Post job

Social media adviser vs social media manager

The differences between social media advisers and social media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a social media adviser, becoming a social media manager takes usually requires 8-10 years. Additionally, a social media adviser has an average salary of $121,153, which is higher than the $70,287 average annual salary of a social media manager.

The top three skills for a social media adviser include digital marketing, social media marketing and facebook. The most important skills for a social media manager are instagram, twitter, and digital marketing.

Social media adviser vs social media manager overview

Social Media AdviserSocial Media Manager
Yearly salary$121,153$70,287
Hourly rate$58.25$33.79
Growth rate8%10%
Number of jobs42,748105,475
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 79%
Average age4239
Years of experience410

Social media adviser vs social media manager salary

Social media advisers and social media managers have different pay scales, as shown below.

Social Media AdviserSocial Media Manager
Average salary$121,153$70,287
Salary rangeBetween $91,000 And $159,000Between $50,000 And $98,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Microsoft
Best paying industry-Technology

Differences between social media adviser and social media manager education

There are a few differences between a social media adviser and a social media manager in terms of educational background:

Social Media AdviserSocial Media Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityUniversity of Georgia

Social media adviser vs social media manager demographics

Here are the differences between social media advisers' and social media managers' demographics:

Social Media AdviserSocial Media Manager
Average age4239
Gender ratioMale, 54.3% Female, 45.7%Male, 38.9% Female, 61.1%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage12%10%

Differences between social media adviser and social media manager duties and responsibilities

Social media adviser example responsibilities.

  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Tire repair and general vehicle maintenance along with maintaining the Facebook page of Zellers master tire.
  • Introduce winery to social media outlets through blogging, micro-blogging, social networking and events websites.
  • Strategize daily business and market interaction by contacting businesses for SuperMedia presenting Online and PPC advertisements, improving profit generation.
  • Develop content for promotions and giveaways while building fan engagement.

Social media manager example responsibilities.

  • Manage Google Ticketmaster SEM accounts.
  • Used social media systems to schedule, manage, and curate content across various social media platforms.
  • Manage the development of multiple e-commerce websites, including gathering requirements for basic layout, design and content of websites.
  • Organize events for the public and manage the organization's branding through logo use, print materials and social media marketing.
  • Develop and lead Facebook strategy.
  • Manage the company Facebook page; promote inventory through Pinterest
  • Show more

Social media adviser vs social media manager skills

Common social media adviser skills
  • Digital Marketing, 18%
  • Social Media Marketing, 18%
  • Facebook, 12%
  • Twitter, 9%
  • Press Releases, 5%
  • Instagram, 5%
Common social media manager skills
  • Instagram, 9%
  • Twitter, 7%
  • Digital Marketing, 6%
  • Social Media Marketing, 6%
  • Facebook Insights, 5%
  • Media Management, 5%

Browse arts, entertainment, sports, and media jobs