Post job

Social media and public relations education requirements

Updated January 8, 2025
4 min read

There are several educational requirements to become a social media and public relations. Social media and public relations usually study communication, business, or public relations. 77% of social media and public relations hold a bachelor's degree, and 13% hold an master's degree. We analyzed 213 real social media and public relations resumes to see exactly what social media and public relations education sections show.

The most common colleges for social media and public relations are the New York University and the New York University.

There are also many online social media and public relations courses to help get the education required to be a social media and public relations.

What education do you need to become a social media and public relations?

What degree do you need to be a social media and public relations?

The most common degree for social media and public relations is bachelor's degree, with 77% of social media and public relations earning that degree. The second and third most common degree levels are master's degree degree at 13% and master's degree degree at 4%.
  • Bachelor's, 77%
  • Master's, 13%
  • Associate, 4%
  • High School Diploma, 3%
  • Other Degrees, 3%

What should I major in to become a social media and public relations?

You should major in communication to become a social media and public relations. 22% of social media and public relations major in communication. Other common majors for a social media and public relations include business and public relations.

Most common colleges for social media and public relations

Social media and public relations often get their degrees at New York University, University of Nevada - Las Vegas, and University of Maine. Here are the most common colleges for social media and public relations in the US based on their resumes.
Social media and public relations common collegePercentages
New York University12.12%
University of Nevada - Las Vegas9.09%
University of Maine9.09%
Arizona State University6.06%
University of Central Florida6.06%

Best majors for social media and public relations

RankMajorPercentages
1Communication22.2%
2Business16.2%
3Public Relations9.4%
4English6.8%
5Marketing6.0%

Best colleges for social media and public relations

The best colleges for social media and public relations are Northwestern University, Stanford University, and University of Southern California.

A social media and public relations with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for social media and public relations. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become social media and public relations.

1. Stanford University

Stanford, CA • Private

In-state tuition

$51,354

Enrollment

7,083

2. Northwestern University

Evanston, IL • Private

In-state tuition

$54,568

Enrollment

8,451

3. University of Southern California

Los Angeles, CA • Private

In-state tuition

$56,225

Enrollment

19,548

4. University of Pennsylvania

Philadelphia, PA • Private

In-state tuition

$55,584

Enrollment

10,764

5. Villanova University

Villanova, PA • Private

In-state tuition

$53,308

Enrollment

6,819

6. San Diego State University

San Diego, CA • Private

In-state tuition

$7,488

Enrollment

30,018

7. Bentley University

Waltham, MA • Private

In-state tuition

$49,880

Enrollment

4,177

8. Pennsylvania State University

University Park, PA • Private

In-state tuition

$18,454

Enrollment

40,108

9. University of Houston

Houston, TX • Private

In-state tuition

$8,913

Enrollment

37,291

10. Boston University

Boston, MA • Private

In-state tuition

$53,948

Enrollment

17,238

20 best online courses for social media and public relations

Advertising disclosure

1. Data Streaming

udacity

Learn how to process data in real-time by building fluency in modern data engineering tools, such as Apache Spark, Kafka, Spark Streaming, and Kafka Streaming. ...

2. Introduction to Public Relations and the Media

coursera

This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan...

3. Leadership for Public Health Crises

coursera

Leadership for Public Health Crises will enable current and prospective managers, directors, unit heads, and elected officials to effectively lead their organizational response to profound health-related emergencies and to build leadership capacity across multiple sectors, agencies, organizations, and divisions. This series of courses prepares graduate students (in, e.g., public administration, public health, social work, business, homeland security, education, and related fields) and...

4. Public Relations: Media Crisis Communications

udemy
4.6
(2,248)

Public Relations: You Can Shape and Control Your Media Messages at The Worst Possible Times...

5. Press Coverage, Publicity & Public Relations For Branding

udemy
4.3
(496)

Public relations to reach 100,000+ people with influencer marketing, publicity, and press coverage for personal branding...

6. Systems Thinking In Public Health

coursera

This course provides an introduction to systems thinking and systems models in public health. Problems in public health and health policy tend to be complex with many actors, institutions and risk factors involved. If an outcome depends on many interacting and adaptive parts and actors the outcome cannot be analyzed or predicted with traditional statistical methods. Systems thinking is a core skill in public health and helps health policymakers build programs and policies that are aware of and...

7. The Ultimate Public Relations Masterclass

udemy
4.7
(2,558)

Everything you need to know to be successful at PR in a digital world...

8. Social Media Marketing - Content Marketing Masterclass

udemy
4.5
(5,616)

Online Digital Marketing / Social Media Strategy For Beginners - Posts / Blogs / Podcasts / Video / Google Local SEO...

9. Social Media Marketing Strategy 2023: Launch Your SMM!

udemy
4.5
(2,605)

In-depth social media marketing strategy and management course for businesses. Turn subscribers into real customers!...

10. Social Media Monitoring

udemy
4.2
(828)

Our new course on Social Media Monitoring in a post Google Reader World is coming soon...

