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The differences between social media assistants and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a social media assistant and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $44,134 average annual salary of a social media assistant.
The top three skills for a social media assistant include facebook, instagram and twitter. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Social Media Assistant | Marketing Specialist | |
| Yearly salary | $44,134 | $54,942 |
| Hourly rate | $21.22 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 47,809 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Social media assistants and marketing specialists have different pay scales, as shown below.
| Social Media Assistant | Marketing Specialist | |
| Average salary | $44,134 | $54,942 |
| Salary range | Between $31,000 And $61,000 | Between $36,000 And $82,000 |
| Highest paying City | Egg Harbor, NJ | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Jacobs Engineering Group | |
| Best paying industry | Education | Technology |
There are a few differences between a social media assistant and a marketing specialist in terms of educational background:
| Social Media Assistant | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media assistants' and marketing specialists' demographics:
| Social Media Assistant | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 28.6% Female, 71.4% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.4% White, 66.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |