Social media content manager education requirements

Updated January 8, 2025

4 min read

There are several educational requirements to become a social media content manager. Social media content managers usually study communication, journalism, or english. 80% of social media content managers hold a bachelor's degree, and 10% hold an master's degree. We analyzed 820 real social media content manager resumes to see exactly what social media content manager education sections show.

The most common colleges for social media content managers are the New York University and the New York University.

There are also many online social media content manager courses to help get the education required to be a social media content manager.

What education do you need to become a social media content manager?

What degree do you need to be a social media content manager?

The most common degree for social media content managers is bachelor's degree, with 80% of social media content managers earning that degree. The second and third most common degree levels are master's degree degree at 10% and master's degree degree at 7%.

Bachelor's, 80%

Master's, 10%

Associate, 7%

High School Diploma, 2%

Other Degrees, 1%

What should I major in to become a social media content manager?

You should major in communication to become a social media content manager. 18% of social media content managers major in communication. Other common majors for a social media content manager include journalism and english.

Communication, 18%

Journalism, 11%

English, 10%

Marketing, 9%

Other Majors, 52%

Most common colleges for social media content managers

Social media content managers often get their degrees at New York University, University of Wisconsin Colleges, and Full Sail University. Here are the most common colleges for social media content managers in the US based on their resumes.

Social media content manager common college	Percentages
New York University	11.21%
University of Wisconsin Colleges	6.54%
Full Sail University	6.54%
Brigham Young University	6.54%
Florida State University	5.61%

Show more common social media content manager colleges

Best majors for social media content managers

Rank	Major	Percentages
1	Communication	18.2%
2	Journalism	11.3%
3	English	9.8%
4	Marketing	9.0%
5	Business	8.4%

Show more common social media content manager majors

Best colleges for social media content managers

The best colleges for social media content managers are Northwestern University, Northeastern University, and University of Southern California.

A social media content manager with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for social media content managers. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become social media content managers.

1. University of Georgia

Athens, GA • Private

In-state tuition

$11,830

Enrollment

29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-state tuition

$10,555

Enrollment

30,360

3. University of Texas at Austin

Austin, TX • Private

In-state tuition

$10,610

Enrollment

40,329

4. Ohio State University

Columbus, OH • Private

In-state tuition

$10,726

Enrollment

45,769

5. University of Maryland - College Park

College Park, MD • Private

In-state tuition

$10,595

Enrollment

30,184

6. University of Washington

Seattle, WA • Private

In-state tuition

$11,207

Enrollment

30,905

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

8. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Enrollment

34,564

9. University of Rhode Island

Kingston, RI • Private

In-state tuition

$14,138

Enrollment

13,743

10. Massachusetts Institute of Technology

Cambridge, MA • Private

In-state tuition

$51,832

Enrollment

4,550

20 best online courses for social media content managers

Advertising disclosure

1. Product Management (Part Time)

Balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Learn from a seasoned expert. This course is offered in person and live online, in a remote classroom setting...

2. Digital Marketing (Part Time)

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...

3. Predictive Analytics for Business

Learn to apply predictive analytics and business intelligence to solve real-world business problems...

4. Marketing Analytics

Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...

5. Create social media content with Prezi

This project will allow you to discover Prezi, an online platform for designing presentations and marketing content of all kinds. You will discover the features of Prezi and will be able to create content for your social networks quickly and easily. This project is for people who would like to learn how to use Prezi to create social media digital marketing content to boost sales and brand awareness...

6. Manage and schedule content in Facebook Creator Studio

In this project, learners will learn how to manage and schedule your content in Facebook Creator Studio. Facebook Creator Studio has all of the tools that you need together, for you to be able to publish your content, manage it, monetize it and measure your content. You can do all of that for all of your Facebook pages and Instagram accounts. Facebook Creator Studio is the perfect tool to manage your social media presence completely free and in a platform that lets you do it all. In this...

7. Social Media Marketing - Content Marketing Masterclass

4.5

(5,616)

Online Digital Marketing / Social Media Strategy For Beginners - Posts / Blogs / Podcasts / Video / Google Local SEO...

8. Best of Content Marketing, SEO & Copywriting + 23 Templates

4.4

(291)

Content Marketing, SEO & Copywriting Course filled With Animated Videos, Quizzes, Assignments & 23 Copywriting Templates...

9. Product Manager

Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology...

10. Data Product Manager

Leverage data to build products that deliver the right experiences, to the right users, at the right time. Lead the development of data-driven products that position businesses to win in their market...

11. Advanced Content and Social Tactics to Optimize SEO

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority...

12. Digital Content Planning and Management

The evolution of digital technology has vastly impacted the way we communicate, live and work. Whether you’re a content creator, a content manager or a brand account manager, digital content management plays a crucial role in an advertising campaign’s success. Learn what it takes to successfully inventory, create, analyze, and manage content for companies of any scale, as well as the process of implementing these systems across organizations. This practical course is designed for current...

13. Best of Copywriting & SEO: Content, Copywriting & SEO Course

4.2

(410)

Learn SEO, Content Marketing & Copywriting FAST & FUN. Enjoy Quizzes & Animated Videos. Download Professional Templates...

14. Content Marketing. Content that Sells!

4.4

(897)

Unlock the Power of Content Marketing: Strategies, Tactics, and Tools for Success. Learn how to create content that sell...

15. Digital Marketing

Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...

16. AI for Business Leaders

Master the foundations of artificial intelligence so you can strategically implement AI in your company. Leverage machine learning technologies to power corporate growth, increase efficiency, and enhance customer experiences...

17. Content Marketing Masterclass: Create Content That Sells

4.5

(4,803)

Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more!...

18. Social Media Film School: TikTok, Instagram, YouTube & AI

4.5

(287)

4-in-1 Course + Chat GPT to Supercharge Your Videography, Video Editing & Social Media Content Chat GPT 4 & Filmmaking...

19. Business Analytics

In this program, you will learn foundational data skills that apply across functions and industries. You will learn to analyze data and build models with Excel, query databases using SQL, and create informative data visualizations with Tableau...

20. AI Product Manager

Learn to develop AI products that deliver business value. Build skills that help you compete in the new AI-powered world...

Top 10 most affordable universities for social media content managers

The most affordable schools for social media content managers are University of Florida, baruch college of the city university of new york, and california state university - long beach.

If the best universities for social media content managers are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for social media content managers.

1. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

2. Baruch College of the City University of New York

New York, NY • Private

In-state tuition

$7,262

Cost of attendance

14,046

3. California State University - Long Beach

Long Beach, CA • Private

In-state tuition

$6,798

Cost of attendance

18,306

4. University of South Florida

Tampa, FL • Private

In-state tuition

$6,410

Cost of attendance

20,456

5. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

6. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

7. USF St. Petersburg

St. Petersburg, FL • Private

In-state tuition

$5,821

Cost of attendance

19,849

8. California State University - Fresno

Fresno, CA • Private

In-state tuition

$6,587

Cost of attendance

16,915

9. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Cost of attendance

22,430

10. Brooklyn College of the City University of New York

Brooklyn, NY • Private

In-state tuition

$7,240

Cost of attendance

13,991

Top 10 hardest universities to get into for social media content managers

The hardest universities for social media content managers to get into are Northwestern University, Northeastern University, and University of Southern California.

Some great schools for social media content managers are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for social media content managers based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

SAT average

1,508

2. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

3. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

4. Columbia University in the City of New York

New York, NY • Private

Admissions rate

SAT average

1,512

5. University of Texas at Austin

Austin, TX • Private

Admissions rate

39%

SAT average

1,367

6. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

7. University of Maryland - College Park

College Park, MD • Private

Admissions rate

47%

SAT average

1,390

8. Vanderbilt University

Nashville, TN • Private

Admissions rate

10%

SAT average

1,514

9. Johns Hopkins University

Baltimore, MD • Private

Admissions rate

11%

SAT average

1,513

10. University of Washington

Seattle, WA • Private

Admissions rate

49%

SAT average

1,347

Top 10 easy-to-apply-to universities for social media content managers

The easiest schools for social media content managers to get into are University of the Incarnate Word, oklahoma wesleyan university, and gwynedd mercy university.

Some schools are much easier to get into. If you want to start your career as a social media content manager without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for social media content managers.

1. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

2. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

3. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

4. Mount Saint Mary's University

Los Angeles, CA • Private

Admissions rate

84%

SAT average

1,031

5. Barry University

Miami, FL • Private

Admissions rate

91%

SAT average

1,006

6. Felician University

Lodi, NJ • Private

Admissions rate

81%

SAT average

999

7. Centenary University

Hackettstown, NJ • Private

Admissions rate

67%

SAT average

987

8. San Francisco State University

San Francisco, CA • Private

Admissions rate

72%

SAT average

1,054

9. Grand View University

Des Moines, IA • Private

Admissions rate

92%

SAT average

1,060

10. The University of Texas at El Paso

El Paso, TX • Private

Admissions rate

100%

SAT average

1,035

Average social media content manager salary by education level

According to our data, social media content managers with a Doctorate degree earn the highest average salary, at $72,263 annually. Social media content managers with a Master's degree earn an average annual salary of $67,981.

Social media content manager education level	Social media content manager salary
Master's Degree	$67,981
Bachelor's Degree	$57,182
Doctorate Degree	$72,263

Social media content manager education FAQs

What is the best college for Social Media Content Managers?

Have more questions? See all answers to common executive management questions.

Search for social media content manager jobs

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse executive management jobs