Social media adviser demographics and statistics in the US
Social media adviser demographics research summary. Zippia estimates social media adviser demographics and statistics in the United States by using a database of 30 million profiles. Our social media adviser estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about social media advisers after extensive research and analysis:
- There are over 9,197 social media advisers currently employed in the United States.
- 45.7% of all social media advisers are women, while 54.3% are men.
- The average social media adviser age is 41 years old.
- The most common ethnicity of social media advisers is White (66.6%), followed by Hispanic or Latino (12.1%), Black or African American (10.2%) and Asian (5.3%).
- In 2022, women earned 97% of what men earned.
- 12% of all social media advisers are LGBT.
- Social media advisers are 54% more likely to work at private companies in comparison to public companies.
On this page
Social media adviser demographics by:
Social media adviser gender statistics
45.7% of social media advisers are women and 54.3% of social media advisers are men.
- Male, 54.3%
- Female, 45.7%
Social media adviser gender ratio
| Gender | Percentages |
|---|---|
| Male | 54.3% |
| Female | 45.7% |
Social media adviser gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$120,511
Female income
$116,429
Social media adviser gender ratio over time
This data breaks down the percentage of men and women in social media adviser positions over time. Currently, 45.7% of social media advisers are female.
Social media adviser gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 56.66% | 43.34% |
| 2011 | 59.92% | 40.08% |
| 2012 | 57.58% | 42.42% |
| 2013 | 62.21% | 37.79% |
| 2014 | 57.84% | 42.16% |
| 2015 | 54.61% | 45.39% |
| 2016 | 55.15% | 44.85% |
| 2017 | 59.85% | 40.15% |
| 2018 | 57.12% | 42.88% |
| 2019 | 57.79% | 42.21% |
| 2020 | 56.37% | 43.63% |
| 2021 | 54.35% | 45.65% |
Social media adviser related jobs gender ratio
We compared social media advisers with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Social Media Adviser | 54% | 46% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Social media adviser demographics by race
The most common ethnicity among social media advisers is White, which makes up 66.6% of all social media advisers. Comparatively, 12.1% of social media advisers are Hispanic or Latino and 10.2% of social media advisers are Black or African American.
- White, 66.6%
- Hispanic or Latino, 12.1%
- Black or African American, 10.2%
- Asian, 5.3%
- Unknown, 5.1%
- American Indian and Alaska Native, 0.7%
Social media adviser race
| Social media adviser race | Percentages |
|---|---|
| White | 66.6% |
| Hispanic or Latino | 12.1% |
| Black or African American | 10.2% |
| Asian | 5.3% |
| Unknown | 5.1% |
| American Indian and Alaska Native | 0.7% |
Social media adviser race and ethnicity over time
See how social media adviser racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Social media adviser race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.78% | 9.62% | 4.31% | 9.21% |
| 2011 | 74.02% | 9.79% | 4.43% | 8.97% |
| 2012 | 74.05% | 9.18% | 3.95% | 9.51% |
| 2013 | 72.85% | 10.40% | 4.42% | 9.48% |
| 2014 | 73.36% | 10.35% | 3.46% | 9.70% |
| 2015 | 72.43% | 9.32% | 5.42% | 10.48% |
| 2016 | 71.80% | 9.61% | 5.21% | 10.01% |
| 2017 | 73.41% | 9.71% | 4.15% | 10.53% |
| 2018 | 71.05% | 8.71% | 5.15% | 11.30% |
| 2019 | 72.79% | 8.87% | 4.63% | 10.69% |
| 2020 | 67.28% | 9.71% | 4.59% | 14.61% |
| 2021 | 66.62% | 10.24% | 5.33% | 12.11% |
Social media adviser wage gap by race
According to our data, white social media advisers have the highest average salary compared to other ethnicities. Hispanic or latino social media advisers have the lowest average salary at $117,040.
| Ethnicity | Salary |
|---|---|
| Unknown | $124,050 |
| White | $124,625 |
| Black or African American | $117,146 |
| Asian | $119,912 |
| Hispanic or Latino | $117,040 |
Average social media adviser age
See how the average age of social media advisers varies based on ethnicity and gender.
Male
Female
Social media adviser age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 47 | 35.5 |
| White | 43 | 40 |
| Black or African American | 49.5 | 45 |
| Asian | 36 | |
| Hispanic or Latino | 35 | 36 |
Social media adviser age breakdown
The average age of social media advisers is 40+ years years old, representing 53% of the social media adviser population.
