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Become A Social Media Assistant

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Working As A Social Media Assistant

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $39,000

    Average Salary

What Does A Social Media Assistant Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Social Media Assistant

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Social Media Assistant Career Paths

Social Media Assistant
Marketing Assistant Account Executive Marketing Manager
Director Of Marketing & Development
9 Yearsyrs
Marketing Assistant Marketing Specialist Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Marketing Assistant Executive Assistant Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Coordinator Senior Account Executive Marketing Director
Brand Director
10 Yearsyrs
Marketing Coordinator Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Marketing Coordinator Digital Marketing Specialist Digital Marketing Manager
Director Of Digital Marketing
9 Yearsyrs
Media Coordinator Marketing Specialist Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Media Coordinator Executive Assistant Event Manager
Director Of Marketing And Events
5 Yearsyrs
Media Coordinator Marketing Specialist Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Staff Writer Social Media Manager Marketing Director
Marketing Operations Director
8 Yearsyrs
Staff Writer Producer Web Developer
Web Content Manager
5 Yearsyrs
Staff Writer Public Relations Specialist Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Writer Social Media Specialist Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Editor Communications Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Social Media Specialist Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Writer Editor Social Media Manager
Marketing Strategist
6 Yearsyrs
Writer Writer/Producer Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Public Relations Coordinator Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Editor Freelance Copywriter Senior Copywriter
Brand Strategist
5 Yearsyrs
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Do you work as a Social Media Assistant?

Help others decide if this is a good career for them

Average Length of Employment
Media Specialist 2.9 years
Media Analyst 1.7 years
Media Associate 1.7 years
Media Coordinator 1.6 years
Top Careers Before Social Media Assistant
Internship 16.7%
Volunteer 5.0%
Cashier 4.0%
Server 3.5%
Assistant 3.5%
Hostess 2.4%
Top Careers After Social Media Assistant
Internship 13.2%
Server 4.0%
Volunteer 3.2%
Assistant 3.0%
Cashier 3.0%
Editor 2.7%
Writer 2.7%

Do you work as a Social Media Assistant?

How Would You Rate The Salary Of a Social Media Assistant?

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Top Skills for A Social Media Assistant

  1. Facebook
  2. Twitter
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Manage social media sites including Facebook and Twitter, develop captivating content that attracts viewership and increases interaction.
  • Promoted consumer feedback and achieved overall increase of followers on Facebook and Twitter.
  • Manage and produce content for company website and blog, and social media (Twitter, Google+, etc.)
  • Planned, created, and managed social media content across platforms including Facebook, Twitter, Instagram, and news blog.
  • Craft social media promotions, email newsletters and online outreach campaigns to engage audiences, drive sales and expand the brand.

Social Media Assistant Demographics

Gender

Female

62.8%

Male

25.9%

Unknown

11.2%
Ethnicity

White

57.4%

Hispanic or Latino

18.1%

Black or African American

10.8%

Asian

9.5%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

48.9%

French

13.0%

Italian

5.2%

Mandarin

4.8%

Chinese

3.9%

German

3.0%

Arabic

2.6%

Korean

2.2%

Vietnamese

2.2%

Cantonese

2.2%

Japanese

2.2%

Russian

1.7%

Portuguese

1.7%

Hindi

1.3%

Indonesian

1.3%

Hebrew

1.3%

Turkish

0.9%

Polish

0.9%

Telugu

0.4%

Thai

0.4%
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Social Media Assistant Education

Schools

New York University

9.3%

Texas A&M University

6.4%

University of California - Los Angeles

6.1%

Pennsylvania State University

5.4%

Eastern Michigan University

5.4%

Fashion Institute of Design and Merchandising

5.1%

University of Alabama

4.8%

Arizona State University

4.8%

University of Central Florida

4.8%

University of Florida

4.5%

University of Southern California

4.5%

Full Sail University

4.5%

West Virginia University

4.5%

Florida International University

4.5%

Fashion Institute of Technology

4.5%

George Washington University

4.2%

Temple University

4.2%

Fordham University

4.2%

San Diego State University

4.2%

University of Texas at Austin

4.2%
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Majors

Communication

20.9%

Business

11.2%

Marketing

10.8%

Public Relations

7.6%

Journalism

7.1%

English

5.3%

Graphic Design

4.2%

Psychology

3.9%

Photography

3.7%

Management

3.3%

Fine Arts

3.1%

Political Science

2.9%

Writing

2.3%

Kinesiology

2.2%

Advertising

2.2%

Specialized Sales And Merchandising

2.1%

Sociology

2.1%

Agricultural Public Services

1.8%

Entertainment Business

1.7%

Business Communications

1.6%
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Degrees

Bachelors

67.1%

Other

13.1%

Masters

12.5%

Associate

4.1%

Certificate

1.8%

Doctorate

0.7%

Diploma

0.6%

License

0.2%
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