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Social media assistant vs media specialist

The differences between social media assistants and media specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a social media assistant, becoming a media specialist takes usually requires 2-4 years. Additionally, a media specialist has an average salary of $50,832, which is higher than the $44,134 average annual salary of a social media assistant.

The top three skills for a social media assistant include facebook, instagram and twitter. The most important skills for a media specialist are digital marketing, video production, and customer service.

Social media assistant vs media specialist overview

Social Media AssistantMedia Specialist
Yearly salary$44,134$50,832
Hourly rate$21.22$24.44
Growth rate19%8%
Number of jobs47,80939,401
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 70%
Average age3742
Years of experience64

What does a social media assistant do?

A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.

What does a media specialist do?

Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.

Social media assistant vs media specialist salary

Social media assistants and media specialists have different pay scales, as shown below.

Social Media AssistantMedia Specialist
Average salary$44,134$50,832
Salary rangeBetween $31,000 And $61,000Between $35,000 And $73,000
Highest paying CityEgg Harbor, NJWashington, DC
Highest paying stateWashingtonNew Jersey
Best paying companyJacobs Engineering GroupBP America Inc
Best paying industryEducationProfessional

Differences between social media assistant and media specialist education

There are a few differences between a social media assistant and a media specialist in terms of educational background:

Social Media AssistantMedia Specialist
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 70%
Most common majorCommunicationCommunication
Most common collegeUniversity of GeorgiaStanford University

Social media assistant vs media specialist demographics

Here are the differences between social media assistants' and media specialists' demographics:

Social Media AssistantMedia Specialist
Average age3742
Gender ratioMale, 28.6% Female, 71.4%Male, 52.9% Female, 47.1%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.4% White, 66.0% American Indian and Alaska Native, 0.1%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between social media assistant and media specialist duties and responsibilities

Social media assistant example responsibilities.

  • Manage YouTube channel by moderating comments, videos, and messages.
  • Create and manage the company's Instagram account for their cell phone charging bracelet.
  • Manage Facebook account including fielding inquiries and generating overall positive engagement.
  • Create social media content for PFW using Snapchat and Facebook.
  • Initiate and link own website, instagram, tumble, twitter accounts.
  • Create Pinterest images for new articles
  • Show more

Media specialist example responsibilities.

  • Develop fresh leads to connect with by utilizing LinkedIn connections and resources.
  • Manage content for and development of the museum's Drupal website, cartermuseum.org.
  • Manage teams for film, video, animation, & multimedia creation of any kind.
  • Assign to work as a media associate at Starcom managing a portion of the Kellogg's account.
  • Develop and manage proprietary PPC support material.
  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Show more

Social media assistant vs media specialist skills

Common social media assistant skills
  • Facebook, 18%
  • Instagram, 16%
  • Twitter, 14%
  • Photography, 4%
  • Graphic Design, 3%
  • Video Content, 3%
Common media specialist skills
  • Digital Marketing, 14%
  • Video Production, 7%
  • Customer Service, 5%
  • Web Content, 5%
  • Google Analytics, 4%
  • Google Adwords, 3%

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