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Smashburger history
Smashburger company history timeline
Smashburger was founded in 2007 by two fast food industry veterans.
The chain's first marketing revolved around the tagline "Smash, sizzle, savor." In 2011, as the business was growing at a steady clip, it shifted its theme to "Smashed Fresh.
The restaurant chain grew to 143 locations, half franchises, and $54 million in annual revenue by the end of 2011.
While it initially relied heavily on social media to build its brand, the company started television and radio advertising in 2013 with Denver-based Definite Productions as a marketing manager.
By mid-2017, this had grown to 380 locations in 38 United States states and nine countries, of which 220 were company owned and the rest were franchises. It had grown to 170 locations around the world by 2013, and $228 million in revenue.
In 2014 it grew to 256 locations and $300 million in revenue.
Where McDonald's was considered the market leader for casual dining, it saw a sales drop of 2.4 percent and a 15 percent drop in net income in 2014, the first decline in those figures in 33 years.
Crane left as CEO in April 2016, and was replaced by Mike Nolan, but he resigned nine months later and Ryan took over the role.
In mid-2016 this had grown to 365 locations.
In 2016, Smashburger was estimated to have $338.3 million in sales.
By mid-2017, this had grown to 380 locations in 38 United States states and nine countries, of which 220 were company owned and the rest were franchises.
On 13 February 2018, Jollibee increased its ownership stake to 85 percent of Smashburger in another $100 million deal.
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Smashburger competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Which Wich | 2003 | $227.9M | 75 | - |
| The Habit Burger Grill | 1969 | $466.1M | 6,093 | 37 |
| The Halal Guys | 1990 | $1.1M | 35 | 17 |
| Burger King | 1954 | $2.3B | 34,248 | 1,610 |
| Quiznos | 1981 | $170.0M | 1,500 | - |
| Burger 21 | 2010 | $1.2M | 15 | - |
| Red Robin | 1969 | $1.2B | 24,586 | 1,192 |
| M&N Foods Inc | - | $260.0M | 550 | - |
| Tijuana Flats | 1995 | $110.0M | 3,000 | 88 |
| Shane's Rib Shack | 2002 | $3.2M | 70 | 1 |
Smashburger history FAQs
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Smashburger may also be known as or be related to Smashburger, Smashburger IP Holder LLC, Smashburger Master LLC and Smashburger Servicing LLC.