How To Become A Social Media And Web Manager: What It Is and Career Path

What is a social media and web manager and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Tobias Sellier,

Dr. Veronica Radeva Dawson Ph.D.

There is more than meets the eye when it comes to being a social media and web manager. For example, did you know that they make an average of $32.01 an hour? That's $66,586 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a social media and web manager?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreSocial Media And Web ManagerUS Average

Salary

5.2

Avg. Salary $66,586

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 53.06%

male 46.94%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a social media and web manager

Explore social media and web manager education requirements

Most common social media and web manager degrees

Bachelor's

72.0 %

Associate

11.9 %

Master's

10.2 %

Start to develop specific social media and web manager skills

Skills	Percentages
Facebook	10.92%
Twitter	8.46%
Instagram	5.73%
WordPress	5.32%
Video Content	5.08%

Complete relevant social media and web manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New social media and web managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a social media and web manager based on U.S. Bureau of Labor Statistics data and data from real social media and web manager resumes.

Research social media and web manager duties and responsibilities

Manage re-launch of FordsTheatre.org following Drupal redesign.
Manage redesign of site templates and directory structure, incorporating new intranet functionality.
Create and optimize new YouTube channel and Pinterest account.
Design and implement landing pages and other web work using HTML, CSS, PHP.

Prepare your social media and web manager resume

When your background is strong enough, you can start writing your social media and web manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a social media and web manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable social media and web manager resume templates

Build a professional social media and web manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your social media and web manager resume.