A social media assistant's position didn't exist twenty years ago when the internet was still in its early stages. But since businesses have found a way to reach their customers online, social media assistants have become invaluable. Their job is to oversee a company or individual's social media account.

Many large organizations hire social media assistants to maintain their online presence while they focus on other tasks. A social media assistant may create and share posts, like comments, and even reply to DMs on behalf of their employer.

They also work on big picture tasks like developing a social media campaign, doing competitor research, and creating an online voice.

Social media assistants come from a variety of backgrounds. However, employers prefer individuals with a bachelor's degree in mass communication or marketing. Completing courses in digital marketing can be an advantage.

What Does a Social Media Assistant Do

There are certain skills that many social media assistants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

Learn more about what a Social Media Assistant does

How To Become a Social Media Assistant

If you're interested in becoming a social media assistant, one of the first things to consider is how much education you need. We've determined that 78.0% of social media assistants have a bachelor's degree. In terms of higher education levels, we found that 7.0% of social media assistants have master's degrees. Even though most social media assistants have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Social Media Assistant

Social Media Assistant Career Paths

Average Salary for a Social Media Assistant

Social Media Assistants in America make an average salary of $44,134 per year or $21 per hour. The top 10 percent makes over $61,000 per year, while the bottom 10 percent under $31,000 per year.
Average Social Media Assistant Salary
$44,134 Yearly
$21.22 hourly
$31,000
10 %
$44,000
Median
$61,000
90 %

What Am I Worth?

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How To Become a Social Media Assistant
How To Become a Social Media Assistant Career Overview

States With The Most Social Media Assistant Jobs

Mouse over a state to see the number of active social media assistant jobs in each state. The darker areas on the map show where social media assistants earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Social Media Assistant Jobs By State

RankStateNumber of JobsAverage Salary
1California3,120$50,181
2New York1,946$51,293
3Texas1,556$47,022
4Florida1,273$41,094
5Illinois1,196$38,582
6Massachusetts1,077$36,786
7Michigan946$45,259
8Pennsylvania874$44,718
9Washington810$60,816
10Georgia804$37,342
11Maryland774$42,356
12New Jersey755$54,800
13North Carolina703$42,096
14Virginia701$45,408
15Ohio671$40,455
16Colorado549$43,151
17Minnesota533$50,408
18Arizona477$35,800
19Indiana459$36,842
20Utah423$35,452
21Oregon414$40,397
22Tennessee410$38,627
23Wisconsin403$37,682
24Missouri390$39,167
25Connecticut360$49,525
26Louisiana329$37,550
27Kentucky322$35,838
28Iowa320$36,973
29South Carolina308$39,242
30Idaho277$31,566
31Arkansas266$39,362
32Oklahoma262$37,015
33Alabama259$36,153
34Maine255$36,482
35Nebraska244$34,613
36Kansas243$36,296
37New Hampshire231$36,872
38Nevada230$38,870
39Delaware220$50,754
40New Mexico220$37,862
41Mississippi218$33,897
42West Virginia177$34,650
43Montana175$36,277
44Rhode Island174$40,139
45South Dakota163$36,386
46Vermont157$33,223
47North Dakota142$35,032
48Hawaii139$48,711
49Wyoming119$34,225
50Alaska114$44,477

Social Media Assistant Education

Social Media Assistant Majors

10.2 %

Social Media Assistant Degrees

Bachelors

78.0 %

Associate

8.6 %

Masters

7.0 %

Top Colleges for Social Media Assistants

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

Top Skills For a Social Media Assistant

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 17.5% of social media assistants listed facebook on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Social Media Assistant Resume templates

Zippia allows you to choose from different easy-to-use Social Media Assistant templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Social Media Assistant resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Social Media Assistant Demographics

Social Media Assistant Gender Distribution

Female
Female
71%
Male
Male
29%

After extensive research and analysis, Zippia's data science team found that:

  • Among social media assistants, 71.4% of them are women, while 28.6% are men.

  • The most common race/ethnicity among social media assistants is White, which makes up 70.2% of all social media assistants.

  • The most common foreign language among social media assistants is Spanish at 48.9%.

Work Experience Programs For Social Media Assistants

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Accessing the World of Work Program

Company: Standard Bank

Cost: Free

Duration: 4.5-5.5 hours

Branding & Design Program

Company: Sydney Romantics

Cost: Free

Duration: 5-6 hours

Product Design Program

Company: Accenture North America

Cost: Free

Duration: 4 hours

Environmental, Social and Governance Program

Company: Matheson LLP (“Matheson”)

Cost: Free

Duration: 4-4.5 hours

Data Analytics Program

Company: KPMG AU

Cost: Free

Duration: 2-3 hours

Client Service Program

Company: Bloomberg

Cost: Free

Duration: 5-6 hours

Online Courses For Social Media Assistant That You May Like

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Social Media Marketing - Content Marketing Masterclass 2022
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Social Media Marketing - Complete Certificate Course
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The comprehensive social media course, beginner to advanced. Go viral, get started today!...

Ultimate SEO, Social Media, & Digital Marketing Course 2022
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Best States For a Social Media Assistant

Some places are better than others when it comes to starting a career as a social media assistant. The best states for people in this position are Washington, New Jersey, New York, and Delaware. Social media assistants make the most in Washington with an average salary of $60,816. Whereas in New Jersey and New York, they would average $54,800 and $51,293, respectively. While social media assistants would only make an average of $50,754 in Delaware, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Social Media Assistant Jobs:
220
Highest 10% Earn:
$74,000
Location Quotient:
1.83

2. Washington

Total Social Media Assistant Jobs:
810
Highest 10% Earn:
$82,000
Location Quotient:
1.16

3. New York

Total Social Media Assistant Jobs:
1,946
Highest 10% Earn:
$74,000
Location Quotient:
1.58
Full List Of Best States For Social Media Assistants

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Top Social Media Assistant Employers

Most Common Employers For Social Media Assistant

RankCompanyAverage SalaryHourly RateJob Openings
1Meta$61,748$29.693
2New York University$54,864$26.383
3Marist College$52,520$25.253
4Northeastern University$52,216$25.103
5Salem State University$49,064$23.593
6Georgetown University$48,468$23.303
7NBCUniversal$46,860$22.533
8Intermark Group$46,857$22.533
9iHeartMedia$45,852$22.045
10California State University$45,438$21.854