Social media assistant demographics and statistics in the US
Social media assistant demographics research summary. Zippia estimates social media assistant demographics and statistics in the United States by using a database of 30 million profiles. Our social media assistant estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about social media assistants after extensive research and analysis:
- There are over 158,789 social media assistants currently employed in the United States.
- 71.4% of all social media assistants are women, while 28.6% are men.
- The average social media assistant age is 36 years old.
- The most common ethnicity of social media assistants is White (66.0%), followed by Hispanic or Latino (12.3%), Asian (11.4%) and Black or African American (5.2%).
- In 2022, women earned 96% of what men earned.
- 10% of all social media assistants are LGBT.
- Social media assistants are 46% more likely to work at private companies in comparison to education companies.
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Social media assistant demographics by:
Social media assistant gender statistics
71.4% of social media assistants are women and 28.6% of social media assistants are men.
- Female, 71.4%
- Male, 28.6%
Social media assistant gender ratio
| Gender | Percentages |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
Social media assistant gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$43,376
Female income
$41,834
Social media assistant gender ratio over time
This data breaks down the percentage of men and women in social media assistant positions over time. Currently, 71.4% of social media assistants are female.
Social media assistant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 35.99% | 64.01% |
| 2011 | 33.74% | 66.26% |
| 2012 | 33.96% | 66.04% |
| 2013 | 30.90% | 69.10% |
| 2014 | 30.93% | 69.07% |
| 2015 | 32.83% | 67.17% |
| 2016 | 32.15% | 67.85% |
| 2017 | 32.12% | 67.88% |
| 2018 | 31.29% | 68.71% |
| 2019 | 30.12% | 69.88% |
| 2020 | 28.04% | 71.96% |
| 2021 | 28.64% | 71.36% |
Social media assistant related jobs gender ratio
We compared social media assistants with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Social Media Assistant | 29% | 71% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Social media assistant demographics by race
The most common ethnicity among social media assistants is White, which makes up 66.0% of all social media assistants. Comparatively, 12.3% of social media assistants are Hispanic or Latino and 11.4% of social media assistants are Asian.
- White, 66.0%
- Hispanic or Latino, 12.3%
- Asian, 11.4%
- Black or African American, 5.2%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.1%
Social media assistant race
| Social media assistant race | Percentages |
|---|---|
| White | 66.0% |
| Hispanic or Latino | 12.3% |
| Asian | 11.4% |
| Black or African American | 5.2% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.1% |
Social media assistant race and ethnicity over time
See how social media assistant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Social media assistant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.98% | 5.35% | 9.11% | 8.75% |
| 2011 | 73.28% | 5.34% | 9.54% | 9.71% |
| 2012 | 73.34% | 5.55% | 8.83% | 9.94% |
| 2013 | 73.09% | 5.76% | 8.28% | 9.96% |
| 2014 | 73.42% | 5.19% | 9.45% | 9.40% |
| 2015 | 72.38% | 4.77% | 9.75% | 10.11% |
| 2016 | 70.60% | 5.94% | 9.97% | 11.01% |
| 2017 | 70.58% | 5.80% | 10.04% | 10.62% |
| 2018 | 69.89% | 5.46% | 10.05% | 11.21% |
| 2019 | 70.22% | 5.35% | 10.26% | 11.26% |
| 2020 | 68.31% | 4.81% | 10.34% | 12.13% |
| 2021 | 66.04% | 5.16% | 11.36% | 12.31% |
Social media assistant wage gap by race
According to our data, asian social media assistants have the highest average salary compared to other ethnicities. Black or african american social media assistants have the lowest average salary at $40,854.
| Ethnicity | Salary |
|---|---|
| Unknown | $42,559 |
| White | $43,825 |
| Black or African American | $40,854 |
| Asian | $46,843 |
| Hispanic or Latino | $43,015 |
Average social media assistant age
See how the average age of social media assistants varies based on ethnicity and gender.
Male
Female
Social media assistant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Social media assistant age breakdown
The average age of social media assistants is 30-40 years years old, representing 35% of the social media assistant population.
