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The differences between social media assistants and social media strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a social media assistant, becoming a social media strategist takes usually requires 1-2 years. Additionally, a social media strategist has an average salary of $62,339, which is higher than the $44,134 average annual salary of a social media assistant.
The top three skills for a social media assistant include facebook, instagram and twitter. The most important skills for a social media strategist are instagram, digital marketing, and twitter.
| Social Media Assistant | Social Media Strategist | |
| Yearly salary | $44,134 | $62,339 |
| Hourly rate | $21.22 | $29.97 |
| Growth rate | 19% | 10% |
| Number of jobs | 47,809 | 43,791 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 81% |
| Average age | 37 | 44 |
| Years of experience | 6 | 2 |
A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.
A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company. Furthermore, as a social media strategist, it is essential to be prepared for any issues by devising damage control plans.
Social media assistants and social media strategists have different pay scales, as shown below.
| Social Media Assistant | Social Media Strategist | |
| Average salary | $44,134 | $62,339 |
| Salary range | Between $31,000 And $61,000 | Between $41,000 And $94,000 |
| Highest paying City | Egg Harbor, NJ | San Francisco, CA |
| Highest paying state | Washington | Utah |
| Best paying company | Jacobs Engineering Group | |
| Best paying industry | Education | Technology |
There are a few differences between a social media assistant and a social media strategist in terms of educational background:
| Social Media Assistant | Social Media Strategist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between social media assistants' and social media strategists' demographics:
| Social Media Assistant | Social Media Strategist | |
| Average age | 37 | 44 |
| Gender ratio | Male, 28.6% Female, 71.4% | Male, 39.1% Female, 60.9% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.4% White, 66.0% American Indian and Alaska Native, 0.1% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 11% |