Social media and web manager demographics and statistics in the US
Social media and web manager demographics research summary. Zippia estimates social media and web manager demographics and statistics in the United States by using a database of 30 million profiles. Our social media and web manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about social media and web managers after extensive research and analysis:
- There are over 13,935 social media and web managers currently employed in the United States.
- 53.1% of all social media and web managers are women, while 46.9% are men.
- The average social media and web manager age is 39 years old.
- The most common ethnicity of social media and web managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 94% of what men earned.
- 10% of all social media and web managers are LGBT.
- Social media and web managers are 64% more likely to work at private companies in comparison to education companies.
On this page
Social media and web manager demographics by:
Social media and web manager gender statistics
53.1% of social media and web managers are women and 46.9% of social media and web managers are men.
- Female, 53.1%
- Male, 46.9%
Social media and web manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
Social media and web manager gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$67,223
Female income
$63,346
Social media and web manager gender ratio over time
This data breaks down the percentage of men and women in social media and web manager positions over time. Currently, 53.1% of social media and web managers are female.
Social media and web manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 66.90% | 33.10% |
| 2011 | 66.57% | 33.43% |
| 2012 | 67.18% | 32.82% |
| 2013 | 67.11% | 32.89% |
| 2014 | 65.30% | 34.70% |
| 2015 | 64.84% | 35.16% |
| 2016 | 64.71% | 35.29% |
| 2017 | 63.68% | 36.32% |
| 2018 | 49.25% | 50.75% |
| 2019 | 48.16% | 51.84% |
| 2020 | 46.56% | 53.44% |
| 2021 | 46.94% | 53.06% |
Social media and web manager related jobs gender ratio
We compared social media and web managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Social Media And Web Manager | 47% | 53% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Social media and web manager demographics by race
The most common ethnicity among social media and web managers is White, which makes up 74.6% of all social media and web managers. Comparatively, 8.7% of social media and web managers are Hispanic or Latino and 8.2% of social media and web managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Social media and web manager race
| Social media and web manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Social media and web manager race and ethnicity over time
See how social media and web manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Social media and web manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Social media and web manager wage gap by race
According to our data, asian social media and web managers have the highest average salary compared to other ethnicities. Black or african american social media and web managers have the lowest average salary at $63,347.
| Ethnicity | Salary |
|---|---|
| Unknown | $66,868 |
| White | $66,554 |
| Black or African American | $63,347 |
| Asian | $73,428 |
| Hispanic or Latino | $66,314 |
Average social media and web manager age
See how the average age of social media and web managers varies based on ethnicity and gender.
Male
Female
Social media and web manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Social media and web manager age breakdown
The average age of social media and web managers is 40+ years years old, representing 44% of the social media and web manager population.
Social media and web manager age breakdown
| Social Media And Web Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Social media and web manager educational attainment
The most common degree for social media and web managers is bachelor's degree, with 72% of social media and web managers earning that degree. The second and third most common degree levels are associate degree degree at 12% and associate degree degree at 10%.
- Bachelor's, 72%
- Associate, 12%
- Master's, 10%
- High School Diploma, 2%
- Other Degrees, 4%
Social media and web managers by degree level
| Social media and web manager degree | Percentages |
|---|---|
| Bachelor's | 72% |
| Associate | 12% |
| Master's | 10% |
| High School Diploma | 2% |
| Other Degrees | 4% |
Social media and web manager jobs you might like
Social media and web manager wage gap by degree level
According to the data, social media and web managers with a Doctorate degree earn more than those without, at $82,215 annually. With a Master's degree, social media and web managers earn a median annual income of $78,579 compared to $69,134 for social media and web managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $78,579 |
| Bachelor's Degree | $69,134 |
| Doctorate Degree | $82,215 |
Social media and web manager employment statistics
Most social media and web managers work for a private in the education industry.
Company size where social media and web managers work
Below, you can see the size of companies where social media and web managers work.
Social media and web manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 11% |
| 50 - 100 employees | 25% |
| 100 - 500 employees | 21% |
| 500 - 1,000 employees | 11% |
| 1,000 - 10,000 employees | 22% |
| > 10,000 employees | 10% |
Social media and web manager jobs by company type
Employees with the social media and web manager job title have their preferences when it comes to working for a company. For instance, most social media and web managers prefer to work at private companies over education companies.
Social media and web manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 20% |
| Public | 12% |
| Private | 64% |
| Government | 4% |
Social media and web manager jobs by industry
The most common industries for social media and web managers are education, media and professional.
Social media and web manager industry statistics
| Industry | Percentages |
|---|---|
| Education | 17% |
| Media | 12% |
| Professional | 8% |
| Manufacturing | 7% |
| Technology | 7% |
| Non Profits | 7% |
| Health Care | 5% |
| Retail | 5% |
| Internet | 4% |
| Hospitality | 4% |
| Finance | 4% |
| Fortune 500 | 4% |
| Transportation | 3% |
| Government | 3% |
| Start-up | 3% |
| Energy | 2% |
| Automotive | 1% |
| Construction | 1% |
| Telecommunication | 1% |
| Real Estate | 1% |
| Agriculture | 1% |
| Insurance | 1% |
Social media and web manager turnover and employment statistics
Social media and web manager unemployment rate over time
The unemployment rate for social media and web managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Social media and web manager unemployment rate by year
| Year | Social media and web manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average social media and web manager tenure
The average social media and web manager stays at their job for 1-2 years, based on the 778 social media and web managers resumes in Zippia's database.
Social media and web manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 20% |
| 1-2 years | 26% |
| 3-4 years | 10% |
| 5-7 years | 23% |
| 8-10 years | 11% |
| 11+ years | 10% |
Social media and web manager LGBT ratio compared to similar jobs
Review the percent of social media and web managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Divisional Sales Manager | 7.25% | 85,015 |
| Advertising Agency Manager | 9.54% | 6,330 |
| Social Media And Web Manager | 9.86% | - |
| Director Of Public Information | 16.11% | 72,818 |
Similar social media and web manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Divisional Sales Manager | 7.25% | 85,015 |
| Advertising Agency Manager | 9.54% | 6,330 |
| Director Of Public Information | 16.11% | 72,818 |
Foreign languages spoken by social media and web managers
The most common foreign language among social media and web managers is Spanish at 42.9%. The second-most popular foreign language spoken is French at 16.1% and German is the third-most popular at 7.1%.
- Spanish, 42.9%
- French, 16.1%
- German, 7.1%
- Italian, 7.1%
- Japanese, 3.6%
- Other, 23.2%
Social media and web manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 42.9% |
| French | 16.1% |
| German | 7.1% |
| Italian | 7.1% |
| Japanese | 3.6% |
| Other | 23.2% |
