Social media and public relations demographics and statistics in the US
On this page
Social media and public relations demographics by:
Social media and public relations gender statistics
68.9% of social media and public relations are women and 31.1% of social media and public relations are men.
- Female, 68.9%
- Male, 31.1%
Social media and public relations gender ratio
| Gender | Percentages |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
Social media and public relations gender pay gap
Women earn 93¢ for every $1 earned by men
Male income
$48,683
Female income
$45,135
Social media and public relations gender ratio over time
This data breaks down the percentage of men and women in social media and public relations positions over time. Currently, 68.9% of social media and public relations are female.
Social media and public relations gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 33.17% | 66.83% |
| 2011 | 36.21% | 63.79% |
| 2012 | 34.00% | 66.00% |
| 2013 | 38.45% | 61.55% |
| 2014 | 34.24% | 65.76% |
| 2015 | 31.35% | 68.65% |
| 2016 | 31.82% | 68.18% |
| 2017 | 36.13% | 63.87% |
| 2018 | 33.58% | 66.42% |
| 2019 | 34.20% | 65.80% |
| 2020 | 32.90% | 67.10% |
| 2021 | 31.12% | 68.88% |
Social media and public relations related jobs gender ratio
We compared social media and public relations with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Social Media And Public Relations | 31% | 69% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Social media and public relations demographics by race
The most common ethnicity among social media and public relations is White, which makes up 67.0% of all social media and public relations. Comparatively, 11.9% of social media and public relations are Hispanic or Latino and 10.1% of social media and public relations are Black or African American.
- White, 67.0%
- Hispanic or Latino, 11.9%
- Black or African American, 10.1%
- Asian, 5.3%
- Unknown, 5.1%
- American Indian and Alaska Native, 0.6%
Social media and public relations race
| Social media and public relations race | Percentages |
|---|---|
| White | 67.0% |
| Hispanic or Latino | 11.9% |
| Black or African American | 10.1% |
| Asian | 5.3% |
| Unknown | 5.1% |
| American Indian and Alaska Native | 0.6% |
Social media and public relations race and ethnicity over time
See how social media and public relations racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Social media and public relations race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 75.18% | 9.44% | 4.28% | 9.04% |
| 2011 | 74.42% | 9.60% | 4.40% | 8.80% |
| 2012 | 74.45% | 9.00% | 3.92% | 9.35% |
| 2013 | 73.25% | 10.21% | 4.39% | 9.32% |
| 2014 | 73.76% | 10.17% | 3.43% | 9.54% |
| 2015 | 72.82% | 9.13% | 5.39% | 10.32% |
| 2016 | 72.19% | 9.43% | 5.18% | 9.85% |
| 2017 | 73.81% | 9.53% | 4.12% | 10.37% |
| 2018 | 71.44% | 8.52% | 5.12% | 11.14% |
| 2019 | 73.19% | 8.68% | 4.60% | 10.52% |
| 2020 | 67.67% | 9.53% | 4.56% | 14.45% |
| 2021 | 67.02% | 10.06% | 5.30% | 11.95% |
Social media and public relations wage gap by race
According to our data, white social media and public relations have the highest average salary compared to other ethnicities. Hispanic or latino social media and public relations have the lowest average salary at $45,657.
| Ethnicity | Salary |
|---|---|
| Unknown | $51,878 |
| White | $52,408 |
| Black or African American | $45,748 |
| Asian | $48,154 |
| Hispanic or Latino | $45,657 |
Average social media and public relations age
See how the average age of social media and public relations varies based on ethnicity and gender.
Male
Female
Social media and public relations age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 47 | 35.5 |
| White | 43 | 40 |
| Black or African American | 49.5 | 45 |
| Asian | 36 | |
| Hispanic or Latino | 35 | 36 |
Social media and public relations age breakdown
The average age of social media and public relations is 40+ years years old, representing 53% of the social media and public relations population.
Social media and public relations age breakdown
| Social Media And Public Relations Years | Percentages |
|---|---|
| 40+ years | 53% |
| 30-40 years | 31% |
| 20-30 years | 17% |
Social media and public relations educational attainment
The most common degree for social media and public relations is bachelor's degree, with 77% of social media and public relations earning that degree. The second and third most common degree levels are master's degree degree at 13% and master's degree degree at 4%.
- Bachelor's, 77%
- Master's, 13%
- Associate, 4%
- High School Diploma, 3%
- Other Degrees, 3%
Social media and public relations by degree level
| Social media and public relations degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Master's | 13% |
| Associate | 4% |
| High School Diploma | 3% |
| Other Degrees | 3% |
Social media and public relations jobs you might like
Social media and public relations wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $56,165 |
| Bachelor's Degree | $50,084 |
Social media and public relations employment statistics
Most social media and public relations work for a private in the education industry.
Company size where social media and public relations work
Below, you can see the size of companies where social media and public relations work.
Social media and public relations jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 17% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 27% |
| 500 - 1,000 employees | 15% |
| 1,000 - 10,000 employees | 19% |
| > 10,000 employees | 7% |
Social media and public relations jobs by company type
Employees with the social media and public relations job title have their preferences when it comes to working for a company. For instance, most social media and public relations prefer to work at private companies over education companies.
Social media and public relations jobs by sector
| Company type | Percentages |
|---|---|
| Education | 21% |
| Public | 10% |
| Private | 65% |
| Government | 4% |
Social media and public relations jobs by industry
The most common industries for social media and public relations are education, media and technology.
Social media and public relations industry statistics
| Industry | Percentages |
|---|---|
| Education | 18% |
| Media | 10% |
| Technology | 10% |
| Retail | 8% |
| Professional | 8% |
| Manufacturing | 6% |
| Start-up | 6% |
| Health Care | 6% |
| Internet | 6% |
| Government | 3% |
| Automotive | 3% |
| Non Profits | 3% |
| Hospitality | 3% |
| Transportation | 2% |
| Finance | 2% |
| Real Estate | 2% |
| Construction | 2% |
| Fortune 500 | 2% |
Social media and public relations turnover and employment statistics
Social media and public relations unemployment rate over time
The unemployment rate for social media and public relations between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Social media and public relations unemployment rate by year
| Year | Social media and public relations unemployment rate |
|---|---|
| 2010 | 5.84% |
| 2011 | 5.89% |
| 2012 | 4.61% |
| 2013 | 4.57% |
| 2014 | 3.98% |
| 2015 | 3.27% |
| 2016 | 2.78% |
| 2017 | 2.36% |
| 2018 | 2.01% |
| 2019 | 3.01% |
| 2020 | 3.59% |
| 2021 | 3.67% |
Average social media and public relations tenure
The average social media and public relations stays at their job for 1-2 years, based on the 213 social media and public relations resumes in Zippia's database.
Social media and public relations tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 31% |
| 1-2 years | 19% |
| 3-4 years | 10% |
| 5-7 years | 19% |
| 8-10 years | 9% |
| 11+ years | 12% |
Social media and public relations LGBT ratio compared to similar jobs
Review the percent of social media and public relations that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| News Correspondent | 10.10% | 1,641 |
| Radio Show Host | 10.34% | 12,265 |
| Social Media And Public Relations | 12.01% | - |
| Cinematographer, Editor | 12.38% | 4,592 |
| Bilingual Interpreter | 14.90% | 5,338 |
| Copy Writer | 16.36% | 12,782 |
| Public Address Announcer | 16.36% | 9,474 |
Similar social media and public relations jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| News Correspondent | 10.10% | 1,641 |
| Radio Show Host | 10.34% | 12,265 |
| Cinematographer, Editor | 12.38% | 4,592 |
| Bilingual Interpreter | 14.90% | 5,338 |
| Copy Writer | 16.36% | 12,782 |
| Public Address Announcer | 16.36% | 9,474 |
Foreign languages spoken by social media and public relations
The most common foreign language among social media and public relations is Spanish at 41.7%. The second-most popular foreign language spoken is French at 16.7% and Chinese is the third-most popular at 12.5%.
- Spanish, 41.7%
- French, 16.7%
- Chinese, 12.5%
- Mandarin, 8.3%
- Portuguese, 4.2%
- Other, 16.6%
Social media and public relations languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 41.7% |
| French | 16.7% |
| Chinese | 12.5% |
| Mandarin | 8.3% |
| Portuguese | 4.2% |
| Other | 16.6% |
