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Best states for a social media assistant
Quoted expert
Michelle Carpenter
- Rank 1 - 10
- 11 - 20
- 21 - 30
- 31 - 40
- 41 - 51
It seems like social media assistants are becoming more and more common across America. But working conditions and demand for social media assistants aren't the same everywhere in the U.S. Pay, benefits, and opportunities vary greatly by state, and it's no different for social media assistants. We found that Delaware is the best state in the nation for social media assistants, and people in Vancouver earn the most in the field.
We figured that the best places for social media assistant jobs has three things everyone would agree on. There would be high annual wages, good career prospects (no matter what phase of the career you are in), and a lot of job opportunities.If you are currently seeking employment as a social media assistant, you can find open job positions using Zippia's search tools.
10 best states for social media assistants in 2026
1. Delaware
Total social media assistant jobs: 220 Average annual salary: $50,754 Lowest 10 percent earn: $34,000 Highest 10 percent earn: $74,000 Location Quotient: 1.83
2. Washington
Total social media assistant jobs: 810 Average annual salary: $60,816 Lowest 10 percent earn: $44,000 Highest 10 percent earn: $82,000 Location Quotient: 1.16
3. New York
Total social media assistant jobs: 1,946 Average annual salary: $51,293 Lowest 10 percent earn: $35,000 Highest 10 percent earn: $74,000 Location Quotient: 1.58
4. New Jersey
Total social media assistant jobs: 755 Average annual salary: $54,800 Lowest 10 percent earn: $37,000 Highest 10 percent earn: $79,000 Location Quotient: 0.99
5. Michigan
Total social media assistant jobs: 946 Average annual salary: $45,259 Lowest 10 percent earn: $31,000 Highest 10 percent earn: $64,000 Location Quotient: 1.27
6. Connecticut
Total social media assistant jobs: 360 Average annual salary: $49,525 Lowest 10 percent earn: $34,000 Highest 10 percent earn: $71,000 Location Quotient: 1.13
7. Alaska
Total social media assistant jobs: 114 Average annual salary: $44,477 Lowest 10 percent earn: $35,000 Highest 10 percent earn: $55,000 Location Quotient: 1.42
8. District of Columbia
Total social media assistant jobs: 192 Average annual salary: $50,526 Lowest 10 percent earn: $34,000 Highest 10 percent earn: $73,000 Location Quotient: 1.19
9. California
Total social media assistant jobs: 3,120 Average annual salary: $50,181 Lowest 10 percent earn: $35,000 Highest 10 percent earn: $70,000 Location Quotient: 1.11
10. Minnesota
Total social media assistant jobs: 533 Average annual salary: $50,408 Lowest 10 percent earn: $36,000 Highest 10 percent earn: $69,000 Location Quotient: 0.84
Social media assistant jobsNear Columbus, OH
How Zippia determines the best states to be a social media assistant
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a social media assistant
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Delaware | $50,754 | $34,000 | 961,939 | 220 |
| 2 | Washington | $60,816 | $44,000 | 7,405,743 | 810 |
| 3 | New York | $51,293 | $35,000 | 19,849,399 | 1,946 |
| 4 | New Jersey | $54,800 | $37,000 | 9,005,644 | 755 |
| 5 | Michigan | $45,259 | $31,000 | 9,962,311 | 946 |
| 6 | Connecticut | $49,525 | $34,000 | 3,588,184 | 360 |
| 7 | Alaska | $44,477 | $35,000 | 739,795 | 114 |
| 8 | District of Columbia | $50,526 | $34,000 | 693,972 | 192 |
| 9 | California | $50,181 | $35,000 | 39,536,653 | 3,120 |
| 10 | Minnesota | $50,408 | $36,000 | 5,576,606 | 533 |
| 11 | Hawaii | $48,711 | $38,000 | 1,427,538 | 139 |
| 12 | Texas | $47,022 | $33,000 | 28,304,596 | 1,556 |
| 13 | Rhode Island | $40,139 | $27,000 | 1,059,639 | 174 |
| 14 | Pennsylvania | $44,718 | $30,000 | 12,805,537 | 874 |
| 15 | Virginia | $45,408 | $31,000 | 8,470,020 | 701 |
| 16 | Colorado | $43,151 | $31,000 | 5,607,154 | 549 |
| 17 | Arkansas | $39,362 | $28,000 | 3,004,279 | 266 |
| 18 | North Carolina | $42,096 | $29,000 | 10,273,419 | 703 |
| 19 | Florida | $41,094 | $29,000 | 20,984,400 | 1,273 |
| 20 | Maryland | $42,356 | $29,000 | 6,052,177 | 774 |
| 21 | Nevada | $38,870 | $27,000 | 2,998,039 | 230 |
| 22 | Ohio | $40,455 | $28,000 | 11,658,609 | 671 |
| 23 | South Dakota | $36,386 | $26,000 | 869,666 | 163 |
| 24 | Oregon | $40,397 | $29,000 | 4,142,776 | 414 |
| 25 | New Mexico | $37,862 | $27,000 | 2,088,070 | 220 |
| 26 | Maine | $36,482 | $26,000 | 1,335,907 | 255 |
| 27 | Tennessee | $38,627 | $27,000 | 6,715,984 | 410 |
| 28 | South Carolina | $39,242 | $27,000 | 5,024,369 | 308 |
| 29 | Louisiana | $37,550 | $26,000 | 4,684,333 | 329 |
| 30 | Illinois | $38,582 | $27,000 | 12,802,023 | 1,196 |
| 31 | Montana | $36,277 | $27,000 | 1,050,493 | 175 |
| 32 | Missouri | $39,167 | $28,000 | 6,113,532 | 390 |
| 33 | New Hampshire | $36,872 | $25,000 | 1,342,795 | 231 |
| 34 | Iowa | $36,973 | $26,000 | 3,145,711 | 320 |
| 35 | Oklahoma | $37,015 | $26,000 | 3,930,864 | 262 |
| 36 | Wisconsin | $37,682 | $26,000 | 5,795,483 | 403 |
| 37 | North Dakota | $35,032 | $25,000 | 755,393 | 142 |
| 38 | Utah | $35,452 | $26,000 | 3,101,833 | 423 |
| 39 | Massachusetts | $36,786 | $25,000 | 6,859,819 | 1,077 |
| 40 | Indiana | $36,842 | $26,000 | 6,666,818 | 459 |
| 41 | Wyoming | $34,225 | $25,000 | 579,315 | 119 |
| 42 | Georgia | $37,342 | $26,000 | 10,429,379 | 804 |
| 43 | West Virginia | $34,650 | $24,000 | 1,815,857 | 177 |
| 44 | Kentucky | $35,838 | $25,000 | 4,454,189 | 322 |
| 45 | Kansas | $36,296 | $26,000 | 2,913,123 | 243 |
| 46 | Vermont | $33,223 | $23,000 | 623,657 | 157 |
| 47 | Alabama | $36,153 | $25,000 | 4,874,747 | 259 |
| 48 | Idaho | $31,566 | $23,000 | 1,716,943 | 277 |
| 49 | Nebraska | $34,613 | $25,000 | 1,920,076 | 244 |
| 50 | Arizona | $35,800 | $25,000 | 7,016,270 | 477 |
| 51 | Mississippi | $33,897 | $24,000 | 2,984,100 | 218 |
Highest paying states for social media assistants
| Rank | State | Avg. Social Media Assistant Salary |
|---|---|---|
| 1 | Delaware | $50,754 |
| 2 | Washington | $60,816 |
| 3 | New York | $51,293 |
| 4 | New Jersey | $54,800 |
| 5 | Michigan | $45,259 |
| 6 | Connecticut | $49,525 |
| 7 | Alaska | $44,477 |
| 8 | District of Columbia | $50,526 |
| 9 | California | $50,181 |
| 10 | Minnesota | $50,408 |
| 11 | Hawaii | $48,711 |
| 12 | Texas | $47,022 |
| 13 | Rhode Island | $40,139 |
| 14 | Pennsylvania | $44,718 |
| 15 | Virginia | $45,408 |
| 16 | Colorado | $43,151 |
| 17 | Arkansas | $39,362 |
| 18 | North Carolina | $42,096 |
| 19 | Florida | $41,094 |
| 20 | Maryland | $42,356 |
| 21 | Nevada | $38,870 |
| 22 | Ohio | $40,455 |
| 23 | South Dakota | $36,386 |
| 24 | Oregon | $40,397 |
| 25 | New Mexico | $37,862 |
| 26 | Maine | $36,482 |
| 27 | Tennessee | $38,627 |
| 28 | South Carolina | $39,242 |
| 29 | Louisiana | $37,550 |
| 30 | Illinois | $38,582 |
| 31 | Montana | $36,277 |
| 32 | Missouri | $39,167 |
| 33 | New Hampshire | $36,872 |
| 34 | Iowa | $36,973 |
| 35 | Oklahoma | $37,015 |
| 36 | Wisconsin | $37,682 |
| 37 | North Dakota | $35,032 |
| 38 | Utah | $35,452 |
| 39 | Massachusetts | $36,786 |
| 40 | Indiana | $36,842 |
| 41 | Wyoming | $34,225 |
| 42 | Georgia | $37,342 |
| 43 | West Virginia | $34,650 |
| 44 | Kentucky | $35,838 |
| 45 | Kansas | $36,296 |
| 46 | Vermont | $33,223 |
| 47 | Alabama | $36,153 |
| 48 | Idaho | $31,566 |
| 49 | Nebraska | $34,613 |
| 50 | Arizona | $35,800 |
| 51 | Mississippi | $33,897 |
Expert opinions on the best states for social media assistants
Are there any particularly good places in the United States for social media assistants to find work opportunities?
Michelle Carpenter
Senior Lecturer of Marketing, Old Dominion University
Looking at the job opportunities we saw this past year, many were centered in these areas/industries: consulting, IT, SEO and marketing firms, staffing solutions, telecommunications, health care, insurance, real estate, but also several local businesses and non-profits were looking too. These leads came from our alumni network and career development office. Some of the positions included social media coordinators, marketing assistants, graphic design specialists, creative marketing specialists, and event coordinators. The best way to find a job is to start with an internship even if you are in your final semester. It is a great way to establish a few key contacts before you graduate. An "inside advantage" can really help you get the initial look. Find experience even if it is unpaid. Look to see who you know at companies or industries you are interested in, again even an alumni contact can be used to your advantage. Don't be afraid to take on a special one-time project for a company, it could lead to a full-time position.
It is incredibly important to take advantage of any opportunities that come your way and always be receptive to learning. We have hosted a number of events with alumni and marketing professionals in the past several months and I have heard one common theme-network, network, network! There are lots of opportunities to do this on Zoom now.
Networking has become more important than ever, because making it past that first cut is key to getting the initial interview.
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Updated January 8, 2025