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Marketing Lead jobs at Snap - 4305 jobs

  • Lead, SMC Marketing

    Snap Inc. 4.7company rating

    Marketing lead job at Snap

    Lead, SMC Marketing page is loaded## Lead, SMC Marketinglocations: New York, New York: San Francisco, California: Palo Alto, California: Los Angeles, Californiatime type: Full timeposted on: Posted Yesterdayjob requisition id: R0042980is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are , a visual messaging app that enhances your relationships with friends, family, and the world; , an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, .We are looking for a Lead, SMC Marketing to join Snap Inc's global Small and MediumCustomers (SMC) organization. This role will spearhead the marketing strategy formulti-channel event programs aimed at acquiring new advertisers. The role will build marketingstrategy for business development with an events focus and closely align with cross-functionalteams (Business Development, Sales, Communications, Global Brand Experience), to bringevents to life.The ideal candidate is a data-driven marketer who can utilize high-impact events-both virtualand in-person-as a strategic lever to acquire and engage advertisers, from awareness toconversion.What you'll do:● Develop end-to-end marketing strategy for SMC audiences, with the goal of driving newadvertiser acquisition through events● Identify and execute plan for SMC's presence at key industry conferences and eventsthat align with business development and growth goals● Lead cross-functional partners such as sales and internal communications to bringowned and operated in-person and virtual events and webinars to life● Closely collaborate with Global Brand Experience to produce events focused on businessresults● Partner with internal communications to determine event amplification strategy● Brief and guide content marketing to produce compelling event narratives aligned withbusiness goals and audience segments● Monitor and report on key event metrics, including event attendance, sales activity, andrevenue, in order to continue optimizing on overall event strategy● Own project management and contract negotiations related to industry events● Travel often to oversee events, sometimes internationally● Stay ahead of industry trends in order innovate on events marketing Knowledge, Skills & Abilities:● Proven track record in developing marketing strategy for multichannel eventprogramming to meet well defined business goals● Strong understanding of how to align event marketing with specific business objectivesand audience segments● Experience working within defined marketing budgets and resources● Exceptional project management skills, with the ability to navigate complex,fast-changing environments and multiple stakeholders.● Experience working with sales teams to gather leads and convert event engagement intobusiness results● Experience leading internal content, creative design and web development teams● Self-starter with strong collaboration skills and ability to multitask. Ability to adapt tochanging priorities and is comfortable with ambiguity● Experience or familiarity in working with the media or digital advertising industry● This role will require domestic and international travel Minimum Qualifications:● BS/BA degree or equivalent years of experience● 8+ years experience in marketing with a focus on events If you have a disability or special need that requires accommodation, please don't be shy and provide us some ."Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).: Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success!CompensationIn the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position.These pay zones may be modified in the future.:The base salary range for this position is $142,000-$214,000 annually.:The base salary range for this position is $135,000-$203,000 annually.:The base salary range for this position is $121,000-$182,000 annually.This position is eligible for equity in the form of RSUs. #J-18808-Ljbffr
    $142k-214k yearly 2d ago
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  • Remote Senior Cybersecurity Product Marketing Leader

    Redseal, Inc. 4.4company rating

    Menlo Park, CA jobs

    A cybersecurity firm is seeking a Senior Technical Product Marketing Manager. This remote role involves leading product marketing initiatives, translating technical capabilities, and driving go-to-market strategies. The ideal candidate will have over 10 years of experience in cybersecurity and 5 years in product marketing. Responsibilities include managing customer engagement and developing sales materials. Excellent communication and project management skills are essential for success in this dynamic environment. #J-18808-Ljbffr
    $120k-166k yearly est. 4d ago
  • Global Partner Experiences Marketing Lead

    Google Inc. 4.8company rating

    San Francisco, CA jobs

    A leading technology firm is seeking a Marketing Manager for Global Partner Experiences to enhance the Google Cloud partner ecosystem. This role involves developing marketing strategies, managing relationships through in-person and digital events, and creating engaging experiences for partners. The ideal candidate has a Bachelor's degree and at least 6 years of experience in marketing. Competitive salary ranging from $137,000 to $201,000 plus bonuses and equity. #J-18808-Ljbffr
    $137k-201k yearly 4d ago
  • AI Literacy Brand Marketing Lead for K-12 Education

    Google Inc. 4.8company rating

    San Francisco, CA jobs

    A leading technology company is looking for a Brand Marketing Manager for its Students and Learning team in San Francisco. The role focuses on creating strategic marketing initiatives promoting AI Literacy and engages K-12 learners and educators. Ideal candidates possess substantial marketing experience, a strong collaborative spirit, and a passion for AI. This position offers a competitive salary range of $114,000-$163,000 plus bonuses and benefits. #J-18808-Ljbffr
    $114k-163k yearly 1d ago
  • Lead Customer Marketing

    Ironclad 3.8company rating

    San Francisco, CA jobs

    Ironclad is the leading AI contracting platform that transforms agreements into assets. Contracts move faster, insights surface instantly, and agents push work forward, all with you in control. Whether you're buying or selling, Ironclad unifies the entire process on one intelligent platform, providing leaders with the visibility they need to stay one step ahead. That's why the world's most transformative organizations, from OpenAI to the World Health Organization and the Associated Press, trust Ironclad to accelerate their business. We're consistently recognized as a leader in the industry: a Leader in the Forrester Wave and Gartner Magic Quadrant for Contract Lifecycle Management, a Fortune Great Place to Work, and one of Fast Company's Most Innovative Workplaces. Ironclad has also been named to Forbes' AI 50 and Business Insider's list of Companies to Bet Your Career On. We're backed by leading investors including Accel, Y Combinator, Sequoia, BOND, and Franklin Templeton. For more information, visit ******************* or follow us on LinkedIn. Job Summary As our Lead Customer Marketing Manager, you'll own our customer marketing from start to finish, turning satisfied customers into enthusiastic advocates and their success stories into business momentum. We need someone who rolls up their sleeves, collaborates across teams, and loves nothing more than showing the world how Ironclad changes the game for our customers. Key Responsibilities Craft narratives: Create compelling content that demonstrates Ironclad's impact across industries and use cases in multiple formats (written, video, events) Build relationships: Identify and nurture key customers that can support marketing activities through case studies, speaking opportunities, etc Find the fans: Manage and maintain engagement and advocacy programs, continuously recruiting new customer advocates to help GTM teams meet their business goals. Customer stories: Manage a library of up-to-date customer success stories, and build strategies to scale customer references Measure what matters: Manage quarterly customer satisfaction surveys to track program impact and continuously improve engagement Brand partnership: Partner closely with the corporate marketing team, from communications and social media, to strategy and design, to share our customers' stories with the world Qualifications 7+ years of experience in B2B marketing, with a focus on customer marketing or customer advocacy/engagement. Killer communication skills - you can talk to anyone and make them feel heard Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy. Proficiency in marketing automation tools and CRM systems. Ability to manage multiple priorities while maintaining high quality standards Benefits at Ironclad 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available Market-leading leave policies, including gender-neutral parental leave and compassionate leave Family forming support through Maven for you and your partner Paid time off - take the time you need, when you need it Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use Mental health support through Modern Health, including therapy, coaching, and digital tools Home office setup stipend to make your space work for you Pre-tax commuter benefits (US Employees) 401(k) plan with Fidelity with employer match (US Employees) Regular team events to connect, recharge, and have fun And most importantly: the opportunity to help build the company you want to work at Base Salary Range $165,000.00 - $205,000.00 The base salary range represents the minimum and maximum of the salary range for this position based at our San Francisco headquarters. The actual base salary offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our base salary is just one component of Ironclad's competitive total rewards package, which also includes equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), competitive health and wellness benefits, and a commitment to career growth and development. Legal and EEO statement UK Employee-specific benefits are included on our UK job postings Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. #J-18808-Ljbffr
    $165k-205k yearly 3d ago
  • Marketing Lead for a Generational AI Brand

    Comfy 4.4company rating

    San Francisco, CA jobs

    A creative AI platform company in San Francisco seeks a marketing person to define and execute their narrative and strategy. The role involves leading product launches and creating campaigns for diverse audiences. Ideal candidates will have a blend of marketing strategy and storytelling skills, with a passion for open-source creativity. This is an opportunity to influence the brand's growth and culture significantly in an innovative environment. #J-18808-Ljbffr
    $129k-169k yearly est. 22h ago
  • Marketing Lead

    Comfy 4.4company rating

    San Francisco, CA jobs

    The Role We're looking for a cracked marketing person, part storyteller, part strategist, part operator. Someone to help us define how Comfy shows up to the world. You'll bridge the gap between product, design, and community, turning our ecosystem's creative energy into campaigns that move culture. You'll craft how we launch new products (Cloud, API Nodes, Desktop), build loops that amplify our OSS community, and help make Comfy not just the most loved creative tool, but a generational brand in AI. What You'll Do Work directly with founders, product, and design to define Comfy's narrative and how we tell it to the world Lead marketing for new launches from strategy and messaging to experiments and campaigns Lead launches for new products, features, and ecosystem initiatives. Create campaigns that speak to our multi-layered audience: artists, developers, enterprises, and creative communities Interview users, gather insights, and translate them into positioning and storytelling that actually resonates Partner with the product and creative teams to turn new features into stories that spread Drive awareness loops: social, community, product‑led, and partnerships. Find the path that reinforce our brand flywheel Build scrappy, data-informed marketing systems that can scale with our growth You might be a fit if you Have led or helped drive marketing efforts for a software or creative brand (bonus if you've done both) Can move between high‑level narrative work and hands‑on execution. One day designing messaging for Cloud, next day writing copy for a meme post Are comfortable wearing multiple hats: product, growth, creative, community, BD Have an instinct for culture. You know when to be serious and when to be funny Care deeply about open‑source, creativity, and empowering people to build Have used ComfyUI or followed the OSS ecosystem closely Are scrappy, fast‑moving, and allergic to “wait for approval” energy What is ComfyUI? ComfyUI is the world's leading visual AI platform - an open, modular system where anyone can build, customize, and automate AI workflows with precision and full control. Unlike most AI tools that hide their inner workings behind a simple prompt box, ComfyUI gives professionals the freedom to design their own pipelines - connecting models, tools, and logic visually like building blocks. It's used by artists, filmmakers, video game creators, designers, researchers, VFX houses, and among others, teams at OpenAI, Netflix, Amazon Studios, Ubisoft, EA, and Tencent - all who want to go beyond presets and truly shape how AI creates. ComfyUI empowers those who were not trained with the power of the brush to also be a painter, and those who are, to be a maestro. Built for users who value transparency and control Infinitely extensible - thousands of community‑made nodes and integrations Scales from creative experimentation to production automation Open‑source, used by millions, and backed by one of the most active AI communities online Evolving to democratize visual AI creation: empowering everyone from hobbyists to studios, storytellers, and enterprises to be more productive and creative than ever before ComfyUI isn't just another AI app. It's aiming to become the operating system for visual generative AI, the foundation on which the next generation of creative tools are being built. An creative's showcase of how Comfy is adopted in their work About Us We are a small, intense, and well‑funded team in San Francisco who push ComfyUI and its ecosystem forward. Our team comes from Stability AI and Google and many contributed to the ComfyUI ecosystem way before working here. Our team is small and flat and there is no hierarchy, only areas of responsibilities: devs, ops, product, etc. The only thing that matters is the quality of your cultural fit and execution. We work hard and demand a lot of each other. But we have fun: everyone is here to make something meaningful that will end up being our life's work. If this mission excites you and you view yourself as a top‑tier talent, your future latent self is waiting for you at Comfy. Check out our Github and blog for what we've been working on. Our investors include Pace Capital, Chemistry, Abstract Venture, and Guillermo Rauch. #J-18808-Ljbffr
    $129k-169k yearly est. 22h ago
  • Customer Marketing Lead: Advocate & Storytelling Champion

    Ironclad 3.8company rating

    San Francisco, CA jobs

    A leading AI contracting platform is seeking a Lead Customer Marketing Manager in San Francisco. This role is pivotal in transforming satisfied customers into enthusiastic advocates, crafting narratives, and managing advocacy programs. The ideal candidate has extensive B2B marketing experience and exceptional communication skills. Benefits include comprehensive health coverage, generous leave policies, and a collaborative work environment. Join us to showcase how we transform businesses and build impactful stories around our customer successes. #J-18808-Ljbffr
    $113k-161k yearly est. 3d ago
  • Brand Marketing Manager, Students and Learning

    Google Inc. 4.8company rating

    San Francisco, CA jobs

    Google San Francisco, CA, USA ; New York, NY, USA Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act. Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; New York, NY, USA. Bachelor's degree or equivalent practical experience. 4 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social). Experience managing cross‑functional or cross‑team projects. Experience in developing and launching marketing campaigns or resources focused on literacy, education, or technology adoption (e.g., AI Literacy resources, innovative learning tools). Experience in Brand Marketing, Product Marketing or a related field with a focus on K‑12 audiences (students, educators or educators leaders). Preferred qualifications Ability to work collaboratively across highly matrixed teams in a global organization and across Google. Ability to work in an ambiguous and fast‑changing environment with an entrepreneurial approach. Demonstrated passion for AI and its capabilities. Independent, comfortable with ambiguity, and can direct their projects in an unstructured environment. Creative problem solver who can seamlessly go from strategy, ideation, to execution. About the job As a Brand Marketing Manager on the Students and Learning Marketing team, you will help amplify the overall cross‑Google Learning narrative. In this role, you will collaborate with cross‑functional partners to drive a cross‑company strategy focused on empowering K‑12 learners and educators to benefit from AI. You'll drive engagement with students and teachers through bringing to market AI Literacy resources and innovative AI Learning tools. Through driving cohesive marketing plans centered on key education‑related cultural moments, you'll drive broad awareness and trust with these audiences. As a global lead, you'll build processes and assets that empower regional teams to scale programming and accompanying narratives in their local markets. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems- from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. The US base salary range for this full‑time position is $114,000-$163,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google. Responsibilities Own the end‑to‑end student + teacher‑focused marketing strategy for Google's AI Literacy programs and experimental AI Learning tools, from foundational messaging to robust Go‑to‑Market (GTM) planning and execution for all program/product launches and key moments. Contribute to high‑impact thought leadership and amplification toolkits tailored for policymakers, educational leaders and industry influencers, including bespoke talking points, compelling demos, valuable assets, and strategic event engagements to maximize our influence and impact in AI Literacy and Learning. Lead market research and competitive analysis to deeply understand user needs, identify emerging trends, and position Google's AI Literacy and Learning approach as a clear differentiator and leader in the educational landscape. Define, track, and analyze Key Performance Indicators (KPIs) for programs and campaigns, leveraging data to inform ongoing strategy optimization. Demonstrate measurable impact on brand perception and user engagement. Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents‑to‑be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire. Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting. To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes. #J-18808-Ljbffr
    $127k-172k yearly est. 1d ago
  • Remote Epic Case Management Strategist

    Internetwork Expert 4.6company rating

    Chicago, IL jobs

    A healthcare technology firm is seeking an Epic Case Management Analyst in Chicago, Illinois. The candidate will help organizations improve processes and manage projects in healthcare IT. Ideal applicants should have Epic Grand Central certification and experience as an Epic Advisor, along with strong problem-solving abilities. The company offers competitive compensation and hybrid work options, promoting a supportive environment for innovation and growth. #J-18808-Ljbffr
    $41k-59k yearly est. 3d ago
  • Director, Cloud Communications & Exec Strategy

    Google Inc. 4.8company rating

    San Francisco, CA jobs

    A leading technology firm seeks a Director of Corporate Communications for Google Cloud in San Francisco. The ideal candidate will have 20 years of experience in PR and internal communications, with a strong background in managing teams and understanding cloud technologies. You will develop communication strategies, manage executive communications, and collaborate with various stakeholders. This position offers a competitive salary in the range of $253,000-$356,000 plus bonus and equity. Join a diverse team at an industry leader. #J-18808-Ljbffr
    $253k-356k yearly 1d ago
  • CMO

    Omi 4.7company rating

    San Francisco, CA jobs

    Omi makes AI wearables that record and think with you. 10 000 units shipped, new dev-glasses live, factory slot booked. Next stop: 100 000 units out the door and 30 000 site views a day. We need someone who can turn that into reality-fast. What you'll own Daily traffic: take us from 5 k → 50 k sessions by end of Q4.(~6M social media views per day, 180M views per month) Unit sales: 100 k necklaces sold in 2025 UGC Creator army: recruit, onboard, and manage 100+ in-house short-form creators; four fresh clips live every day. Influencers/Ambassadors: recruit, onboard, and manage experienced creators Inhouse content: manage the team that produces inhouse content Team: hire, coach, and keep a lean crew of editors, growth PMs, and UGC shooters. What you've done You have 20K+ followers on socials yourself Scaled a company to 100M+ views on at least one channel for a brand. Closed creator and brand deals that actually moved product, not just vanity likes. Bonus: launched something viral in the last 12 months. How we'll measure you Site sessions/day Units sold/week Cost per purchase What you get $120-200 k cash + 5-20 % equity Budget to hire and spend Live/work in San Francisco with a team that's awake at 2 a.m. soldering and filming. #J-18808-Ljbffr
    $111k-204k yearly est. 22h ago
  • Growth Marketing Leader, Adaptive Planning

    Workday, Inc. 4.8company rating

    Pleasanton, CA jobs

    A global SaaS company is looking for a Head of Growth Marketing to lead demand generation and pipeline growth for the Adaptive business unit. This senior role focuses on strategic marketing initiatives aimed at improving conversion rates and optimizing the customer journey. Ideal candidates will have substantial experience in B2B SaaS marketing and a strong analytical background to drive meaningful growth outcomes. This role offers a flexible work environment and competitive compensation including significant salary ranges. #J-18808-Ljbffr
    $134k-168k yearly est. 4d ago
  • Strategic Thought Leader Marketing Director Dermatology

    Galderma Pharma S.A 4.7company rating

    San Francisco, CA jobs

    A leading dermatology company is seeking an Associate Director for Thought Leader Marketing Liaison. This role involves preparing the market for a groundbreaking specialty biologic product by engaging with key opinion leaders and driving marketing strategies. The ideal candidate will have over 7 years of experience in pharmaceutical marketing, preferably in dermatology, and outstanding communication skills. This position is based in the Pacific Northwest, with responsibilities across San Francisco, Sacramento, and Seattle. #J-18808-Ljbffr
    $159k-226k yearly est. 3d ago
  • Head of Growth Marketing - Adaptive Planning

    Workday, Inc. 4.8company rating

    Pleasanton, CA jobs

    **Your work days are brighter here.**We're obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we're shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you'll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We're in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you'll do meaningful work with Workmates who've got your back. In return, we'll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you've found a match in Workday, and we hope to be a match for you too.**About the Team**The Adaptive Planning Growth Marketing team drives demand, pipeline, and revenue impact through a full-funnel growth approach, including demand generation, lifecycle marketing, events, and field marketing. The team partners closely with Product Marketing, Sales, RevOps, and the extended Marketing teams to engage the right customers, at the right time, with the right message. The team operates with a builder's mindset: experimental, analytical, and outcomes-driven. We value speed, learning, and ownership, while maintaining the rigor required to scale within an enterprise environment.**About the Role**Workday Adaptive Planning is seeking a Head of Growth Marketing to lead global demand generation and pipeline growth for the Adaptive business unit. This role will own the strategy and execution of growth marketing programs that drive high-quality pipeline, accelerate new logo pipeline and revenue, drive customer expansion efforts, and improve funnel efficiency across global markets. While largely focused on top-of-funnel new lead acquisition, this leader also must be experienced and comfortable with mid-funnel and post-sale campaign tactics and strategies.This is a senior role that partners closely with Sales, Product Marketing, RevOps, the extended Marketing organization, and more to translate business priorities into measurable growth outcomes. This role also oversees lifecycle and field marketing, ensuring cohesive engagement from first touch through opportunity creation and acceleration, and translating global strategy into regionally relevant programs that support sales priorities.**About You****What You'll Do**This leader needs to be a growth-minded marketer who blends the discipline and scale of enterprise SaaS with the creativity, speed, and scrappiness of a high-growth startup. You know how to build demand engines that perform in complex, sales-led environments - and you're equally comfortable rolling up your sleeves to test, learn, and iterate when the path forward isn't obvious.* Lead the end-to-end growth marketing strategy for Adaptive Planning, with accountability for pipeline creation, ACV contribution, and customer expansion programs* Own planning, execution, and optimization of full-funnel growth programs across digital, paid media, ABM, lifecycle, and partner channels* Partner with Sales, RevOps, and Marketing Ops to align on ICPs, segmentation, account prioritization, and pipeline targets.* Drive a culture of experimentation and continuous optimization to improve conversion rates, CAC, and funnel velocity.* Work with Marketing Operations to develop and maintain KPIs, dashboards, and operating rhythms to measure and report on performance, attribution, and RO* Lead lifecycle marketing strategy and execution, designing integrated nurture, engagement, and expansion programs that improve conversion, velocity, and pipeline quality across the buyer journey.* Oversee field marketing programs in partnership with regional sales leaders, ensuring consistent execution of growth plays while enabling local relevance and flexibility.* Align lifecycle, digital, and field efforts into a single, coordinated growth motion, rather than disconnected programs.* Build, develop, and lead a high-performing, entrepreneurial growth marketing team.**Basic Qualifications:*** 12+ years of B2B SaaS marketing experience, with deep expertise in growth marketing and demand generation - ideally at both enterprise SaaS & startup organizations* Proven experience owning pipeline and revenue outcomes in an enterprise or upper mid-market environment.* Strong perspective on modern marketing technology platforms, including how and where to leverage AI tooling to scale team productivity and output* An understanding of how to connect digital, nurture, and in-market execution into a unified motion to support business objectives* Cross-channel expertise and experiencing driving omnichannel campaigns, leveraging email, social, paid media, content syndication, events, OOH, display, and more* Experience building, leading, and scaling high-performing marketing teams* Strong analytical skills with experience in attribution modeling, funnel analytics, and performance optimization* Thorough understanding of digital channels, including but not limited to, paid and organic search (including LLMs), paid social, email, web, and more, as well as conversion rate optimization strategies and tactics* Experience partnering closely with Sales, RevOps, and Product Marketing teams* Comfort managing up and reporting out to senior executives outside of Marketing**Other Qualifications:*** Familiarity with multi-product or platform organizations preferred* Experience operating within a matrixed or global organizations, where aligning with diverse sets of stakeholders is the norm* Comfort in ambiguity, with a proven ability to continuously pressure-test assumptions, and always look for ways to improve conversion, efficiency, and impact* Perspective on the best ways to partner with inbound and outbound SDRs teams to maximize impact and scale* Ability to balance strategic thinking with hands-on execution, leading teams with clarity, accountability, and momentum**Workday Pay Transparency Statement**The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please .Primary Location: USA.CA.PleasantonPrimary Location Base Pay Range: $200,800 USD - $301,200 USDAdditional US Location(s) Base Pay Range: $173,300 USD - $301,200 USD**Our Approach to Flexible Work**With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply **spend at least half (50%) of our time each quarter in the office or in the field** with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote #J-18808-Ljbffr
    $173.3k-301.2k yearly 4d ago
  • OT Channel Partnerships Marketing Director

    Fortinet, Inc. 4.8company rating

    Sunnyvale, CA jobs

    A leading cybersecurity company is seeking an OT Channel Marketing [Director/Manager/Representative] to manage co-marketing programs and partner engagement activities. This role requires strong organizational skills, 8-10 years of marketing experience in Operational Technology, and proficiency in tools like Microsoft Excel. The candidate will be responsible for overseeing events, campaigns, and strategic planning to drive revenue growth. Competitive salary range is $180,000 - $290,000, and employees enjoy a variety of benefits, including insurance and paid holidays. #J-18808-Ljbffr
    $180k-290k yearly 3d ago
  • Marketing Manager, Global Partner Experiences, Google Cloud

    Google Inc. 4.8company rating

    San Francisco, CA jobs

    New York, NY, USA; Reston, VA, USA; +3 more Apply Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act. Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Reston, VA, USA; San Francisco, CA, USA; Seattle, WA, USA; Sunnyvale, CA, USA. Qualifications Bachelor's degree or equivalent practical experience. 6 years of experience in marketing working across one or more marketing fields ( pw i.e., growth, product marketing, partner marketing, brand marketing, social). Experience managing cross‑functional or cross‑team projects. Experience in developing and executing communication plans or content strategies. Preferred qualifications: Experience in designing and managing awards or recognition programs for partners or similar communities. Knowledge of cloud technologies, Google Workspace, and the broader cloud business and channel ecosystem. Strong content and storytelling skillset, with the ability toamps translate complex technical concepts into clear, concise, and compelling narratives for audiences. Exceptional written and verbal communication skills, with a keen eye for detail and accuracy. About the job The Google Cloud partner marketing team is dedicated to empowering a thriving partner ecosystem with marketing strategy and programs that bring the value of Google Cloud to our customers. A core component of this mission is fostering partner experiences and engagements that build partner mindshare, loyalty, and advocacy in the market-ultimately enabling our partners to drive customer success, business, and market share growth. As a Marketing Manager, Global Partner Experiences, you will drive marketing strategy and execution focused on our global partner ecosystem. You will be instrumental in fostering strong relationships with our partners through strategic in‑person events, as well as digital programming. Leveraging a strong strategic mindset and event execution skillset, you will bring to life compelling and creative in‑person experiences for our partner community, building mindshare, awareness, and engagement. This role requires a blend of collaborative execution, creativity, innovation, and a deep understanding of how to engage and influence partners across various channels to build mindshare, loyalty, and advocacy. You will operate as a key862 second- contributor, driving marketing outcomes for projects within the global partner marketing function. The US base salary range for this full‑time position is $137,000‑$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits voortdurend. Learn more about benefits at Google . Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, helpu, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents‑to‑be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know Your Rights: Workplace Discrimination Is Illegal , Belonging at Google , and How We Hire . Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting. To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our job alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes. #J-18808-Ljbffr
    $137k yearly 4d ago
  • Director, Product Marketing Sunnyvale, CA , USA

    Egain Corporation 4.3company rating

    Sunnyvale, CA jobs

    For more than 20 years, eGain has been a trusted leader in Knowledge Management, helping organizations transform how they capture, manage, and deliver knowledge. Today, we're at the forefront of the AI revolution, pioneering the next generation of AI-powered Knowledge Management solutions. Check out the eGain Solve 25 videos to see inspiring customer presentations and thought leadership showcasing how leading organizations are transforming their customer experience with AI-powered knowledge automation. Our solutions empower some of the world's leading organizations across banking and financial services, insurance, healthcare, government, retail, and manufacturing sectors. As we continue to scale and innovate, we're looking for exceptional talent to join us on this exciting journey. The Opportunity We're seeking an experienced Director, Product Marketing who thrives in a dynamic, high-growth environment. In this role, you'll be a key driver of our market expansion, working cross-functionally to position eGain's AI-powered solutions in front of enterprise decision-makers and accelerate our growth trajectory. This is a rare opportunity to make a significant impact at a company that's both established and rapidly evolving - leading the AI revolution in Management. What You'll Do Drive Market Strategy: Develop and execute go-to-market strategies that showcase eGain's unique value proposition in the AI-powered Knowledge Management space Create Compelling Content: Develop high-impact content for outbound campaigns, events, webinars, case studies, and thought leadership initiatives Shape Our Digital Presence: Lead website messaging, content strategy, and online positioning to drive demand and engagement Enable Sales Success: Create compelling sales enablement materials, presentations, and tools that help our team win deals and expand customer relationships Be the Voice of the Market: Conduct competitive analysis, gather market insights, and translate customer needs into compelling product narratives Launch with Impact: Plan and execute product launches that generate buzz and drive adoption What You Bring 7-10 years of software product marketing experience, with a strong track record in Enterprise SaaS environments Scale-up expertise: You've been part of a company's growth journey, ideally taking a $100M company to $500M and beyond Full-spectrum product marketing skills: You've done it all - from sales enablement to digital marketing to event execution - and know what works A growth mindset: You're constantly experimenting with new tools, channels, and approaches. You know how to test fast, learn quickly, and scale what works Strategic thinking meets hands-on execution: You can develop the strategy and roll up your sleeves to get it done Exceptional communication skills: You can distill complex technical concepts into clear, compelling messages that resonate with executives and practitioners alike Data-driven approach: You use metrics and insights to guide decisions and continuously optimize performance Why eGain? Be part of a company that's leading the AI transformation in Knowledge Management Work with industry-leading clients solving complex, meaningful challenges Join a team that values innovation, learning, and continuous improvement Make a tangible impact on company growth and market position If you're ready to bring your product marketing expertise to a company where AI meets proven enterprise solutions, we'd love to hear from you. Our Hiring Process is “Easy with eGain”Step 1 Aptitude section - this is a GRE style test (60 minutes or less) Step 2 Panel interview: Presentation and Q&A based on assignment given in advance of the interview (in-person at eGain Sunnyvale office) Next step Email your resumé to **************** with the position title “Director, Product Marketing” in the email subject. Compensation The salary for this position is $240,000 per year. Stock options. Please note that the compensation package can vary based on the candidate's qualification and experience level. #J-18808-Ljbffr
    $240k yearly 2d ago
  • Director of Product Marketing - AI-Powered Enterprise SaaS

    Egain Corporation 4.3company rating

    Sunnyvale, CA jobs

    A leading Knowledge Management company in California is seeking a Director of Product Marketing to drive market expansion and position AI-powered solutions. The ideal candidate will have 7-10 years of experience in software product marketing, ideally in an enterprise SaaS environment. Responsibilities include developing marketing strategies, creating compelling content, and launching products effectively. Competitive salary of $240,000 per year plus stock options offered. #J-18808-Ljbffr
    $240k yearly 2d ago
  • Senior Product Marketing Manager - Anaplan Intelligence (AI)

    Anaplan Inc. 4.5company rating

    San Ramon, CA jobs

    At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market. What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture. Our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform. Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebratingour wins - big and small. Supported by operating principles of being strategy-led, values -based and disciplined in execution, you'll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let's build what's next - together! We are now looking for a Senior Product Marketing Manager - Anaplan Intelligence (AI) to help shape, position, and evangelize Anaplan's rapidly evolving AI capabilities. In this role, you will help define and execute the go-to-market strategy for Anaplan Intelligence , supporting our mission to lead the market in applying predictive, generative, and agentic AI to Enterprise Business Planning processes. This is a hybrid role based 2 days a week out of our San Ramon office, who will report in the Director of Product Marketing - Platform, who is based in the U.K. Your Impact Own and drive product marketing strategy for Anaplan Intelligence , helping shape and refine our AI narrative, messaging, and market positioning in a differentiated way. Develop clear, compelling positioning that explains how our predictive, generative, and agentic AI capabilities deliver transformational value in Enterprise Business Planning - improving productivity, agility, and decision excellence for large enterprise customers. Partner with product management and strategy teams to contribute to product strategy, roadmap, and the creation of compelling visual use cases that demonstrate the real-world benefits of Anaplan Intelligence and AI - bringing market, customer, and competitive insights that shape innovation priorities. Evangelize Anaplan Intelligence externally , representing Anaplan at industry conferences, webinars, and customer forums - working with our solutions marketing team, to confidently communicate how AI transforms enterprise planning across finance, supply chain, sales, and workforce. Work closely with our AR team and industry analysts (e.g. Gartner, Forrester, IDC) and media to ensure Anaplan's AI capabilities are understood, accurately represented, and well-positioned in solution assessments and market reports. Create messaging frameworks, GTM materials, enablement content, and conceptual/demo videos that showcase how Anaplan Intelligence drives enterprise productivity - helping GTM teams position us against competitors. Partner with campaigns, demand generation, and content teams to ensure AI-related content fuels pipeline growth and supports leadership positioning. Track AI industry trends, analyst assessments, and competitive moves - and turn these insights into clear, actionable recommendations for GTM and product teams. Your Qualifications 4+ years of enterprise B2B SaaS product marketing experience , with significant recent focus on artificial intelligence capabilities or products sold to large enterprise customers, ideally to Senior IT, CIOs, and technical decision-makers. Strong experience positioning and marketing predictive, generative, and agentic AI capabilities , with the ability to translate complex AI concepts into clear, differentiated messaging and customer-centric value propositions . Experience in Enterprise Performance Management (EPM), Integrated Business Planning (IBP), or Business Intelligence (BI) , or demonstrated ability to learn complex platforms quickly. Proven track record contributing to AI product strategy and roadmap discussions , using customer, market, and competitive insights to influence innovation priorities. Comfortable and credible evangelizing AI solutions externally - presenting at conferences, webinars, analyst briefings, and customer forums. Experience working with industry analysts (e.g. Gartner, Forrester, IDC) and AR/PR teams to shape solution assessments, category positioning, and market perception. Demonstrated ability to create messaging frameworks, GTM materials, and enablement content that successfully support competitive positioning and sales execution. Skilled in cross-functional collaboration - partnering with product, sales, campaigns, demand generation, and content teams in a fast-scaling, global SaaS environment. Excellent written and verbal communication skills for engaging both technical and business audiences . Preferred Skills Bachelor's degree from an accredited university; advanced qualifications or certifications in product marketing, AI/ML, or enterprise SaaS are a plus. Familiarity with planning platforms like Anaplan or similar technologies. Understanding of Enterprise Business Planning , including how artificial intelligence is transforming decision-making across finance, supply chain, sales, and workforce/HR planning. Experience shaping or contributing to AI category leadership narratives in collaboration with industry analysts, AR/PR teams, and external thought leadership channels. Proven success creating and executing sales enablement and competitive positioning strategies for AI or analytics solutions. Familiarity with key competitors in enterprise business planning , and how Anaplan can differentiate its AI capabilities in the market. Ability to write, speak, and present about AI's role in enterprise productivity, decision excellence, and planning transformation in a way that resonates with both technical and business audiences. Passion for AI innovation and for helping shape how artificial intelligence drives the future of enterprise business planning. Base Salary Range: $163,000 - $220,000 USD Our Commitment to Diversity, Equity, Inclusionand Belonging (DEIB) We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging aren't just words on paper - this is what drives our innovation, it's how we connect, and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day! We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation. Fraud Recruitment Disclaimer It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals. Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person. Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication. All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to ****************** before taking any further action in relation to the correspondence. #J-18808-Ljbffr
    $163k-220k yearly 3d ago

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