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Social media assistant salary
Average social media assistant salary
$44,134
Understanding the Salary of a Social Media Assistant
The average salary of a Social Media Assistant is $44,134 per year, translating to about $21 per hour. This compensation can vary significantly based on factors such as experience, location, and industry. For instance, seasoned professionals typically earn more than entry-level assistants. Additionally, different states showcase varied salary ranges, with urban areas often offering higher wages due to increased demand for marketing expertise.
In terms of career growth, Social Media Assistants can advance by developing skills in digital marketing analytics, content creation, and audience engagement strategies. As businesses increasingly rely on effective online presence, the need for skilled Social Media Assistants will continue to grow. For those considering this career, understanding salary dynamics and potential opportunities within the field is crucial. Resources available on platforms like Zippia can provide valuable insights into salary expectations, job availability, and career advancement.
What Influences Social Media Assistant Salaries?
- Experience Level: Entry-level positions typically earn lower salaries compared to those with five or more years of experience.
- Geographic Location: Major cities often provide higher salaries due to the cost of living and demand.
- Industry: Different sectors may offer varying salary scales based on their budget for marketing roles.
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Where can a Social Media Assistant earn more?
Social media assistant salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level social media assistant | $27,700 | $13.31 |
| Mid-level social media assistant | $46,800 | $22.48 |
| Senior-level social media assistant | $76,600 | $36.82 |
Average social media assistant salary by state
The average social media assistant salary in Washington, New Jersey, and New York are the highest in the U.S. The lowest average social media assistant salary states are West Virginia, Nebraska, and Wyoming.
- State view
- County view
Highest paying states for social media assistants
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $50,754 | $24.40 |
| 2 | Washington | $60,816 | $29.24 |
| 3 | New York | $51,293 | $24.66 |
| 4 | New Jersey | $54,800 | $26.35 |
| 5 | Michigan | $45,259 | $21.76 |
| 6 | Connecticut | $49,525 | $23.81 |
| 7 | Alaska | $44,477 | $21.38 |
| 8 | District of Columbia | $50,526 | $24.29 |
| 9 | California | $50,181 | $24.13 |
| 10 | Minnesota | $50,408 | $24.23 |
| 11 | Hawaii | $48,711 | $23.42 |
| 12 | Texas | $47,022 | $22.61 |
| 13 | Rhode Island | $40,139 | $19.30 |
| 14 | Pennsylvania | $44,718 | $21.50 |
| 15 | Virginia | $45,408 | $21.83 |
| 16 | Colorado | $43,151 | $20.75 |
| 17 | Arkansas | $39,362 | $18.92 |
| 18 | North Carolina | $42,096 | $20.24 |
| 19 | Florida | $41,094 | $19.76 |
| 20 | Maryland | $42,356 | $20.36 |
| 21 | Nevada | $38,870 | $18.69 |
| 22 | Ohio | $40,455 | $19.45 |
| 23 | South Dakota | $36,386 | $17.49 |
| 24 | Oregon | $40,397 | $19.42 |
| 25 | New Mexico | $37,862 | $18.20 |
| 26 | Maine | $36,482 | $17.54 |
| 27 | Tennessee | $38,627 | $18.57 |
| 28 | South Carolina | $39,242 | $18.87 |
| 29 | Louisiana | $37,550 | $18.05 |
| 30 | Illinois | $38,582 | $18.55 |
| 31 | Montana | $36,277 | $17.44 |
| 32 | Missouri | $39,167 | $18.83 |
| 33 | New Hampshire | $36,872 | $17.73 |
| 34 | Iowa | $36,973 | $17.78 |
| 35 | Oklahoma | $37,015 | $17.80 |
| 36 | Wisconsin | $37,682 | $18.12 |
| 37 | North Dakota | $35,032 | $16.84 |
| 38 | Utah | $35,452 | $17.04 |
| 39 | Massachusetts | $36,786 | $17.69 |
| 40 | Indiana | $36,842 | $17.71 |
| 41 | Wyoming | $34,225 | $16.45 |
| 42 | Georgia | $37,342 | $17.95 |
| 43 | West Virginia | $34,650 | $16.66 |
| 44 | Kentucky | $35,838 | $17.23 |
| 45 | Kansas | $36,296 | $17.45 |
| 46 | Vermont | $33,223 | $15.97 |
| 47 | Alabama | $36,153 | $17.38 |
| 48 | Idaho | $31,566 | $15.18 |
| 49 | Nebraska | $34,613 | $16.64 |
| 50 | Arizona | $35,800 | $17.21 |
| 51 | Mississippi | $33,897 | $16.30 |
Highest paying cities for social media assistants
The highest-paying cities for social media assistants are Egg Harbor, NJ, New York, NY, and Oakland, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Egg Harbor, NJ | $55,833 | $26.84 |
| 2 | New York, NY | $51,637 | $24.83 |
| 3 | Oakland, CA | $50,657 | $24.35 |
| 4 | Washington, DC | $50,531 | $24.29 |
| 5 | Minneapolis, MN | $50,460 | $24.26 |
| 6 | Austin, TX | $47,292 | $22.74 |
| 7 | Detroit, MI | $45,444 | $21.85 |
| 8 | Philadelphia, PA | $45,223 | $21.74 |
| 9 | Lynchburg, VA | $43,772 | $21.04 |
| 10 | Colorado Springs, CO | $43,497 | $20.91 |
| 11 | Raleigh, NC | $42,875 | $20.61 |
| 12 | Baltimore, MD | $42,464 | $20.42 |
| 13 | Boca Raton, FL | $41,659 | $20.03 |
| 14 | Columbus, OH | $40,388 | $19.42 |
| 15 | Kansas City, MO | $38,926 | $18.71 |
| 16 | Las Vegas, NV | $38,863 | $18.68 |
| 17 | Chicago, IL | $38,762 | $18.64 |
| 18 | Memphis, TN | $38,697 | $18.60 |
| 19 | Milwaukee, WI | $37,795 | $18.17 |
| 20 | Albuquerque, NM | $37,741 | $18.14 |
Social media assistant salary details
A social media assistant's salary ranges from $31,000 a year at the 10th percentile to $61,000 at the 90th percentile.
