Social media content manager job description

Experience Requirements
• Bachelor's degree in Marketing, Communications, Journalism, or related area
• Minimum five (5) years of hands-on experience in planning, implementing, and evaluating social media
programs, including social ad campaign management
• Hands-on knowledge of and experience with a variety of channels (LinkedIn, Facebook, Twitter,
Instagram, YouTube, etc.), particularly within the context of overall integrated organizational
communication efforts
• Experience creating and managing social ad campaigns, including audience targeting and performance
optimization for best results, on LinkedIn, Facebook, Instagram, and Twitter)
• Knowledge of current social media best practices for both B2B and B2C audiences
• Proficiency with applying the principles of style guides, such as the Chicago Manual of Style, to different
types of writing
• Mastery of spelling, grammar, and punctuation and ability to make constructive suggestions
• Experience with a membership-based, B2B non-profit preferred; experience with a health-, scientific-, or
food-related organization a plus

Competency Requirements
• Exceptional writing, editing, and communications skills
• Ability to translate highly-technical information for a variety of audiences
• Demonstrates an “entrepreneurial spirit,” taking ownership of his/her areas of responsibility; actively
engaged in learning and continuous improvement; offers solutions to challenges/issues; demonstrates a
commitment to follow-through; has a bias toward results
• Understands and embraces the tenets of integrated marketing communications and content marketing
• Strong organizational and interpersonal skills
• Metrics driven

Manager Skill Requirements
• Help facilitate initiatives to improve customer experience & enhance engagement; take ownership of
customer issues and follow problems through to resolution
• Manage projects, processes, and/or people to accomplish individual, departmental, project, and
organizational goals; when supervising, provide effective feedback and help develop direct reports
• Recognize and address issues that are outside a single perspective/role; promote creative, novel thinking
and apply it to existing and emerging situations
• Pivot when change occurs or priorities shift; be an enthusiastic supporter of new processes or initiatives;
continuously offer suggestions for improvement
• Maintain fiscal accountability while ensuring appropriate use of resources; may oversee budgets and
contracts
• Successful collaborator; foster effective working relationships with colleagues, especially those on teams,
projects, and within the reporting relationship

Work Conditions
• Physical demands
o Sitting for extended periods of time and occasionally walking or standing for periods of time.
o Ability to exert up to 10 lbs. of force occasionally and/or a negligible amount of force frequently to
lift, carry, push, pull, or otherwise move objects.
o Use of hands and fingers to operate a computer keyboard, mouse, and handling of other office
equipment
o Specific vision abilities required by this job include close vision requirements due to computer work

• M

Kforce has a client in Boca Raton, FL that is seeking a Social Media Manager - Content & Community.Responsibilities:

* The Social Media Manager will develop organic & paid social media content that drives objectives across organic social media channels and lead day to day community management efforts to provide exceptional customer service across all digital channels

* Using data to develop and execute integrated content and community management strategies that elevate our brand and excite customers and prospects

* Developing the end-to-end social media strategy, execution, and growth for organic social channels (Facebook, Twitter, LinkedIn, YouTube)

* Managing daily operations and initiatives, including editorial calendars, content development/execution (images, posts, and videos), and engagement with users

* Developing specific, measurable objectives, as well as innovative strategies to build the Company's social media presence and promote the Company's brand

* The Social Media Manager will be writing dynamic and compelling content that demonstrates correct voice, subject matter expertise and best practices to effectively reach and engage users

* Collaborate on digital and integrated marketing campaigns with various marketing groups including digital marketing, creative/content, production, and data analytics

* Managing social selling programs including training/on-boarding sales representatives and overseeing content execution leveraging LinkedIn Sales Navigator and Hearsay platforms
* Identifying key performance indicators (KPIs) for organic and paid advertising campaigns

* Monitoring effective benchmarks and best practices for measuring campaigns, as well as trends in social media tools, applications, channels, design and strategy

* The Social Media Manager will be monitoring social activity for brand and service issues requiring immediate attention and ensuring that crisis communications plans are effectively followed

* Bachelor's degree in Communications, English, Journalism, Marketing or New Media

