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Social media associate skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Lauren Easom M.Ed, GCDF,
The Rev. Dr. George LaMaster
Below we've compiled a list of the most critical social media associate skills. We ranked the top skills for social media associates based on the percentage of resumes they appeared on. For example, 8.9% of social media associate resumes contained instagram as a skill. Continue reading to find out what skills a social media associate needs to be successful in the workplace.

15 social media associate skills for your resume and career

1. Instagram

Here's how social media associates use instagram:
  • Generated effective and engaging content via Facebook and Instagram as well as keeping track of data of traffic and activity.
  • Created the KINKY Cocktails Instagram page and grew it to over 300 followers in the first two months.

2. Facebook

Here's how social media associates use facebook:
  • Focused on expanding outreach and improving user engagement on both Twitter and Facebook
  • Merged duplicate Facebook and Wikipedia presences for branding efficiency, expanded reach.

3. Social Media Marketing

Here's how social media associates use social media marketing:
  • Led end-to-end social media marketing strategies that included interactive content focused on delivering metrics to maximize customer engagement.
  • Develop and implement social media marketing strategies using social technologies and develop editorial content.

4. Twitter

Here's how social media associates use twitter:
  • Tasked to find external stakeholders and like-minded organizations and individuals through Twitter to bring awareness and followers from the online community.
  • Manage the Twitter accounts for one of C&R's programs to increase organic SEO.

5. Social Media Analytics

Here's how social media associates use social media analytics:
  • Utilized website and social media analytics to determine successful marketing strategies to further pursue.
  • Tracked and analyzed social media analytics across platforms and presented a monthly report to management with findings and recommendations.

6. Digital Marketing

Here's how social media associates use digital marketing:
  • Assisted with digital marketing, including upkeep of all social media properties.
  • Managed vendor relationships, business partnerships, digital marketing campaigns, website changes/updates, marketing collateral production, and budgeting.

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7. Media Management

Here's how social media associates use media management:
  • Researched and implemented social media management tools, developed marketing calendar and increased user engagement.
  • Assisted Senior Management with daily responsibilities such as organization, social media management, and administrative needs.

8. Social Media Management

Here's how social media associates use social media management:
  • Researched and established social media management platform and corporate social media policy.
  • Followed regulations for proper social media management.

9. Social Platforms

Social platforms refer to those areas where people interact digitally through internet access devices; they include sites or pages such as Twitter, Facebook, or Instagram. Users of these sites can easily share by sending and receiving media content through the sites.

Here's how social media associates use social platforms:
  • Maintain presence on relevant social platforms, ensuring the latest information and content was in place amongst all 11 stores.
  • Managed social platforms for AARP Medicare Supplement Plans, insured by UnitedHealthcare, Medicare Made Clear, and ymarketing.

10. Linkedin

Here's how social media associates use linkedin:
  • Content Management-Delivering content and information for the blog, campaigns, LinkedIn, and other appropriate channels.
  • Shared posts on LinkedIn company pages for company and group pages.

11. YouTube

Here's how social media associates use youtube:
  • Created/edited custom thumbnails for A Healthier Michigan's YouTube channel through Photoshop/Final Cut Pro.
  • Created concepts for videos that appeared on the organization's Youtube channel.

12. Google Analytics

Here's how social media associates use google analytics:
  • Analyzed the impact of advertising on the organization's success and outreach using Google Analytics.
  • Measured Google Analytics and social metrics to better target campaigns.

13. Social Content

Here's how social media associates use social content:
  • Develop, oversee and monitor social content across 80 branded social media channels that successfully increased awareness, and engagement.
  • Designed branded social content utilizing Adobe Photoshop Utilized social listening tools to identify social media trends and opportunities.

14. Social Strategy

A social media strategy is a summarized plan of everything you hope to accomplish on social media. This strategy will be used as stepping stones to guide actions and monitoring trajectory. Having a concise yet specific plan ensures its efficiency and effectiveness. The foundation of social strategy like any other plan is to establish objectives and goals which are measurable, attainable specific, relevant and time-bound. These goals will provide a measurable return on investment (ROI) and success.