Social media assistant age breakdown
| Social Media Assistant Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Social media assistant educational attainment
The most common degree for social media assistants is bachelor's degree, with 78% of social media assistants earning that degree. The second and third most common degree levels are associate degree degree at 9% and associate degree degree at 7%.
- Bachelor's, 78%
- Associate, 9%
- Master's, 7%
- High School Diploma, 4%
- Other Degrees, 2%
Social media assistants by degree level
| Social media assistant degree | Percentages |
|---|---|
| Bachelor's | 78% |
| Associate | 9% |
| Master's | 7% |
| High School Diploma | 4% |
| Other Degrees | 2% |
Social media assistant jobs you might like
Social media assistant wage gap by degree level
According to the data, social media assistants with a Doctorate degree earn more than those without, at $50,875 annually. With a Master's degree, social media assistants earn a median annual income of $50,460 compared to $44,959 for social media assistants with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $50,460 |
| Bachelor's Degree | $44,959 |
| Doctorate Degree | $50,875 |
Social media assistant employment statistics
Most social media assistants work for a private in the education industry.
Company size where social media assistants work
Below, you can see the size of companies where social media assistants work.
Social media assistant jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 12% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 18% |
| 500 - 1,000 employees | 12% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 17% |
Social media assistant jobs by company type
Employees with the social media assistant job title have their preferences when it comes to working for a company. For instance, most social media assistants prefer to work at private companies over education companies.
Social media assistant jobs by sector
| Company type | Percentages |
|---|---|
| Education | 34% |
| Public | 17% |
| Private | 46% |
| Government | 3% |
Social media assistant jobs by industry
The most common industries for social media assistants are education, media and professional.
Social media assistant industry statistics
| Industry | Percentages |
|---|---|
| Education | 28% |
| Media | 12% |
| Professional | 8% |
| Retail | 7% |
| Fortune 500 | 7% |
| Hospitality | 6% |
| Non Profits | 6% |
| Technology | 5% |
| Finance | 3% |
| Government | 3% |
| Start-up | 3% |
| Real Estate | 3% |
| Internet | 2% |
| Construction | 2% |
| Manufacturing | 2% |
| Health Care | 2% |
| Transportation | 1% |
| Automotive | 1% |
| Telecommunication | 1% |
| Agriculture | 1% |
| Insurance | 1% |
Social media assistant turnover and employment statistics
Social media assistant unemployment rate over time
The unemployment rate for social media assistants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Social media assistant unemployment rate by year
| Year | Social media assistant unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average social media assistant tenure
The average social media assistant stays at their job for 1-2 years, based on the 2,810 social media assistants resumes in Zippia's database.
Social media assistant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 43% |
| 1-2 years | 22% |
| 3-4 years | 8% |
| 5-7 years | 17% |
| 8-10 years | 6% |
| 11+ years | 3% |
Social media assistant LGBT ratio compared to similar jobs
Review the percent of social media assistants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Crating And Moving Estimator | 4.41% | 11,371 |
| Senior Logistic Specialist | 8.65% | 11,470 |
| Labour Relations Consultant | 8.93% | 38,677 |
| Social Media Assistant | 10.00% | - |
| Senior Contract Specialist | 11.05% | 29,641 |
| Bank Compliance Officer | 11.64% | 73,819 |
| Chief Fundraising Officer | 19.25% | 63,005 |
Similar social media assistant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Crating And Moving Estimator | 4.41% | 11,371 |
| Senior Logistic Specialist | 8.65% | 11,470 |
| Labour Relations Consultant | 8.93% | 38,677 |
| Senior Contract Specialist | 11.05% | 29,641 |
| Bank Compliance Officer | 11.64% | 73,819 |
| Chief Fundraising Officer | 19.25% | 63,005 |
Foreign languages spoken by social media assistants
The most common foreign language among social media assistants is Spanish at 48.9%. The second-most popular foreign language spoken is French at 13.0% and Italian is the third-most popular at 5.2%.
- Spanish, 48.9%
- French, 13.0%
- Italian, 5.2%
- Mandarin, 4.8%
- Chinese, 3.9%
- Other, 24.2%
Social media assistant languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 48.9% |
| French | 13.0% |
| Italian | 5.2% |
| Mandarin | 4.8% |
| Chinese | 3.9% |
| Other | 24.2% |
