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Social media and public relations skills for your resume and career

Updated January 8, 2025
2 min read
Quoted experts
Dr. Jenna Stephenson Abetz Ph.D.,
Dr. Jenna Stephenson Abetz Ph.D.
Below we've compiled a list of the most critical social media and public relations skills. We ranked the top skills for social media and public relations based on the percentage of resumes they appeared on. For example, 22.1% of social media and public relations resumes contained press releases as a skill. Continue reading to find out what skills a social media and public relations needs to be successful in the workplace.

15 social media and public relations skills for your resume and career

1. Press Releases

Here's how social media and public relations use press releases:
  • Assisted with national public relations by drafting press releases, sourcing media contacts and nurturing relationships with sponsors.
  • Drafted, finalized, and released press releases concerning website launch and updates.

2. Content Creation

Here's how social media and public relations use content creation:
  • Managed new initiatives and content creation for enhanced engagement and exposure across all networks.
  • Content creation and SEO optimization for anchorage.net website, internal and external collateral.

3. Instagram

Here's how social media and public relations use instagram:
  • Operate all social media accounts including Twitter, Facebook, LinkedIn, Google+, Instagram, etc.
  • Communicate with client's members via Facebook, Twitter, InstaGram, Google Plus.

4. Content Strategy

Here's how social media and public relations use content strategy:
  • Assisted communications team in developing content strategy that doubled online conversion.
  • Content Strategy, Configuration and Optimization of Social Media platforms.

5. YouTube

Here's how social media and public relations use youtube:
  • Upload weekly videos to YouTube Update Facebook and Twitter feeds with events, photos, etc.
  • Designed and implemented communications via Twitter, Facebook, LinkedIn, and YouTube.

6. ROI

Here's how social media and public relations use roi:
  • Created strategy to accurately calculate social media ROI and lead cost generation, with 90% cost reduction over 6 months.
  • Conducted ROI analysis on social strategies

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7. Media Management

Here's how social media and public relations use media management:
  • Provide on-site support including logistics, media management, media relations material distribution and VIP coordination and management.
  • Offered support in creative efforts and tactical execution, including traditional media relations and social media management.

8. Linkedin

Here's how social media and public relations use linkedin:
  • Published social media content to the company s Facebook, Twitter, LinkedIn, and other platforms daily.
  • Implemented and managed Twitter, Facebook, and LinkedIn and helped develop company blog / town hall.

9. Social Media Management

Here's how social media and public relations use social media management:
  • Researched and established social media management platform and corporate social media policy.
  • Followed regulations for proper social media management.

10. Blog Posts

Blog post refers to information that you write on a blog. It can include content in the form of text, photos, infographics, or videos.

Here's how social media and public relations use blog posts:
  • Developed written material including newsletters, blog posts, volunteer announcements and reports on incoming donations.
  • Drafted blog posts and articles for publication in organizational newsletter.

11. Target Audience

A target audience is the proposed readership or audience of an advertisement or publication message tailored specifically for the mentioned audience. In advertising and marketing, it is a specific group of customers within the pre-set target market, identified as the targets or recipients for a specific message.

Here's how social media and public relations use target audience:
  • Employed strategy planning to define a target audience and develop content appropriately.
  • Identified the target audience for the startup's digital community.

12. B2C

The term business-to-consumer (B2C) refers to the process of selling services and products directly between a business and consumers and the organizations that follow this format of selling are referred to as B2C companies. This format enables companies to sell products directly to the consumer and bypassing third-party retailers, wholesalers, and other middlemen.

Here's how social media and public relations use b2c:
  • Developed and maintained B2C relationships through written correspondence, email and social media.

13. Photo Shoots

A photoshoot is a series of photographs that a photographer takes of someone, usually of a model or a famous person, to be used in a newspaper or a magazine. The goal of a photoshoot is to achieve a predetermined visual objective. Later, these images can be used for editing or post-production..