11. Online Marketing: SEO & Social Media Marketing Strategy

udemy
4.7
(2,010)

2023 growth hacking with top web marketing and Internet marketing strategies: Social media marketing strategies + SEO...

12. Social Media Film School: TikTok, Instagram, YouTube & AI

udemy
4.5
(287)

4-in-1 Course + Chat GPT to Supercharge Your Videography, Video Editing & Social Media Content Chat GPT 4 & Filmmaking...

13. Modern PR - How To Get Press Coverage For Your Business

udemy
4.5
(1,398)

A proven public relations / PR system to get press coverage for your company or product, from a journalist's perspective...

14. Social Media Marketing Course -The Step by Step Guide

udemy
4.3
(1,151)

The comprehensive social media course, For Expert To Avoid Mistakes. Go viral, get started today!...

15. ChatGPT for Marketing, Content, Social Media, and PR

udemy
4.4
(605)

Learn how to leverage Chat GPT to craft emails, press releases, social media descriptions, blog posts, & more...

16. Social Media Marketing - Complete Certificate Course

udemy
4.3
(10,732)

The comprehensive social media course, beginner to advanced. Go viral, get started today!...

17. Powerful Social Media Marketing For Beginners

udemy
4.5
(2,994)

Master Social Media Marketing, Become an Irreplaceable Social Media Manager & Grow Your Successful Social Media Business...

18. Become A Freelance Social Media Manager - Home Business

udemy
4.4
(1,015)

Start a home based business as a freelance social media manager. Find clients, deliver services and build your brand...

19. Social Media Marketing Advertising with Dekker, MBA 2023

udemy
4.7
(487)

Udemy Social Media Marketing (Unofficial) for Linked In, Facebook, Instagram, Twitter, Tik Tok, Reddit, Quora, You Tube Etc...

20. Social Media Marketing Mastery: Growing An Engaged Audience

udemy
4.2
(307)

Learn How To Dominate Social Media In An Effective Manner So You Can Get More Sales, Make More Connections, And Thrive!...

Top 10 most affordable universities for social media and public relations

The most affordable schools for social media and public relations are Baruch College of the City University of New York, university of florida, and brigham young university.

If the best universities for social media and public relations are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for social media and public relations.

1. Baruch College of the City University of New York

New York, NY • Private

In-state tuition

$7,262

Cost of attendance

14,046

2. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

3. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

4. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

5. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

6. California State University - Bakersfield

Bakersfield, CA • Private

In-state tuition

$7,309

Cost of attendance

16,714

7. USF Sarasota-Manatee

Sarasota, FL • Private

In-state tuition

$5,587

Cost of attendance

13,043

8. California State University - Long Beach

Long Beach, CA • Private

In-state tuition

$6,798

Cost of attendance

18,306

9. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Cost of attendance

22,430

10. University of Central Florida

Orlando, FL • Private

In-state tuition

$6,368

Cost of attendance

21,034

Top 10 hardest universities to get into for social media and public relations

The hardest universities for social media and public relations to get into are Northwestern University, Stanford University, and University of Southern California.

Some great schools for social media and public relations are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for social media and public relations based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

8%

SAT average

1,508

2. Stanford University

Stanford, CA • Private

Admissions rate

4%

SAT average

1,497

3. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

4. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

5. Villanova University

Villanova, PA • Private

Admissions rate

29%

SAT average

1,407

6. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

8%

SAT average

1,492

7. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

8. Bentley University

Waltham, MA • Private

Admissions rate

43%

SAT average

1,338

9. Tulane University

New Orleans, LA • Private

Admissions rate

17%

SAT average

1,428

10. George Washington University, The

Washington, DC • Private

Admissions rate

42%

SAT average

1,380

Top 10 easy-to-apply-to universities for social media and public relations

The easiest schools for social media and public relations to get into are Barry University, oklahoma wesleyan university, and holy names university.

Some schools are much easier to get into. If you want to start your career as a social media and public relations without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for social media and public relations.

1. Barry University

Miami, FL • Private

Admissions rate

91%

SAT average

1,006

2. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

3. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

4. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

5. Saint Joseph's College of Maine

Standish, ME • Private

Admissions rate

84%

SAT average

1,069

6. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

7. Felician University

Lodi, NJ • Private

Admissions rate

81%

SAT average

999

8. Kean University

Union, NJ • Private

Admissions rate

86%

SAT average

991

9. Grand View University

Des Moines, IA • Private

Admissions rate

92%

SAT average

1,060

10. Cardinal Stritch University

Milwaukee, WI • Private

Admissions rate

71%

SAT average

1,035

Average social media and public relations salary by education level

According to our data, social media and public relations with a Master's degree earn the highest average salary, at $56,165 annually. Social media and public relations with a Bachelor's degree earn an average annual salary of $50,084.
Social media and public relations education levelSocial media and public relations salary
Master's Degree$56,165
Bachelor's Degree$50,084

Social media and public relations education FAQs

Search for social media and public relations jobs

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Browse arts, entertainment, sports, and media jobs