Social media content manager demographics and statistics in the US
Social media content manager demographics research summary. Zippia estimates social media content manager demographics and statistics in the United States by using a database of 30 million profiles. Our social media content manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about social media content managers after extensive research and analysis:
- There are over 11,546 social media content managers currently employed in the United States.
- 60.9% of all social media content managers are women, while 39.1% are men.
- The average social media content manager age is 39 years old.
- The most common ethnicity of social media content managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 92% of what men earned.
- 10% of all social media content managers are LGBT.
- Social media content managers are 73% more likely to work at private companies in comparison to public companies.
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Social media content manager demographics by:
Social media content manager gender statistics
60.9% of social media content managers are women and 39.1% of social media content managers are men.
- Female, 60.9%
- Male, 39.1%
Social media content manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
Social media content manager gender pay gap
Women earn 92¢ for every $1 earned by men
Male income
$55,057
Female income
$50,812
Social media content manager gender ratio over time
This data breaks down the percentage of men and women in social media content manager positions over time. Currently, 60.9% of social media content managers are female.
Social media content manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 59.47% | 40.53% |
| 2011 | 59.11% | 40.89% |
| 2012 | 59.78% | 40.22% |
| 2013 | 59.70% | 40.30% |
| 2014 | 57.75% | 42.25% |
| 2015 | 57.24% | 42.76% |
| 2016 | 57.11% | 42.89% |
| 2017 | 56.01% | 43.99% |
| 2018 | 41.34% | 58.66% |
| 2019 | 40.29% | 59.71% |
| 2020 | 38.75% | 61.25% |
| 2021 | 39.11% | 60.89% |
Social media content manager related jobs gender ratio
We compared social media content managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Social Media Content Manager | 39% | 61% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Social media content manager demographics by race
The most common ethnicity among social media content managers is White, which makes up 74.6% of all social media content managers. Comparatively, 8.7% of social media content managers are Hispanic or Latino and 8.2% of social media content managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Social media content manager race
| Social media content manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Social media content manager race and ethnicity over time
See how social media content manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Social media content manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Social media content manager wage gap by race
According to our data, asian social media content managers have the highest average salary compared to other ethnicities. Black or african american social media content managers have the lowest average salary at $50,813.
| Ethnicity | Salary |
|---|---|
| Unknown | $54,665 |
| White | $54,318 |
| Black or African American | $50,813 |
| Asian | $62,031 |
| Hispanic or Latino | $54,055 |
Average social media content manager age
See how the average age of social media content managers varies based on ethnicity and gender.
Male
Female
Social media content manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Social media content manager age breakdown
The average age of social media content managers is 40+ years years old, representing 44% of the social media content manager population.
Social media content manager age breakdown
| Social Media Content Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Social media content manager educational attainment
The most common degree for social media content managers is bachelor's degree, with 80% of social media content managers earning that degree. The second and third most common degree levels are master's degree degree at 10% and master's degree degree at 7%.
- Bachelor's, 80%
- Master's, 10%
- Associate, 7%
- High School Diploma, 2%
- Other Degrees, 1%
Social media content managers by degree level
| Social media content manager degree | Percentages |
|---|---|
| Bachelor's | 80% |
| Master's | 10% |
| Associate | 7% |
| High School Diploma | 2% |
| Other Degrees | 1% |
Social media content manager jobs you might like
Social media content manager wage gap by degree level
According to the data, social media content managers with a Doctorate degree earn more than those without, at $72,263 annually. With a Master's degree, social media content managers earn a median annual income of $67,981 compared to $57,182 for social media content managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $67,981 |
| Bachelor's Degree | $57,182 |
| Doctorate Degree | $72,263 |
Social media content manager employment statistics
Most social media content managers work for a private in the media industry.
Company size where social media content managers work
Below, you can see the size of companies where social media content managers work.
Social media content manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 12% |
| 50 - 100 employees | 19% |
| 100 - 500 employees | 35% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 17% |
| > 10,000 employees | 11% |
Social media content manager jobs by company type
Employees with the social media content manager job title have their preferences when it comes to working for a company. For instance, most social media content managers prefer to work at private companies over public companies.
Social media content manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 11% |
| Public | 14% |
| Private | 73% |
| Government | 1% |
Social media content manager jobs by industry
The most common industries for social media content managers are media, education and technology.
Social media content manager industry statistics
| Industry | Percentages |
|---|---|
| Media | 14% |
| Start-up | 9% |
| Education | 9% |
| Technology | 9% |
| Professional | 7% |
| Retail | 7% |
| Internet | 5% |
| Hospitality | 5% |
| Construction | 4% |
| Fortune 500 | 4% |
| Finance | 3% |
| Manufacturing | 3% |
| Health Care | 3% |
| Non Profits | 3% |
| Real Estate | 3% |
| Automotive | 2% |
| Telecommunication | 2% |
| Insurance | 2% |
| Transportation | 1% |
| Government | 1% |
| Energy | 1% |
Social media content manager turnover and employment statistics
Social media content manager unemployment rate over time
The unemployment rate for social media content managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Social media content manager unemployment rate by year
| Year | Social media content manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average social media content manager tenure
The average social media content manager stays at their job for 1-2 years, based on the 820 social media content managers resumes in Zippia's database.
Social media content manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 24% |
| 1-2 years | 28% |
| 3-4 years | 8% |
| 5-7 years | 24% |
| 8-10 years | 8% |
| 11+ years | 7% |
Social media content manager LGBT ratio compared to similar jobs
Review the percent of social media content managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Territory Business Manager | 7.25% | 143,395 |
| Advertising Manager | 9.54% | 43,083 |
| Social Media Content Manager | 9.86% | - |
| Director Of Philanthropy | 16.11% | 10,579 |
Similar social media content manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Territory Business Manager | 7.25% | 143,395 |
| Advertising Manager | 9.54% | 43,083 |
| Director Of Philanthropy | 16.11% | 10,579 |
Foreign languages spoken by social media content managers
The most common foreign language among social media content managers is Spanish at 63.0%. The second-most popular foreign language spoken is French at 9.3% and Chinese is the third-most popular at 7.4%.
- Spanish, 63.0%
- French, 9.3%
- Chinese, 7.4%
- Portuguese, 5.6%
- Mandarin, 5.6%
- Other, 9.1%
Social media content manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 63.0% |
| French | 9.3% |
| Chinese | 7.4% |
| Portuguese | 5.6% |
| Mandarin | 5.6% |
| Other | 9.1% |
