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Job outlook for social media and web managers in the United States
Social media and web manager job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected social media and web manager job growth rate is 10% from 2018-2028.
About 33,700 new jobs for social media and web managers are projected over the next decade.
Social media and web manager salaries have increased 8% for social media and web managers in the last 5 years.
There are over 13,935 social media and web managers currently employed in the United States.
There are 81,155 active social media and web manager job openings in the US.
The average social media and web manager salary is $66,586.
Are social media and web manager jobs in demand?
Social media and web manager job and salary trends over time
Social media and web manager jobs over time
Social media and web manager job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 13,935 | 0.00% |
| 2020 | 13,522 | 0.00% |
| 2019 | 13,196 | 0.00% |
| 2018 | 12,457 | 0.00% |
| 2017 | 11,278 | 0.00% |
Average social media and web manager salary over time
Social media and web manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $66,586 | $32.01 | +3.9% |
| 2025 | $64,095 | $30.81 | +1.9% |
| 2024 | $62,896 | $30.24 | +1.6% |
| 2023 | $61,931 | $29.77 | +0.8% |
| 2022 | $61,439 | $29.54 | +1.9% |
Social media and web manager jobs by state
Most common states for social media and web managers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 337 | 49% |
| 2 | Massachusetts | 6,859,819 | 1,639 | 24% |
| 3 | Vermont | 623,657 | 133 | 21% |
| 4 | Utah | 3,101,833 | 614 | 20% |
| 5 | Rhode Island | 1,059,639 | 202 | 19% |
| 6 | Washington | 7,405,743 | 1,304 | 18% |
| 7 | New Hampshire | 1,342,795 | 223 | 17% |
| 8 | Delaware | 961,939 | 168 | 17% |
| 9 | Oregon | 4,142,776 | 681 | 16% |
| 10 | California | 39,536,653 | 6,081 | 15% |
| 11 | Montana | 1,050,493 | 157 | 15% |
| 12 | Illinois | 12,802,023 | 1,752 | 14% |
| 13 | Maryland | 6,052,177 | 863 | 14% |
| 14 | Colorado | 5,607,154 | 774 | 14% |
| 15 | Maine | 1,335,907 | 191 | 14% |
| 16 | New York | 19,849,399 | 2,667 | 13% |
| 17 | New Jersey | 9,005,644 | 1,193 | 13% |
| 18 | Virginia | 8,470,020 | 1,124 | 13% |
| 19 | Minnesota | 5,576,606 | 708 | 13% |
| 20 | Connecticut | 3,588,184 | 478 | 13% |
Social Media And Web Manager job outlook: Expert opinions
Our panel of social media and web manager experts
Cabrini University
Maryville University of Saint Louis
Truman State University
University of South Alabama
Huntington University
North Dakota State University
Siena College
Siena College
Siena College
University of Kentucky
Idaho State University
University of Scranton
Dominican University of California
University of Houston - Downtown
University of Houston - Downtown
West Los Angeles College
Berea College
California State University - Stanislaus
What will help Social Media And Web Managers increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
Professor Cheryl Pilchik
Marketing at Cabrini U.Cabrini University
Business Administration, Management And Operations
What general advice would you give to a Social Media And Web Manager?
Professor Cheryl Pilchik: Dress to impress for interviews. Consider the benefits offered by the company, not just the compensation. Use the position as a steppingstone in your field to a second job in the future.
What Social Media And Web Manager skills would you recommend for someone trying to advance their career?
Professor Cheryl Pilchik: Look at all the benefits offered by the company, such as medical, holidays, 401K, etc. Also, consider using the position as a steppingstone in your field to a second job in the near future.
What will help Social Media And Web Managers increase their earning potential?
Professor Cheryl Pilchik: Within Marketing, social media is still huge. There are many types of jobs within social media, including being an expert social media guru at an ad agency. I advise all students to be prepared and sign up for online courses if needed.
What general advice would you give to a Social Media And Web Manager?
Kara Alaimo PhD: The communication landscape is always changing. The social media platforms that are popular right now may not even exist by the time my students graduate, and of course they're always changing their algorithms and the kinds of content they prioritize, so professional communicators can never get too comfortable in their work. Therefore, one of the most important skills to acquire is how to stay on top of all these changes, keep learning how different platforms work, and come up with creative ideas to use on them.
What Social Media And Web Manager skills would you recommend for someone trying to advance their career?
Kara Alaimo PhD: A lot of my former communication students who are commanding the highest salaries are working in social media management. This is because often senior communication executives who have been working in the field for decades feel like they don't know how TikTok and emerging platforms work and think people who grew up as digital natives hold the secrets of the universe, so they empower them at earlier stages in their careers to run organizations' social channels. It's not uncommon for me to see a former student who manages social media accounts on behalf of an organization get multiple promotions and raises within their first few years of graduation.
What will help Social Media And Web Managers increase their earning potential?
Kara Alaimo PhD: I strongly recommend that students consider jobs managing social media accounts on behalf of people and organizations. There's a lot of demand among employers to hire people for these positions right now, and a lot of my students are thrilled to discover that they can make a good living creating social media content - which many of them consider to be more like fun than work. This is why at Fairleigh Dickinson University we just created new academic programs in social media to give students the skills and credentials to go after these kinds of exciting jobs with significant labor market demand that often have particularly attractive starting salaries.
Dr. Leilani Carver-Madalon Ph.D.
Director of Graduate and Undergraduate Communication and Associate Professor of Strategic Communication and LeadershipMaryville University of Saint Louis
Public Relations, Advertising, And Applied Communication
What Social Media And Web Manager skills would you recommend for someone trying to advance their career?
Dr. Leilani Carver-Madalon Ph.D.: Many of my students get hired to do social media for organizations because organizations need help in this area. Knowing how to create engaging and creative content, produce quality videos, manage and understand data analytics, and respond to crises are some of the most important skills. Additionally, utilizing AI to do more with less will also become more and more important.
What general advice would you give to a Social Media And Web Manager?
Dr. Leilani Carver-Madalon Ph.D.: People hire people who they know, like, and are competent. So, how do you become known, liked, and competent? Beyond college, some unexpected ways to a successful career are 1) Internships 2) Informational Interviews, and 3) earning certifications.
Internships: Getting an internship is not a new idea but it is a very important one. Some organizations now only hire people who intern for them first. The internship now becomes a trial before hire. For example, Fleishman Hillard, ranked the fourth best PR agency in the World, offers many full-time Internships, 40 hours a week. Recent grads who want to work for Fleishman Hillard should see getting an Internship as the best avenue towards getting a job at Fleishman Hillard. Many organizations use their internship pools as potential hiring pools so do not be afraid to do a paid internship after graduation for a premier organization.
Informational Interviews: This is a wonderful way for people within an organization to get to know you and for you to learn from others with experience. Informational interviews are short interviews where you connect with someone in our field, research them, and their company and prepare questions to ask for advice. These interviews expand your network and also help you learn. These are a wonder source of networking.
Earn Certifications: Besides going to class and doing well, it is also important to be able to show what you know through certifications. For example, Hubspot has free certifications that you can take and link to your LinkedIn account. One I recommend is their Social Media Marketing Certification at https://academy.hubspot.com/courses/social-media?library=true&= This is yet another way to show your knowledge and expertise in our field. Showing through certifications is always preferable to telling someone you have the skillset.
What will help Social Media And Web Managers increase their earning potential?
Dr. Leilani Carver-Madalon Ph.D.: The first thing is to do your research so that you know the market and what the salary range is for your job in your city. This article has a list of free salary calculators.
Then, you wait until an offer is made. Once an offer is made you can negotiate (but never before).
Then, you ask politely. The amount is usually around 5- 10% of the salary. I encourage you to ask for 10% because they will likely try to meet you in the middle.
For a script, you could say something like...
Thank you so much for this offer. I am very excited to work at Company X. I know my internship experiences and degree from X University will help me be able to bring value to this organization.
Regarding salary, I was looking for something closer to $_________. Is this possible?
(Then be quiet).
It is beneficial to ask. The worst thing they can say is no. Also realize that you can negotiate vacation days, working from home, a 4-day work week, and other benefits that may be important to you if they cannot offer you more money. Once when I worked for a non-profit, I maxed out their salary but I negotiated another week of paid vacation because I asked. Asking after research and with respect is always a win.
What will help Social Media And Web Managers increase their earning potential?
Dr. Adam Davis: Work with emergent media; learn how to work words beyond writing: podcasts & video, web design, social media, blogging. These are skills easily acquired through YouTube and of great interest to employers. AI is not to be feared, but to be understood and used, and employers are going to be interested when you tell them you know how to make it work for them.
What Social Media And Web Manager skills would you recommend for someone trying to advance their career?
Doris Frye: Employers consistently tell us that effective communication is both a skill in high demand and one that is often lacking in employees. English majors enter the workforce with exceptional communication and critical thinking skills that are already valued. With the explosion of A.I., these skills will become even more important; English majors' facility with language will become all the more essential. The ability to adapt and respond to A.I. tools will be essential going forward for those with English degrees.
Brock Zehr
Associate Professor of Business & Economics and MBA DirectorHuntington University
Religion/Religious Studies
What general advice would you give to a Social Media And Web Manager?
Brock Zehr: Social media content development, data analytics, and quality video content generation will all be in greater demand. Employers tell me that the "soft skills" of being a team player, excellent communication skills, integrity, and a strong work ethic are still valued skills.
What Social Media And Web Manager skills would you recommend for someone trying to advance their career?
Brock Zehr: Do your homework. Research salaries for the position, geographic location, and your experience level on sites like salary.com and zippia.com to determine the salary range for the position. Know the numbers. Let the employer provide the first salary number and decide how much to negotiate from there. Also, look at the entire compensation package and not the salary alone. Benefit packages vary and can encompass and large portion of compensation.
What will help Social Media And Web Managers increase their earning potential?
Brock Zehr: Become a solution to an employer's problem. During the application and interview process, identify the needs of the employer and propose ways you can fulfill those needs. Every job, person, project, and client can lead to greater opportunities. So even if your first job is not ideal; do it well because it can be the impetus to propel your career forward. A positive, can-do attitude and quality work can take you wherever you want to go.
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to a Social Media And Web Manager?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
S.Sinem Atakan
Assistant Professor of MarketingSiena College
Marketing Department
What skills will help Social Media And Web Managers earn the most?
S.Sinem Atakan: The most important skills for marketing graduates, especially given the remote working conditions due to the pandemic, are self-motivation, communication, and digital marketing skills. Creativity and analytical skills are always important in marketing, but pandemic has highlighted the importance of being able to work independently and motivate yourself even when external forces are not directly present. Communication skills are crucial to work remotely and be on the same page with your team members. Digital marketing was big but getting even bigger with this breakthrough changes in consumer behavior. Hence, the rising stars of the marketing job market will be graduates who can combine all these skills seamlessly
Soyoung Joo
Assistant Professor of MarketingSiena College
Marketing Department
What skills stand out on Social Media And Web Manager resumes?
Soyoung Joo: Communication and time management skills are valuable skills for marketing managers.
What soft skills should all Social Media And Web Managers possess?
Soyoung Joo: Creativity and intellectual curiosity (willingness to keep learning) can be added to the above soft skills.
What hard/technical skills are most important for Social Media And Web Managers?
Soyoung Joo: Being able to interpret the consumer data and identify the true needs and wants of the consumer is imperative for marketers.
What skills will help Social Media And Web Managers earn the most?
Soyoung Joo: Being able to work well with people from diverse backgrounds can be added to the above skills.
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What hard/technical skills are most important for Social Media And Web Managers?
Allison Lauenstein: Project Management and being able to connect the dots around the data and insights are critical. You have to analyze a situation and uncover insights from the customer, the competitors, and the industry.
What skills will help Social Media And Web Managers earn the most?
Allison Lauenstein: Leadership and collaboration will go a long way. The best ideas can come from anywhere, and it's not always about who has the best idea but who can execute the idea the best. Good marketers must understand that if you cannot successfully execute or effectively communicate a great idea, it may not be so great.
What soft skills should all Social Media And Web Managers possess?
Allison Lauenstein: Listening and asking questions are some of the most important skills. As Marketers, you not only have to listen to what people say, but you have to try to understand what they are not saying. How do their actions differ from what they are saying?
Joshua Abboud Ph.D.
Associate Professor, Director of Bachelor of Liberal StudiesUniversity of Kentucky
Writing, Rhetoric, and Digital Studies
What skills stand out on Social Media And Web Manager resumes?
Joshua Abboud Ph.D.: I think that skills that stand out on resumes are going to be those that make you unique. In other words, skills that you have been able to make your own and that blur the boundary between technical and soft skills. For example, every content writer needs to be able to have solid research abilities. However, the writer who can leverage different research sources will adapt to the various jobs a content writer may be asked to do. So, not only do you have experience with using digital archives to research your topics, but you talk to people or businesses, you go out and show you have an interest in your task beyond getting a job done. Just as the jobs you accept will determine what kind of writing you do, how you approach your jobs will establish your writing brand. That brand is your writing ethos and will give a potential employer an idea of the type of writer you are. That means that originality or creativity might be important, even if they aren't necessarily the kind of skill that immediately comes to mind on resumes. But you should use your resume as a space to tell the story of your writing ethos, your style, your unique approach.
John Ney
Assistant Marketing Professor, Director of Professional Development & Sales ExcellenceIdaho State University
College of Business
What skills will help Social Media And Web Managers earn the most?
John Ney: -Sales skills - Most sales jobs are commission-based, and they are not capped.
-Everybody sells! Sales are really about building relationships, so having people and communication skills can really pay off!
What hard/technical skills are most important for Social Media And Web Managers?
John Ney: -With so many businesses advertising online, students that have experience with one or more of the following (video, blogging, graphic design, photography & websites) easily find jobs! This is the most requested skill set when employers are looking to hire interns.
-Writing skills - businesses need help writing everything from email responses to customers to a short job advertisement & or a marketing strategy.
Abhijit Roy
Professor of MarketingUniversity of Scranton
School of Management
What soft skills should all Social Media And Web Managers possess?
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
What hard/technical skills are most important for Social Media And Web Managers?
Abhijit Roy: The Marketing field has undergone a major paradigmatic shift with the growth of digitization. Hence, hard/technical skills in performing data-driven marketing, social media and data analytics, data visualization, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), content creation and storytelling, and omnichannel communication are critical hard skills that are in great demand today.
What skills will help Social Media And Web Managers earn the most?
Abhijit Roy: The above skills are in high demand and also currently pay the most. Still, I strongly recommend that students focus not on skills that will help them earn the most but on the skill sets that each individual possesses and think of how they can best leverage that in the marketplace to have a long sustained, and enjoyable career.
Bradley Van Alstyne Ph.D.
Assistant Professor of Communications, Coordinator, Online Learning and Development, Chair of the Communications and Media Studies DepartmentDominican University of California
Communication and Media Studies
What skills stand out on Social Media And Web Manager resumes?
Bradley Van Alstyne Ph.D.: Experience: internships, co-curricular and extra-curricular projects, and any jobs held while in college. Those jobs may not be directly related to a media coordinator job description but could have other benefits like the team environment at a restaurant.
What soft skills should all Social Media And Web Managers possess?
Bradley Van Alstyne Ph.D.: Working well with others, time management, and the ability to teach and supervise others.
What hard/technical skills are most important for Social Media And Web Managers?
Bradley Van Alstyne Ph.D.: Video (shooting and editing), audio applications that allow you to produce and edit sound, and social media literacy.
What skills will help Social Media And Web Managers earn the most?
Bradley Van Alstyne Ph.D.: The hard skills (audio and video) usually get you the job, but the soft skills allow you to keep it and grow!
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What skills will help Social Media And Web Managers earn the most?
Dr. Richard Conde Ph.D.: It's a combination of skills, plus the patience to build those skills. Great people and leadership skills always seem to trump most other variables. I would encourage individuals to invest in their leadership skills and consider partnering with a leadership coach.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What are the biggest trends we'll see in the Social Media And Web Manager job market given the pandemic?
Dr. Richard Conde Ph.D.: You are already seeing these trends, which will increase in the months to come:
- More remote work away from an office. Flexibility will be key for employees with more control over their time and schedule
- The increase of video in all stages of a business. We feel more comfortable communicating via all the video communication options
- More application of AI and machine learning. Companies are finally figuring out its better to work smart
- Automated personality identification. For example, Crystal Knows can provide a person's DISC profile based on an individual's LinkedIn profile. This type of information will be used by recruiters to determine fit, plus at all other departments
- Training at all levels to accommodate virtual, technology, and cultural changes
- The need for individuals at all levels of an organization to possess (based on the level) analytical skills. Data is king and there is more and more demand for individuals who can identify, interpret, and implement decisions based on complex data analysis.
What soft skills should all Social Media And Web Managers possess?
Dr. Richard Conde Ph.D.: The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:
- Active listening skills
- Willingness to be self-reflective and accept feedback
- Accept different perspectives. The collision of ideas creates knowledge
- Communicate to the listener (at their level). Flex communicators
- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
Will there be an enduring impact of the coronavirus pandemic on Social Media And Web Managers?
Anthony Cuomo: We have changed the ways in which we communicate with each other. Now, more than ever, we know that technology is pervasive and has revolutionized the way we communicate personally and professionally. Virtual interviews, online group meetings and presentations are the new norm. Job seekers who are able to communicate effectively online will have an advantage in our new context. I don't think Zoom meetings or Skype are going away any time soon. So, practicing how to sustain eye contact with a camera, being personable and communicating enthusiasm virtually will set you apart from other applicants.
What's a good job out of college for Social Media And Web Managers?
Anthony Cuomo: A job that you are passionate about and helps you begin your journey. Pursue jobs that spark your interest and also provide opportunities to learn, grow and seek out mentorship. Think long term and how you a strengthening your professional foundation while also providing opportunities to support yourself and your lifestyle.
What will help Social Media And Web Managers increase their earning potential?
Anthony Cuomo: Personally, every unpaid opportunity I pursued early on in my career led to a paid opportunity in the future. We should know our worth and expect our labor to be compensated, but we should also look at the bigger picture and identify service opportunities, volunteering and working outside of our required job duties provide new prospective, skills and a chance to develop our resumes. It pays off in the future.
J. Ian Norris Ph.D.
Professor of Marketing and Fellow, American Council on EducationBerea College
Economics and Business Department
Will there be an enduring impact of the coronavirus pandemic on Social Media And Web Managers?
J. Ian Norris Ph.D.: There is little doubt that workers will continue some of their work remotely. This was a trend already underway before the pandemic that was greatly accelerated during the pandemic. In marketing specifically, many businesses had to shift business to online that had not been online before. It is likely that this will also have a lasting impact on how business is conducted. This was particularly true in the service industry and in arts and entertainment. The big take-home lesson for marketing graduates is that digital literacy has never been more important. All marketers are digital marketers, to some degree or another, today.
What certifications/licenses/courses can have the biggest impact for Social Media And Web Managers?
J. Ian Norris Ph.D.: Digital marketing skills are essential for any area of marketing. Luckily there are many online certifications available for this purpose. On the research side, Google Analytics offers a certification. It will also be valuable to know the analytics platforms on social media sites such as facebook, Instagram, and TikTok. Conversely, all of these sites also offer training on digital advertising and promotion, such as Google AdWords. Any coursework in digital marketing that provides instruction in Search Engine Marketing (SEM) will also be highly valuable. Finally, digital video and editing skills are also quite valuable, as all kinds of companies and organizations are using the short video format for storytelling and brand advertising.
What will help Social Media And Web Managers increase their earning potential?
J. Ian Norris Ph.D.: No matter what area of marketing you are working in--in fact, no matter what job you are working in at all, statistical literacy is essential. There is so much data out there that data literacy will confer significant competitive advantage to those who can leverage it. This doesn't mean everyone has to be able to do regression modeling, but being able to interpret correlational patterns and draw actionable meaning from it will be a foundational skill. A big bonus would be some basic coding skills. Finally, it is worth mentioning that while most social media marketing still happens on Facebook, it will be essential to know platforms such as Instagram and TikTok for any products or services targeted to younger consumers.
Will there be an enduring impact of the coronavirus pandemic on Social Media And Web Managers?
Dr. Veronica Radeva Dawson Ph.D.: According to Nicholas A. Christakis, the author of "Apollo's Arrow: The Profound and Enduring Impact of the Coronavirus on the Way We Live," the coronavirus pandemic will have long lasting impact on the economy, new graduates job market, and the processes of doing work for everyone (among other things). While we are already hearing about projections of the economy coming back stronger than ever in late 2021, those seem to refer to the stock market, and the stock market isn't the job market. I expect that our graduates will have a harder time getting that first professional position as companies are trying to figure out how work will be done, especially in the near future. So, my advice is to remain flexible and focus on gaining experience, even if it happens that it isn't in a graduate's "dream career." Communication remains the top skill sought after by employers, regardless of occupation (see for example, LinkedIn's 2020 Grad Guide to Getting Hired ) and our graduates are obviously in a unique position to claim expertise in this area.
What's a day at work look like for a Social Media And Web Manager?
Dr. Veronica Radeva Dawson Ph.D.: A day at work for a recent graduate could look much like a day at school, if the student went to one of the universities where instruction remained virtual. Most job ads at this time, still come out as "temporarily offsite," which means that new hires would work from home. And while recent graduates might have the hang of using Zoom or Microsoft Teams to get their work done, working remotely comes with its own set of challenges. Perhaps most relevant for a new hire is the different onboarding experience and the absence of traditional socialization activities and learning processes (onsite trainings, social gatherings, and impromptu Q&A sessions with co-workers). I think that this precisely (remote organizational socialization) would be one of the biggest challenges for companies that choose to embrace a remote workforce for the foreseeable future. Additionally, familiar challenges from the virtual classroom would remain, such as mastering time management, fostering self-motivation, and avoiding overwhelm and burnout.