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Social media assistant vs marketing communications coordinator

The differences between social media assistants and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a social media assistant and a marketing communications coordinator. Additionally, a marketing communications coordinator has an average salary of $49,151, which is higher than the $44,134 average annual salary of a social media assistant.

The top three skills for a social media assistant include facebook, instagram and twitter. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.

Social media assistant vs marketing communications coordinator overview

Social Media AssistantMarketing Communications Coordinator
Yearly salary$44,134$49,151
Hourly rate$21.22$23.63
Growth rate19%19%
Number of jobs47,80996,492
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 83%
Average age3737
Years of experience66

What does a social media assistant do?

A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.

What does a marketing communications coordinator do?

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

Social media assistant vs marketing communications coordinator salary

Social media assistants and marketing communications coordinators have different pay scales, as shown below.

Social Media AssistantMarketing Communications Coordinator
Average salary$44,134$49,151
Salary rangeBetween $31,000 And $61,000Between $36,000 And $67,000
Highest paying CityEgg Harbor, NJSan Francisco, CA
Highest paying stateWashingtonNew Jersey
Best paying companyJacobs Engineering GroupAvid
Best paying industryEducationManufacturing

Differences between social media assistant and marketing communications coordinator education

There are a few differences between a social media assistant and a marketing communications coordinator in terms of educational background:

Social Media AssistantMarketing Communications Coordinator
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 83%
Most common majorCommunicationCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Social media assistant vs marketing communications coordinator demographics

Here are the differences between social media assistants' and marketing communications coordinators' demographics:

Social Media AssistantMarketing Communications Coordinator
Average age3737
Gender ratioMale, 28.6% Female, 71.4%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.4% White, 66.0% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between social media assistant and marketing communications coordinator duties and responsibilities

Social media assistant example responsibilities.

  • Manage YouTube channel by moderating comments, videos, and messages.
  • Create and manage the company's Instagram account for their cell phone charging bracelet.
  • Manage Facebook account including fielding inquiries and generating overall positive engagement.
  • Create social media content for PFW using Snapchat and Facebook.
  • Initiate and link own website, instagram, tumble, twitter accounts.
  • Create Pinterest images for new articles
  • Show more

Marketing communications coordinator example responsibilities.

  • Manage the company's video library, training library and YouTube channel.
  • Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
  • Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
  • Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.
  • Show more

Social media assistant vs marketing communications coordinator skills

Common social media assistant skills
  • Facebook, 18%
  • Instagram, 16%
  • Twitter, 14%
  • Photography, 4%
  • Graphic Design, 3%
  • Video Content, 3%
Common marketing communications coordinator skills
  • Press Releases, 7%
  • Project Management, 5%
  • Graphic Design, 5%
  • Proofreading, 5%
  • PowerPoint, 4%
  • Facebook, 4%

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