Smith Brothers Agency Leadership

Lindsey is an award-winning creative director and copywriter with a particular passion for consumer packaged goods marketing. Typically, the first rule of getting hired to a creative department is bringing a great portfolio to the job interview. Suffice it to say, Lindsey went about things a bit differently. He started his career as an assistant media planner, then account executive—working on several P&G CPG accounts, including Folgers, Duncan Hines and Hires Root Beer. While he learned valuable lessons about strategy, writing the perfect brief and speaking the client’s language, business suits didn’t suit him very well. His heart was in the creative department and his feet were out the door—taking his first copywriting job (and a 50% pay cut) at Campbell, Mithun, Esty working on Froz-Fruit Bars, The United Way and The Travelers Insurance. Lindsey holds a B.A. in English and French Literature from Georgetown University.

Bronson is a highly recognized creative director and art director who has created award winning print and broadcast campaigns for both local and national advertisers. He got his first taste of advertising at Della Femina McNamee/Pittsburgh where, as an assistant art director, he worked on Pittsburgh Brewing Company’s Iron City and I.C. Light Beer campaigns, Stouffers Frozen foods and LaCroix beverages. You’d think that after securing a job in the industry, Bronson would be satisfied to stay the course. Instead, he flipped the script and departed Pittsburgh for Parsons School of design and a two-year stint as an art director at Young & Rubicam/Paris. There, he developed a taste for strong, black coffee and worked on campaigns for American Express, Kodak, Smirnoff and Virgin Megastores. After Paris, Bronson (no longer sporting a beret) joined Lindsey at Avrett Free & Ginsberg in New York City to work on campaigns for Meow Mix, Johnnie Walker Black Label, Crayola, Clairol, Mistic Beverages and George Dickel Whiskey. Bronson holds a BFA degree from Ohio Wesleyan University.

Lindsey is an award-winning creative director and copywriter with a particular passion for consumer packaged goods marketing. Typically, the first rule of getting hired to a creative department is bringing a great portfolio to the job interview. Suffice it to say, Lindsey went about things a bit differently. He started his career as an assistant media planner, then account executive—working on several P&G CPG accounts, including Folgers, Duncan Hines and Hires Root Beer. While he learned valuable lessons about strategy, writing the perfect brief and speaking the client’s language, business suits didn’t suit him very well. His heart was in the creative department and his feet were out the door—taking his first copywriting job (and a 50% pay cut) at Campbell, Mithun, Esty working on Froz-Fruit Bars, The United Way and The Travelers Insurance. Lindsey holds a B.A. in English and French Literature from Georgetown University.