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What does a social media assistant do?

Updated January 8, 2025
7 min read

A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.

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Social media assistant responsibilities

Here are examples of responsibilities from real social media assistant resumes:

  • Manage YouTube channel by moderating comments, videos, and messages.
  • Create and manage the company's Instagram account for their cell phone charging bracelet.
  • Manage Facebook account including fielding inquiries and generating overall positive engagement.
  • Create social media content for PFW using Snapchat and Facebook.
  • Initiate and link own website, instagram, tumble, twitter accounts.
  • Create Pinterest images for new articles
  • Create e-newsletters for lucrative yachting sales company via MailChimp.
  • Assist the business owner with social media relate planning and posting using HootSuite
  • Update and maintain a blog, twitter account, and other social media websites
  • Present findings regarding establishing a Pinterest presence as well as generate board/theme ideas.
  • Create monthly social media campaigns using Hootsuite, to develop the basketball program.
  • Schedule Snapchat takeovers and events, provide critiques on pamphlets, organize the social media schedule
  • Update trending videos on YouTube that attract listeners for feedback and are appropriate for all users.
  • Produce content on LinkedIn and, if need be, other social media outlets as directed.
  • Navigate social media outlets (primarily LinkedIn) in order to raise awareness and promote business.

Social media assistant skills and personality traits

We calculated that 18% of Social Media Assistants are proficient in Facebook, Instagram, and Twitter. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Social Media Assistants that have these skills listed on their resume here:

  • Facebook, 18%

    Developed a Facebook and Twitter social media presence for MBA program internal communications, increasing internal event attendance rates and student engagement

  • Instagram, 16%

    Promote all store products via social media outlets, such as Instagram, Facebook and Twitter.

  • Twitter, 14%

    Researched/wrote/designed blogs - Maintained the Twitter account

  • Photography, 4%

    Utilized creative efforts and digital photography to capture significant college functions.

  • Graphic Design, 3%

    Handle advertising needs to include complete graphic design of all events, promotions, in house menu's and entertainment.

  • Video Content, 3%

    Conducted interviews with educators, capturing and editing video content for online trainings.

"facebook," "instagram," and "twitter" are among the most common skills that social media assistants use at work. You can find even more social media assistant responsibilities below, including:

Analytical skills. One of the key soft skills for a social media assistant to have is analytical skills. You can see how this relates to what social media assistants do because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, a social media assistant resume shows how social media assistants use analytical skills: "manage and analyze school of humanities blog and social media channels by creating and scheduling posts and tracking data through hootsuite. "

Communication skills. Another soft skill that's essential for fulfilling social media assistant duties is communication skills. The role rewards competence in this skill because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." According to a social media assistant resume, here's how social media assistants can utilize communication skills in their job responsibilities: "researched potential content for blog posts and other communications. "

Detail oriented. social media assistants are also known for detail oriented, which are critical to their duties. You can see how this skill relates to social media assistant responsibilities, because "market research analysts must pay attention to minutiae to evaluate data." A social media assistant resume example shows how detail oriented is used in the workplace: "constructed monthly metrics reports detailing engagement rates, fan growth, and click- through rates across all beats social channels. "

All social media assistant skills

The three companies that hire the most social media assistants are:

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Compare different social media assistants

Social media assistant vs. Content creator

A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.

We looked at the average social media assistant salary and compared it with the wages of a content creator. Generally speaking, content creators are paid $17,854 higher than social media assistants per year.Even though social media assistants and content creators are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require facebook, instagram, and twitter in the day-to-day roles and responsibilities.

While similarities exist, there are also some differences between social media assistants and content creator. For instance, social media assistant responsibilities require skills such as "video content," "hootsuite," "social platforms," and "brainstorm." Whereas a content creator is skilled in "digital content," "digital marketing," "video production," and "wordpress." This is part of what separates the two careers.

Content creators tend to make the most money working in the internet industry, where they earn an average salary of $73,393. In contrast, social media assistants make the biggest average salary, $44,824, in the education industry.The education levels that content creators earn slightly differ from social media assistants. In particular, content creators are 0.1% more likely to graduate with a Master's Degree than a social media assistant. Additionally, they're 0.6% more likely to earn a Doctoral Degree.

Social media assistant vs. Marketing internship

Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

On average, marketing interns earn a $13,874 lower salary than social media assistants a year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both social media assistants and marketing interns have skills such as "facebook," "instagram," and "twitter. "

In addition to the difference in salary, there are some other key differences worth noting. For example, social media assistant responsibilities are more likely to require skills like "photography," "video content," "snapchat," and "seo." Meanwhile, a marketing internship has duties that require skills in areas such as "digital marketing," "marketing campaigns," "email campaigns," and "salesforce." These differences highlight just how different the day-to-day in each role looks.

Marketing interns earn a lower average salary than social media assistants. But marketing interns earn the highest pay in the technology industry, with an average salary of $33,333. Additionally, social media assistants earn the highest salaries in the education with average pay of $44,824 annually.marketing interns earn similar levels of education than social media assistants in general. They're 1.0% less likely to graduate with a Master's Degree and 0.6% more likely to earn a Doctoral Degree.

Social media assistant vs. Marketing & events coordinator

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

On average, marketing & events coordinators earn lower salaries than social media assistants, with a $2,687 difference per year.By looking over several social media assistants and marketing & events coordinators resumes, we found that both roles require similar skills in their day-to-day duties, such as "facebook," "instagram," and "twitter." But beyond that, the careers look very different.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from social media assistant resumes include skills like "photography," "video content," "blog posts," and "hootsuite," whereas a marketing & events coordinator is more likely to list skills in "trade shows," "marketing campaigns," "project management," and "event coordination. "

Marketing & events coordinators earn the highest salary when working in the start-up industry, where they receive an average salary of $45,389. Comparatively, social media assistants have the highest earning potential in the education industry, with an average salary of $44,824.When it comes to education, marketing & events coordinators tend to earn similar degree levels compared to social media assistants. In fact, they're 1.7% less likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.

Social media assistant vs. Marketer

A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.

Marketers tend to earn a lower pay than social media assistants by an average of $4,190 per year.While their salaries may vary, social media assistants and marketers both use similar skills to perform their duties. Resumes from both professions include skills like "facebook," "instagram," and "twitter. "While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "photography," "video content," "hootsuite," and "social media analytics" are skills that commonly show up on social media assistant resumes. On the other hand, marketers use skills like digital marketing, community events, search engine marketing, and business relationships on their resumes.marketers enjoy the best pay in the technology industry, with an average salary of $55,524. For comparison, social media assistants earn the highest salary in the education industry.marketers reach similar levels of education compared to social media assistants, in general. The difference is that they're 0.5% more likely to earn a Master's Degree, and 0.1% more likely to graduate with a Doctoral Degree.

Types of social media assistant

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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