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The differences between social media assistants and social media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a social media assistant, becoming a social media manager takes usually requires 8-10 years. Additionally, a social media manager has an average salary of $70,287, which is higher than the $44,134 average annual salary of a social media assistant.
The top three skills for a social media assistant include facebook, instagram and twitter. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Social Media Assistant | Social Media Manager | |
| Yearly salary | $44,134 | $70,287 |
| Hourly rate | $21.22 | $33.79 |
| Growth rate | 19% | 10% |
| Number of jobs | 47,809 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Social media assistants and social media managers have different pay scales, as shown below.
| Social Media Assistant | Social Media Manager | |
| Average salary | $44,134 | $70,287 |
| Salary range | Between $31,000 And $61,000 | Between $50,000 And $98,000 |
| Highest paying City | Egg Harbor, NJ | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Jacobs Engineering Group | Microsoft |
| Best paying industry | Education | Technology |
There are a few differences between a social media assistant and a social media manager in terms of educational background:
| Social Media Assistant | Social Media Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media assistants' and social media managers' demographics:
| Social Media Assistant | Social Media Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 28.6% Female, 71.4% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.4% White, 66.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |