing solutions. You will use technology to perform individual product demonstrations and then drive the negotiation and close of the sale. What You'll Do Drive the entire sales process by engaging with prospective customers, utilizing technology to perform individualized product demonstrations and then drive the negotiation and close of the sale You will prepare and present personalized online sale demonstrations via RingCentral; guiding your prospects through the WordStream | LOCALiQ Best-In-Class digital Marketing solutions including SEM/SEO/SOCIAL/REPUTATION MANAGEMENT and more. Actively work leads but also have a heavy focus on prospecting and hunting. Achieve and exceed monthly revenue quotas while maintaining daily and weekly activity metrics Leverage Salesforce.com to track sales activities and prioritize your day Build and manage a strong pipeline of prospective customers and work with your management team to provide an accurate sales forecast Sell to key decision makers within organizations who have paid advertising with Google, Facebook, Bing and More. What We Offer Competitive base pay at $25 - $31.25 per hour at 40 hours a week. (Annualized at $52K-$65K ) Aggressive commission plan in addition to the base pay Comprehensive benefits: Health, Dental, Vision, 401(k) match, PTO Flexible, fun, and collaborative work environment What You'll Bring Bachelor's degree or equivalent experience 1-3 years of success in consultative B2B sales Solid digital marketing aptitude - especially in Search Marketing, SEO, Paid Social, etc. Tech-savvy, quick learner, and competitive mindset Experience with Salesforce and online demo tools (RingCentral or similar) Proficiency in MS Office Suite You can succeed individually but you also love to collaborate within a team environment to achieve set goals Join a team that values innovation, rewards effort, and helps businesses thrive. When our clients win, we win. Apply today and let's grow together! Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. #LI-SD1; #LI-REMOTE$52k-65k yearly 35d agoDigital Marketing Specialist (Search Engine Marketing)
National Safety Council
Remote job
Save lives, from the workplace to anyplace. The National Safety Council is America's leading nonprofit safety advocate. We focus on eliminating the leading causes of preventable injuries and deaths. Through leadership, research, education, and advocacy, NSC focuses on areas where most unintentional injuries and deaths occur. We are currently looking for a Digital Marketing Specialist (Search Engine Marketing) to join us in our mission to save lives and prevent injuries. Position Highlights: The Digital Marketing Specialist drives high-performing paid media campaigns with a data-driven, strategic approach. Lead the planning, execution, and optimization of Search Engine Marketing (SEM) initiatives across major platforms-including Google Ads, Microsoft Advertising, Meta, and LinkedIn-leveraging best practices to maximize ROI. Utilize advanced audience targeting and in-depth analytics to engage B2B segments effectively, ensuring campaigns deliver measurable business impact and align with overall marketing objectives. What You'll Do: Execution (50%) Manage day-to-day operations of paid search, display, and social campaigns, including launches, budget oversight, tracking, reporting, and ongoing optimizations. Implement conversion tracking, event setup, and goal configuration in Google Analytics and Google Tag Manager. Prepare performance reports on web traffic, downloads, and campaign metrics for internal and external teams. Support additional marketing tasks and projects as needed. Strategy (25%) Develop and manage paid campaign strategies from concept through execution. Create marketing plans that align with business objectives and drive measurable results. Present strategies, vendor recommendations, and performance reviews to stakeholders. Analysis (25%) Monitor SEM trends and innovations to inform campaign improvements. Conduct market, competitor, and audience research to guide targeting and messaging. Analyze campaign data to provide actionable insights for short-term optimizations and long-term strategy. Use dashboards and reporting tools to communicate performance and recommend enhancements. Establish benchmarks and continuously measure campaign success. We're Looking for Someone with: Bachelor's degree in Marketing, Advertising, Business, or relevant field, and at least 6 years of relevant experience of which should include: 3+ years in SEM (Google Ads, Microsoft Advertising) across paid search and display. 2+ years in paid social marketing for B2B audiences (Meta, LinkedIn). 2+ years experience with event tracking and goal setup in Google Analytics and Google Tag Manager. In lieu of education, at least 8 years of relevant experience. Strong understanding of the digital marketing landscape and multi-channel performance management. Excellent communication skills-both written and verbal-with the ability to present to small groups. Creative content development skills. Ability to manage multiple projects and shifting priorities effectively. Proficiency in MS Office Suite; Salesforce experience a plus. This is a remote position. Salary for this role is $78,000 Reasons You'll Love it here: NSC cares about the safety, health, and overall well-being of our employees. We offer competitive benefits, resources, and tools to promote a work-life balance that supports employees during all phases of life. We offer the following: At least 20 PTO days accrued 1 st year and 11 paid holidays Flexible work arrangements Comprehensive medical, dental, vision, and life insurance plans Flex spending accounts for medical and dependent care 403(b) & Roth 403(b) with employer match up to 6% Reimbursable training Dress for your day Our hiring process is designed to give you the opportunity to shine at each step. It starts with an assessment where you really showcase your drive for the role. From there, candidates selected for the first interview will discuss their skills and how they fit with our team. If you're a match, the second interview takes a deeper dive into your background and how you can contribute to our goals. After that, we'll make our final decision and let you know the outcome. This is our usual process, and we're excited to get to know you along the way! NSC is a Recovery-Friendly Workplace. We support individuals in or seeking recovery from substance use disorder by fostering a culture of respect, inclusion, and support. We provide access to confidential resources, reasonable accommodations, and a work environment that values your journey and contributions. NSC is an equal opportunity employer.$78k yearly Auto-Apply 26d agoProgram Manager- SEM (Remote)
Forbes Advisor
Remote job
At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel. Job Description Forbes Advisor is hiring! We are searching for a Program Manager who will play a pivotal role in shaping ourselves as a tech leader in the US market. The Program Manager will play a crucial role in ensuring the successful delivery of projects within the Forbes Advisor team. Reporting to the UK-based Lead Program Manager, the Program Manager will oversee the planning, execution, and delivery of product initiatives in our Search Engine Marketing space. This role requires a strong background in project management, excellent communication skills, and the ability to work effectively with cross-functional teams, particularly in Marketing, Product and Engineering. Experience in the affiliate marketing space and paid marketing is preferential. This is an exciting opportunity to lead and influence the key areas of our business, while working in an environment that values innovation, creativity, and adaptability. Responsibilities: Oversee the end-to-end delivery of projects within Paid Marketing team, supporting the Search Engine Marketing teams across all verticals. Develop detailed project plans, including timelines, resource allocation, and risk management. Ensure projects are delivered on time, within scope, and within budget. Collaborate with stakeholders, technical and product teams and third parties to define project requirements and deliverables. Facilitate communication and coordination between cross-functional teams. Monitor team performance and provide guidance to ensure project objectives are met. Serve as the primary point of contact for project-related communications with internal and external stakeholders. Provide regular updates to senior leaders on project status, risks, and issues. Manage stakeholder expectations and ensure alignment on project goals and outcomes. Collaborate with key stakeholder teams in the Social and Native to ensure successful product launches, adoption, and customer satisfaction. Qualifications: Proven track record of successfully managing complex projects from initiation to completion. Strong knowledge of project management methodologies (e.g., Agile, Scrum, Waterfall). Excellent communication, interpersonal, and leadership skills. Ability to work effectively in a fast-paced, dynamic environment. Experience with project management tools such as JIRA, Trello, or Microsoft Project. PMP, PRINCE2, or similar project management certification is a plus. Preferred Experience: Experience in the Financial Services, Insurance, Home, Health, or Legal sectors. Familiarity with the digital media landscape and publisher platforms. Experience in affiliate marketing and paid marketing. Understanding of lead generation and comparison journey processes. Additional Information Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. #LI-REMOTE #LI-NM1$73k-112k yearly est. 14d agoSEO Content Writer
Searchbloom
Remote job
Qualifications and Skills 3+ years of previous experience in related field required Experience writing for finance industry preferred Experience with website structure, strategy, and web writing preferred Experience with content management systems preferred Exceptional written and oral communication skills required Excellent proofreading and grammatical skills required Proficiency in Google Analytics preferred Experience with Google Suite and MS Office required Problem solver. You need to be capable of identifying and resolving obstacles, using strong reasoning skills and creative thinking to get things done. You need to have a strong attention to detail, a drive for quality, and a willingness to see things through to completion. Flexible. You need to be able to work in an environment in which there is substantial ambiguity; things change rapidly and often, and you need to adapt to new ways of thinking. Self-aware. You need to be able to see yourself and your own behaviors from the perspective of others - and understand how your behaviors affect peers on your team. Driven to improve. You need to have a strong desire to be better tomorrow than you are today. You are constantly seeking ways to improve your own work. You're passionate about your discipline. A solid communicator. You need to be able to take input from many sources, think through that information, and present concise, clear recommendations to technical and non-technical people. Responsibilities Write clear, concise, compelling and accurate web content and/or promotional copy using client style guides and SEO best practices Interview various stakeholders to understand client business goals, brand differentiators, target audiences, and website tone and voice Inventory and analyze current web content and other relevant source materials and perform competitive gap analysis Align content with organizational goals and provide trackable calls to action Review and edit materials for consistency, tone and voice, grammatical accuracy, editorial style, and user understanding Assist in maintaining web content Combine data analysis, user research, content audits and other sources to determine ways websites can improve user experience and engagement Other duties and responsibilities as assigned Benefits Competitive compensation package Healthcare reimbursement package 100% Company Paid Life Insurance Dental & Vision Packages Available 14 Days Paid Time Off your 1st Year Generous Company Paid Holidays (12 days) Work From Home Flexible Schedules Great Team & Fun Virtual Environment Searchbloom is a 2022 Inc. Best Workplaces Winner! TinyPulse 2022 Employee Engagement Award Winner! About the Company Searchbloom has been named one of the top SEO companies by Searchengine Land and Neil Patel. We provide cutting-edge search engine marketing for businesses around the world. We specialize in local, national, and eCommerce SEO & PPC. We support our partners by increasing their revenues and have quickly built a reputation for being an authority in the search marketing industry. We provide the highest quality Search Engine Marketing solutions while maintaining 100% transparency. Our partners know what we have done, what we are doing now, and what we are going to do next. Why Choose Searchbloom? Searchbloom is THE Place to Grow Your Career Searchbloom continues to grow, and we promote almost exclusively internally. Merit-based promotional opportunities are abundant for new Bloomers who meet or exceed position performance metrics We've been named the Best Place To Work by Inc. (x2) 100% Work from home agency Health/Vision/Dental Coverage - PPO or HSA plans available Generous Paid Time Off - Enjoy the entire week of Christmas off, along with your birthday, work anniversary, and much more. Flexible work hours Employee Wellness Program, including a free FitBit and fitness challenges Love to learn? You sound like a Bloomer! Searchbloom offers a wide variety of learning opportunities, including our own learning management system and regular conversations with our CEO & Founder. $50,000 in life insurance paid by Searchbloom Paid Parental Leave (Maternity & Paternity) Dressing up every day not for you? We get it! Enjoy our business casual Dress Code Office Improvement Credit Merit-based promotions (we promote from within; you will move up and grow here!) The opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients *********************************************$58k-82k yearly est. 60d+ agoSearch Engine Marketing Manager (SEM)
Yelp
Remote job
Yelp's cutting edge performance marketing team is on a mission to help connect consumers with local businesses and service professionals. Our team works together to drive growth and positive contribution margin by acquiring new customers, new businesses, and maximizing yield and revenue from paid marketing channels. The team has large budgets, dedicated support from Google and Bing, and wide-open opportunities for growth. We are looking for an experienced Search Marketing (SEM) Manager with strong analytical skills, business acumen, and a deep understanding of Search Marketing to join our performance marketing team. You'll work to optimize portfolio operations of a 7 figure monthly SEM budget in order to drive marketplace growth. We'd love to have you apply, even if you don't feel you meet every single requirement in this posting. At Yelp, we're looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States. What you'll do: Manage the day-to-day operations for our paid search marketing strategy, setting up campaigns, optimizing bids, ad copy, landing pages and more. Obsess over data. You will analyze performance metrics from internal database tools, third party systems, APIs, and data feeds to drive growth in profit. Monitor and report on daily SEM portfolio performance using our in-house SEM systems and conduct analysis and investigations using Excel, Tableau, and SQL. Create a roadmap for continual innovative testing to drive growth and ongoing optimization to drive efficiencies and achieve performance targets. Conduct tests on SEM best practices including: Portfolio Expansions Traffic Curation Ad Copy Testing Evaluate test results using Excel & Stat Sig calculators to determine if the results meet success criteria and if they are statistically significant. Think big picture, you will prepare, analyze and communicate performance metrics for completed projects to the team and key stakeholders across the business. Demonstrate flexibility in a constantly changing search ecosystem and stay apprised of latest trends and best practices. Collaborate with our in-house analytics and technology teams to conduct performance deep dives and inspire the next generation of our portfolio management tools. What it takes to succeed: 4+ years of experience using Google Adwords and Bing Ads with large keyword portfolios and at least high 6 figure to 7 figure monthly search budgets required. Deep understanding of automated search bidding strategies including tCPA & tROAS required. Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses. Advanced proficiency with Excel is a must (e.g. Power user leveraging Vlookups, pivot tables). Ability to use SQL is a big plus. Bachelor's degree in a quantitative field (e.g. mathematics, statistics, computer science, etc.). Excellent leadership and collaboration skills (e.g., communicating, coordinating, building consensus, influencing without authority, listening, being open to other perspectives). What you'll get: Effective your first day: Full medical, vision, and dental 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday Up to 14 weeks of parental leave Monthly wellness subsidy Work from home reimbursement Flexible spending account 401(k) retirement savings plan Employee stock purchase plan Compensation range for this position is $89,000 - $150,000 annually. You may also be offered a bonus and benefits. Closing At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education - and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.” We're proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience. We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California). Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role. We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or ************. Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes. US Recruiting and Applicant Privacy Notice #LI-Remote$89k-150k yearly Auto-Apply 27d agoContract Performance Marketing Expert Media Buyer (SEM)
Ask
Remote job
About Ask Media Group: Ask Media Group is powered by energetic, data-driven marketers. We're looking for an experienced Performance Marketing Media Buyer specializing in paid search to join this cutting-edge team to acquire ROI-positive traffic at scale. You'll apply deep expertise in paid search marketing to manage diverse keyword portfolios that drive significant traffic and revenue for the company. What You'll Do You'll be a pivotal member of our team, managing large-scale performance marketing campaigns and responsible for driving meaningful performance for the company. Hands-On Media Buying: build, manage, and scale performance marketing campaigns across Google Ads and Microsoft Advertising, with a strong focus on paid search strategies (e.g., search arbitrage). Prior work in media buying for search aggregator or content-style sites (e.g., native, arbitrage) a big plus. Manage High-Volume Accounts: high spend ($1M+/month) portfolios composed of tens of millions of keywords across different categories and subjects Data-Driven Optimization: share performance insights to refine bidding logic, creative selection, and other optimization techniques. Conduct rigorous A/B tests on creative, targeting strategies, etc., directly helping to develop repeatable best practices Reporting & Accountability: monitor daily campaign performance, identify trends, diagnose issues, and quickly propose fixes. You'll be accountable for performance, demonstrating high ownership of spend Influence Platform Development: partner closely with product and data science to inform platform features around campaign setup, optimization, targeting, and reporting. You'll identify high-leverage campaign patterns for automation and provide critical feedback on new features and algorithms from a media buyer's perspective What You'll Bring 5+ years of hands-on media buying experience with a strong track record in paid search marketing. Experience with performance marketing (e.g. search arbitrage, lead gen, and/or driving to search landing pages) preferred Proven expertise managing and optimizing large-scale campaigns on Google Ads and Microsoft Advertising. Experience with large budgets and/or large keyword sets preferred Expert understanding of Google Ads and/or Microsoft Advertising including deep knowledge of automated bidding strategies, ad types, platform settings, and optimization techniques Strong analytical skills and data instincts: you can identify trends, diagnose issues, and propose fixes quickly. Experience making informed decisions through A/B testing, analysis, reporting, and dashboards Strong understanding of performance metrics (e.g., CPC, CTR, RPM, ROAS, CPA) and how to drive them at scale. Technical knowledge including strong Excel skills. Experience with with SQL and BI/Analytics tools preferred Ability to work independently as well as in a collaborative team setting, with strong problem-solving and time-management skills. Experience collaborating directly with engineering, product, or data science teams to improve efficiency, tooling, or workflow systems Excellent communication skills and comfort working cross-functionally in a fast-paced, experimental environment while maintaining attention to detail Bachelor's degree or relevant work experience required. Company Culture As an organization, we value transparency, collaboration, learning, and collegiality. People are passionate about learning and doing our best. Sometimes we fail, but we learn from these failures. All the while, we believe that maintaining work-life balance and having fun is the key to our success. Salary & Benefits The salary range for this position is $80,000- $120,000 USD annually. The base salary range represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Ask Media Group's total compensation package for employees. Additional Information We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.$80k-120k yearly Auto-Apply 60d+ agoSEM Manager
Gehc
Remote job
SummaryAs the SEM Manager for USCAN, this role will be responsible for leading, coordinating and/or managing the development and execution of search marketing plans, including traditional search engines as well as AEO and GEO, and identifying and executing opportunities to drive growth. GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.Job Description Are you a seasoned paid search marketer who can innovate and drive impact beyond traditional paid search? We are in search of an SEM Manager who can do more than just manage simple campaigns. This role is responsible not just for end-to-end paid search strategy, but also for advancing how we leverage search across AEO and GEO in the US and Canada. This person will be our in-house paid search authority, blending hands-on expertise with strategic vision. They will not only design and optimize paid search campaigns, but work closely with the Campaign Orchestration, SEO lead, and business teams to drive impact through search engine marketing, AEO, and GEO, connect paid search performance with broader efforts, as well as identify additional opportunities, ensuring that every dollar spent maps back to measurable impact. Core Responsibilities Innovation Mindset: Ability to harness AI advancements in search, specifically AEO and GEO, and analytics to identify opportunities, drive smarter optimizations, improve efficiency, and future-proof SEM strategy in a rapidly evolving landscape. Data & Revenue-Driven Strategy: Align paid search programs with business needs along the customer journey, ensuring campaigns contribute to growth targets by supporting the customer journey . Search Ownership: Develop and own the paid search roadmap across Google and Bing, driving measurable growth in leads, opportunity pipeline, and revenue. Analytics & Reporting: Develop clear reporting of performance and outcomes, and clearly present those outcomes to various stakeholders within and out of marketing. Optimization Expertise: Lead advanced keyword strategy, bidding, A/B testing, audience targeting, and landing page optimization. Budget Stewardship: Own and forecast SEM budgets, optimizing for ROI and scalability. Cross-Functional Partnership: Work with marketing and product teams to integrate SEM into broader customer lifecycle programs. Trendspotting: Stay ahead of platform changes, AI tools, and industry best practices. Qualifications Experience: 6-8 years in SEM/Paid Search, with at least 3 years in a strategy capacity. Bachelor's degree in Marketing, Business, or a related field. Innovation: Proven ability to implement new strategies, tools, and frameworks that scale growth. Experience leveraging AI tools across Google, Bing, and analytics platforms to enhance bidding strategies, audience targeting, reporting, and content optimization. Revenue Mindset: Deep understanding of how paid search drives value across the customer journey Performance Track Record: Demonstrated success improving CPA, ROAS, conversion quality, and tying SEM to revenue outcomes. Analytics Expertise: Advanced proficiency in Google Ads, GA4, Looker/Data Studio, Adobe Analytics, or similar. Strategic Influence: Experience creating and clearly communicating to senior stakeholders how SEM impacts the business or if a change in direction is needed. Leadership: Comfortable leading strategy, managing budgets, and coordinating across cross-functional teams. We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership -always with unyielding integrity. Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support. GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees. We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $101,760.00-$152,640.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.Additional Information GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees. Relocation Assistance Provided: No$101.8k-152.6k yearly Auto-Apply 27d agoContent and SEO Specialist
Cahoot
Remote job
Benefits/Perks Flexible schedule Career growth opportunities Brilliant and driven team members Innovative cutting edge software Job SummaryWe are seeking a Search Engine Optimization (SEO) Specialist to join our team. In this role, you will manage SEO and Search Engine Marketing (SEM) activities to increase the company's rankings on all major search engines. Your responsibilities will include developing content and keyword strategies, tracking and reporting on website analytics, and managing campaigns. The ideal candidate has in-depth experience with website analytics tools and a proven track record as an SEO Specialist. Responsibilities Optimize website copy and landing pages for search engine marketing Identify trends and insights in paid search campaigns to maximize ROI Implement pay-per-click advertising campaigns Research, create, and implement effective keywords and optimization strategies Research, create, and implement link-building strategies Adhere to campaign budgets Research competitors Qualifications Bachelor's degree is preferred Previous experience as an SEO Specialist or in a similar role is a must Understanding of Google Analytics and other website analytics tools like SEM RUSH Experience creating A/B testing methodologies Familiarity with bid management tools Strong research and writing skills This is a remote position. Compensation: $20.00 - $35.00 per hour Shipping costs are rising and profits are falling as sellers are being driven towards zero margins. Cahoot is an order fulfillment network of ecommerce merchants, who are working together to simplify their shipping operations and take back control of customer insights. Cahoot's disruptive peer-to-peer technology helps online sellers reduce their shipping operating costs and improve their delivery times through smarter routing, humanless operations, and proactive monitoring. Online sellers can offer customers nationwide Seller Fulfilled Prime (SFP), and 1-day and 2-day shipping at ground rates or less.$20-35 hourly Auto-Apply 60d+ agoAccount Executive - Remote
Gannett Co. Inc.
Remote job
Account Executive - Remote (Eastern & Central U.S.) | WordStream | LOCALiQ Ready to help businesses grow with cutting-edge digital marketing solutions?If you thrive on building your own pipeline, uncovering opportunities, and helping businesses solve real marketing challenges, this role is for you. We're looking for a high-energy Account Executive to join our Inside Sales team. This is a remote position for candidates located in the Eastern or Central U.S. (Eastern Time Zone strongly preferred). You'll own the sales cycle-from first contact to close-while helping clients succeed online with our best-in-class marketing solutions. You will use technology to perform individual product demonstrations and then drive the negotiation and close of the sale. What You'll Do Drive the entire sales process by engaging with prospective customers, utilizing technology to perform individualized product demonstrations and then drive the negotiation and close of the sale You will prepare and present personalized online sale demonstrations via RingCentral; guiding your prospects through the WordStream | LOCALiQ Best-In-Class digital Marketing solutions including SEM/SEO/SOCIAL/REPUTATION MANAGEMENT and more. Actively work leads but also have a heavy focus on prospecting and hunting. Achieve and exceed monthly revenue quotas while maintaining daily and weekly activity metrics Leverage Salesforce.com to track sales activities and prioritize your day Build and manage a strong pipeline of prospective customers and work with your management team to provide an accurate sales forecast Sell to key decision makers within organizations who have paid advertising with Google, Facebook, Bing and More. What We Offer Competitive base pay at $25 - $31.25 per hour at 40 hours a week. (Annualized at $52K-$65K ) Aggressive commission plan in addition to the base pay Comprehensive benefits: Health, Dental, Vision, 401(k) match, PTO Flexible, fun, and collaborative work environment What You'll Bring Bachelor's degree or equivalent experience 1-3 years of success in consultative B2B sales Solid digital marketing aptitude - especially in Search Marketing, SEO, Paid Social, etc. Tech-savvy, quick learner, and competitive mindset Experience with Salesforce and online demo tools (RingCentral or similar) Proficiency in MS Office Suite You can succeed individually but you also love to collaborate within a team environment to achieve set goals Join a team that values innovation, rewards effort, and helps businesses thrive. When our clients win, we win. Apply today and let's grow together! Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. #LI-SD1; #LI-REMOTE$52k-65k yearly 35d agoPaid Search Manager - 100% remote - North America
Hostaway
Remote job
NOTE: This is a FULLY remote role, but the candidate must be within North America to collaborate with their team, peers, and internal customers. You do not have to be in the specific city shown in this listing, but please only apply if you are physically based within North America. Hostaway is a SaaS startup that is transforming the vacation rental industry. With innovative solutions and partnerships with giants like Airbnb, VRBO, and Booking, we're taking on the competition and winning. Leveraging our customer-centric core values, we consistently deliver results that encourage growth, learning, and innovation for our team, our customers, and the industry. As a profitable and growing company, this role is necessitated by our continued growth. Profitable, high-growth, and the first short-term rental PMS unicorn . Join us at our most exciting stage yet! Learn more about our recent valuation and story here. Hostaway is seeking a dynamic Paid Search Manager to own and lead our multi-million dollar program, driving measurable impact on our growth and success. You'll collaborate with cross-functional teams and be fully responsible for optimizing and scaling campaigns while managing the budget to maximize ROI. Join us to make a significant contribution in a fast-growing, innovative environment! You will report to the VP of Marketing giving you direct access and accountability for high impact projects. About the role * Own and manage the paid search program at Hostaway - Google Ads, Meta, Linkedin, Bing, TikTok, etc. * Optimize our pay-per-click program to maximize leads, MQLs, SAL, SQLs, and wins * Report performance on a weekly/monthly/quarterly cadence. * Optimize bids and budget to maximize performance and ROI of all pay-per-click efforts * Conduct keyword research to ensure our ads target the most amount of relevant keywords and ICP users. * Write ad copy that drives conversion and collaborate with design teams on effective ad creatives. * Design and conduct A/B tests to optimize ad creatives and landing pages to increase conversion rates. * Develop a testing roadmap comprised of the latest industry trends, tools, and best practices in digital marketing and growth to enhance our marketing strategies. * Stay current on pay-per-click / search engine marketing practices and collaborate with peers on the Marketing team. * 5+ years experience in pay-per-click, search engine marketing, managing multi-million-dollar budgets, and managing campaigns across multiple platforms. The platforms we will focus on are, Google Ads, Meta, Bing, Linkedin, and TikTok * Experience with Google Ads & Google Analytics and Google Tag Manager * Expert level proficiency in reporting and analyzing full funnel metrics * Expert level ability to report success via various metrics including ROI, ROAS, CAC, LTV, payback time, churn, retention, etc. * Competency in competitor research and tools like SEMrush and Ahref * Experience in A/B testing * Experience using relevant AI tools * Bachelor's degree in marketing, advertising, communications, or related field What we offer * Competitive Compensation: We offer competitive pay based on market rates in the country of the applicant. * 100% Remote: Enjoy the freedom to work from anywhere within your country of residence-be it a co-working space, your home office, or even your dining room table. The choice is yours. Just don't ask to work in our office (we don't have one). * Equity: Every role in our company comes with valuable stock options in a fast-growing and profitable company. This ensures we all share in the company's success. * Values-Driven Leadership: Our Core Values are not just words we've written to make us feel good. We leverage them daily when making strategic and tactical decisions. * Professional Growth: Our rapid growth offers unparalleled learning and development opportunities, along with a multitude of career advancement opportunities. * Annual Paid Leave: The specific amounts vary by country and are aligned with country and/or contract-specific norms. * Geographic Specific Benefits: As an international employer, we offer different country-specific benefits such as Health Insurance and Pensions in countries where these perks are customary. The specifics depend on the country of the applicant. * Dynamic Team Culture: As a global company with team members in over 40 countries, our diverse and international culture fuels our innovation and creativity, providing a key pillar to our success (and making it a lot of fun to work here). If you apply for this role, you will receive an email from our Talent Acquisition team after your application has been reviewed alongside the qualifications for this role and the qualifications of others who have applied.$85k-126k yearly est. 36d agoPaid Media Strategist (PPC/SEM)
Clix
Remote job
Clix is composed of expert digital marketing strategists, creatives, problem solvers, and doers who lead and manage successful digital marketing campaigns across a wide variety of industries, companies, and contexts. Be part of an amazing culture built on and driven by collaboration, ongoing professional growth, and performance. We are seeking a talented Paid Media Strategist to join our team and play a pivotal role in developing and executing highly effective Google Ads campaigns for our clients. You will manage all aspects of PPC/SEM campaigns, including strategy development, keyword research, ad creation, campaign optimization, and performance analysis. Your expertise in Google Ads and industry best practices will drive the success of our clients' digital marketing campaigns. Clix fosters an environment where there is a continual opportunity to learn and grow in your career. The option to work remotely allows each team member to be more productive while working where they are most comfortable. Our integration with top digital collaboration tools allows the team to feel connected and work seamlessly, even in a remote environment. On top of that, a competitive salary, a full range of benefits, matching 401(k), paid time off (PTO), and an all-around exciting working environment round out the package offered by Clix. Role Responsibilities: Develop comprehensive paid strategies tailored to the client's goals, target audience, and budget. Conduct thorough keyword research and analysis to identify high-performing keywords and optimize campaign performance. Create compelling and persuasive ad copy that aligns with clients' brand voice and objectives. Set up and optimize Google Ads campaigns, including ad groups, keyword targeting, bidding strategies, and ad extensions. Continuously monitor campaign performance, identify areas for improvement, and implement optimization strategies to maximize return on ad spend (ROAS). Conduct A/B testing and implement data-driven decisions to improve campaign performance. Provide clients/teammates with regular reports and analysis of key metrics, highlighting campaign performance, trends, and actionable insights. Stay up-to-date with industry trends, best practices, and algorithm updates to ensure our strategies align with the latest developments in paid media. Ideal Education and Experience: Bachelor's degree in marketing, advertising, or a related field (preferred). Proven experience as a PPC/SEM Strategist (3-5 years of experience), managing Google Ads campaigns for diverse clients. Deep understanding of the Google Ads platform, including campaign setup, optimization techniques, and reporting. Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. Proficient in using analytics and tracking tools, such as Google Analytics and Google Tag Manager. Excellent knowledge of keyword research tools, competitor analysis, and industry trends. Solid understanding of search engine marketing principles and best practices. Exceptional attention to detail and ability to manage multiple projects simultaneously. Strong communication skills, both written and verbal, with the ability to effectively present complex information to clients and team members. Google Ads certification is a plus. Key Characteristics: Organized & detailed Critical thinker & problem solver Results-oriented Reliable Independent Adaptable Flexible Self-motivated St. Louis, MO or Little Rock, AR candidates only.$40k-60k yearly est. 60d+ agoSenior Search Marketing Analyst
World Travel Holdings, Inc.