* At least 5-7 years of digital marketing experience specializing in social media and/or community management

* FINRA Series 6 required within one year

* Must live within commutable distance from Boca Raton, FL

* Experience managing developing and managing organic social media campaigns on Facebook, Twitter, LinkedIn and YouTube, financial services preferred

* Experience managing day to day community interactions such as complaints, questions, and mentions

* Strong knowledge of social media tools, applications, channels, design and strategy, and an ability to perform strategic elements related to this role

* Experience writing and creating social content including posts, blogs, articles, infographics, polls/surveys, testimonials, livestreams and videos

* Creative thinker with analytical and problem solving abilities, as well as excellent writing, verbal and interpersonal skills

* Strong supervisory and project management skills with experience executing programs quickly, accurately, efficiently and with an attention to detail

* Ability to navigate various channels seamlessly and determine impact of campaigns

* Proficient with SEO, social media management software and social listening tools such as Reputation (Nuvi), Brandwatch, Hootsuite, Adobe Creative Suite (Photoshop, Illustrator); Microsoft Office (Word, Excel, PowerPoint)

* Experience working with Legal and Compliance departments in getting approvals on social media content as well as managing overall corporate social media policies

* Must provide 2-3 samples of work including social media campaigns and content

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.*Compensation Type:*Years

The School of American Ballet (SAB) at Lincoln Center, founded by George Balanchine and Lincoln Kirstein, is the preeminent ballet school in the country. Our mission is to train dancers for careers in classical ballet. We provide the resources for a diverse pool of students to train at the highest level - with 20-25 a year going on to dance for New York City Ballet, our official but independent company, and other major ballet companies worldwide. SAB has a far-reaching impact on the art form and enriches the lives of each student who comes through our doors, over 1,000 annually.

Reporting to the Digital Producer, the Digital Content and Social Media Manager will be a key member of the Digital Production team. This individual will develop and oversee the publication of content across our digital channels, manage our digital/social communities, and regularly report key analytics for data-driven content decisions. This role will have the opportunity to develop content for a thriving digital presence and will be encouraged to stay on top of social media trends and contribute ideas on how SAB can leverage those trends to better reach organizational goals including student recruitment, promotion of public programs, digital fundraising, digital community building and more. This individual will also play a key role in helping to establish SAB's presence on the TikTok platform.
Key Responsibilities:

Brainstorm and assist in planning/developing social posts and digital content series

Create/curate images and short-form video content for social media including Instagram feed, Instagram Reels, Instagram Stories, Facebook and TikTok

Write copy for social media posts

Submit media assets/drafts for approvals

Load in content and maintain digital content planning database

Schedule content to go out across platforms

Track and respond to comments/communities on digital platforms with careful attention to SABs “voice” and standard practices.

Track and document social media performance metrics in database & create reports as needed.

Cover “live-events” and behind the scenes moments by capturing photos and videos in real time and craft into Instagram Stories

Conceive, research, and write blog posts for SAB's web site

Draft and design monthly email newsletters

Assist in organizing and maintaining SAB's photo and video database

Curate SAB collection of archival photos for use on digital

Photoshop/touch-up approved photos as needed

Secure photo/video rights for use on digital when needed
Service media needs across departments - providing photos when needed

Assist with packaging and optimizing video assets

Assist in student communications around social media needs, and best practices

Support department and organization-wide projects with related tasks assigned as needed

Requirements

Education and Qualifications

BA degree required

2-5 years professional work experience in social media or content creation role

Exceptional writing skills with the ability to shape information into original, clear, concise, error-free content

Skilled at handling social media coverage and a keen understanding of social media best practices

Strong project management skills; ability to develop and execute a strategy with great attention to detail and timelines

Experience with social media management tools, blogging, WordPress, Mailchimp and Adobe Creative Suite desired.

Basic videography and video editing skills. Familiarity with still photography a plus.

An interest in classical ballet and the performing arts (plus)

Flexibility to work occasional evening (after 5:30pm) and weekend hours

Benefits

Retirement Plan

Generous Paid Time Off (Vacation, Sick & Public Holidays)

Health Care Plan (Medical & Dental)