Smaato CEO and leadership

Freddy is responsible for global product strategy. Leading the Product team, Freddy drives Smaato’s vision as the leading in-app advertising technology platform with a focus on keeping Smaato ahead of the ever-expanding mobile advertising market. Freddy is an established product leader, with over 15 years of experience in leadership roles across the digital and mobile industries. He has an extensive executive-level product background in the areas of mobile advertising, app development, virtual reality and digital media. With a proven track record of driving product and development teams to success, he is also an expert in product strategy, product marketing and agile/scrum methodologies. Prior to joining Smaato, Freddy served as CPO at glispa, where he focused on developing and directing the company’s ad tech strategy. Freddy was responsible for glispa’s technology roadmap and technology-focused M&A, while also leading two acquired ad tech start-up companies and integrating them into the glispa stack. As Senior Product Director at Amobee, Freddy was the head of the company’s core product lines, including its SSP, Trading Desk, DMP and LTV, among others. Freddy also served as Product Director for Mobixell, a mobile VAS company where he managed the global media partnership activity for their mobile advertising unit. Freddy holds an MBA from Herriot-Watt University in Edinburgh, Scotland, and a BA in International Marketing and Finance from The College of Management Academic Studies in Tel Aviv.

Georg joined Smaato as the first non-founder in 2006. He now acts as the Chief Operating Officer, leading the company’s Operations, Market Quality, and Sales Engineering teams. During Georg’s tenure at Smaato, he has helped grow the company from less than ten employees in 2006 to over 240 in 2019. As part of this growth, Georg played a crucial role in the global expansion of Smaato’s offices in Singapore and Shanghai. He also played a leading role in launching the Indonesia Mobile Exchange (IMX), Smaato’s joint venture with Indosat. As the leader of Smaato’s Market Quality team, Georg has been key to securing the company’s mobile marketplace, ensuring the highest levels of brand safety and transparency for both advertisers and publishers to provide a safe place to transact mobile advertising campaigns at scale. In addition to building out Smaato’s expert in-house team, Georg has established strategic partnerships with industry-leading vendors for ad fraud detection, prevention, and certification. Prior to Smaato, Georg founded and managed Xplain, an internet and consulting agency company that was later acquired by Pixelpark. Georg studied business administration at Leuphana University in Lüneburg, Germany.

Technologist passionate about:

- Building agile teams that LOVE what they do, and guiding them to excellence

- Delivering scalable (SaaS) solutions and infrastructure that enable explosive growth, and drive revenue

- Establishing machine learning capabilities that power rapid delivery of solutions

- The software development discipline and delivering quality, market ready software

- Product innovation, robust idea evaluation, and rapid MVP delivery

- Cloud infrastructure (public or private, owned or subscription), automating that infrastructure, Dev Ops, and cutting edge data centers

- Working with people passionate about what they do, and having fun doing it with them