Remote job
World Travel Holdings is seeking a Senior Search Marketing Analyst with 5-7 years of experience managing sizable and complex Search Engine Marketing (SEM) programs. The ideal candidate is data-driven, curious, and passionate about leveraging analytics and emerging technologies-especially AI-to optimize campaign performance to maintain a competitive advantage in the rapidly evolving digital landscape. This role is fully remote and offers the opportunity to work on high-impact marketing initiatives across multiple owned brands, supporting business goals and driving measurable business outcomes. Why You'll Love It at World Travel Holdings: 100% remote role with flexible work arrangements Collaborative, fast-paced, and forward-thinking marketing team Opportunities to innovate and shape the future of our paid media strategy Working in the exciting and fast-growing cruise industry About World Travel Holdings World Travel Holdings is the nation's largest cruise agency and award-winning leisure travel company with a portfolio of more than 40 diverse brands. In addition to owning some of the largest brands distributing cruises, villas, resort vacations, car rentals, resort day passes, and luxury travel services, World Travel Holdings has a vast portfolio of private-label partnerships comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands, and prominent corporations. The company also operates a top-rated travel agency franchise and the country's original host agency and is consistently recognized as an industry leader in work-at-home employment. Its global presence includes operating multiple cruise brands in the United Kingdom. World Travel Holdings has offices in Wakefield, Mass.; Fort Lauderdale, Fla., and Chorley, England. For more information, visit WorldTravelHoldings.com. Responsibilities Plan, execute, and optimize complex SEM campaigns across Google Ads, Bing Ads, Search Ads 360 and other relevant platforms. Analyze program performance data to provide actionable insights, improve ROI, and inform strategic decisions. Proactively remain informed on industry innovations, particularly AI applications in search, to continually enhance strategies and processes. Collaborate with cross-functional teams, including eCommerce, brand managers, design and merchandising, to execute an integrated marketing approach. Leverage AI-driven tools and automation to improve targeting, bidding, messaging and overall program efficiency. Prepare detailed reports and presentations for leadership, translating complex data into clear, actionable recommendations that align with business goals. Qualifications 5-7 years of experience managing significant SEM programs ($MM) with proven success in managing programs toward established performance goals. Strong proficiency in Google Ads, Microsoft Ads, Search Ads 360 and analytics platforms and other SEM platforms. Passion for data analytics and fluent at leveraging analytics tools (Google Analytics, Tableau, Excel, or similar). Comfortable adopting and testing emerging technologies, particularly AI-driven marketing solutions. Strong problem-solving skills with a results-oriented mindset. Excellent communication skills, with the ability to convey technical insights to non-technical stakeholders. Demonstrated experience with other paid channels optimized toward program goals (e.g., social media, display, programmatic). Preferred Skills: Certification in Google Ads, Search Ads 360, or related platforms. Experience with marketing automation platforms and CRM systems. Knowledge of SEO fundamentals as they relate to paid search strategy. Not ready to apply? Connect with us for general consideration.$58k-82k yearly est. Auto-Apply 6d agoField Marketing Manager (North America)
WSO2
Remote job
Job Title: Associate Lead - Field Marketing (North America) Reports to : General Manager for North America The Associate Lead - Field Marketing officer, will play a crucial role in driving WSO2's growth by developing and executing impactful marketing campaigns that generate qualified leads and build brand awareness within the North American market. This role requires close collaboration with the North America Regional General Manager, the Regional Sales team, and the Global Marketing team. The successful candidate will be responsible for planning and executing a diverse range of marketing initiatives, including in-person and virtual events, digital advertising, and account-based marketing programs. Responsibilities and Duties : Develop and execute the regional marketing plan in collaboration with the Regional GM and Global Marketing team, with a strong focus on lead generation and brand awareness. Plan and execute a variety of marketing events, including (but not limited to) webinars, workshops, conferences, trade shows, and customer events. Define, track, and analyze key performance indicators (KPIs) for all marketing activities, ensuring alignment with regional and global marketing objectives. Manage the regional marketing budget effectively, ensuring optimal ROI on all marketing investments. Collaborate closely with the Sales team to identify target accounts, develop joint sales and marketing plans, and align marketing activities with sales priorities. Work with the Global Marketing team to localize global campaigns and adapt them to the specific needs of the North American market. Leverage marketing automation platforms (e.g., Salesforce, Pardot) and other digital marketing tools to nurture leads and track campaign performance. Stay abreast of industry trends and best practices in B2B marketing, including account-based marketing, digital advertising, AI, and event marketing. Build and maintain strong relationships with key stakeholders, including customers, partners, industry influencers, and event organizers. Contribute to a positive and collaborative team environment. Qualifications and Skills: Bachelor's degree in Marketing, Communications, Business, or a related field. 3+ years of experience in B2B technology marketing, with a strong emphasis on field marketing or event marketing. Proven experience in planning and executing successful marketing events, including in-person and virtual formats. Strong understanding of digital marketing principles, including search engine marketing (SEM), social media marketing (SMM), email marketing, and content marketing. Proficiency in marketing automation platforms (e.g., Salesforce, Pardot, etc) and sales engagement tools (Apollo, Lusha, LinkedIn Sales Navigator, etc.). An interest in AI and how it can be leveraged to drive more efficient and more impactful marketing activities. Excellent analytical and problem-solving skills with the ability to analyze data and draw meaningful insights. Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines. Excellent communication, interpersonal, and presentation skills. Highly motivated, results-oriented, and a team player with a strong work ethic. Experience in the enterprise software industry is a plus. In Addition to a Competitive Compensation Package, WSO2 Offers: A work culture and environment where we value both hard work AND flexibility. A flexible vacation/leave plan that fits your needs. Health, dental, and life insurance for you and your family. Opportunity to work with cutting-edge technologies. Opportunity for professional growth and development. Full remote position with frequent short travel Diversity Drives Innovation: We've built our business on a commitment to diversity and inclusion. We believe it's important to foster an environment that values and respects each individual's strengths, perspectives, and ideas. Doing so not only drives innovation; it also ensures that we can create superior experiences for our customers, partners, and employees worldwide. We value the diversity of our team regardless of race, ethnicity, religion, gender, age, national origin, disability, sexual orientation, or veteran or marital status, and we do not tolerate any form of discrimination.$79k-105k yearly est. 60d+ agoProgram Manager- SEM (Remote)
