Social media associate demographics and statistics in the US
Social media associate demographics research summary. Zippia estimates social media associate demographics and statistics in the United States by using a database of 30 million profiles. Our social media associate estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about social media associates after extensive research and analysis:
- There are over 47,828 social media associates currently employed in the United States.
- 64.3% of all social media associates are women, while 35.7% are men.
- The average social media associate age is 41 years old.
- The most common ethnicity of social media associates is White (66.7%), followed by Hispanic or Latino (12.1%), Black or African American (10.2%) and Asian (5.3%).
- Social media associates are most in-demand in New York, NY.
- The media industry is the highest-paying for social media associates.
- 12% of all social media associates are LGBT.
On this page
Social media associate demographics by:
Social media associate gender statistics
64.3% of social media associates are women and 35.7% of social media associates are men.
- Female, 64.3%
- Male, 35.7%
Social media associate gender ratio
| Gender | Percentages |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
Social media associate gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$50,369
Female income
$48,519
Social media associate gender ratio over time
This data breaks down the percentage of men and women in social media associate positions over time. Currently, 64.3% of social media associates are female.
Social media associate gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 37.88% | 62.12% |
| 2011 | 41.09% | 58.91% |
| 2012 | 38.77% | 61.23% |
| 2013 | 43.44% | 56.56% |
| 2014 | 39.03% | 60.97% |
| 2015 | 35.95% | 64.05% |
| 2016 | 36.45% | 63.55% |
| 2017 | 41.02% | 58.98% |
| 2018 | 38.33% | 61.67% |
| 2019 | 38.97% | 61.03% |
| 2020 | 37.60% | 62.40% |
| 2021 | 35.71% | 64.29% |
Social media associate related jobs gender ratio
We compared social media associates with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Social Media Associate | 36% | 64% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Social media associate demographics by race
The most common ethnicity among social media associates is White, which makes up 66.7% of all social media associates. Comparatively, 12.1% of social media associates are Hispanic or Latino and 10.2% of social media associates are Black or African American.
- White, 66.7%
- Hispanic or Latino, 12.1%
- Black or African American, 10.2%
- Asian, 5.3%
- Unknown, 5.1%
- American Indian and Alaska Native, 0.6%
Social media associate race
| Social media associate race | Percentages |
|---|---|
| White | 66.7% |
| Hispanic or Latino | 12.1% |
| Black or African American | 10.2% |
| Asian | 5.3% |
| Unknown | 5.1% |
| American Indian and Alaska Native | 0.6% |
Social media associate race and ethnicity over time
See how social media associate racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Social media associate race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.84% | 9.59% | 4.31% | 9.18% |
| 2011 | 74.08% | 9.76% | 4.42% | 8.94% |
| 2012 | 74.11% | 9.15% | 3.95% | 9.49% |
| 2013 | 72.91% | 10.37% | 4.42% | 9.46% |
| 2014 | 73.42% | 10.33% | 3.46% | 9.68% |
| 2015 | 72.49% | 9.29% | 5.41% | 10.46% |
| 2016 | 71.86% | 9.59% | 5.21% | 9.99% |
| 2017 | 73.47% | 9.68% | 4.14% | 10.51% |
| 2018 | 71.11% | 8.68% | 5.15% | 11.28% |
| 2019 | 72.85% | 8.84% | 4.63% | 10.66% |
| 2020 | 67.34% | 9.68% | 4.58% | 14.59% |
| 2021 | 66.68% | 10.21% | 5.32% | 12.09% |
Social media associate wage gap by race
According to our data, white social media associates have the highest average salary compared to other ethnicities. Hispanic or latino social media associates have the lowest average salary at $48,795.
| Ethnicity | Salary |
|---|---|
| Unknown | $51,978 |
| White | $52,240 |
| Black or African American | $48,843 |
| Asian | $50,097 |
| Hispanic or Latino | $48,795 |
Average social media associate age
See how the average age of social media associates varies based on ethnicity and gender.
Male
Female
Social media associate age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 47 | 35.5 |
| White | 43 | 40 |
| Black or African American | 49.5 | 45 |
| Asian | 36 | |
| Hispanic or Latino | 35 | 36 |
Social media associate age breakdown
The average age of social media associates is 40+ years years old, representing 53% of the social media associate population.
Social media associate age breakdown
| Social Media Associate Years | Percentages |
|---|---|
| 40+ years | 53% |
| 30-40 years | 31% |
| 20-30 years | 17% |
Social media associate educational attainment
The most common degree for social media associates is bachelor's degree, with 83% of social media associates earning that degree. The second and third most common degree levels are associate degree degree at 6% and associate degree degree at 6%.
- Bachelor's, 83%
- Associate, 6%
- Master's, 6%
- High School Diploma, 3%
- Other Degrees, 2%
Social media associates by degree level
| Social media associate degree | Percentages |
|---|---|
| Bachelor's | 83% |
| Associate | 6% |
| Master's | 6% |
| High School Diploma | 3% |
| Other Degrees | 2% |
Social media associate jobs you might like
Social media associate wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $54,059 |
| Bachelor's Degree | $51,081 |
Social media associate employment statistics
Most social media associates work for a private in the media industry.
Company size where social media associates work
Below, you can see the size of companies where social media associates work.
Social media associate jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 12% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 29% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 23% |
| > 10,000 employees | 14% |
Social media associate jobs by company type
Employees with the social media associate job title have their preferences when it comes to working for a company. For instance, most social media associates prefer to work at private companies over public companies.
Social media associate jobs by sector
| Company type | Percentages |
|---|---|
| Education | 14% |
| Public | 20% |
| Private | 64% |
| Government | 2% |
Social media associate jobs by industry
The most common industries for social media associates are media, education and retail.
Social media associate industry statistics
| Industry | Percentages |
|---|---|
| Media | 17% |
| Education | 11% |
| Retail | 9% |
| Professional | 8% |
| Technology | 7% |
| Manufacturing | 6% |
| Fortune 500 | 6% |
| Hospitality | 6% |
| Finance | 6% |
| Internet | 5% |
| Start-up | 5% |
| Non Profits | 3% |
| Telecommunication | 2% |
| Government | 2% |
| Health Care | 2% |
| Transportation | 1% |
| Construction | 1% |
| Automotive | 1% |
Social media associate turnover and employment statistics
Social media associate unemployment rate over time
The unemployment rate for social media associates between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Social media associate unemployment rate by year
| Year | Social media associate unemployment rate |
|---|---|
| 2010 | 5.84% |
| 2011 | 5.89% |
| 2012 | 4.61% |
| 2013 | 4.57% |
| 2014 | 3.98% |
| 2015 | 3.27% |
| 2016 | 2.78% |
| 2017 | 2.36% |
| 2018 | 2.01% |
| 2019 | 3.01% |
| 2020 | 3.59% |
| 2021 | 3.67% |
Average social media associate tenure
The average social media associate stays at their job for 1-2 years, based on the 976 social media associates resumes in Zippia's database.
Social media associate tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 43% |
| 1-2 years | 24% |
| 3-4 years | 7% |
| 5-7 years | 17% |
| 8-10 years | 7% |
| 11+ years | 2% |
Social media associate LGBT ratio compared to similar jobs
Review the percent of social media associates that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Television Anchor | 10.10% | 759 |
| Radio Disk Jockey | 10.34% | 4,111 |
| Social Media Associate | 12.01% | - |
| Newspaper Copy Editor | 12.38% | 4,878 |
| Arabic Linguist | 14.90% | 742 |
| Children's Author | 16.36% | 8,597 |
| Disc Jockey | 16.36% | 1,991 |
Similar social media associate jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Television Anchor | 10.10% | 759 |
| Radio Disk Jockey | 10.34% | 4,111 |
| Newspaper Copy Editor | 12.38% | 4,878 |
| Arabic Linguist | 14.90% | 742 |
| Children's Author | 16.36% | 8,597 |
| Disc Jockey | 16.36% | 1,991 |
Foreign languages spoken by social media associates
The most common foreign language among social media associates is Spanish at 47.5%. The second-most popular foreign language spoken is French at 9.1% and Mandarin is the third-most popular at 8.1%.
- Spanish, 47.5%
- French, 9.1%
- Mandarin, 8.1%
- Chinese, 6.1%
- Italian, 5.1%
- Other, 24.1%
Social media associate languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 47.5% |
| French | 9.1% |
| Mandarin | 8.1% |
| Chinese | 6.1% |
| Italian | 5.1% |
| Other | 24.1% |