Here's how social media and public relations use photo shoots:
  • Increased twitter followers by 29% by promotion-Updated and maintained social media platforms-Directed and styled photo shoots-Gained experience in window display set-up
  • Coordinate, execute and provide creative direction during resort photo shoots and filming projects for marketing materials and editorial opportunities.

14. Event Planning

Here's how social media and public relations use event planning:
  • Assisted the Communications Director in operation of social media, event planning, volunteer coordinating, and organization of community outreach
  • Conducted product research Set up business meetings between engineers and clients Managed social media Assisted in event planning and implementation

15. Pinterest

Pinterest is one of the social media platforms that contain various images through a network. The user can upload a photograph with graphics wherein it is put on the pin. It is to share thoughts and ideas that allow the user to learn and understand many things. After pinning the photo, it can redirect its user to a particular website that offers a lot more information.

Here's how social media and public relations use pinterest:
  • Raise awareness as manager of the Facebook and Pinterest account for a company creating university related products.
  • Research, develop, and direct Liberty University Pinterest project
top-skills

What skills help Social Media And Public Relations find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on social media and public relations resumes?

Dr. Jenna Stephenson Abetz Ph.D.

Associate Professor, College of Charleston

Having been an academic my entire career, I can't speak to this directly in terms of hiring. However, I work with students in my classes on building strong resumes. I think it's important to show rather than tell. Be specific about the things you've accomplished, whether through an internship or other position. In terms of writing skills, it would be helpful to be able to apply for positions already having some evidence of your ability to do this well (through sample press releases, LinkedIn articles, blog posts, etc.). Provide links to articles or videos so that your resume starts to look more like a portfolio rather than just a list of positions or skills.

What soft skills should all social media and public relationss possess?

Dr. Jenna Stephenson Abetz Ph.D.

Associate Professor, College of Charleston

I don't like the metaphor of "soft" and "hard" skills or use that terminology myself. The label "soft skills" diminishes their importance and devalues the disciplines connected with their development. Let's call them interpersonal skills. In PR, the ability to tell a captivating story that makes readers care or being able to show what value a story brings to your client is driven by emotional intelligence. Being able to work with others, adapt, and creatively tailor your ideas to suit the interests, feelings, and motivations of your audience is very important.

What hard/technical skills are most important for social media and public relationss?

Dr. Jenna Stephenson Abetz Ph.D.

Associate Professor, College of Charleston

In terms of technical skills, I would say the ability to research and write well is key. Research enables our work to be more strategic and targeted, supports our ability to interact with different clients across multiple industries, and helps us in the relationship-building process. Strong writing skills set you up well for multiple aspects of public relations. In media relations, for example, writing well can translate to media results. If you're writing for social media, being concise and grabbing the attention of readers matters. If you're working in a larger group, strong writing skills help you to craft and maintain a consistent brand voice.

What social media and public relations skills would you recommend for someone trying to advance their career?

Dr. James Black Ph.D.Dr. James Black Ph.D. LinkedIn profile

Schumann Endowed Professor and Chair of the Department of Journalism and Media Studies, Mercer University

There are only three things necessary for a successful journalism career: excellent writing skills, an undying sense of curiosity, and belief in yourself. I would suggest freelancing for local media. It doesn't matter what medium a student prefers; everything in journalism is firmly based on the written word, be it scripts or articles. Write and then find someone better than you who is willing to slaughter your work to make it better.

What type of skills will young social media and public relationss need?

John HartmanJohn Hartman LinkedIn profile

Emeritus Professor, Central Michigan University

The ability to gather information through multiple methods and distill it, verify it, write about it, and communicate about it through various media and means.
Do you want to know more?
Read more about what experts have to say about social media and public relations

List of social media and public relations skills to add to your resume

Social media and public relations skills

The most important skills for a social media and public relations resume and required skills for a social media and public relations to have include:

  • Press Releases
  • Content Creation
  • Instagram
  • Content Strategy
  • YouTube
  • ROI
  • Media Management
  • Linkedin
  • Social Media Management
  • Blog Posts
  • Target Audience
  • B2C
  • Photo Shoots
  • Event Planning
  • Pinterest

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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