Forbes
Remote job
At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel. Job Description Forbes Advisor is hiring! We are searching for a Program Manager who will play a pivotal role in shaping ourselves as a tech leader in the US market. The Program Manager will play a crucial role in ensuring the successful delivery of projects within the Forbes Advisor team. Reporting to the UK-based Lead Program Manager, the Program Manager will oversee the planning, execution, and delivery of product initiatives in our Search Engine Marketing space. This role requires a strong background in project management, excellent communication skills, and the ability to work effectively with cross-functional teams, particularly in Marketing, Product and Engineering. Experience in the affiliate marketing space and paid marketing is preferential. This is an exciting opportunity to lead and influence the key areas of our business, while working in an environment that values innovation, creativity, and adaptability. Responsibilities: Oversee the end-to-end delivery of projects within Paid Marketing team, supporting the Search Engine Marketing teams across all verticals. Develop detailed project plans, including timelines, resource allocation, and risk management. Ensure projects are delivered on time, within scope, and within budget. Collaborate with stakeholders, technical and product teams and third parties to define project requirements and deliverables. Facilitate communication and coordination between cross-functional teams. Monitor team performance and provide guidance to ensure project objectives are met. Serve as the primary point of contact for project-related communications with internal and external stakeholders. Provide regular updates to senior leaders on project status, risks, and issues. Manage stakeholder expectations and ensure alignment on project goals and outcomes. Collaborate with key stakeholder teams in the Social and Native to ensure successful product launches, adoption, and customer satisfaction. Qualifications : Proven track record of successfully managing complex projects from initiation to completion. Strong knowledge of project management methodologies (e.g., Agile, Scrum, Waterfall). Excellent communication, interpersonal, and leadership skills. Ability to work effectively in a fast-paced, dynamic environment. Experience with project management tools such as JIRA, Trello, or Microsoft Project. PMP, PRINCE2, or similar project management certification is a plus. Preferred Experience: Experience in the Financial Services, Insurance, Home, Health, or Legal sectors. Familiarity with the digital media landscape and publisher platforms. Experience in affiliate marketing and paid marketing. Understanding of lead generation and comparison journey processes. Additional Information Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. #LI-REMOTE #LI-NM1$59k-99k yearly est. 8h agoPaid Media Specialist-Remote
System One
Remote job
**Employment Type:** Full Time **Pay Range:** Negotiable **Job Number:** JO-2511-2762 **Primary Function** Client is a technology company focused on Blockchain research and development. They are renowned for their scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally. They invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within teams, products and services are designed for people to be fearless, to be changemakers. **Duties & Responsibilities** + Develop and execute paid media strategies that align with brand, product, and event objectives + Own campaign planning and execution across platforms, including LinkedIn, Meta, and X, while identifying other channels to leverage + Identify target audiences based on company objectives and provide recommendations for tailored messaging + Collaborate with Creative teams to deliver compelling, high-conversion ad assets (static images, videos, carousels, etc.) + Manage media budgets, pacing, and forecasting to ensure efficient use of spend and achievement of KPIs + Channel management & optimization + Manage day-to-day operations of paid media campaigns, including testing and performance monitoring + Review and approve media plans, channel mix, and campaign optimizations in partnership with the agency + Continuously refine targeting strategist based on past performance, latest trends, and changes to company objectives + In collaboration with the External Communications Manager, oversee media agency relationship + Reporting & insights + Track and analyze key performance indicators while identifying the appropriate metrics we should be measuring for each campaign + Produce quarterly reports to be shared with senior leadership + Provide post-campaign analysis and recommendations for future optimization + Analyze performance data and translate insights into actionable recommendations to continuously improve results + Industry creativity + Identify and test new paid media channels and formats, ensuring IOG stays ahead of its competitors, while also attracting new audiences + Explore opportunities for paid partnerships influencer amplification, and performance-based growth marketing tactics + Stay up to date with media trends, tools, and technologies, proactively identifying new opportunities to test and scale + Ensure campaigns are executed flawlessly and are compliant with brand and legal guidelines **Skills & Qualifications** + Strong experience in campaign design across programmatic media, search, and social media + Experience managing and collaborating with media agencies + Proficiency in interpreting campaign data and performance metrics using tools like Google Analytics, Ads Manager, or similar platforms + Proven track record of driving measurable results (leads, conversions, ROI) through paid media campaigns + Familiarity working in a distributed team experience, while collaborating across verticals to produce exceptional results + Possess an entrepreneurial attitude and a genuine passion for the Web3 space + Proven experience managing digital advertising campaigns with a strong understanding of performance marketing + Deep knowledge of Google Ads, LinkedIn Ads, X Ads, search engine marketing, programmatic advertising, campaign management dashboards, and DSPs + Ability to think both strategically and tactically + Adaptable and open - unafraid to take on new challenges + Curiosity & learning mindset + Drive, self-reliance + Delivery focused - turn abstract concepts into measurable results + Persuasive - skilled in lobbying and driving consensus + A team player, skilled in collaborating with internal stakeholders to achieve shared goals + Pragmatic with a can-do mentality and a growth mindset + Well-organized and effective time manager, methodical in approach **Education & Experience** + Minimum of 5 years of experience in digital paid media campaigns + Experience of Blockchain/Web3 **To Apply** Use the link at the bottom of this page to apply. Make sure you are using the latest version of your browser. **Diversity Inclusion & Customer Service Statement** TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan. We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law. **Global HQ** 6402 Arlington Blvd, Suite 1020 Falls Church, VA 22042$48k-65k yearly est. 33d agoInbound Marketing Client Success Manager
Geear
Remote job
Job Description Geear is looking for a digital marketing enthusiast with a fervor for client facing work. About the Job Geear, a Hubspot Diamond Partner and voted one of the Best Places to Work in Virginia, is growing and we want you to be a part of it. We're looking for a bright and motivated individual to join our team who thrives on building meaningful relationships with clients and excels at generating raving fans. Our ideal candidate is someone who is not just comfortable but excited about being the face of our company to our clients. Plus, enjoy a real work-life balance with our 100% remote environment and 4-day workweek! ***Note: Geear is based in Richmond, Virginia but currently operating 100% virtually and will continue to do so for the foreseeable future.*** What you'll do Create raving fans. You thrive on cultivating meaningful relationships with others. Consult with a set roster of clients on how to achieve exceptional performance from their digital marketing campaigns (note: this is NOT a sales role - it's about collaborating and working with clients to solve their business challenges with digital marketing). Work alongside our team of digital marketing specialists, responsible for executing inbound marketing solutions that align with a client's marketing objectives. Manage and evaluate client campaigns on an ongoing basis. Stay abreast of inbound marketing developments and make appropriate recommendations to team members and clients. Who You Are Someone who enjoys interfacing with clients and making them happy. Someone who has a knack for understanding client needs and developing effective, ongoing digital strategies. Someone who gets energy from being around others. Someone who is not adverse to data and numbers. Most of what we do is highly trackable and reportable. You need to be comfortable communicating what the data means and how it will drive our strategy. Someone who wants to grow their knowledge and experience in the digital marketing space. Someone who is more excited than panicked when confronted with a new challenge. You enjoy figuring things out. Someone who is creative, forward-thinking self-starter with an attention to detail and drive to produce consistent, quality work. Results oriented. You don't lose sight of the end game. Who You'll Work With A digitally-obsessed team in which you learn from professionals in one of the top online marketing teams in the area. A positive, healthy company culture steeped in our core values of Growth, Empathy, Essentialism, Accountability, and (doing what's) Right. We call it "GEEAR." A Google Premium Partner, Microsoft Ads Partner, and Hubspot Diamond Partner. Setting You Up For Success As an employee-first organization, we want to make sure our team members are set up for success. When you win, everyone wins. Therefore, we are proud to offer the following benefits: 4-Day Workweek. We recognize the incredible impact wellness and balance have on productivity, quality of work, and employee experience and are eagerly piloting a four-day workweek. Fully remote office. We don't think you need to be in an office every day to do great work. If you prefer an occasional change of scenery outside the office, we will cover some or all of the cost of a co-working membership. Group health, dental, vision and life insurance plans at a very low cost 401k savings plan with employer match helps you save some for later Student loan assistance plan that makes monthly contributions directly to your student loan principal (at no cost to you) $2000 computer and home office allowance to equip you with the resources you need to perform your best (and be comfortable while doing it!) $500 annual education stipend Unlimited paid time off A clear track for career growth, increased responsibilities, and increased compensation Day In The Life Think of yourself as a digital marketing consultant for our clients. Your job is to meet with clients, review performance, discuss strategy, make recommendations, then work with our internal team to get it done. Clients rely on you to tell them like it is, show them what's new, and guide them into their marketing future. Qualifications 4-6 years experience being the primary point of contact with multiple clients 4-6 years experience in search marketing, SEO, display advertising, or content marketing 2-3 years working within HubSpot's marketing hub Agency experience a huge plus Management experience a plus Experience with financial institutions a huge plus Creative, forward-thinking self-starter with an attention to detail and drive to produce consistent and quality work Superior written and verbal communications skills, coupled with highly developed interpersonal skills High EQ (emotional intelligence) Highly organized with excellent time management skills What's The Geear Culture Like? We are named after our core values: Growth, Essentialism, Empathy, Accountability, and Right. Our people are driven by personal and professional growth, they focus on the essentials, they are empathetic towards others, they take accountability and ownership, and they do what's right and in the best interest of our clients. Our culture is compassionate and team-oriented. We don't tolerate any "throat stomping" or other negative behavior that impacts someone's experience here. That's why our team members rave about our culture (and we think you will, too). Compensation Base salary: $80,000 - $93,000/yr Additional company bonus opportunities: $5,000 - $10,000/yr Commission eligibility on upsells to accounts you manage: $6,000 - $12,000/yr average Total earning potential: $91,000-$115,000/yr A little more about us... We believe strongly in personal accountability. We will invest in you, challenge you, and develop you. It is in our best interest to see you succeed and grow. Geear is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace that values and respects all individuals. We encourage applications from candidates of all backgrounds and experiences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status, or any other legally protected status. We believe that a diverse team contributes to a richer work environment and enhances the quality of our services. All qualified applicants will receive consideration for employment without regard to these characteristics. Please note that, at this time, we are unable to sponsor work visas and are only hiring individuals who are legally authorized to work in the United States.$91k-115k yearly 3d ago