Social media adviser age breakdown
| Social Media Adviser Years | Percentages |
|---|---|
| 40+ years | 53% |
| 30-40 years | 31% |
| 20-30 years | 17% |
Social media adviser educational attainment
The most common degree for social media advisers is bachelor's degree, with 71% of social media advisers earning that degree. The second and third most common degree levels are master's degree degree at 11% and master's degree degree at 9%.
- Bachelor's, 71%
- Master's, 11%
- Associate, 9%
- High School Diploma, 5%
- Other Degrees, 4%
Social media advisers by degree level
| Social media adviser degree | Percentages |
|---|---|
| Bachelor's | 71% |
| Master's | 11% |
| Associate | 9% |
| High School Diploma | 5% |
| Other Degrees | 4% |
Social media adviser jobs you might like
Social media adviser wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $128,617 |
| Bachelor's Degree | $122,077 |
Social media adviser employment statistics
Most social media advisers work for a private in the professional industry.
Company size where social media advisers work
Below, you can see the size of companies where social media advisers work.
Social media adviser jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 10% |
| 50 - 100 employees | 22% |
| 100 - 500 employees | 21% |
| 500 - 1,000 employees | 12% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 13% |
Social media adviser jobs by company type
Employees with the social media adviser job title have their preferences when it comes to working for a company. For instance, most social media advisers prefer to work at private companies over public companies.
Social media adviser jobs by sector
| Company type | Percentages |
|---|---|
| Education | 16% |
| Public | 22% |
| Private | 54% |
| Government | 8% |
Social media adviser jobs by industry
The most common industries for social media advisers are professional, education and media.
Social media adviser industry statistics
| Industry | Percentages |
|---|---|
| Professional | 13% |
| Education | 12% |
| Media | 11% |
| Technology | 10% |
| Fortune 500 | 9% |
| Non Profits | 6% |
| Retail | 5% |
| Transportation | 4% |
| Manufacturing | 4% |
| Finance | 4% |
| Start-up | 4% |
| Internet | 3% |
| Government | 3% |
| Telecommunication | 2% |
| Hospitality | 2% |
| Insurance | 2% |
| Real Estate | 2% |
| Automotive | 1% |
| Construction | 1% |
| Health Care | 1% |
| Energy | 1% |
| Agriculture | 1% |
Social media adviser turnover and employment statistics
Social media adviser unemployment rate over time
The unemployment rate for social media advisers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Social media adviser unemployment rate by year
| Year | Social media adviser unemployment rate |
|---|---|
| 2010 | 5.84% |
| 2011 | 5.89% |
| 2012 | 4.61% |
| 2013 | 4.57% |
| 2014 | 3.98% |
| 2015 | 3.27% |
| 2016 | 2.78% |
| 2017 | 2.36% |
| 2018 | 2.01% |
| 2019 | 3.01% |
| 2020 | 3.59% |
| 2021 | 3.67% |
Average social media adviser tenure
The average social media adviser stays at their job for 1-2 years, based on the 476 social media advisers resumes in Zippia's database.
Social media adviser tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 32% |
| 1-2 years | 30% |
| 3-4 years | 8% |
| 5-7 years | 17% |
| 8-10 years | 6% |
| 11+ years | 7% |
Social media adviser LGBT ratio compared to similar jobs
Review the percent of social media advisers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Print Journalist | 10.10% | 1,032 |
| Program Director/Morning Show Host | 10.34% | 71,725 |
| Social Media Adviser | 12.01% | - |
| Contract Editor | 12.38% | 12,360 |
| Staff Interpreter | 14.90% | 71,800 |
| Contributing Author | 16.36% | 70 |
| Track Announcer | 16.36% | 736 |
Similar social media adviser jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Print Journalist | 10.10% | 1,032 |
| Program Director/Morning Show Host | 10.34% | 71,725 |
| Contract Editor | 12.38% | 12,360 |
| Staff Interpreter | 14.90% | 71,800 |
| Contributing Author | 16.36% | 70 |
| Track Announcer | 16.36% | 736 |
Foreign languages spoken by social media advisers
The most common foreign language among social media advisers is Spanish at 35.0%. The second-most popular foreign language spoken is Chinese at 10.0% and German is the third-most popular at 7.5%.
- Spanish, 35.0%
- Chinese, 10.0%
- German, 7.5%
- French, 7.5%
- Italian, 7.5%
- Other, 32.5%
Social media adviser languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 35.0% |
| Chinese | 10.0% |
| German | 7.5% |
| French | 7.5% |
| Italian | 7.5% |
| Other | 32.5% |
