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7 jobs that use Search Engine Marketing the most

Jobs that use search engine marketing the most include advertising media consultant, sem specialist, and search engine marketing strategist.

What jobs use Search Engine Marketing the most?

1. Advertising Media Consultant

How advertising media consultant uses Search Engine Marketing:

  • Manage book of business through SalesForce.com
  • Promote digital products including websites, PPC, SEO and SEM products to existing and new clients.
  • Formulate new strategies from client feedback to continually improve ROI throughout the year.

Most common skills for advertising media consultant:

  • Search Engine
  • Internet Products
  • Search Engine Marketing
  • Cold Calls
  • Business Development
  • Google Adwords

2. SEM Specialist

How sem specialist uses Search Engine Marketing:

  • Spearhead and manage initial social media presence via Facebook.
  • Optimize websites on multiple content management systems including flat HTML, WordPress, Drupal, etc.
  • Administer website through moderating comments, updating news, sending newsletters, installing and configuring Wordpress plug-ins.

Most common skills for sem specialist:

  • Digital Marketing
  • Paid Search
  • Google Analytics
  • Keyword Research
  • Search Engine Marketing
  • Google Adwords

3. Search Engine Marketing Strategist

How search engine marketing strategist uses Search Engine Marketing:

  • Assist in managing CRM efforts focuse on digital acquisition and customer retention.
  • Review optimization KPIs, including unit yields, compressor and pump reliability, corrosion management and energy optimization.
  • Update and edit company website & design PowerPoint multi-media presentations.

Most common skills for search engine marketing strategist:

  • Digital Marketing
  • Paid Search
  • Campaign Performance
  • Search Engine Marketing
  • SEM
  • Website Traffic

4. Marketer

How marketer uses Search Engine Marketing:

  • Manage employer's LinkedIn and customer list to advertise manufacturing barcode scanning software.
  • Manage and forecast marketing budget for service line spend, base on recommendations in marketing plans for greatest ROI.
  • Develop and manage accounts to build referral stream with physicians for MRI, scans, and ultrasounds at Scottsdale facility.

Most common skills for marketer:

  • Digital Marketing
  • Community Events
  • Search Engine Marketing
  • Business Relationships
  • Brand Awareness
  • Content Creation

5. Digital Account Executive

How digital account executive uses Search Engine Marketing:

  • Handle company driven leads, and prospect for new leads using SalesForce.com.
  • Manage deals from inception to close through account spreadsheets and inputting CRM data.
  • Manage SEM programs that produce lowest cost per acquisition and consistently staying within cost/sales ratios.

Most common skills for digital account executive:

  • Digital Marketing
  • Digital Account
  • Salesforce
  • Search Engine Marketing
  • CRM
  • Website Development

6. Digital Media Strategist

How digital media strategist uses Search Engine Marketing:

  • Manage, analyze and optimize ROI for partner campaigns.
  • Manage company website including photography of all images, update images and information as necessary.
  • Offer PPC, SEO, SEM Google programs, and websites.

Most common skills for digital media strategist:

  • Digital Marketing
  • Client Facing
  • Search Engine Marketing
  • Campaign Performance
  • Facebook
  • Google Analytics

7. Search Engine Marketing Manager

How search engine marketing manager uses Search Engine Marketing:

  • Manage lead generation PPC campaigns on AdWords and Facebook.
  • Manage all vendor relationships pertaining to the e-commerce site.
  • Project manage new CMS platform design changes to meet strategic business objectives.

Most common skills for search engine marketing manager:

  • Digital Marketing
  • Google Analytics
  • Paid Search
  • Keyword Research
  • Search Engine Marketing
  • Search Engine Optimization

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