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Job outlook for social media assistants in the United States
Social media assistant job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected social media assistant job growth rate is 19% from 2018-2028.
About 150,300 new jobs for social media assistants are projected over the next decade.
Social media assistant salaries have increased 5% for social media assistants in the last 5 years.
There are over 158,789 social media assistants currently employed in the United States.
There are 47,809 active social media assistant job openings in the US.
The average social media assistant salary is $44,134.
Are social media assistant jobs in demand?
Social media assistant job and salary trends over time
Social media assistant jobs over time
Social media assistant job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 158,789 | 0.05% |
| 2020 | 152,861 | 0.05% |
| 2019 | 150,965 | 0.05% |
| 2018 | 143,374 | 0.04% |
| 2017 | 135,614 | 0.04% |
Average social media assistant salary over time
Social media assistant salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $44,134 | $21.22 | +3.2% |
| 2024 | $42,779 | $20.57 | +1.1% |
| 2023 | $42,330 | $20.35 | --0.2% |
| 2022 | $42,403 | $20.39 | +1.1% |
| 2021 | $41,954 | $20.17 | +0.7% |
Social media assistant jobs by state
Most common states for social media assistants
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 192 | 28% |
| 2 | Vermont | 623,657 | 157 | 25% |
| 3 | Delaware | 961,939 | 220 | 23% |
| 4 | Wyoming | 579,315 | 119 | 21% |
| 5 | Maine | 1,335,907 | 255 | 19% |
| 6 | South Dakota | 869,666 | 163 | 19% |
| 7 | North Dakota | 755,393 | 142 | 19% |
| 8 | New Hampshire | 1,342,795 | 231 | 17% |
| 9 | Montana | 1,050,493 | 175 | 17% |
| 10 | Massachusetts | 6,859,819 | 1,077 | 16% |
| 11 | Idaho | 1,716,943 | 277 | 16% |
| 12 | Rhode Island | 1,059,639 | 174 | 16% |
| 13 | Alaska | 739,795 | 114 | 15% |
| 14 | Utah | 3,101,833 | 423 | 14% |
| 15 | Maryland | 6,052,177 | 774 | 13% |
| 16 | Nebraska | 1,920,076 | 244 | 13% |
| 17 | Washington | 7,405,743 | 810 | 11% |
| 18 | New Mexico | 2,088,070 | 220 | 11% |
| 19 | New York | 19,849,399 | 1,946 | 10% |
| 20 | Connecticut | 3,588,184 | 360 | 10% |
Most common cities for social media assistants
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Juneau | 1 | 3% | $42,397 |
| 2 | Waco | 1 | 1% | $46,764 |
Social Media Assistant job outlook: Expert opinions
Our panel of social media assistant experts
Webster University
Kutztown University of Pennsylvania
Worcester Polytechnic Institute
University of North Georgia
Dominican University of California
University of Central Oklahoma
Colorado Mesa University
Henderson State University
Columbia College Chicago
Adelphi University
University of Minnesota
Davis & Elkins College
Hannibal-LaGrange University
Widener University
University of Minnesota
Fort Hays State University
Elizabethtown College
Carson-Newman University
University of Northern Colorado
American University
Julia Griffey
Associate Professor of Interactive Digital Media and Media ProductionWebster University
Radio, Television, And Digital Communication
What will help Social Media Assistants increase their earning potential?
Julia Griffey: I think the best way to make the most money is to not have someone else define what that salary should be. There are so many new ways to launch online ventures that anyone can take advantage of. And if you graduate with digital media production skills - you are in a great position to create the content needed for this type of endeavor. But if you decide you want to work for a company or organization and maximize your starting salary - it helps to understand the salary landscape. Any data that you have to support your salary requests will help you get the salary you want. You can also consider living and working in an area where salaries are higher. If this could translate into a remote work situation - you could land a higher paying salary and then move somewhere with a lower cost of living.
Dr. Joseph Harasta Jr
Associate ProfessorKutztown University of Pennsylvania
Radio, Television, And Digital Communication
What Social Media Assistant skills would you recommend for someone trying to advance their career?
Dr. Joseph Harasta Jr: Because digital media specialists must adhere to the brand and image of an organization, some might feel stifled as far as what they can and cannot do from a creative standpoint. Also, once something is put out in the online world, it’s there forever and of course can be seen by millions of people, so any mistake or misstep is not likely to go away quickly or easily. We all know that the online world, especially social media can be rather toxic and negative in nature, therefore it can take someone with a bit of thick skin to deal with critics or trolls who just wait for any mistake to bounce. Digital media specialists must work in a oftentimes nasty environment that is the internet.
Purvi Shah
Associate Professor of Marketing, The Business School at Worcester Polytechnic Institute (WPI)Worcester Polytechnic Institute
Marketing
What Social Media Assistant skills would you recommend for someone trying to advance their career?
Purvi Shah: With technology advancements and the fast growth of AI applications in marketing, content
strategy, marketing and data analytics, metaverse community management, storytelling,
customer relationship management, influencer marketing, performance marketing, growth
marketing, and continuous learning are going to be sought after skills for different marketing
roles in the future.
Having said that, a marketer's core competencies are here to stay even in the future. These
include knowledge of marketing concepts/frameworks, market research, communication skills,
presentation skills, creativity, and strategic, lateral and analytical thinking.
Then, there are a set of skills specific to the marketing role an individual chooses as a career
option. These will also be in-demand specific to the role. For e.g., Digital and social media
marketers must be proficient in at least one or few of the following skills: content marketing,
email marketing, search engine optimization and management, video marketing, data-driven
decision making, social media marketing, storytelling, influencer marketing, ability to self-learn
and adapt, web designing, user experience, branding, and ethics. They should also be tech
savvy and persuasive.
What hard/technical skills are most important for Social Media Assistants?
Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights
Bradley Van Alstyne Ph.D.
Assistant Professor of Communications, Coordinator, Online Learning and Development, Chair of the Communications and Media Studies DepartmentDominican University of California
Communication and Media Studies
What skills stand out on Social Media Assistant resumes?
Bradley Van Alstyne Ph.D.: Experience: internships, co-curricular and extra-curricular projects, and any jobs held while in college. Those jobs may not be directly related to a media coordinator job description but could have other benefits like the team environment at a restaurant.
What soft skills should all Social Media Assistants possess?
Bradley Van Alstyne Ph.D.: Working well with others, time management, and the ability to teach and supervise others.
What hard/technical skills are most important for Social Media Assistants?
Bradley Van Alstyne Ph.D.: Video (shooting and editing), audio applications that allow you to produce and edit sound, and social media literacy.
What skills will help Social Media Assistants earn the most?
Bradley Van Alstyne Ph.D.: The hard skills (audio and video) usually get you the job, but the soft skills allow you to keep it and grow!
Stacia Wert-Gray Ph.D.
Professor of Marketing, ChairpersonUniversity of Central Oklahoma
Department of Marketing
What soft skills should all Social Media Assistants possess?
Stacia Wert-Gray Ph.D.: Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.
Elaine Venter Ph.D.
Assistant Professor of Mass CommunicationColorado Mesa University
Communication Department
What are the biggest trends we'll see in the Social Media Assistant job market given the pandemic?
Elaine Venter Ph.D.: In my opinion, we are going to see an increase in remote work. Graduates should be prepared to be able to work effectively independently and collectively in remote situations relying on computer-mediated communication tools like Zoom.
Michael Ray Taylor
Professor and ChairHenderson State University
Communication and Theatre Arts department
Will there be an enduring impact of the coronavirus pandemic on Social Media Assistants?
Michael Ray Taylor: Yes, but it will not be entirely negative. The obvious negative impact is that many news outlets that were barely hanging on before the pandemic have now closed, and more closures appear likely. But the pandemic also proved that it is possible and sometimes even preferable to report and edit remotely, and I think that graduates who mastered the basic remote tools--Zoom interviews, webcam framing and lighting, podcasting, sound editing, etc.--will be in high demand for the foreseeable future, at all sorts news organizations, both traditional and digital.
What are the biggest trends we'll see in the Social Media Assistant job market given the pandemic?
Curtis Lawrence: The pandemic has many aspects-medical, political and the emotional narrative of so many Americans losing their lives in the span of a year. All of these have heightened the need for and interest in solid journalism and I see this continuing for at least the next several years. One trend to keep an eye on will be an emergence in reporting on science and environment, based not only on the pandemic, but also on the global climate crisis that has impacted weather patterns across the globe.
Another aspect to watch will be the impact of science, environment and medical developments on marginalized communities. These types of stories will take on a much larger space in news coverage in the near future.
Will there be an enduring impact of the coronavirus pandemic on Social Media Assistants?
Mark Grabowski: I'm not going to sugarcoat it: The pandemic could permanently setback the college students who graduated during it. Timing is very important in the job market. Research shows that college graduates who start their working lives during a recession really struggle for many years afterward. So, if you're graduating now, you really need to hustle to succeed.
What's a good job out of college for Social Media Assistants?
Mark Grabowski: A good job would be one where you're happy, able to grow professionally and make enough money to get by. Your first job is probably not going to be your dream job. It may not pay great. And there will be boring days, bad days and perhaps all-nighters. But, because you're spending so much time working, you should try to find something you enjoy doing. You want to avoid taking on credit card debt or medical debt, so you may need to turn down opportunities that only provide "experience" or "exposure" over an actual salary and benefits. That said, it's hard to find an entry-level job that is both fun and pays a decent wage. So, you're going to have to strike a balance between doing what you love for peanuts versus making money but being miserable. Finally, you want to work at a place that will enable you to advance in your career or at least acquire skills that will help you in life. Otherwise, you're just wasting your time. And your first few years after college are prime years, so use them wisely.
What will help Social Media Assistants increase their earning potential?
Mark Grabowski: In media, it's important to have multimedia skills, so that you can be an effective and compelling digital storyteller. You should know how to record sound, how to shoot video, how to edit sound and video, how to write using search engine optimization, how to create a webpage, etc. That said, being able to write and speak well remain the most important skills - and so few young people do that well because they've been isolated this past year and they primarily communicate through texting.
Will there be an enduring impact of the coronavirus pandemic on Social Media Assistants?
Zhirong Zhao Ph.D.: I am the Director of Master of Public Policy Program (MPP). MPP is a professional graduate degree. The Covid condition has interrupted student internships and make it harder for students to navigate the job market in the traditional way, but I expect the market remains good for our students, who are mainly getting into public, nonprofit, or educational institutions.
What's a good job out of college for Social Media Assistants?
Zhirong Zhao Ph.D.: Many of our students aim for a career in public or nonprofit organizations to address issues of social inequality and power imbalance. These are great jobs that align well with the skill sets of our students and their future career goals.
What will help Social Media Assistants increase their earning potential?
Zhirong Zhao Ph.D.: People in a public or nonprofit career aims not only for the growth of personal earning potential, but also the opportunity to make positive changes to the society.
Bridget Esterhuizen
Theatre Department Head, Assistant Professor of TheatreDavis & Elkins College
Theatre Department
What will help Social Media Assistants increase their earning potential?
Bridget Esterhuizen: Flexibility. Versatility. Creativity. Luckily, these are things we are well trained for. BUT, it's very hard to make art when you are trying to survive, which is why I'll circle back to calling on our government to think a bit like Roosevelt's administration did and put funding into governmental arts projects and initiatives.
Will there be an enduring impact of the coronavirus pandemic on Social Media Assistants?
Bridget Esterhuizen: I don't think anyone knows the answer to this question. In the Theatre industry, we are doing our best to attend to "the moment," I think--which is what we try to do in our work, too. Right now, we have been given a gift that theatre artists rarely have time to reflect and prioritize. This is a time for us to look at addressing social change (such as responding to the "We See You White American Theatre" statement. This is also a time for taking action to nurture the arts in a financial way. I think MANY people in our industry would say this is a time similar to the Great Depression when programming to support the arts through government funding is essential for the survival of our arts, artists and our society. The impact on graduates will unfold in 'real time'. Graduates will face a need to be more adaptable than ever as they look for work alongside a call for making meaningful work. But, they also have an advantage right now because this is a major social event that is underway--which is a great prompt for creative work. We need art and stories more than ever right now in order to get through this together.
What's a good job out of college for Social Media Assistants?
Bridget Esterhuizen: Even in a pre-COVID world, a good job is tricky to find right out of college. Graduates rely on the connections they've made during their time in college and the people in their circle of connection. Right now, there are work-from-home and online opportunities--which is exciting new territory that might strengthen family bonds and will create new avenues of work--that's something to take advantage of.
Louis Riggs
Associate Professor of English, Pre-Law Advisor, Director of Community EngagementHannibal-LaGrange University
Department of English
What certifications/licenses/courses can have the biggest impact for Social Media Assistants?
Louis Riggs: The courses students can take to improve job prospects involve critical thinking and communication. As a member of the Workforce Development and Economic Development Committees over the last two years, I have seen alarming data about Gen Z's prospects, much of which revolves around disturbing gaps in problem solving skills and an inability to relate to those outside their peer groups. Digital natives grew up with cell phones that do the thinking for them-or so they believe. My department dropped the Statement of Assumed Prior Knowledge regarding research papers a decade ago because so many students have never completed a research paper before. I wrote research papers in grade school. Many of my students have no clue about the difference between a response paper and a research paper. After telling them a dozen times "There is no "I" in research," their default switch remains nothing but opinion. Fifteen years ago, we started research papers the last month of the semester. Today, we start research papers the first month. My students hit the library at least five times per semester out of necessity: otherwise, they will not go, despite the fact that librarians today are trained on how to navigate search terminology and have evolved with the information revolution.
Students also have a hard time communicating plain English because they speak "textese" with their peers. I literally send students out of class when caught texting and forbid laptops unless a student has an IEP because I have caught so many students checking social media accounts during instruction time.
Employers expect their workers to interact intelligently and courteously with their customers and fellow employees. They complain bitterly about horrible work ethics-Gen Z students have problems with showing up on time, staying on task and executing simple instructions. They have learned so much from their peers that is wrong, but are unwilling to entertain other points of view, including those who are paying them to theoretically follow simple instructions.
Taking speech courses helps students to more clearly organize their thoughts and interact more extensively with others.
Jeremy Backstrom Ph.D.
Assistant ProfessorWidener University
Department of Political Science and International Relations
What technical skills for a Social Media Assistant stand out to employers?
Jeremy Backstrom Ph.D.: With international relations, there are certain skillsets that should be highlighted. First, a proficiency in a foreign language remains a key skill that is always in demand. While the pandemic confined most of the world's population to their homes or to small groups, this has not halted international interactions and it seems that we are now even more interconnected through technology. Therefore, communication is key and the language tools to communicate are ever important. This provides a good segue into the second skillset...
Second, the ability to communicate in an effective written prose will always be in demand; however, many students often overlook this essential skillset in their toolbox. No matter what the future academic or professional goals and endeavors, the ability to write and even more the ability to write effectively is absolutely essential.
Third, critical thinking and analytical skills are a significant feature and asset with any degree in social sciences including international relations. The ability to demonstrate analytical reasoning, communication skills, research and data analysis are attributes that have always been and will continue to be sought after despite the pandemic. Moreover, these are technical skillsets that can be showcased during the pandemic with much of the work conducted remotely.
Will there be an enduring impact of the coronavirus pandemic on Social Media Assistants?
Jeanne Halgren Kilde Ph.D.: Many of our graduates in Religious Studies go into non-profit work at foundations or social justice and cultural organizations. The impact of the pandemic on these types of workplaces is, as far as I can see, uncertain. In any case, the skills our graduates have honed in problem solving, critical thinking, analytical and synthetic reasoning, and oral and written communications, along with the knowledge they have obtained about various religious practices and the role of religion in people's lives, combine into an excellent foundation for work in many fields.
How have salaries changed over time for Social Media Assistants?
Hsin-Yen Yang Ph.D.: I do want to encourage students or newcomers in the field of public relations or strategic communication to build up their resumes in order to stand out in the job market.)
Even if you are graduating this year, check into the internships and scholarships that would accept May 2021 graduates and use these opportunities to strengthen your professional experience on your resume. Sometimes, you may be able to find a long-term job through the internship!
Never stop learning. Join a professional organization to keep up to date with industry developments and the field of study. Actively network with your peers and find mentors to support your personal and professional growth.
What are the biggest trends we'll see in the Social Media Assistant job market given the pandemic?
Hsin-Yen Yang Ph.D.: The PR industry will look for talents who can identify credible information sources, truthfully report it to the stakeholders, and respond quickly to a crisis such as the current pandemic we are in.
The ability of using digital media to communicate and host online events effectively will become more and more important even in the post-pandemic era. For example, many events and conferences were moved to online platforms due to the pandemic in the past year and this trend is not going away anytime soon. Even when it's safe to hold face-to-face events, the demand for a safer and more affordable online option will remain significant.
What certifications/licenses/courses can have the biggest impact for Social Media Assistants?
Hsin-Yen Yang Ph.D.: Because of the trends we see in the job market, it would be wise for the students to take crisis communication and social media management courses before they graduate.
Earn certificates or at least take online courses (some of them are free) from Google analytics and social media management sites such as the Hootsuite academy.
What are the biggest trends we'll see in the Social Media Assistant job market given the pandemic?
Dr. Tara Moore: Due to the pandemic, companies now have greater comfort with remote collaboration. This opens up opportunities for professionals in charge of content creation. Employers are considering remote work from the start in some cases, and this widens the field for writers looking for a job. Some writers might start out with freelancing-another largely remote option-to gain experience and to enjoy that freedom early in their career.
What technical skills for a Social Media Assistant stand out to employers?
Dr. Tara Moore: A large percentage of job ads list SEO experience as a desirable trait in a candidate. Writers must understand the power of keywords. Students preparing for the workforce can sharpen their skills in a content management system like WordPress and learn to use social media scheduling apps. When I teach writing, I have been able to use the web pieces written by recent graduates to cover the expectations students will face on the job.
First jobs also often include work with maintaining style guides, so becoming familiar with that process and AP Style helps too. For a writer, audience is key. These technical skills are simply the means by which we prepare vibrant writing to reach our target audience. Ads also continue to list expectations for soft skills like being able to collaborate, communicate clearly, take initiative, and meet deadlines. Students who have participated in client-based projects or internships can demonstrate their experience in these areas.
What's a good job out of college for Social Media Assistants?
Dr. Tara Moore: Recent graduates often start in content creation and social media marketing, which make for an excellent first job out of college.
Students have a chance to use the creativity they value and apply it to their client's brand language. One alumna told me that she now spends as much time finding the right ten words as she used to spend writing a whole college essay!
Writers' prospects can take many different directions after that first job. Within five to ten years, our graduates move from content creation into a wide variety of management and director positions based on their interests.
Dr. Tamara Centis
Assistant Professor of Foreign LanguagesCarson-Newman University
World Languages Department
What will help Social Media Assistants increase their earning potential?
Dr. Tamara Centis: The above questions kind of answer this, but what I can add is take time to reflect on yourself, on what motivates you, challenges you, and what do you do to overcome difficulties. Be able to take these experiences at your advantage and learn about yourself. Think about what you can do to grow personally and professionally. Keep track of your accomplishments, milestones, and volunteer experiences. Explore new opportunities and learn, learn, learn! It is never too late.
Will there be an enduring impact of the coronavirus pandemic on Social Media Assistants?
Dr. Tamara Centis: Yes. This pandemic changed the world, how we do things, how we think, what our priorities are...The world will continue, and people will move on, but that does not mean things are going to go back to how they were. However, I like to see the bright side and I believe that enduring impacts on graduates (and everyone else!) are not all negative. Students who work towards their degree during the pandemic can demonstrate a great level of commitment, resilience, and stamina. Those are necessary skills now more than ever.
What certifications/licenses/courses can have the biggest impact for Social Media Assistants?
Dr. Tamara Centis: Travel abroad and embrace diversity! Students tend to focus on technical skills, having certifications, licenses, which are all great, but let us not forget about the soft skills! When learning about people and culture we develop a broad set of skills like communication, adaptability, motivation, teamwork, and creative thinking, just to mention a few. Mastering these skills with any certification, license or course can have a great impact on your job prospects. Get out of the comfort zone, be humble, and be willing to learn. The sky is the limit.
Thomas Endres
ProfessorUniversity of Northern Colorado
College of Humanities & Social Sciences
What will help Social Media Assistants increase their earning potential?
Thomas Endres: Two words: Experience and Education. Go out of your way to learn or do something that makes you stand out from the pack. Volunteer. Land an internship. Do informational interviews with and/or shadow those who have position titles to which you aspire. Start on a graduate degree. If that's too much, earn a certificate. At least take a class. Enroll in community seminars and workshops on professional presence (especially in the virtual environment) and leadership skills. Take advantage of networking opportunities and meet people. Because many organizations are moving conferences and events online, and therefore have less overhead, they are offering sessions and "cocktail hours" for free. Attend! Finally, brace yourself. These are suggestions for a lifetime, not just a trial period.
What are the biggest trends we'll see in the Social Media Assistant job market given the pandemic?
Thomas Endres: The virtual and mobile workplace is not going away. All those employers who said their job HAD to be done FROM an office DURING workday hours are now realizing none of that is true. Many jobs that moved online from home offices during both synchronous and asynchronous time slots are going to stay that way. What employers are also realizing is that many employees cannot successfully make the transition to the new market. Fatigue and burnout is real, but the Zoom meetings and blurring of workdays is going to continue. The successful employee used to be the one who could keep their shoulder to the wheel and nose to the grindstone from 9-5. Now it is the one who can master the disconnections of virtual reality without being overwhelmed.
What technical skills for a Social Media Assistant stand out to employers?
Thomas Endres: Sounds simple, but the ability to present oneself in a virtual environment. I just finished a three-hour Zoom meeting. One of the individuals called in because they couldn't make the link work on their computer, so we spent three hours listening to their voice while looking at a phone icon. Another had the camera set far away and angled back so that they were cut off at the neck. Just a small head resting on the bottom of the screen and lots of white wall and ceiling above. A third person was obviously slouched down on a couch in a darkened room, so they were flattened out and fuzzy. If I was an employer, would I want to hire any of these people and have them represent my organization? Probably not. The "skilled" communicator comes across strong on screen while simultaneously not drawing attention to it. They log-in early and take care of camera and microphone issues before the session begins. They are centered on the screen, the background is appropriate and non-distracting, they have front-lighting, and their head and shoulders fill just enough of the screen so that we can see them without staring up their nostrils. Again, it sounds simple, but it is amazing (and distracting and disheartening) how many have not figured out, or don't care about, the impression they make on camera. If you make it look effortless and natural, employers will notice.
How have salaries changed over time for Social Media Assistants?
Erica Bondarev Rapach: One of the biggest changes I have seen with regards to salaries in arts management and the business of entertainment is the call for employers to post vacancies with clear and transparent information about compensation. It has been a standard practice to not have job postings include the salary range. Providing this is critically important to ensure that candidates are paid fairly based on the skills and experience required and the salary that the position commands. Additionally, there has been a movement in the field to eliminate unpaid internships as they create issues of inequity, privileging those that can afford to work a job for free.
What are the biggest trends we'll see in the Social Media Assistant job market given the pandemic?
Erica Bondarev Rapach: As we learn to live alongside COVID-19, I hope the biggest trend we will see in the job market will be a more holistic and human approach to both employers and employees. If we have learned anything from the pandemic, it is that our community is only as strong and as healthy as the individuals who make it up. This means that the job market will need to offer greater flexibility and tolerance around work/life integration. Over the past year, both employers and employees have grown more accustomed to working remotely, adjusting their schedules to accommodate the demands of life, and taking into consideration individuals' strengths, while respecting the challenges they are facing, both in and outside of the job. I think the job market has a lot to gain from acknowledging that we are all humans who are seeking productive, equitable, and thriving relationships in our professions and in our lives.
Another trend I expect to see is an expectation from both employees and employers around competency in being anti-racist. I expect candidates for positions to be inquiring about the presence and authenticity of organizational diversity, equity, and inclusion practices and I believe employers will be assessing candidates based on the training and experience in those practices.
What technical skills for a Social Media Assistant stand out to employers?
Erica Bondarev Rapach: Digital, digital, digital. Arts and entertainment organizations have become digital media organizations during the pandemic and so technical skills in social media marketing, website development and maintenance, search engine optimization, video, audio, post-production, and live streaming are standouts. And I am not even certain that's an exhaustive list!