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The differences between social media assistants and social media specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a social media assistant, becoming a social media specialist takes usually requires 2-4 years. Additionally, a social media specialist has an average salary of $51,584, which is higher than the $44,134 average annual salary of a social media assistant.
The top three skills for a social media assistant include facebook, instagram and twitter. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Social Media Assistant | Social Media Specialist | |
| Yearly salary | $44,134 | $51,584 |
| Hourly rate | $21.22 | $24.80 |
| Growth rate | 19% | 8% |
| Number of jobs | 47,809 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Social media assistants and social media specialists have different pay scales, as shown below.
| Social Media Assistant | Social Media Specialist | |
| Average salary | $44,134 | $51,584 |
| Salary range | Between $31,000 And $61,000 | Between $38,000 And $68,000 |
| Highest paying City | Egg Harbor, NJ | Washington, DC |
| Highest paying state | Washington | Hawaii |
| Best paying company | Jacobs Engineering Group | McKinsey & Company Inc |
| Best paying industry | Education | Professional |
There are a few differences between a social media assistant and a social media specialist in terms of educational background:
| Social Media Assistant | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between social media assistants' and social media specialists' demographics:
| Social Media Assistant | Social Media Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 28.6% Female, 71.4% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.4% White, 66.0% American Indian and Alaska Native, 0.1% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |