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Working as a Social Director

There is more than meets the eye when it comes to being a social director. For example, did you know that they make an average of $43.91 an hour? That's $91,332 a year!

Between 2018 and 2028, the career is expected to grow 13% and produce 21,900 job opportunities across the U.S.

What Does a Social Director Do

There are certain skills that many social directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed managerial skills, time-management skills and problem-solving skills.

When it comes to the most important skills required to be a social director, we found that a lot of resumes listed 18.3% of social directors included facebook, while 14.6% of resumes included twitter, and 9.9% of resumes included youtube. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the social director job title. But what industry to start with? Most social directors actually find jobs in the hospitality and health care industries.

How To Become a Social Director

If you're interested in becoming a social director, one of the first things to consider is how much education you need. We've determined that 61.8% of social directors have a bachelor's degree. In terms of higher education levels, we found that 16.4% of social directors have master's degrees. Even though most social directors have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a social director. When we researched the most common majors for a social director, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on social director resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a social director. In fact, many social director jobs require experience in a role such as internship. Meanwhile, many social directors also have previous career experience in roles such as sales associate or volunteer.

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Average Salary$91,332
Job Growth Rate13%

Social Director Career Paths

Top Careers Before Social Director

Top Careers After Social Director

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Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Social Director

Social Directors in America make an average salary of $91,332 per year or $44 per hour. The top 10 percent makes over $153,000 per year, while the bottom 10 percent under $54,000 per year.
Average Salary
$91,332

Best Paying Cities

City
Average Salary
New York, NY
Salary Range79k - 158k$112k$112,248
San Francisco, CA
Salary Range66k - 140k$97k$96,741
Denver, CO
Salary Range57k - 127k$86k$85,686
Minneapolis, MN
Salary Range51k - 102k$73k$72,986
Houston, TX
Salary Range46k - 102k$69k$69,021
$46k
$158k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Director, Social-Location Flexible
Director, Social-Location Flexible
Intersections, Inc.
Intersections, Inc.
01/24/2021
01/24/2021
$100,00001/24/2021
$100,000
Director Social and Emotional Learning SY)
Director Social and Emotional Learning SY)
Austin Independent School District
Austin Independent School District
07/15/2020
07/15/2020
$120,61207/15/2020
$120,612
Social Director
Social Director
Techstyle Group LLC
Techstyle Group LLC
11/14/2019
11/14/2019
$135,00011/14/2019
$135,000
Social Director
Social Director
National Institute of Food and Agriculture
National Institute of Food and Agriculture
10/04/2019
10/04/2019
$124,29010/04/2019
$124,290
Director of Off Platform DEV. & Social, Reuters Consumer
Director of Off Platform DEV. & Social, Reuters Consumer
Reuters News & Media, Inc.
Reuters News & Media, Inc.
08/19/2019
08/19/2019
$120,00008/19/2019
$120,000
See More Recent Salaries

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Social Director Demographics

Gender

female

66.0 %

male

28.8 %

unknown

5.2 %

Ethnicity

White

69.9 %

Hispanic or Latino

12.1 %

Black or African American

10.5 %

Foreign Languages Spoken

Spanish

43.6 %

French

14.5 %

Chinese

5.5 %
See More Demographics

Social Director Education

Majors

Business
13.5 %

Degrees

Bachelors

61.8 %

Masters

16.4 %

Associate

9.4 %

Top Colleges for Social Directors

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

2. University of Michigan - Ann Arbor

Ann Arbor, MI • Public

In-State Tuition
$15,262
Enrollment
30,079

3. University of Washington

Seattle, WA • Public

In-State Tuition
$11,207
Enrollment
30,905

4. New York University

New York, NY • Private

In-State Tuition
$51,828
Enrollment
26,339

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. Pennsylvania State University

University Park, PA • Public

In-State Tuition
$18,454
Enrollment
40,108

7. California State University - Dominguez Hills

Carson, CA • Public

In-State Tuition
$6,942
Enrollment
13,871

8. Columbia University in the City of New York

New York, NY • Private

In-State Tuition
$59,430
Enrollment
8,216

9. Johns Hopkins University

Baltimore, MD • Private

In-State Tuition
$53,740
Enrollment
5,567

10. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Social Director

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 18.3% of social directors listed facebook on their resume, but soft skills such as managerial skills and time-management skills are important as well.

Best States For a Social Director

Some places are better than others when it comes to starting a career as a social director. The best states for people in this position are New Jersey, New York, Virginia, and Massachusetts. Social directors make the most in New Jersey with an average salary of $113,312. Whereas in New York and Virginia, they would average $109,262 and $102,066, respectively. While social directors would only make an average of $94,200 in Massachusetts, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Virginia

Total Social Director Jobs:
196
Highest 10% Earn:
$185,000
Location Quotient:
2.02
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New York

Total Social Director Jobs:
136
Highest 10% Earn:
$193,000
Location Quotient:
1.07
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Social Director Jobs:
57
Highest 10% Earn:
$198,000
Location Quotient:
0.76
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Social Director Employers

1. Delta Gamma
3.9
Avg. Salary: 
$113,686
Social Directors Hired: 
10+
2. ANN
4.1
Avg. Salary: 
$107,378
Social Directors Hired: 
5+
3. Maple Knoll Village
3.3
Avg. Salary: 
$104,509
Social Directors Hired: 
3+
4. American Heart Association
4.9
Avg. Salary: 
$87,244
Social Directors Hired: 
3+
5. University of Florida
4.3
Avg. Salary: 
$127,435
Social Directors Hired: 
3+
6. The Lodge
4.1
Avg. Salary: 
$114,772
Social Directors Hired: 
3+
Updated October 2, 2020