Post job

How to hire a social media assistant

Social media assistant hiring summary. Here are some key points about hiring social media assistants in the United States:

  • HR departments typically spend 15% of their expenses on recruitment.
  • It usually takes about 12 weeks for a new employee to reach full productivity levels.
  • It typically takes 36-42 days to fill a job opening.
  • The median cost to hire a social media assistant is $1,633.
  • Small businesses spend an average of $1,105 per social media assistant on training each year, while large companies spend $658.
  • There are currently 158,789 social media assistants in the US and 47,809 job openings.
  • New York, NY, has the highest demand for social media assistants, with 7 job openings.
  • New York, NY has the highest concentration of social media assistants.

How to hire a social media assistant, step by step

To hire a social media assistant, consider the skills and experience you are looking for in a candidate, allocate a budget for the position, and post and promote the job opening to reach potential candidates. Follow these steps to hire a social media assistant:

Here's a step-by-step social media assistant hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a social media assistant job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new social media assistant
  • Step 8: Go through the hiring process checklist

What does a social media assistant do?

A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.

Learn more about the specifics of what a social media assistant does
jobs
Post a social media assistant job for free, promote it for a fee
  1. Identify your hiring needs

    Before you start hiring a social media assistant, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    Hiring the perfect social media assistant also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

    This list presents social media assistant salaries for various positions.

    Type of Social Media AssistantDescriptionHourly rate
    Social Media AssistantMarket research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.$14-29
    Content CreatorA content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials... Show more$18-47
    Marketing InternshipMarketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing... Show more$11-18
  2. Create an ideal candidate profile

    Common skills:
    • Facebook
    • Instagram
    • Twitter
    • Photography
    • Graphic Design
    • Video Content
    • YouTube
    • Linkedin
    • Blog Posts
    • Press Releases
    • Social Media Sites
    • Pinterest
    • Hootsuite
    • Social Media Management
    Check all skills
    Responsibilities:
    • Manage YouTube channel by moderating comments, videos, and messages.
    • Create and manage the company's Instagram account for their cell phone charging bracelet.
    • Manage Facebook account including fielding inquiries and generating overall positive engagement.
    • Create social media content for PFW using Snapchat and Facebook.
    • Initiate and link own website, instagram, tumble, twitter accounts.
    • Create Pinterest images for new articles
    More social media assistant duties
  3. Make a budget

    Including a salary range in the social media assistant job description is a good way to get more applicants. A social media assistant salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

    For example, the average salary for a social media assistant in West Virginia may be lower than in Washington, and an entry-level engineer typically earns less than a senior-level social media assistant. Additionally, a social media assistant with lots of experience in the field may command a higher salary as a result.

    Average social media assistant salary

    $44,134yearly

    $21.22 hourly rate

    Entry-level social media assistant salary
    $31,000 yearly salary
    Updated December 17, 2025

    Average social media assistant salary by state

    RankStateAvg. salaryHourly rate
    1New Jersey$55,833$27
    2New York$51,637$25
    3California$50,657$24
    4District of Columbia$50,531$24
    5Minnesota$50,460$24
    6Texas$47,292$23
    7Michigan$45,444$22
    8Pennsylvania$45,223$22
    9Virginia$43,772$21
    10Colorado$43,497$21
    11North Carolina$42,875$21
    12Maryland$42,464$20
    13Florida$41,659$20
    14Ohio$40,388$19
    15Missouri$38,926$19
    16Nevada$38,863$19
    17Illinois$38,762$19
    18Tennessee$38,697$19
    19Wisconsin$37,795$18
    20New Mexico$37,741$18

    Average social media assistant salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Jacobs Engineering Group$57,543$27.66
    2National Football League$52,315$25.153
    3Chicago Public Schools$49,054$23.582
    4Missouri State University$48,943$23.53
    5Fashion Nova$47,820$22.992
    6Recovery Innovations$46,314$22.27
    7Bridgewater State University$44,700$21.49
    8Boston College$43,858$21.09
    9Kelly Services$43,400$20.875
    10The University of Kansas Health System$43,179$20.764
    11Chico Hot Springs$42,991$20.67
    12City of Lancaster, PA$42,619$20.49
    13Paramount$41,689$20.0415
    14Robert Half$41,351$19.8826
    15Americorps$40,783$19.618
    16Mister Sparky$40,743$19.59
    17University of Pennsylvania$40,478$19.461
    18Search for Common Ground$39,802$19.14
    19The Wing$39,140$18.82
    20Liberty University$38,983$18.747
  4. Writing a social media assistant job description

    A social media assistant job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a social media assistant job description:

    Social media assistant job description example

    It is an exciting time to be part of our growing retail company, with US headquarters in Philadelphia, PA. SNIPES is a global sneaker and streetwear retailer with almost 400 doors in Europe and 300 doors in the US. Key brands include Nike, Jordan, Adidas, Timberland and UGGs. Our mission is to move street culture forward through our communities.

    To achieve this mission, we operate as an “entertainment company with a little bit of retail.” Our customer journey starts in our communities where we support, empower, and celebrate in order to earn the right to do business there. We are deeply engrained in our neighborhoods and work with many local partners to provide experiences and tell our stories – be it at food drives, music festivals, skate tournaments, dance contests, basketball games, or in one of our 700 state-of-the-art doors. To ensure our stories have reach, we also regularly work with global partners such as our Chief Creative Office DJ Khaled, Snoop Dogg, Rick Ross, or brands such as Sony PlayStation and Sprite.

    We entered the US market in 2019 through two acquisitions and have been extremely well-received by our communities, customers, and brand partners. We completed our third acquisition at the end of 2021, and in March 2022 acquired a fourth company in the US. We are geared up to invest more in our communities, our brand, and points of sale to unlock further growth across the US.

    Overview: The Social Media Assistant will be responsible for assisting on timelines with content and activations. The Social Media Assistant must be self-motivated as well as have excellent communication skills to be able to report and get approvals from on-site team members and overseas team members.

    Responsibilities

    • Daily management of social media content and feeds across social media for SNIPES and Jimmy Jazz
    • Understanding the Snipes voice and how to complement our current asset range while filling in gaps to continue hitting our strategic goals
    • Meeting deadlines and staying on top of daily deliverables
    • Ability to support Marketing team with on-the-ground coverage at events
    • Support on strategic planning for social media activations
    • Collaborating with internal departments to meet and exceed content objectives
    • Contribute hands on work ethic to execute high level projects
    • Use high level of skill in aspects of typography, color, and layout
    • Working well in a team-oriented environment
    • Conceptualizing and creating recaps and presentations of current and past projects
    • Effectively communicating and presenting ideas

    Qualifications

    • 1-3 years of experience in social media marketing
    • Advanced knowledge of major social media networks and content produced for these outlets
    • Strong copy writing and grammar skills
    • Must have a strong interest in fashion and lifestyle as well as a deep understanding of internet, social media, and pop cultures
    • Strong graphic design skills
    • Short form video production skills are a plus

    Skills

    • Able to work in a hyper fast-paced environment, while executing multiple projects within tight deadlines
    • Driven, enthusiastic and a creative team player motivated to create high-caliber content
    • Team-focused: Work as a unit, and that means being willing to cover for others on the team when necessary.

    Cultural Success Factors

    • Customer focused
    • Enthusiasm for the brand
    • Collaborative nature
    • Skillful communicator
    • Adaptable and Flexible
    • Disciplined and self-motivated


    Note:

    Job descriptions are used for informational purposes only, are not to be considered all inclusive of responsibilities within a position and may change periodically with or without notice. In addition, we reserve the right to add, delete, change duties, formally or informally, verbally or in writing, at any time for any position. Job descriptions do not alter the at-will policy of the Company, meaning that the employee or employer can terminate employment at any time, for any reason, with or without cause.

    Snipes USA and all its subsidiary Companies are equal opportunity employers. We will not discriminate or make hiring decisions based on race, religion, creed, color, national origin, sex, political affiliation, sexual orientation, or any other criteria that would violate any Federal or State laws.

  5. Post your job

    To find social media assistants for your business, try out a few different recruiting strategies:

    • Consider internal talent. One of the most important talent pools for any company is its current employees.
    • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any social media assistants they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level social media assistants with the right educational background.
    • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.
    Post your job online:
    • Post your social media assistant job on Zippia to find and recruit social media assistant candidates who meet your exact specifications.
    • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
    • Post a job on free websites.
  6. Interview candidates

    Recruiting social media assistants requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

    Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new social media assistant

    Once you've selected the best social media assistant candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

    It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

    To prepare for the new social media assistant first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
    Sign up to download full list

How much does it cost to hire a social media assistant?

There are different types of costs for hiring social media assistants. One-time cost per hire for the recruitment process. Ongoing costs include employee salary, training, onboarding, benefits, insurance, and equipment. It is essential to consider all of these costs when evaluating hiring a new social media assistant employee.

Social media assistants earn a median yearly salary is $44,134 a year in the US. However, if you're looking to find social media assistants for hire on a contract or per-project basis, hourly rates typically range between $14 and $29.

Find better social media assistants in less time
Post a job on Zippia and hire the best from over 7 million monthly job seekers.

Hiring social media assistants FAQs

Search for social media assistant jobs

Ready to start hiring?

Browse business and financial jobs