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The differences between social media assistants and content creators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a social media assistant, becoming a content creator takes usually requires 2-4 years. Additionally, a content creator has an average salary of $61,988, which is higher than the $44,134 average annual salary of a social media assistant.
The top three skills for a social media assistant include facebook, instagram and twitter. The most important skills for a content creator are content creation, instagram, and digital content.
| Social Media Assistant | Content Creator | |
| Yearly salary | $44,134 | $61,988 |
| Hourly rate | $21.22 | $29.80 |
| Growth rate | 19% | 13% |
| Number of jobs | 47,809 | 9,142 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 4 |
A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.
A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.
Social media assistants and content creators have different pay scales, as shown below.
| Social Media Assistant | Content Creator | |
| Average salary | $44,134 | $61,988 |
| Salary range | Between $31,000 And $61,000 | Between $38,000 And $99,000 |
| Highest paying City | Egg Harbor, NJ | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Jacobs Engineering Group | |
| Best paying industry | Education | Internet |
There are a few differences between a social media assistant and a content creator in terms of educational background:
| Social Media Assistant | Content Creator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Harvard University |
Here are the differences between social media assistants' and content creators' demographics:
| Social Media Assistant | Content Creator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 28.6% Female, 71.4% | Male, 55.7% Female, 44.3% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.4% White, 66.0% American Indian and Alaska Native, 0.1% | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.7% White, 61.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 9% |