How to hire a social media adviser

How to hire a social media adviser, step by step

Here's a step-by-step social media adviser hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a social media adviser job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new social media adviser
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your social media adviser job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a social media adviser for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a social media adviser to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a social media adviser that fits the bill.

   This list presents social media adviser salaries for various positions.

   Type of Social Media Adviser	Description	Hourly rate
   Social Media Adviser	Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals.	$43-76
   Public Relations	Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items... Show more	$15-34
   Public Relations Internship	A public relations intern is responsible for assisting the public relations department in creating content to engage customers and prospective clients in availing of the goods and services of the company. Public relations interns participate in meetings to suggest strategies and observe areas of improvement... Show more	$11-18

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Social Media Marketing
   • Facebook
   • Twitter
   • Press Releases
   • Instagram
   • Client Websites
   • Media Management
   • Social Media Management
   • Target Audience
   • Customer Service
   • SEO
   • Search Engine
   • ROI

   Check all skills

   Responsibilities:

   • Manage accurate sales forecasting utilizing SalesForce./CRM.
   • Tire repair and general vehicle maintenance along with maintaining the Facebook page of Zellers master tire.
   • Introduce winery to social media outlets through blogging, micro-blogging, social networking and events websites.
   • Strategize daily business and market interaction by contacting businesses for SuperMedia presenting Online and PPC advertisements, improving profit generation.
   • Develop content for promotions and giveaways while building fan engagement.

3. Make a budget

   Including a salary range in your social media adviser job description is one of the best ways to attract top talent. A social media adviser can vary based on:

   • Location. For example, social media advisers' average salary in maine is 48% less than in washington.
   • Seniority. Entry-level social media advisers 43% less than senior-level social media advisers.
   • Certifications. A social media adviser with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a social media adviser's salary.

   Average social media adviser salary

   $121,153yearly

   $58.25 hourly rate

   ---

   Entry-level social media adviser salary

   $91,000 yearly salary

   Updated December 19, 2025

4. Writing a social media adviser job description

   A social media adviser job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a social media adviser job description:

   Social media adviser job description example

   Job Ref
   
   2207596
   
   Category
   
   Behavioral Health
   
   Job Family
   
   Social Worker
   
   Department
   
   Care Management CHNw
   
   Schedule
   
   Full-time
   
   Facility
   
   Howard Behavioral Health
   
   1
   
   Kokomo, IN 46902
   
   United States
   
   Shift
   
   Day Job
   
   Hours
   
   Monday-Friday 8am-5pm
   
   REMOTE
   
   In office meeting once a quarter.
   
   **Join our community**
   
   Community Health Network has an excellent opportunity. If you are looking for challenging work and meaningful advancement, then you should consider a career with Community.
   
   **Where you fit in**
   
   The Innovative Healthcare Collaborative of Indiana (IHCI) is a joint venture between Community Health Network and Deaconess Health System. Its goal is to support our sponsors and partners in their strategic evolution to positively impact and improve the healthcare delivery system. **This position is primarily** **REMOTE** **but there is potential for some physician office-based duties. Patient coordination will be telephonic.** This role will provide both direct social work care management to various high-risk patient populations, as well as provide psychosocial, environmental and financial consultation to other members of the care team. You will serve as a critical member of the integrated care team.
   
   **Your exceptional skills**
   
   • **Care Plan:** Engages patients and caregivers in developing active care planning to focus on behavioral, clinical, social and environmental concerns and needs for the patient. Develops Plan of Care based on assessment to link patients to proper demographic resources. Connects patients with primary care, behavioral health, respite and other community- based services. Ensure that required data is accurate and consistently captured in the EMR. Acts as liaison and escalates clinical care issues to the IHCI RN Care Advisor when indicated. Communicates with nursing staff or situation that requires nursing judgment.
   
   • **Resources:** Develops and maintains a comprehensive inventory of local community resources, improving accessibility for patients and providers. Solid understanding of Medicare, Medicaid, and third-party payer guidelines for a comprehensive understanding of which community and governmental resources are covered for their patient. Links patients to local resources such as housing support, medication assistance, finance and insurance assistance, as well as other needed resources, as appropriate.
   
   • **Assessment:** Evaluates the needs of the patient through psychosocial, environmental, and financial assessment to determine specific social needs, make referrals and follow-up with patients weekly, and as needed. Assesses the patient's knowledge of their clinical condition and provides education and self-management support based on the patient's preferences and financial resources.
   
   • **Advocate:** Utilize a variety of outreach strategies to engage various patient populations. Obtains services and serves as advocate on behalf of patients.
   
   **Your exceptional qualifications**
   
   • 4 year / Bachelor's Degree Social Work (Required)
   
   • Master's Degree Social Work (Preferred)
   
   • Required Certifications/Licensures: (Licensed as a Social Worker (LSW) by the Indiana Professional Licensing Agency (IPLA))
   
   • 2+ years: Experience providing social work services within a variety of population health and/or value-based care program settings. (Preferred)
   
   • 2+ years: Knowledge of care resources for targeted populations. Comfort with technology including Microsoft suite of products. Prior experience using electronic health records including data capture, data mining and reporting. (Required)
   
   • 3+ years: Medical or community Social Work experience providing patient-centered outreach, behavioral health services, needs assessment and support. (Required)
   
   **Your life with Community**
   
   You work hard to provide our patients with the exceptional care, and you deserve benefits to match. Community offers a unique employment package that encompasses not only your day-to-day job, but also your career.
   
   • Opportunities to grow your career with scholarships and tuition reimbursement.
   
   • Recognition for your achievements.
   
   • Competitive compensation and outstanding benefit packages.
   
   • Flexible work-life balance.
   
   • Serve 360 initiative that offers volunteer opportunities to give back to your community.
   
   Apply today for immediate consideration.
   
   **A representative and diverse workforce**
   
   At Community Health Network, we build teams that deliver exceptional care through empathy, communication and collaboration. Caregivers play a vital role in our mission as they fulfill our PRIIDE values: Patients First. Relationships. Integrity. Inclusion. Diversity. Excellence.
   
   Community is proud to be an equal opportunity employer, aiming to ensure that caregivers feel empowered, recognized and respected in our environment at all times. We value different perspectives by actively seeking a diverse workforce that is inclusive and equitable to all. For more information on how we work to advance diversity, equity and inclusion to provide culturally-competent care that meets your individual needs, visit eCommunity.com/diversity .
   
   Community Health Network complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, or sex. Community Health Network does not exclude people or treat them differently because of race, color, national origin, age, disability, or sex.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right social media adviser for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your social media adviser job on Zippia to find and attract quality social media adviser candidates.
   • Use niche websites such as pr news job board, pr council, prsa job center, hoojobs.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit social media advisers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new social media adviser

   Once you have selected a candidate for the social media adviser position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new social media adviser first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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