Post job

Explore jobs

Find specific jobs

Explore careers

Explore professions

Best companies

Explore companies

OverviewJobs

Skills

EducationDemographicsJob DescriptionHow To HireBest CompaniesJob OutlookComparePart Time jobs
zippia ai icon

Automatically apply for jobs with Zippia

Upload your resume to get started.

Social media adviser skills for your resume and career

Updated January 8, 2025
2 min read
Quoted experts
Jeannie Clark,
Brock Zehr
Below we've compiled a list of the most critical social media adviser skills. We ranked the top skills for social media advisers based on the percentage of resumes they appeared on. For example, 18.2% of social media adviser resumes contained digital marketing as a skill. Continue reading to find out what skills a social media adviser needs to be successful in the workplace.

15 social media adviser skills for your resume and career

1. Digital Marketing

Here's how social media advisers use digital marketing:
  • Developed digital marketing campaign promoting dive charters on relevant social media sites Trained principal partners in online brand management
  • Managed vendor relationships, business partnerships, digital marketing campaigns, website changes/updates, marketing collateral production, and budgeting.

2. Social Media Marketing

Here's how social media advisers use social media marketing:
  • Instituted organization s online social media marketing programs.
  • Developed and maintained successful blog and social media marketing campaigns for 40+ clients.

3. Facebook

Here's how social media advisers use facebook:
  • Created Facebook video advertisement that accumulated over 12,000 views.
  • Appointed to advise owner on maximizing social media platforms- Facebook and Twitter- in order to drive traffic to website.

4. Twitter

Here's how social media advisers use twitter:
  • Produce strategic marketing campaigns to increase brand reach by 50% on Twitter.
  • Refine twitter posts and Manage fan base.-

5. Press Releases

Here's how social media advisers use press releases:
  • Drafted press releases to highlight positive achievements of the CHCC and increase attendance to the CHCC convention.
  • Managed Social Media campaigns, websites, marketing strategies, contests, press releases and live tweets

6. Instagram

Here's how social media advisers use instagram:
  • Communicate with client's members via Facebook, Twitter, InstaGram, Google Plus.
  • Create creative content for studio to publish on social media platforms; FACEBOOK, TWITTER, AND INSTAGRAM.

7. Client Websites

Here's how social media advisers use client websites:
  • Develop client websites and social media platforms to increase brand awareness.
  • Managed and maintained client websites.

8. Media Management

Here's how social media advisers use media management:
  • Experienced with media, print and social media management.
  • Assisted Senior Management with daily responsibilities such as organization, social media management, and administrative needs.

9. Social Media Management

Here's how social media advisers use social media management:
  • Researched and established social media management platform and corporate social media policy.
  • Followed regulations for proper social media management.

10. Target Audience

A target audience is the proposed readership or audience of an advertisement or publication message tailored specifically for the mentioned audience. In advertising and marketing, it is a specific group of customers within the pre-set target market, identified as the targets or recipients for a specific message.

Here's how social media advisers use target audience:
  • Analyze news material and ascertain suitability for target audience.
  • Identified target audiences and built awareness and engagement for independent documentaries through social media channels and targeted outreach through small businesses.

11. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how social media advisers use customer service:
  • Maintained and created business relationships based on providing excellent customer service and product knowledge.
  • Provided exceptional customer service daily in person and over the phone.

12. SEO

Here's how social media advisers use seo:
  • Directed project and wrote HTML for automated SEO systems resulting in traffic increases of >30%.
  • Work one-on-one with client to build platforms and improve SEO (Search Engine Optimization).

13. Search Engine

Here's how social media advisers use search engine:
  • Discussed blogging for business and the most effective ways to setup a search engine friendly business blog.
  • Prospect for new business using referral sources, search engines, and social media applications.

14. ROI

Here's how social media advisers use roi:
  • Analyzed qualitative data and quantitative metrics to calculate ROI; consistently exceeded marketing goals.
  • Conducted ROI analysis on social strategies

15. Content Management

Here's how social media advisers use content management:
  • Provided support and content management for website.
  • Maintained organizational level web-based content management systems including American Forces Public Information System and Defense Video Distribution System.
top-skills

What skills help Social Media Advisers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on social media adviser resumes?

Jeannie ClarkJeannie Clark LinkedIn profile

General Manager, WLCU-TV/FM, Assistant Professor of Broadcasting & Director of Broadcast Services, Campbellsville University

Experience is the thing that most employers I have worked with are looking for. An applicant that has worked with specific types of equipment and software used in the industry is also more desirable since the learning curve for training is quicker.

What social media adviser skills would you recommend for someone trying to advance their career?

Brock Zehr

Associate Professor of Business & Economics and MBA Director, Huntington University

Do your homework. Research salaries for the position, geographic location, and your experience level on sites like salary.com and zippia.com to determine the salary range for the position. Know the numbers. Let the employer provide the first salary number and decide how much to negotiate from there. Also, look at the entire compensation package and not the salary alone. Benefit packages vary and can encompass and large portion of compensation.

What technical skills for a social media adviser stand out to employers?

Erica Bondarev RapachErica Bondarev Rapach LinkedIn profile

Adjunct Professorial Lecturer, American University

Digital, digital, digital. Arts and entertainment organizations have become digital media organizations during the pandemic and so technical skills in social media marketing, website development and maintenance, search engine optimization, video, audio, post-production, and live streaming are standouts. And I am not even certain that's an exhaustive list!
Do you want to know more?
Read more about what experts have to say about social media adviser

List of social media adviser skills to add to your resume

Social media adviser skills

The most important skills for a social media adviser resume and required skills for a social media adviser to have include:

  • Digital Marketing
  • Social Media Marketing
  • Facebook
  • Twitter
  • Press Releases
  • Instagram
  • Client Websites
  • Media Management
  • Social Media Management
  • Target Audience
  • Customer Service
  • SEO
  • Search Engine
  • ROI
  • Content Management
  • Blogging
  • Blog Posts
  • Pinterest
  • Press Conferences
  • Social Media Sites
  • Linkedin
  • YouTube
  • Photoshop
  • Climate

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse arts, entertainment, sports, and media jobs