Here's how social media associates use social strategy:
  • Developed the Consumer Relations social strategy which includes standard monitoring and engagement guidelines for consumer contact management within social media channels.
  • Analyzed social data to make informed decisions on company social strategy.

15. KPIs

Here's how social media associates use kpis:
  • Tasked with generating competitive site research assessments and reporting paid, owned and earned media KPIs across the network.
  • Create reports, present them to clients, and provide insight and next steps for bettering our performance again KPIs.
top-skills

What skills help Social Media Associates find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on social media associate resumes?

Lauren Easom M.Ed, GCDFLauren Easom M.Ed, GCDF LinkedIn profile

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What soft skills should all social media associates possess?

The Rev. Dr. George LaMaster

Associate Professor, Marian University

I prefer "leadership skills" to "soft skills." One of the most common answers here is "communication skills," which can mean many different things. Often, whether they know it or not, the most critical leadership skill is emotional intelligence: an awareness of self and others. Related skills include listening and conflict transformation.

What hard/technical skills are most important for social media associates?

Bradley Van Alstyne Ph.D.

Assistant Professor of Communications, Coordinator, Online Learning and Development, Chair of the Communications and Media Studies Department, Dominican University of California

Video (shooting and editing), audio applications that allow you to produce and edit sound, and social media literacy.

What social media associate skills would you recommend for someone trying to advance their career?

Kimberly PichotKimberly Pichot LinkedIn profile

Associate Professor of Marketing, Andrews University

If a graduate chooses to take a gap year, I recommend that they still take on activities to help them develop more skills. Find a nonprofit to volunteer and ask them if they could use your skills. Treat it as an internship or a job and find ways to hone your skills. Some skills marketing majors can focus on including social media content and campaign planning and delivery, digital marketing, and measurement. Build your portfolio with quantifiable results. Whether volunteering for one organization or several short stints in different organizations, engage in activities that will enhance your portfolio and demonstrate to future employers that you are growing.

What type of skills will young social media associates need?

Dr. Alexander RoseDr. Alexander Rose LinkedIn profile

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What technical skills for a social media associate stand out to employers?

Erica Bondarev RapachErica Bondarev Rapach LinkedIn profile

Adjunct Professorial Lecturer, American University

Digital, digital, digital. Arts and entertainment organizations have become digital media organizations during the pandemic and so technical skills in social media marketing, website development and maintenance, search engine optimization, video, audio, post-production, and live streaming are standouts. And I am not even certain that's an exhaustive list!
Do you want to know more?
Read more about what experts have to say about social media associate

List of social media associate skills to add to your resume

Social media associate skills

The most important skills for a social media associate resume and required skills for a social media associate to have include:

  • Instagram
  • Facebook
  • Social Media Marketing
  • Twitter
  • Social Media Analytics
  • Digital Marketing
  • Media Management
  • Social Media Management
  • Social Platforms
  • Linkedin
  • YouTube
  • Google Analytics
  • Social Content
  • Social Strategy
  • KPIs
  • Social Channels
  • Content Creation
  • Community Management
  • Hootsuite
  • Pinterest
  • Sprout Social
  • Marketing Campaigns
  • Content Strategy
  • Social Campaigns
  • Snapchat
  • SEO
  • Target Audience
  • Content Calendar
  • Brand Awareness
  • Graphic Design
  • Creative Content
  • Social Networks
  • Brainstorm
  • Editorial Calendar
  • Social Accounts
  • HTML
  • Email Campaigns
  • Integrated Marketing
  • Press Releases
  • Adobe Photoshop
  • Social Media Sites
  • Video Content
  • Copywriting
  • Content Marketing
  • Web Content
  • Brand Marketing
  • ROI
  • Blog Posts
  • Google Drive

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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