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The differences between social media assistants and media coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a social media assistant, becoming a media coordinator takes usually requires 2-4 years. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $44,134 average annual salary of a social media assistant.
The top three skills for a social media assistant include facebook, instagram and twitter. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Social Media Assistant | Media Coordinator | |
| Yearly salary | $44,134 | $47,471 |
| Hourly rate | $21.22 | $22.82 |
| Growth rate | 19% | 8% |
| Number of jobs | 47,809 | 35,285 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 82% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Social media assistants and media coordinators have different pay scales, as shown below.
| Social Media Assistant | Media Coordinator | |
| Average salary | $44,134 | $47,471 |
| Salary range | Between $31,000 And $61,000 | Between $34,000 And $64,000 |
| Highest paying City | Egg Harbor, NJ | Urban Honolulu, HI |
| Highest paying state | Washington | Hawaii |
| Best paying company | Jacobs Engineering Group | The Joffrey Ballet |
| Best paying industry | Education | Manufacturing |
There are a few differences between a social media assistant and a media coordinator in terms of educational background:
| Social Media Assistant | Media Coordinator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 82% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between social media assistants' and media coordinators' demographics:
| Social Media Assistant | Media Coordinator | |
| Average age | 37 | 42 |
| Gender ratio | Male, 28.6% Female, 71.4% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.4% White, 66.0% American Indian and Alaska Native, 0.1% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |