A social media assistant's position didn't exist twenty years ago when the internet was still in its early stages. But since businesses have found a way to reach their customers online, social media assistants have become invaluable. Their job is to oversee a company or individual's social media account.
Many large organizations hire social media assistants to maintain their online presence while they focus on other tasks. A social media assistant may create and share posts, like comments, and even reply to DMs on behalf of their employer.
They also work on big picture tasks like developing a social media campaign, doing competitor research, and creating an online voice.
Social media assistants come from a variety of backgrounds. However, employers prefer individuals with a bachelor's degree in mass communication or marketing. Completing courses in digital marketing can be an advantage.
There is more than meets the eye when it comes to being a social media assistant. For example, did you know that they make an average of $15.61 an hour? That's $32,475 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many social media assistants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
If you're interested in becoming a social media assistant, one of the first things to consider is how much education you need. We've determined that 78.0% of social media assistants have a bachelor's degree. In terms of higher education levels, we found that 7.0% of social media assistants have master's degrees. Even though most social media assistants have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a social media assistant. When we researched the most common majors for a social media assistant, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on social media assistant resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a social media assistant. In fact, many social media assistant jobs require experience in a role such as internship. Meanwhile, many social media assistants also have previous career experience in roles such as marketing internship or sales associate.