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The differences between social media assistants and media specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a social media assistant, becoming a media specialist takes usually requires 2-4 years. Additionally, a media specialist has an average salary of $50,832, which is higher than the $44,134 average annual salary of a social media assistant.
The top three skills for a social media assistant include facebook, instagram and twitter. The most important skills for a media specialist are digital marketing, video production, and customer service.
| Social Media Assistant | Media Specialist | |
| Yearly salary | $44,134 | $50,832 |
| Hourly rate | $21.22 | $24.44 |
| Growth rate | 19% | 8% |
| Number of jobs | 47,809 | 39,401 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 70% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
Social media assistants and media specialists have different pay scales, as shown below.
| Social Media Assistant | Media Specialist | |
| Average salary | $44,134 | $50,832 |
| Salary range | Between $31,000 And $61,000 | Between $35,000 And $73,000 |
| Highest paying City | Egg Harbor, NJ | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | Jacobs Engineering Group | BP America Inc |
| Best paying industry | Education | Professional |
There are a few differences between a social media assistant and a media specialist in terms of educational background:
| Social Media Assistant | Media Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 70% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Stanford University |
Here are the differences between social media assistants' and media specialists' demographics:
| Social Media Assistant | Media Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 28.6% Female, 71.4% | Male, 52.9% Female, 47.1% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.4% White, 66.0% American Indian and Alaska Native, 0.1% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |