What is a Social Media Assistant

A social media assistant's position didn't exist twenty years ago when the internet was still in its early stages. But since businesses have found a way to reach their customers online, social media assistants have become invaluable. Their job is to oversee a company or individual's social media account.

Many large organizations hire social media assistants to maintain their online presence while they focus on other tasks. A social media assistant may create and share posts, like comments, and even reply to DMs on behalf of their employer.

They also work on big picture tasks like developing a social media campaign, doing competitor research, and creating an online voice.

Social media assistants come from a variety of backgrounds. However, employers prefer individuals with a bachelor's degree in mass communication or marketing. Completing courses in digital marketing can be an advantage.

There is more than meets the eye when it comes to being a social media assistant. For example, did you know that they make an average of $15.61 an hour? That's $32,475 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Social Media Assistant Do

There are certain skills that many social media assistants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

Learn more about what a Social Media Assistant does

How To Become a Social Media Assistant

If you're interested in becoming a social media assistant, one of the first things to consider is how much education you need. We've determined that 78.0% of social media assistants have a bachelor's degree. In terms of higher education levels, we found that 7.0% of social media assistants have master's degrees. Even though most social media assistants have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a social media assistant. When we researched the most common majors for a social media assistant, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on social media assistant resumes include master's degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a social media assistant. In fact, many social media assistant jobs require experience in a role such as internship. Meanwhile, many social media assistants also have previous career experience in roles such as marketing internship or sales associate.

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Average Salary
$32,475
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
41,432
Job Openings
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Social Media Assistant Career Paths

Top Careers Before Social Media Assistant

Top Careers After Social Media Assistant

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Average Salary for a Social Media Assistant

Social Media Assistants in America make an average salary of $32,475 per year or $16 per hour. The top 10 percent makes over $45,000 per year, while the bottom 10 percent under $23,000 per year.
Average Salary
$32,475
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Social Media Assistant Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Social Media Assistant. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Social Media Assistant Resume

At Zippia, we went through countless Social Media Assistant resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Social Media Assistant Resume Examples And Templates

Social Media Assistant Demographics

Social Media Assistant Gender Statistics

female

65.3 %

male

28.6 %

unknown

6.1 %

Social Media Assistant Ethnicity Statistics

White

69.5 %

Hispanic or Latino

11.3 %

Asian

10.4 %

Social Media Assistant Foreign Languages Spoken Statistics

Spanish

48.9 %

French

13.0 %

Italian

5.2 %
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Social Media Assistant Education

Social Media Assistant Majors

10.2 %

Social Media Assistant Degrees

Bachelors

78.0 %

Associate

8.6 %

Masters

7.0 %

Top Colleges for Social Media Assistants

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166
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Online Courses For Social Media Assistant That You May Like

Social Media Marketing - Content Marketing Masterclass 2021
udemy
4.5
(4,480)

Online Digital Marketing / Social Media Strategy For Beginners - Posts / Blogs / Podcasts / Video / Google Local SEO...

Social Media Marketing - Complete Certificate Course
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The comprehensive social media course, beginner to advanced. Go viral, get started today!...

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Build a Digital Marketing Agency with Social Media Marketing (SMMA), Facebook Ads, Instagram Marketing, WordPress, SEO...

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Top Skills For a Social Media Assistant

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 16.4% of social media assistants listed facebook on their resume, but soft skills such as analytical skills and communication skills are important as well.

12 Social Media Assistant RESUME EXAMPLES

Best States For a Social Media Assistant

Some places are better than others when it comes to starting a career as a social media assistant. The best states for people in this position are Washington, New Jersey, California, and Connecticut. Social media assistants make the most in Washington with an average salary of $41,191. Whereas in New Jersey and California, they would average $39,261 and $38,915, respectively. While social media assistants would only make an average of $38,285 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Maine

Total Social Media Assistant Jobs:
255
Highest 10% Earn:
$55,000
Location Quotient:
2.01
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Social Media Assistant Jobs:
810
Highest 10% Earn:
$63,000
Location Quotient:
1.16
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New York

Total Social Media Assistant Jobs:
1,946
Highest 10% Earn:
$63,000
Location Quotient:
1.58
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Social Media Assistants

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Updated August 18, 2021