What is a social media assistant's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $61,000 | $5,083 | $29 |
| 75th Percentile | $52,000 | $4,333 | $25 |
| Average | $44,134 | $3,678 | $21 |
| 25th Percentile | $37,000 | $3,083 | $18 |
| 10th Percentile | $31,000 | $2,583 | $15 |
Highest paying social media assistant jobs
The highest paying types of social media assistants are social media manager, social media strategist, and content creator.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Content Creator | $61,988 | $5,166 | $29.80 | 9,142 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Marketing & Events Coordinator | $41,447 | $3,454 | $19.93 | 84,375 |
| Marketer | $39,944 | $3,329 | $19.20 | 23,165 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
| Marketing Communications Coordinator | $49,151 | $4,096 | $23.63 | 96,492 |
Top companies hiring social media assistants now:
Which companies pay social media assistants the most?
Social media assistant salaries at Jacobs Engineering Group and National Football League are the highest-paying according to our most recent salary estimates. In addition, the average social media assistant salary at companies like Chicago Public Schools and Missouri State University are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Jacobs Engineering Group | $57,543 | $27.66 |
| 2 | National Football League | $52,315 | $25.15 |
| 3 | Chicago Public Schools | $49,054 | $23.58 |
| 4 | Missouri State University | $48,943 | $23.53 |
| 5 | Fashion Nova | $47,820 | $22.99 |
| 6 | Recovery Innovations | $46,314 | $22.27 |
| 7 | Bridgewater State University | $44,700 | $21.49 |
| 8 | Boston College | $43,858 | $21.09 |
| 9 | Kelly Services | $43,400 | $20.87 |
| 10 | The University of Kansas Health System | $43,179 | $20.76 |
| 11 | Chico Hot Springs | $42,991 | $20.67 |
| 12 | City of Lancaster, PA | $42,619 | $20.49 |
| 13 | Paramount | $41,689 | $20.04 |
| 14 | Robert Half | $41,351 | $19.88 |
| 15 | Americorps | $40,783 | $19.61 |
| 16 | Mister Sparky | $40,743 | $19.59 |
| 17 | University of Pennsylvania | $40,478 | $19.46 |
| 18 | Search for Common Ground | $39,802 | $19.14 |
| 19 | The Wing | $39,140 | $18.82 |
| 20 | Liberty University | $38,983 | $18.74 |
Wage gap by gender, race and education
Social Media Assistant salary by industry
The average social media assistant salary varies across industries:
- The average social media assistant salary in the education industry is $44,824, the highest of any industry.
- The average social media assistant salary in the finance industry is $42,825.
- Social media assistants in the real estate industry earn an average salary of $36,581, the lowest of any industry.
Highest paying industries for social media assistants
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Education | $44,824 | $21.55 |
| 2 | Media | $42,825 | $20.59 |
| 3 | Retail | $41,434 | $19.92 |
| 4 | Government | $40,886 | $19.66 |
| 5 | Finance | $39,504 | $18.99 |
| 6 | Technology | $37,339 | $17.95 |
| 7 | Real Estate | $36,581 | $17.59 |
High paying social media assistant jobs
Social media assistant salary trends
The average social media assistant salary has risen by $3,729 over the last ten years. In 2014, the average social media assistant earned $40,405 annually, but today, they earn $44,134 a year. That works out to a 5% change in pay for social media assistants over the last decade.
Compare social media assistant salaries for cities or states with the national average over time.
Average social media assistant salary over time
Compare social media assistant salaries for individual cities or states with the national average.
Social media assistant salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $44,100 | $21.22 | +3.1% |
| 2025 | $42,800 | $20.57 | +1.1% |
| 2024 | $42,300 | $20.35 | -0.2% |
| 2023 | $42,400 | $20.39 | +1.1% |
| 2022 | $42,000 | $20.17 | +0.7% |
Recently added social media assistant salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Career Group | Personal/Social Media Assistant To Public Figure Based | West Palm Beach, FL | 06/25/2025 | $50,000 |
| Flathead Valley Community College | Social Media Assistant (Fall 2025) | Kalispell, MT | 06/22/2025 | $27,131 |
| Modern Campus Catalog | Social Media Assistant (Fall 2025) | Kalispell, MT | 06/21/2025 | $27,131 |
| University of Portland | Garaventa Center Program & Social Media Assistant | Portland, OR | 06/13/2025 | $34,018 |
| Share Community Development Corp Scdc Houston | Social Media Community Engager (X (Twitter)) | Houston, TX | 06/11/2025 | $52,175 |
| Arc Dynamic Solutions | Showroom Ambassador/Social Media Assistant | Saint Petersburg, FL | 06/10/2025 | $41,740 |
| Flaxen Mix | Social Media Assistant | Orlando, FL | 06/10/2025 | $65,219 |
| Junction Events | Social Media Assistant | Chicago, IL | 06/10/2025 | $51,000 |
| Active International | Search & Social Media Assistant | New York, NY | 06/07/2025 | $45,000 |
| Pocketbook Agency | Executive/Social Media Assistant To Beauty Influencer | Manhattan Beach, CA | 05/27/2025 | $52,175 |
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