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Social media assistant vs media coordinator

The differences between social media assistants and media coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a social media assistant, becoming a media coordinator takes usually requires 2-4 years. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $44,134 average annual salary of a social media assistant.

The top three skills for a social media assistant include facebook, instagram and twitter. The most important skills for a media coordinator are facebook, instagram, and twitter.

Social media assistant vs media coordinator overview

Social Media AssistantMedia Coordinator
Yearly salary$44,134$47,471
Hourly rate$21.22$22.82
Growth rate19%8%
Number of jobs47,80935,285
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 82%
Average age3742
Years of experience64

What does a social media assistant do?

A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Social media assistant vs media coordinator salary

Social media assistants and media coordinators have different pay scales, as shown below.

Social Media AssistantMedia Coordinator
Average salary$44,134$47,471
Salary rangeBetween $31,000 And $61,000Between $34,000 And $64,000
Highest paying CityEgg Harbor, NJUrban Honolulu, HI
Highest paying stateWashingtonHawaii
Best paying companyJacobs Engineering GroupThe Joffrey Ballet
Best paying industryEducationManufacturing

Differences between social media assistant and media coordinator education

There are a few differences between a social media assistant and a media coordinator in terms of educational background:

Social Media AssistantMedia Coordinator
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 82%
Most common majorCommunicationCommunication
Most common collegeUniversity of GeorgiaNorthwestern University

Social media assistant vs media coordinator demographics

Here are the differences between social media assistants' and media coordinators' demographics:

Social Media AssistantMedia Coordinator
Average age3742
Gender ratioMale, 28.6% Female, 71.4%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.4% White, 66.0% American Indian and Alaska Native, 0.1%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between social media assistant and media coordinator duties and responsibilities

Social media assistant example responsibilities.

  • Manage YouTube channel by moderating comments, videos, and messages.
  • Create and manage the company's Instagram account for their cell phone charging bracelet.
  • Manage Facebook account including fielding inquiries and generating overall positive engagement.
  • Create social media content for PFW using Snapchat and Facebook.
  • Initiate and link own website, instagram, tumble, twitter accounts.
  • Create Pinterest images for new articles
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Social media assistant vs media coordinator skills

Common social media assistant skills
  • Facebook, 18%
  • Instagram, 16%
  • Twitter, 14%
  • Photography, 4%
  • Graphic Design, 3%
  • Video Content, 3%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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