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Become A Social Media Associate

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Working As A Social Media Associate

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $41,000

    Average Salary

What Does A Social Media Associate Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Social Media Associate

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Social Media Associate Jobs

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Social Media Associate Career Paths

Social Media Associate
Media Coordinator Account Executive Marketing Manager
Marketing Program Manager
6 Yearsyrs
Media Coordinator Editor Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Media Coordinator Marketing Specialist Digital Marketing Manager
Director Of Digital Marketing
9 Yearsyrs
Social Media Specialist Editor Public Relations Manager
Director Of Marketing And Public Relations
6 Yearsyrs
Social Media Specialist Editor Communications Manager
Communications Project Manager
6 Yearsyrs
Social Media Specialist Marketing Specialist Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Marketing Coordinator Data Analyst Web Developer
Web Content Manager
5 Yearsyrs
Marketing Coordinator Senior Account Executive Public Relations Director
Media Relations Director
5 Yearsyrs
Marketing Coordinator Marketing Specialist Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Graphic Designer Communications Specialist Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Graphic Designer Senior Graphic Designer Brand Manager
Marketing Lead
5 Yearsyrs
Graphic Designer Front End Developer Content Manager
Digital Content Manager
5 Yearsyrs
Account Executive Marketing Manager Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Account Executive Marketing Consultant Social Media Manager
Online Marketing Manager
5 Yearsyrs
Marketing Consultant Social Media Manager Strategist
Senior Strategist
8 Yearsyrs
Marketing Consultant Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Account Coordinator Marketing Analyst Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Account Coordinator Marketing Communications Specialist Marketing And Communication Consultant
Marketing Strategist
6 Yearsyrs
Account Coordinator Writer And Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
Digital Marketing Specialist Marketing Manager/Project Manager Marketing Account Manager
Digital Account Manager
5 Yearsyrs
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Do you work as a Social Media Associate?

Help others decide if this is a good career for them

Average Length of Employment
Media Specialist 2.9 years
Media Consultant 2.0 years
Media Executive 1.9 years
Media Analyst 1.7 years
Media Associate 1.7 years
Media Coordinator 1.6 years
Top Careers Before Social Media Associate
Internship 17.8%
Volunteer 4.6%
Server 2.8%
Cashier 2.5%
Hostess 2.4%
Top Careers After Social Media Associate
Internship 9.4%
Server 3.9%
Volunteer 3.2%

Do you work as a Social Media Associate?

Social Media Associate Demographics

Gender

Female

55.2%

Male

30.3%

Unknown

14.5%
Ethnicity

White

56.4%

Hispanic or Latino

17.1%

Asian

12.2%

Black or African American

10.5%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

47.5%

French

9.1%

Mandarin

8.1%

Chinese

6.1%

Italian

5.1%

Russian

4.0%

Hebrew

4.0%

German

3.0%

Cantonese

3.0%

Japanese

2.0%

Korean

2.0%

Swedish

1.0%

Indonesian

1.0%

Persian

1.0%

Hindi

1.0%

Urdu

1.0%

Arabic

1.0%
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Social Media Associate Education

Schools

New York University

7.8%

University of Texas at Austin

7.2%

University of Southern California

6.5%

University of Maryland - College Park

5.9%

Arizona State University

5.2%

Temple University

5.2%

San Jose State University

5.2%

University of Georgia

5.2%

George Washington University

4.6%

Pace University - New York

4.6%

San Francisco State University

4.6%

Ohio State University

4.6%

Santa Clara University

4.6%

San Diego State University

4.6%

California State University - Northridge

4.6%

University of North Texas

3.9%

Full Sail University

3.9%

Quinnipiac University

3.9%

Florida State University

3.9%

Fashion Institute of Technology

3.9%
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Majors

Communication

21.0%

Marketing

18.6%

Business

12.0%

Public Relations

6.8%

Journalism

5.7%

English

5.2%

Psychology

4.0%

Management

3.2%

Graphic Design

3.1%

Political Science

2.9%

Business Communications

2.6%

Advertising

2.2%

Writing

2.0%

Sociology

1.8%

Economics

1.7%

Finance

1.7%

History

1.7%

Entertainment Business

1.4%

Fine Arts

1.2%

Photography

1.2%
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Degrees

Bachelors

69.4%

Masters

14.7%

Other

10.5%

Associate

2.9%

Certificate

1.6%

Doctorate

0.7%

Diploma

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$41,000
View Detailed Salary Report
$29,000
Min 10%
$41,000
Median 50%
$41,000
Median 50%
$41,000
Median 50%
$41,000
Median 50%
$41,000
Median 50%
$41,000
Median 50%
$41,000
Median 50%
$57,000
Max 90%
Best Paying Company
The Walt Disney Company
Highest Paying City
Waltham, MA
Highest Paying State
Alaska
Avg Experience Level
1.0 years
How much does a Social Media Associate make at top companies?
The national average salary for a Social Media Associate in the United States is $41,478 per year or $20 per hour. Those in the bottom 10 percent make under $30,000 a year, and the top 10 percent make over $57,000.

Real Social Media Associate Salaries

Job Title Company Location Start Date Salary
Digital Marketing and Social Media Associate MCAM LLC San Francisco, CA Sep 24, 2014 $49,296
Social Media Associate World Education Services, Inc. New York, NY Sep 02, 2014 $46,000
Social Media Associate World Education Services, Inc. New York, NY Sep 04, 2014 $46,000
Social Media Associate Community Manager Casanova Pendrill Publicidad, Inc. Costa Mesa, CA Apr 01, 2016 $45,000 -
$65,000
Social Media Associate Gilt Groupe, Inc. New York, NY Feb 01, 2012 $45,000
Social Media Associate International Business Consulting & Educational Se Dublin, CA Sep 11, 2014 $41,787
Social Media Associate Tinder, Inc. West Hollywood, CA Sep 04, 2014 $41,621
Public Relations and Social Media Associate The Institute of Culinary Education New York, NY Jan 01, 2011 $41,018
Social Media Associate Overdrive Marketing Communications, LLC Boston, MA Feb 09, 2016 $39,395

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Top Skills for A Social Media Associate

  1. Facebook
  2. Twitter
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Focused on expanding outreach and improving user engagement on both Twitter and Facebook
  • Tasked to find external stakeholders and like-minded organizations and individuals through Twitter to bring awareness and followers from the online community.
  • Managed the company website creation and development and organized, generated and edited content.
  • Coordinated online campaigns; communicated with established and potential customers in both retail and wholesale.
  • Generated effective and engaging content via Facebook and Instagram as well as keeping track of data of traffic and activity.

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Top 10 Best States for Social Media Associates

  1. District of Columbia
  2. Connecticut
  3. Washington
  4. Virginia
  5. Nevada
  6. Rhode Island
  7. New Jersey
  8. New York
  9. Alaska
  10. Massachusetts
  • (126 jobs)
  • (76 jobs)
  • (166 jobs)
  • (161 jobs)
  • (35 jobs)
  • (21 jobs)
  • (132 jobs)
  • (548 jobs)
  • (6 jobs)
  • (192 jobs)

Top Social Media Associate Employers

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Jobs From Top Social Media Associate Employers

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