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Become A Social Media Adviser

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Working As A Social Media Adviser

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $42,000

    Average Salary

What Does A Social Media Adviser Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Social Media Adviser

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Average Length of Employment
Media Specialist 2.9 years
Media Consultant 2.0 years
Media Executive 1.9 years
Media Associate 1.7 years
Media Coordinator 1.6 years
Top Careers Before Social Media Adviser
Internship 18.7%
Volunteer 6.0%
Reporter 4.0%
Consultant 4.0%
Editor 4.0%
Director 3.6%
Cashier 3.6%
Associate 3.2%
Top Careers After Social Media Adviser
Internship 11.0%
Volunteer 8.1%
Editor 5.9%
Manager 5.1%
Owner 4.4%
Consultant 4.4%
Server 4.4%
Co-Founder 3.7%

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How Would You Rate The Salary Of a Social Media Adviser?

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Top Skills for A Social Media Adviser

  1. Facebook
  2. Twitter
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Created Facebook video advertisement that accumulated over 12,000 views.
  • Produce strategic marketing campaigns to increase brand reach by 50% on Twitter.
  • Developed online communications and web presence for Assembly members.
  • Drafted press releases to highlight positive achievements of the CHCC and increase attendance to the CHCC convention.
  • Utilize social media accounts to draw customers to shop on company website.

Social Media Adviser Demographics

Gender

Male

47.1%

Female

40.8%

Unknown

12.2%
Ethnicity

White

59.4%

Hispanic or Latino

15.3%

Black or African American

11.0%

Asian

9.0%

Unknown

5.3%
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Foreign Languages Spoken

Spanish

35.0%

Chinese

10.0%

German

7.5%

French

7.5%

Italian

7.5%

Mandarin

5.0%

Cantonese

5.0%

Urdu

5.0%

Arabic

5.0%

Kurdish

2.5%

Turkish

2.5%

Albanian

2.5%

Aramaic

2.5%

Hmong

2.5%
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Social Media Adviser Education

Schools

Georgetown University

6.8%

University of Central Florida

6.8%

University of Phoenix

6.8%

Michigan State University

6.8%

Syracuse University

5.5%

University of North Florida

5.5%

University of North Carolina at Greensboro

5.5%

University of North Texas

5.5%

University of Massachusetts Amherst

5.5%

Washington State University

4.1%

Fashion Institute of Technology

4.1%

American University

4.1%

University of Michigan - Ann Arbor

4.1%

New York University

4.1%

Ohio State University

4.1%

Bergen Community College

4.1%

University of Akron

4.1%

University of Texas at Dallas

4.1%

University of Oregon

4.1%

San Francisco State University

4.1%
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Majors

Communication

18.5%

Business

16.9%

Marketing

10.8%

Journalism

7.7%

Public Relations

5.8%

Political Science

5.4%

Computer Science

4.6%

Writing

3.8%

English

3.5%

Agricultural Public Services

3.1%

Liberal Arts

2.7%

Fine Arts

2.3%

Graphic Design

2.3%

Photography

1.9%

Management

1.9%

Psychology

1.9%

Business Communications

1.9%

Advertising

1.9%

Electrical Engineering

1.5%

Education

1.5%
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Degrees

Bachelors

49.8%

Masters

21.3%

Other

16.4%

Associate

6.5%

Certificate

3.1%

Doctorate

1.7%

Diploma

1.2%
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Top Social Media Adviser Employers

Jobs From Top Social Media Adviser Employers

Social Media Adviser Videos

Guy Kawasaki - The Art of Social Media - PART 1/2 | London Real

How to become a Successful Financial Advisor

BBVA Compass: A Day in the Life of a Sales & Service Advisor (SSA)

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